What Renaissance Multimedia Group does

Grupo Renascença Multimédia is Portugal's leading private radio media group, operating three complementary national radio brands — Renascença (generalist/information radio targeting audiences aged 35–64, recognised as the most trusted information radio in Portugal with 73% trust in the Reuters Digital News Report 2024), RFM (music and entertainment targeting adults aged 25–44), and MEGA HITS (youth-oriented music targeting ages 15–25, available in major university cities). The group reaches 4.3 million weekly listeners and a digital audience of more than 1 million people per month across owned websites (rr.pt, rfm.pt, megahits.fm), dedicated iOS and Android mobile applications (with Android Auto and Apple CarPlay integration), POPCASTS (a Portuguese-language podcast aggregation platform), multiple themed webradios, YouTube channels, and the Renascença V+ web TV offering. Broadcast infrastructure comprises 60 transmitters across mainland Portugal, regional studios in Porto, Braga, Viseu, Fátima, Leiria, Elvas, and Évora, plus satellite distribution for global emigrant reach.

The group's revenue is anchored on advertising sold through its wholly-owned subsidiary Intervoz Publicidade S.A., spanning on-air spots, digital inventory, programme sponsorships, branded content, and cross-station promotional contests (notably the Grandioso Jogo da Mala, with a record €75,000 prize in November 2024 and per-entry fees of approximately €1 + VAT). Secondary revenue comes from event promotion through the wholly-owned Genius y Meios subsidiary, which operates proprietary events including RFM SOMNII INTERMARCHÉ (10th-edition beach festival in Figueira da Foz), Trail RFM running series, RFM SEM OLHAR A QUEM cultural accessibility broadcast, and Prémios RFM music awards, with naming rights sold to enterprise advertisers (Grupo Ageas, INTERMARCHÉ, Continente, CENTURY 21 Portugal, among others). Podcast and digital audio engagement is monetised through the POPCASTS aggregator, which hosts "Extremamente Desagradável" — the most-listened podcast in Portugal across POPCASTS, Spotify, and iTunes.

The company traces its origins to the Emissora Católica founded in 1937/1938 under the Patriarchate of Lisboa; ownership remains with the Catholic Church via the Patriarchate, with no external private equity, public listing, or M&A activity disclosed. Headquartered in Lisbon (Quinta do Bom Pastor, Benfica) with regional offices in Vila Nova de Gaia and Fátima, the group employs 251–500 staff and has expanded continuously — launching RFM in 1987, MEGA FM (now MEGA HITS) in 1998, and in 2024 alone introducing the POPCASTS mobile app, three new Renascença webradios, a Spatial metaverse presence, the MEGA HITS rebrand, and the GLÓRIA podcast series for the Paris 2024 Olympics, while maintaining the longest unbroken streak of Portuguese ConsumerChoice awards in the radio information category (13 consecutive years).

Name

Renaissance Multimedia Group

Legal name

Grupo Renascença Multimédia

Website

https://gruporenascencamultimedia.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

251–500 employees

Short description

Portugal's leading private radio media group, operating three national brands (Renascença, RFM, MEGA HITS) and reaching 4.3 million weekly listeners and over 1 million digital users through broadcast, digital streaming, podcasts (POPCASTS), and proprietary live events.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Music & Audio Streaming Platforms (BPAMAJAC)

Keywords

• Radio broadcasting
• Audio streaming services
• Podcast aggregation
• Event promotion services
• Advertising sales

