What Genius y Meios does

Genius y Meios — Entretenimento e Formação is a Lisbon-based entertainment and training company that operates as an integrated business unit within Grupo Renascença Multimédia, a Portuguese communication group with 88 years of history. The company produces and promotes live events (concerts, galas, festivals, music awards ceremonies such as Prémios RFM, sports events including trail runs and the Renascença Meia Maratona de Fátima), corporate events (team building, Christmas dinners, annual meetings for clients such as Grupo Jerónimo Martins, Continente, Intermarché, TAP, and Toyota), and brand activations that leverage the parent group's radio stations (RFM, Rádio Renascença, Mega Hits, Rádio Sim) for promotional reach.

Its product surface spans six areas: event production, corporate services, brand activation, certified training (delivered through the Renascença Digital Academy platform covering public speaking, branding, digital/AI strategy, radio entertainment, journalism, and creative writing), audio and recording services (spot recording, podcast production, streaming), and physical/digital products (children's books, CDs, audiobooks). It also operates recurring tourism products (Fado in Chiado and Fado in Porto, both UNESCO-recognized heritage shows) and an immersive concert format launched to celebrate the group's 90th anniversary.

The business model combines project-based professional services fees for corporate events and brand activations, transaction-based revenue from consumer ticketing via Blueticket and BOL, enrollment fees for workshops and certified courses, and one-time product sales. Distribution is anchored in the parent group's radio audience reach and a network of strategic partners including municipalities, tourism boards, and major retailers; the company does not disclose revenue and operates with a lean team of approximately 10 employees, relying on group infrastructure for studios and event facilities at its Quinta do Bom Pastor headquarters in Lisbon.

Name

Genius y Meios

Legal name

Genius y Meios

Website

https://geniusymeios.pt

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Genius y Meios is a Lisbon-based entertainment and training company within Grupo Renascença Multimédia, producing live events, corporate events, brand activations, certified training courses, audio services, and tourism products for Portuguese consumers, enterprises, and municipalities.

Ownership category

akta.pro rank

Product category

Event Production and Entertainment Services

NAICS

Technical and Trade Schools (6115)

akta.pro primary industry

Certification & Credentialed Creator Programs (MPACALAI)

akta.pro secondary industry

Creativity & Innovation Mindset (EDABAMAH)

Keywords

• Event production services
• Corporate event management
• Brand activation services
• Professional training courses
• Audio production services

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Production and Promotion: Production and promotion of concerts, galas, festivals, and cultural events. Revenue generated from ticket sales, corporate sponsorships, and event management fees for branded events.
2. Corporate Services: Corporate event organization including team building, annual meetings, Christmas parties, and brand activations for corporate clients. Revenue from service fees and production costs.
3. Formation and Workshops: Certified professional training courses through Renascença Digital Academy covering public speaking, radio entertainment, branding, digital strategy, creative writing, and more. Revenue from course enrollment fees.
4. Brand Activation: Marketing activations for brands leveraging radio station audiences and live events. Revenue from brand partnerships and activation fees.
5. Audio and Recording Services: Spot recording, podcast production, and streaming services. Revenue from recording service fees.
6. Products: Sale of products including children's books, CDs, and other audio content.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Genius y Meios is an event production and entertainment services company that designs, produces, and promotes concerts, galas, festivals, sports events (trail runs, marathons), corporate events (team building, Christmas parties, meetings), and brand activation campaigns for enterprise and government clients. It also delivers certified professional training courses through the Renascença Digital Academy (public speaking, branding, digital/AI, radio entertainment, journalism, creative writing), produces consumer products (children's books, CDs, audiobooks), and offers audio services including spot recording, podcast production, and streaming.

Product overview

Genius y Meios operates as an entertainment and training company within Grupo Renascença Multimédia (with 88 years of history), offering a diversified portfolio of products and services organized into six core areas: Event Production (concerts, galas, festivals, sports events like half marathons and trail runs), Corporate Events (team building, meetings, Christmas dinners), Brand Activation (marketing experiences leveraging radio station reach), Workshops and Certified Training (via Renascença Digital Academy covering public speaking, branding, digital/AI, radio entertainment, journalism, creative writing, and social media), Products (CDs, audiobooks, children's books, merchandise), and Services (spot recording, podcast production, streaming, space rental). The company also operates tourism products including Fado in Chiado and Fado in Porto shows, and manages award ceremonies like Prémios RFM Ernestos and Prémios de Música Worten RFM.

