Modales Wines
Modales Wines is a privately held, MOSA-certified organic estate winery in Fennville, Michigan, producing cool-climate, minimal-intervention wines from 40 acres of vines. It sells through a tasting room, a national Wine Club, retail and wholesale partners, and corporate gifting.
- Company typePrivate
- Founded2017
- HeadquartersFennville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Modales Wines does
Modales Wines is a privately held estate winery founded in 2017 and headquartered at a 76-acre farm in Fennville, Michigan, four miles off the shore of Lake Michigan. The company produces cool-climate, terroir-driven wines from 40 acres under vine across its La Esperanza and La Gracia vineyards, applying minimal-intervention winemaking and regenerative farming practices. As of October 2024, it holds MOSA Certified Organic certification, positioning it as one of Michigan's only certified organic wineries.
The portfolio spans more than 25 SKUs across still wines, sparkling wines (including a Pét-Nat and Crémant), cider, and box wine, with varietals such as Sauvignon Blanc, Cabernet Franc, Pinot Noir, Riesling, Grüner Veltliner, Gamay Noir, Blaufränkisch, and Chardonnay sourced from estate and regional vineyards in the Lake Michigan Shore and Old Mission Peninsula AVAs. Revenue is generated through a multi-channel direct-to-consumer model: an estate tasting room open daily, a tiered Wine Club (VI Six-Bottle and XII Twelve-Bottle) shipping three times per year to 11 states, a corporate gifting program, and a heavy event calendar of dinners, food-truck collaborations, and off-site tastings. Wholesale and retail distribution extend to Michigan By The Bottle and Voyager Beverage in Ohio, and the brand has earned coverage in Wine Enthusiast, Forbes, The New York Times Style Magazine, and Food & Wine. Wine Business reported on new ownership at the company in 2026.
Modales Wines firmographics
Firmographics- Name
- Modales Wines
- Legal name
- Modales Wines
- Website
- https://modaleswines.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Modales Wines is a privately held, MOSA-certified organic estate winery in Fennville, Michigan, producing cool-climate, minimal-intervention wines from 40 acres of vines. It sells through a tasting room, a national Wine Club, retail and wholesale partners, and corporate gifting.
- Ownership category
- akta.pro rank
Modales Wines industry classification
Industry- Product category
- Winery and Craft Wine Production
- NAICS
- Wineries (312130), Wineries (31213)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Organic Vineyard & Wine Grape Farming (AFAGAKAI), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Cider & Perry Producers & Brands (CRADAIAE), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
Keywords
Where Modales Wines is headquartered
LocationHeadquarters
- HQ city
- Fennville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Modales Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Tasting Room Direct Sales: On-site wine sales through the estate tasting room. Customers purchase bottles, flights, and glasses during visits. Open daily 12pm-7pm.
- Wine Club Subscriptions: Recurring subscription model with VI (6-bottle) and XII (12-bottle) clubs. Members receive three allocations per year (March, June, September). VI Club ranges $125-$175 per allocation; XII Club ranges $225-$350 per allocation. Members receive 20% discount, complimentary tastings, and free shipping for XII Club.
- Corporate Gifting: Bulk corporate wine gifting program for business clients. Custom gifting form available for holiday and employee appreciation programs.
- Event Revenue: Revenue from ticketed events including wine dinners, experiences, and special tastings. Event prices range from $10-$215 per person.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | VI Six Bottle Club - 6 bottles per allocation, 3 times yearly |
| Subscription | Multi-year contract | XII Twelve Bottle Club - 12 bottles per allocation, 3 times yearly |
| Unit Pricing | Pay-as-you-go | The Sip & Scent Experience event ticket |
| Unit Pricing | Pay-as-you-go | Pizza & Wine Pop Up at MBTB Lake Orion |
| Unit Pricing | Pay-as-you-go | Summer Solstice Michigan Wine Dinner with Le Chéile |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
Modales Wines product offering
Product offeringCore offering
Modales Wines produces and sells handcrafted, MOSA Certified Organic wines from a 76-acre estate in Fennville, Michigan, using minimal intervention winemaking and regenerative farming practices. Core revenue comes from on-site tasting room sales, a subscription Wine Club (VI Six Bottle and XII Twelve Bottle) shipping three times yearly to members in 11 states, hosted events, and corporate gifting programs.
