The Dooley Group
The Dooley Group is a two-person licensed real estate sales team operating under the Berkshire Hathaway HomeServices Florida Realty franchise, serving buyers, sellers, and renters in Southwest Florida and Greater Boston with a Feng Shui-certified holistic approach.
- Company typePrivate
- Founded2000
- HeadquartersBonita Springs, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Dooley Group does
The Dooley Group is a two-person residential real estate sales team operating under the Berkshire Hathaway HomeServices Florida Realty franchise (License FL301). The team is led by Rich Dooley and Anne Marie Dooley, both licensed real estate salespersons certified in Feng Shui, and serves buyers, sellers, and renters in Southwest Florida (Naples, Bonita Springs, Estero, Fort Myers, Marco Island, and Cape Coral) as well as the Greater Boston, Massachusetts area. Revenue is generated through traditional percentage-based commissions on completed residential and commercial property transactions, with pricing terms negotiated per client rather than publicly disclosed.
The team operates on the Berkshire Hathaway HomeServices technology platform, which provides property search tools, CRM, and marketing systems. There is no proprietary technology; the offering is a service-based practice with multiple professional designations (e-PRO, REALTOR, ABR, GRI, RBC Cross-Border Certified). Complementary offerings include a free home value report tool powered by lender-grade technology and access to the OnePoint bundled service platform for title, settlement, insurance, and home services. Distribution is direct-to-consumer via personal outreach, in-person consultations, phone, email, and the Berkshire Hathaway franchise network.
The business functions as an independently operated sales office within the larger Berkshire Hathaway HomeServices network, which is owned by HomeServices of America, Inc., a Berkshire Hathaway affiliate. The Dooley Group's primary differentiator is its Feng Shui certification applied to a holistic, dual-market real estate practice targeting relocating clients, real estate investors, and lifestyle-oriented buyers. Customer segments are diversified across home buyers, sellers, renters, investors, and cross-border relocations, with no disclosed enterprise or named-logo clients.
The Dooley Group firmographics
Firmographics- Name
- The Dooley Group
- Legal name
- The Dooley Group
- Website
- https://swflarea.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Dooley Group is a two-person licensed real estate sales team operating under the Berkshire Hathaway HomeServices Florida Realty franchise, serving buyers, sellers, and renters in Southwest Florida and Greater Boston with a Feng Shui-certified holistic approach.
- Ownership category
- akta.pro rank
The Dooley Group industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- HOA / Condominium Association Management (BPAJAFAH)
Keywords
Where The Dooley Group is headquartered
LocationHeadquarters
- HQ city
- Bonita Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Dooley Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Transaction Commissions: Traditional real estate commission-based revenue model. Earns percentage-based commissions on completed residential and commercial property sales, purchases, and rentals in Southwest Florida and Greater Boston markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Traditional commission-based real estate services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Dooley Group product offering
Product offeringCore offering
The Dooley Group is a two-person licensed real estate sales team that provides full-service residential buying, selling, and renting services across Southwest Florida (Naples, Bonita Springs, Estero, Fort Myers, Marco Island, Cape Coral) and the Greater Boston, Massachusetts area. Operating under the Berkshire Hathaway HomeServices Florida Realty franchise, the team combines traditional brokerage services with Feng Shui-based holistic consultation to help clients find, evaluate, negotiate, and close residential property transactions.
Product overview
The Dooley Group operates as a licensed real estate sales team under the Berkshire Hathaway HomeServices Florida Realty franchise, offering a unified suite of residential real estate services rather than a software product. Their core offering combines traditional buying, selling, and renting agency services with Feng Shui-certified holistic consultation. The product portfolio centers on their real estate agent services, supplemented by a free home valuation tool and access to the Berkshire Hathaway OnePoint partner network (title, settlement, insurance, home services). The portfolio is platform-agnostic and does not include standalone software, APIs, or AI-powered tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Buying and Selling Services Full-service residential real estate agent representation providing buying, selling, and renting services across Southwest Florida (Naples, Bonita Springs, Estero, Fort Myers, Marco Island, Cape Coral) and the Greater Boston, Massachusetts area. Includes property search, valuation, negotiation, transaction management, relocation support, and Feng Shui consultation, delivered by Rich and Anne Marie Dooley under the Berkshire Hathaway HomeServices Florida Realty franchise.