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Radio Advertising and Sponsorships: The primary revenue driver is advertising across the three radio stations — Renascença (generalist/information), RFM (music/entertainment), and MEGA HITS (youth/music). This includes on-air spots, branded content, programme sponsorships, and promotional reads. The group's Intervoz Publicidade S.A. subsidiary handles advertising sales.
2. Digital Advertising: Digital advertising across group websites (rr.pt, rfm.pt, megahits.fm), mobile apps, social media channels, podcasts, and newsletter placements. With RFM alone receiving ~1.8 million visits and 56.9 million pageviews per month, digital ad inventory is significant.
3. Event Promotion and Sponsorship: The group generates revenue through event organisation and sponsorship. Genius y Meios is the group's event promotion subsidiary. Proprietary events include RFM SOMNII (beach electronic music festival), RFM SEM OLHAR A QUEM (accessibility cultural event), Trail RFM (running events), Prémios RFM (music awards), and various promotional games. Brands sponsor these events in exchange for association.
4. Promotional Games and Contest Monetisation: The Grandioso Jogo da Mala (Grand Suitcase Game) is a promotional contest spanning all three stations, offering cash prizes. Contest entries are charged at a nominal fee per call/SMS. The group has awarded prizes up to €75,000 in a single event, generating revenue from participation fees and promotional visibility.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Grupo Renascença Multimédia operates three national radio stations in Portugal — Renascença (generalist/information), RFM (music/entertainment) and MEGA HITS (youth music) — distributed across FM, AM, Onda Média, Onda Curta and satellite, reaching 4.3 million weekly listeners. The group also runs digital properties (streaming websites, mobile apps, web radios), the POPCASTS Portuguese-language podcast aggregator, the Renascença V+ web TV, proprietary live events (RFM SOMNII, Trail RFM, Prémios RFM), fado music venues (Fado in Porto, Fado in Chiado), and the Clube Renascença membership programme. Advertising inventory across these properties is sold through its Intervoz Publicidade subsidiary.

Product overview

Grupo Renascença Multimédia is a Portuguese media group operating three primary radio stations (Renascença, RFM, and MEGA HITS) along with digital platforms, web television, event promotion, and advertising services. The portfolio includes radio broadcasting, web radios, mobile applications, podcast distribution, and event management across Portugal. The group operates as a multi-brand media conglomerate with interconnected radio properties, digital assets, and complementary service businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Renascença Generalist and information radio station targeting broad Portuguese audiences with news, talk shows, current affairs, cultural and religious programming. Identified as the most trusted information radio in Portugal (73% trust per Reuters Digital News Report 2024) and recipient of 13 consecutive ConsumerChoice awards in Radio – Information.
• RFM National music and entertainment radio station targeting adults aged 25–44, with morning shows, live events, and interactive games. Leads digital audience reach among musical radio stations in Portugal with ~1.8 million monthly visits and 56.9 million pageviews.
• MEGA HITS Youth-oriented music radio station for audiences aged 15–25, focusing on contemporary hits, exclusive artist content, and social media engagement. Available in Lisbon, Porto, Coimbra, Braga, Viseu and Rio Maior; ranked most-mentioned young radio brand on Instagram by BRINFER (2023).
• POPCASTS Portuguese-language podcast aggregator platform providing a dedicated app and website for discovering, hosting and streaming podcasts. Distributes the group's own podcasts plus third-party Portuguese podcasts; hosts the country's #1 podcast.
• Intervoz Publicidade S.A. Advertising sales subsidiary that commercialises on-air spots, branded content, programme sponsorships, digital ad inventory and event sponsorships across all three radio stations, websites, mobile apps, podcasts and live events of Grupo Renascença Multimédia.
• Genius y Meios Event promotion subsidiary producing the group's proprietary live events including RFM SOMNII (beach electronic music festival), RFM SEM OLHAR A QUEM (accessibility cultural event), Trail RFM (running series), Prémios RFM (music awards), and Renascença Meia Maratona de Fátima.
• Renascença V+ Web TV platform from Renascença offering video content, live broadcasts and on-demand programming that complements the radio station's news and cultural coverage.
• Clube Renascença Membership club linked to Renascença providing exclusive content, benefits and engagement opportunities for subscribing members.
• Fado in Porto Fado music venue in Porto dedicated to traditional Portuguese fado performances, offering ticketed live music experiences.
• Fado in Chiado Fado music venue in Lisbon's Chiado neighbourhood dedicated to traditional Portuguese fado performances, offering ticketed live music experiences.

Quantifiable outcome

• 4.3 million weekly listeners across the group (Estudo Bareme Rádio Marktest, April 2024)
• +6 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

18 partnerships are on record, tiered minor, major, flagship and core.