Product overview
Modales Wines is a certified organic winery in Fennville, Michigan producing cool climate, minimal intervention wines from its 76-acre estate. The company offers a diverse portfolio of wines including varietals such as Sauvignon Blanc, Cabernet Franc, Pinot Blanc, Gewürztraminer, Riesling, Grüner Veltliner, Gamay Noir, Blaufränkisch, Syrah, Chardonnay, and Pinot Noir, sourced from estate vineyards (La Esperanza, La Gracia, Lone Silo, Herman, Devil's Dive, Mulln Heim) as well as regional vineyards in the Lake Michigan Shore and Old Mission Peninsula AVAs. The product lineup also includes specialty wines like Pét-Nat (Es Lo Que Es), sparkling wines (BubbleBath, Crémant), and cider (Hunter's Cider), plus boxed wine (Bueno Jugo). The winery operates a Wine Club membership program with two tiers (VI Six Bottle and XII Twelve Bottle) providing quarterly allocations, and offers hospitality services including tastings, tours, and corporate gifting.
Differentiator
Problem solved
Functional benefit
Products and services
- Modales Wine Club (VI Six Bottle and XII Twelve Bottle) Subscription wine club with two tiers—VI (6 bottles) at $125-$175 per allocation and XII (12 bottles) at $225-$350 per allocation—shipping three times per year (March, May, September) to members in 11 U.S. states. Members receive a 20% bottle discount, two complimentary tastings per month, priority access to events, and free U.S. Ground shipping on allocations and case orders (XII). Minimum three shipments commitment with a $75 early cancellation fee.
- Wine Tastings and Tours Guided wine tasting experiences at the estate tasting room (2128 62nd Street, Fennville, MI), including flights, glasses, and vineyard tours of the 76-acre farm. Tasting room open daily 12pm-7pm.
- Corporate Gifting Program Bulk wine gifting program for business clients covering corporate holiday gifting and employee appreciation. Orders are placed via a custom Google Form intake for business clients.
- Estate Cool Climate Wine Portfolio Portfolio of MOSA Certified Organic, estate-grown cool climate wines including Sauvignon Blanc, Cabernet Franc Dry Rosé, Es Lo Que Es Pét-Nat, Muscat, Grüner Veltliner Reserve, Gewürztraminer, Lone Silo Riesling, El Suelo Red Blend, Gamay Noir, Terrace Hill Cabernet Franc, BubbleBath Sparkling, Estate Chardonnay, La Esperanza Pinot Gris, La Esperanza Pinot Noir, La Gracia Pinot Noir, La Gracia Cabernet Sauvignon, La Gracia Blaufränkisch, La Esperanza Cabernet Franc, Lamastus Red Blend, Syrah, La Esperanza Riesling, La Gracia Halb-Jahr Riesling, Herman Pinot Noir, Herman Riesling, Lake Michigan Shore Pinot Blanc, Lake Michigan Shore Blaufränkisch, Devil's Dive Pinot Blanc, Lone Silo Grüner Veltliner, Mulln Heim Riesling, Dry Riesling, Hollywood Sauvignon Blanc, Estate Pinot Blanc, La Esperanza Crémant, and Old Mission Peninsula Pinot Blanc.
- Hunter's Cider Cider produced at the Modales Wines estate, sold alongside the wine portfolio.
- Bueno Jugo Box Wine Box-format wine offering from the Modales portfolio.
- Modales Nouveau Celebration Annual Modales Nouveau celebration event featuring the limited production nouveau-style wine release, tied to the winery's annual release calendar.
Quantifiable outcome
- Received organic certification through MOSA Certified Organic in October 2024 for 40 acres under vine
Companies that use Modales Wines
Customer profileSegments3 records
Ideal customer profiles3 records
Modales Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Modales Wines partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Voyager BeveragecoreOhio distribution partner for Modales Wines. Pouring Modales wines at Nati Wine Fest Cincinnati alongside other natural wine producers. Represents Modales in the Ohio market.
- Michigan By The BottlecoreRetail wine shop partnership with locations including Lake Orion. Hosts Modales pizza pop-up events. Provides retail distribution channel for Modales wines.
- Le ChéileminorRestaurant partnership in Grand Rapids hosting collaborative wine dinner events. Five-course hyper-local seasonal dinners with Modales wine pairings.
- Santé Wine Tasting RoomminorWine tasting room venue in Farmington hosting Modales takeover events. Marketing Director Jamele presents wines at these tasting events.
- The Butler PantryminorPartner venue in Saugatuck hosting free Modales tasting events. Extends Modales brand presence to tourists in the Saugatuck area.
- Otis Harbor SpringsminorWine list takeover event partner in Harbor Springs. Joint event with Bos Wine and Belong Wine Co. showcasing multiple natural wine producers.
- Café MamominorRestaurant in Grand Rapids hosting collaborative 4-course wine dinner with Modales and Bos Wine. Features Andrew Backlin presenting wines.
- Wok Me UpminorAsian cuisine food truck appearing at Modales events. Authentic, fresh dishes paired with Modales wines.