- Home Value Report Complimentary home value estimation tool that gives sellers a data-driven estimate powered by lender-grade technology, with comparable sales data to help price a home competitively for the Southwest Florida and Greater Boston markets.
Companies that use The Dooley Group
Customer profileSegments4 records
Ideal customer profiles3 records
The Dooley Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Dooley Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
The Dooley Group competitors and assessment
Company assessmentEmerging players
- Redfin: A tech-enabled consumer brokerage serving many of the same Florida metros; while model differs (in-house agents, lower fees), it competes head-to-head for the same buyer/seller relationship slots.
- Compass: A tech-enabled national brokerage with significant Florida presence; comparable in serving affluent buyer/seller segments while competing on proprietary technology, marketing, and platform economics rather than franchise brand.
- eXp Realty: A cloud-based, commission-driven brokerage model with a national Florida-heavy agent base; competes for the same independent-agent talent pool on a lower-overhead, agent-friendly economics model.
Broad incumbents
- RE/MAX: A globally recognized real estate franchise network with a strong Florida agent presence; directly comparable in the commissioned independent-agent/team model The Dooley Group operates under.
- Coldwell Banker Realty: A traditional national real estate brokerage franchise with strong Florida presence; competes for the same agents, listings, and buyer traffic as The Dooley Group under a similar commission-driven brokerage model.
- Berkshire Hathaway HomeServices Florida Realty: The parent franchise network under which The Dooley Group operates; it provides brand, technology, and lead infrastructure — sharing the same Berkshire Hathaway branding, transaction platform, and SW Florida geographic focus, but at a much larger scale.
- Sotheby's International Realty: A luxury-focused real estate franchise; comparable in premium-segment positioning to Berkshire Hathaway HomeServices and competes for high-net-worth Florida and Boston buyers, sellers, and relocation clients.
- Keller Williams Realty: The largest U.S. real estate franchise by agent count, operating on a similar commissioned-agent/team model; competes head-to-head in SW Florida and Boston for agents and clients.
- Better Homes and Gardens Real Estate: A national real estate franchise brand with comparable Florida presence; competes for the same agents, sellers, and relocation buyers under a similar franchise-driven business model.
Regional players
- Premier Sotheby's International Realty: A Southwest Florida regional luxury real estate firm with concentrated Naples, Bonita Springs, and Marco Island presence; directly competing with The Dooley Group in the same SW Florida luxury buyer/seller market with a similar high-touch service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
The Dooley Group compliance and trust
Trust signalCompliance8 records
The Dooley Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Dooley Group leadership team
Management profileNumber of profiles
Profiles2 records
The Dooley Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Dooley Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Dooley Group
What does The Dooley Group do?
The Dooley Group is a two-person licensed real estate sales team that provides full-service residential buying, selling, and renting services across Southwest Florida (Naples, Bonita Springs, Estero, Fort Myers, Marco Island, Cape Coral) and the Greater Boston, Massachusetts area. Operating under the Berkshire Hathaway HomeServices Florida Realty franchise, the team combines traditional brokerage services with Feng Shui-based holistic consultation to help clients find, evaluate, negotiate, and close residential property transactions.
Is The Dooley Group a public or private company?
The Dooley Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Dooley Group founded?
The Dooley Group was founded in 2000. It employs 1 to 10 people.
Where is The Dooley Group based?
The Dooley Group is headquartered in Bonita Springs, United States, in the North America region.
How does The Dooley Group make money?
One revenue line is on record: real Estate Transaction Commissions.
Who are The Dooley Group's main competitors?
Emerging players on record are Redfin, Compass and eXp Realty. Broad incumbents are RE/MAX, Coldwell Banker Realty, Berkshire Hathaway HomeServices Florida Realty, Sotheby's International Realty, Keller Williams Realty and Better Homes and Gardens Real Estate. Premier Sotheby's International Realty is listed as a regional player.
Does The Dooley Group have an API?
No public API is recorded for The Dooley Group.
What industry is The Dooley Group in?
The Dooley Group's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAFAH, HOA / Condominium Association Management. Its NAICS code is 53121 and its SIC code is 6531.