• Carris (Companhia de Carris de Ferro de Lisboa)minorGTM or Marketing Partner · 16 December 2024Carris partnered with RFM for the 'RFM sobre carris' Christmas initiative — live daily broadcasts from a Lisbon tram between 16–22 December 2024. The Lisbon transit company provided a branded tram for the radio to conduct live programming from.
• Câmara Municipal de LisboaminorGTM or Marketing Partner · 16 December 2024Câmara Municipal de Lisboa partnered with RFM for the 'RFM sobre carris' initiative, enabling the Christmas tram broadcast to travel through key locations in Lisbon including Belém, Cais do Sodré, Praça da Comércio, and Praça da Figueira.
• Continente (Sonae MC)minorGTM or Marketing Partner · 28 November 2024Continente (operated by Sonae MC) provided decoration and catering for the RFM 2024 Christmas music recording ('O meu Natal é assim') at SP Televisão studios. The supermarket chain has previously sponsored RFM Christmas campaigns.
• INTERMARCHÉmajorGTM or Marketing Partner · 19 November 2024INTERMARCHÉ was the official sponsor of Trail RFM Montemor-o-Novo (November 2024) and the naming sponsor of RFM SOMNII INTERMARCHÉ (10th edition, July 2024 beach electronic music festival in Figueira da Foz). The supermarket chain sponsors the group's sports and music events.
• GANHARDESTAKminorImplementation/ SI/ Consulting Partner · 19 November 2024GANHARDESTAK was the co-organiser (with Genius y Meios) of Trail RFM Montemor-o-Novo. GANHARDESTAK is a running/sports event management company that brings specialised trail event expertise to the group's sports event portfolio.
• Web SummitflagshipGTM or Marketing Partner · 11 November 2024Renascença, RFM, and MEGA HITS were Official Radio Stations of Web Summit 2024 (as well as 2018, 2022, and 2023 editions). The group operated a stand at Pavilhão 3 of FIL, conducted live broadcasts, produced podcasts, and created content for digital channels from the event, reinforcing the group's positioning at the intersection of technology, innovation, and media.
• RTP1majorGTM or Marketing Partner · 14 October 2024MEGA HITS presenter Maria Petronilho was selected as the new digital presenter for 'The Voice Portugal' on RTP1, a flagship entertainment programme on Portugal's public broadcaster. This represents talent cross-promotion between the group's youth radio brand and the national television network.
• Grupo Ageas Portugal / Fundação AgeasmajorGTM or Marketing Partner · 12 September 2024Grupo Ageas Portugal and Fundação Ageas partnered with RFM for the 'RFM SEM OLHAR A QUEM' event — a 28-hour live broadcast promoting cultural accessibility. The partnership also includes 'Sonhos que Mudam Vidas' (Dreams That Change Lives), a charitable initiative supporting listener dreams. Ageas also sponsors RFM Bike Tour cycling events.
• Comité Olímpico de Portugal / Equipa Portugal Paris 2024flagshipGTM or Marketing Partner · 9 July 2024RFM was the Official Radio Station of Equipa Portugal Paris 2024 (Portuguese Olympic Team for Paris 2024). The station produced the official music 'A minha Bandeira' for the Portuguese Olympic team, created a dedicated podcast 'Glória' with athletes, and conducted extensive Olympic coverage, positioning RFM as the radio voice of Portuguese Olympic sport.
• CENTURY 21 PortugalminorGTM or Marketing Partner · 5 February 2024CENTURY 21 Portugal partnered with RFM for the 'Que Barulho é Este, na RFM?' promotional game in 2024. The real estate brand sponsored the game which offers thousands of euros in cash prizes to listeners.
• Fundo Ambiental (Portuguese Environmental Fund)minorOthers · 1 January 2024The group's RFM SOMNII beach festival and other events have received support from Fundo Ambiental for environmental sustainability initiatives, aligning with the group's sustainability commitments.
• CERC – Conferência Europeia de Rádios CristãsminorStrategic or Co-development Partner · 1 January 1994Renascença helped constitute the European Conference of Christian Radios (CERC) in March 1994, which currently includes radios from France, Spain, Italy, Belgium, Poland, Latvia, Czech Republic, Malta, Slovenia, Slovakia, Hungary, Austria, Netherlands, and Romania.
• AIC – Associação de Imprensa CristãminorStrategic or Co-development Partner · 1 January 1991Founded 13 July 1992. Renascença helped establish AIC as an association of Catholic-inspired press organisations. Renascença is part of NOVA – Federação dos Meios de Comunicação Social de Inspiração Cristã, which also encompasses ARIC (Associação de Rádios de Inspiração Cristã), AIC, and Universidade Católica.
• ARIC – Associação de Rádios de Inspiração CristãminorStrategic or Co-development Partner · 1 January 1991Renascença promoted the creation of ARIC in 1991 in conjunction with various local radio stations. ARIC brings together radio stations with Catholic inspiration across Portugal, strengthening the network of faith-based radio broadcasters.
• Intervoz Publicidade S.A.coreChannel Partner/ Reseller/ DistributorIntervoz Publicidade S.A. is a wholly-owned advertising sales subsidiary of Grupo Renascença Multimédia. It handles all advertising sales for the group's radio stations (Renascença, RFM, MEGA HITS), digital platforms, and events. This is an internal distribution and sales channel that forms the core commercial infrastructure of the group.
• Genius y MeioscoreImplementation/ SI/ Consulting PartnerGenius y Meios is the group's wholly-owned event promotion subsidiary, responsible for organising the group's proprietary events including Trail RFM (running events), RFM SOMNII beach festival, and other branded experiences. It operates as the group's events production and promotion engine.
• POPCASTScoreTechnology or IntegrationPOPCASTS is a Portuguese-language podcast aggregation platform owned and operated by Grupo Renascença Multimédia. It serves as the group's exclusive podcast hosting and distribution platform, aggregating Portuguese-language podcasts and offering a dedicated mobile app. The platform distributes the group's own podcasts including 'Extremamente Desagradável' (Renascença) and third-party Portuguese podcasts.
• Fundação Francisco Manuel dos SantosminorStrategic or Co-development PartnerRenascença partnered with Fundação Francisco Manuel dos Santos for the Lisbon Book Fair 2024, conducting live debates and broadcasts between books from 29 May to 16 June at Parque Eduardo VII.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Others