- Golla Authentic Mexican FoodminorMexican food vendor appearing at Modales for lunch and dinner service. Offers tacos, birria, quesadillas, and burritos.
- Kitchen 55minorChef-inspired sandwich food truck appearing at Modales. Hand cut fries paired with wine selections.
- Jhomary's ParadiseminorAward-winning Mexican snacks and treats vendor. Multiple appearances at Modales throughout summer months.
- Andy's MunchiesminorPuerto Rican-inspired food truck offering burgers, hotdogs, and pinchos. Appears at Modales for weekend service.
- Bos WineminorMichigan natural wine producer. Co-hosts wine list takeover events with Modales and Belong Wine Co.
- Belong Wine Co.minorMichigan natural wine producer. Co-hosts wine list takeover events with Modales and Bos Wine.
- Gold Coast FarmsminorCo-host of Springfields5K run/walk event with Modales Winery and Fennville Cross Country Program. Profits benefit local youth programs and scholarships.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Modales Wines competitors and assessment
Company assessmentDirect peers
- Black Star Farms: Suttons Bay, Michigan estate winery with tasting rooms, inn, and DTC focus. Closely comparable as a Michigan estate experience-led winery with diversified hospitality revenue.
- Brys Estate Vineyard & Winery: Traverse City, Michigan estate winery with tasting room and wine club. Comparable as a Michigan premium estate producer with DTC wine-club economics.
- Chateau Grand Traverse: Long-established Traverse City, Michigan winery focused on cool-climate vinifera varietals. Comparable as a Michigan estate producer targeting similar cool-climate portfolio and DTC channels.
- Mari Vineyards: Traverse City, Michigan estate winery specializing in Old World varietals and estate-grown Italian-style wines. Comparable for estate-grown, varietally-driven Michigan production and tasting-room model.
- Bonobo Winery: Traverse City, Michigan family winery producing small-lot, hand-crafted wines. Comparable as a small-scale Michigan craft estate with tasting-room and DTC emphasis.
- Tabor Hill Winery: Buchanan, Michigan estate winery with restaurant, tasting room, and event programming. Comparable as a Michigan estate producer pairing hospitality/events with estate-grown wines.
- 2 Lads Winery: Traverse City, Michigan small-production winery on Old Mission Peninsula focused on handcrafted cool-climate wines. Comparable for boutique-scale Michigan estate production and DTC tasting-room approach.
- Shady Lane Cellars: Suttons Bay, Michigan estate winery practicing organic and biodynamic viticulture. Closely comparable for certified-organic Michigan production and small-lot estate positioning.
- Left Foot Charley: Traverse City, Michigan winery known for organic and minimal-intervention winemaking from estate and Michigan-grown fruit. Direct conceptual peer given shared organic/minimal-intervention ethos.
Broad incumbents
- St. Julian Winery: Michigan's largest winery based in Paw Paw with broad distribution across varietals. Comparable as a Michigan wine producer but at much larger scale and broader-market positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Modales Wines social profiles
Digital presenceModales Wines compliance and trust
Trust signalCompliance1 record
Modales Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modales Wines leadership team
Management profileNumber of profiles
Profiles1 record
Modales Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modales Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modales Wines
What does Modales Wines do?
Modales Wines produces and sells handcrafted, MOSA Certified Organic wines from a 76-acre estate in Fennville, Michigan, using minimal intervention winemaking and regenerative farming practices. Core revenue comes from on-site tasting room sales, a subscription Wine Club (VI Six Bottle and XII Twelve Bottle) shipping three times yearly to members in 11 states, hosted events, and corporate gifting programs.
Is Modales Wines a public or private company?
Modales Wines is a private company. It is classified as unknown and is currently operating.
When was Modales Wines founded?
Modales Wines was founded in 2017. It employs 11 to 50 people.
Where is Modales Wines based?
Modales Wines is headquartered in Fennville, United States, in the North America region.
How does Modales Wines make money?
Four revenue lines are on record. Tasting Room Direct Sales are the primary driver. The others are wine Club Subscriptions, corporate Gifting and event Revenue.
Who are Modales Wines's main competitors?
Direct peers on record are Black Star Farms, Brys Estate Vineyard & Winery, Chateau Grand Traverse, Mari Vineyards, Bonobo Winery, Tabor Hill Winery, 2 Lads Winery, Shady Lane Cellars and Left Foot Charley. St. Julian Winery is listed as a broad incumbent.
Does Modales Wines have an API?
No public API is recorded for Modales Wines.
What industry is Modales Wines in?
Modales Wines's product category is Winery and Craft Wine Production. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of AFAGAKAI, Organic Vineyard & Wine Grape Farming. Its NAICS code is 312130 and its SIC code is 2080.