• Spotify: Global audio streaming platform that distributes the group's podcast content (POPCASTS integrates with Spotify) and competes for music and spoken-word listening time. Strategic partner-distributor and adjacent competitor in audio advertising.

Broad incumbents

• RTL Group: European broadcasting group operating radio and TV assets across multiple European markets. Comparable diversified European broadcaster with audio, content, and digital advertising exposure.
• Bauer Media Group: European media conglomerate with radio, publishing, and digital operations across the UK, Germany, and other markets. Parent of the group's main direct competitor (Bauer Media Audio Portugal).
• iHeartMedia: Largest US radio operator with 860+ stations plus iHeartRadio digital platform and live events business. Comparable business model spanning broadcast, digital audio, podcasts, and large-scale events.

Regional players

• NRJ Group: French radio group operating NRJ, Cherie FM, Nostalgie, and Rire & Chansons across Europe. Comparable European multi-brand music and generalist radio operator with adjacent Iberian exposure.
• Global (UK radio): UK-based radio group operating Capital, Heart, Classic FM, LBC, Smooth, and Radio X. Comparable multi-brand commercial radio operator with strong digital extensions and event business.
• PRISA Radio (Spain): Spanish-language radio group (Cadena SER, Los 40, Cadena Dial) operating primarily in Spain and Latin America. Comparable Iberian radio group with similar multi-format, multi-brand strategy.

Direct peers

• RTP - Rádio e Televisão de Portugal: Portuguese public broadcaster operating multiple national radio stations (Antena 1, Antena 2, Antena 3, RDP África) plus television. Public service competitor with overlapping news, music, and cultural programming.
• Bauer Media Audio Portugal: Operates Rádio Comercial, M80, and other music radio brands in Portugal. Bauer Media Audio is the principal direct competitor to RFM and the group's commercial music radio leadership position.
• Media Capital Rádios: Portuguese media group operating Rádio Cidade FM, Rádio Nova Era, and other stations. Directly competes with the group's music and generalist radio brands in the Portuguese market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/megahitswtv
• Facebookfacebook.com/gruporenascenca

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renaissance Multimedia Group