Differentiator

Problem solved

Functional benefit

Products and services

• Produção de Eventos (Event Production) End-to-end event production for concerts, galas, festivals, sports events (trail runs, half marathons), and cultural experiences. Creates concepts aligned with national and international cultural trends, delivering experiences for corporate sponsors, municipalities, and consumer audiences.
• Corporate Events Service Turnkey corporate event services for enterprises including team building, annual meetings, Christmas parties, and informal gatherings, sharing event concepts and processes while letting clients focus on business objectives.
• Brand Activation Service Brand activation service creating memorable experiential campaigns with strong emotional connections, leveraging Grupo Renascença Multimédia's radio stations to reach Portuguese consumers through integrated cross-platform marketing.
• Renascença Digital Academy (Workshops and Certified Training) Certified professional training courses and workshops delivered both in-person (e.g., Workshop Comunicar nas Redes Sociais, branding, public speaking, radio entertainment, digital strategy and AI) and via the Renascença Digital Academy digital platform, leveraging Grupo Renascença on-air talent and trainers (e.g., Ana Colaço, Nelson Pimenta, Diogo Pires, António Mendes).
• Fado in Chiado Daily fado tourism show at 7pm in Chiado, Lisbon, featuring viola and Portuguese guitar as a UNESCO Intangible Cultural Heritage performance for tourists and cultural visitors. Duration 50 minutes.
• Fado in Porto Wine tasting at Caves Calém followed by a fado show at Caves Cálem, Porto, combining Portuguese wine tourism with live fado performance.
• Spot Recording Service Professional audio recording service for radio spots, TV advertisements, social media ads, and cinema, providing voice talent from Renascença, RFM, and Mega Hits with over 83 years of communication experience.
• Podcast Recording Service Podcast recording service using the professional studios and technical expertise of Grupo Renascença Multimédia.
• Streaming Services Streaming service delivering audio and video content to any destination, enabling clients to broadcast events and content online.
• Venue Rental (Cedência de Espaços) Venue rental service at Grupo Renascença Multimédia facilities, available with or without human and technical resources, including radio studios and event production facilities at Quinta do Bom Pastor.
• Products (Books, CDs, Audiobooks) Production and sale of audiobooks, CDs (e.g., Fados in Portugal, Rádio SIM compilation, Missa Brevis de João Gil), children's book-CDs (e.g., O Segredo da Floresta, Voar? Vamos a Isso!), and multilingual children's books (e.g., De Rabelo Pelas Pontes in four languages for Tomaz do Douro), distributed as physical media and digital formats.

Quantifiable outcome

• Produced major events with 11,000+ in-person attendees and 13,000+ online viewers (Prémios RFM Ernestos 2010)
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered core and minor.

• GanharDestakcoreStrategic or Co-development PartnerCo-production partnership for trail running events including RFM Trail Monsanto, RFM Trail Braga, and other sports events. GanharDestak collaborates with Genius y Meios on event organization and production.
• IdealistaminorGTM or Marketing PartnerSponsorship partnership for the RFM Que Grandioso Espetáculo é Este? event. Idealista, the leading real estate app in Portugal, provided sponsorship for the grand event.
• ContinentecoreGTM or Marketing PartnerMajor retail partner for brand activations including Festival da Comida Continente, Regresso às Aulas campaigns, and ongoing marketing activations.
• IntermarchécoreGTM or Marketing PartnerOfficial sponsor of RFM Trail events including Trail Monsanto, Trail Braga, and Trail Montemor-o-Novo. Intermarché supports promotion of healthy lifestyle.
• RFMcoreStrategic or Co-development PartnerPrimary radio station partner for events, activations, and sports events. RFM is part of Grupo Renascença Multimédia and provides audience reach for event promotion.
• Rádio RenascençacoreStrategic or Co-development PartnerRadio partner for events and brand activations. Part of Grupo Renascença Multimédia providing cross-promotional opportunities.
• Mega HitscoreStrategic or Co-development PartnerRadio partner for events and brand activations. Part of Grupo Renascença Multimédia providing cross-promotional opportunities.
• Grupo Renascença MultimédiacoreStrategic or Co-development PartnerParent company providing radio stations (RFM, Rádio Renascença, Mega Hits, Rádio Sim), studios, event facilities, and administrative support. Genius y Meios is an integral part of the group.
• Royal CaribbeanminorGTM or Marketing PartnerPartner for RFM Royal Caribbean Selfie Trip cruise promotion, offering luxury Caribbean cruise experiences to RFM listeners.
• Associação de Promoção da MadeiracoreGTM or Marketing PartnerTourism partner for promotion of Madeira destination at BTL Lisbon and other tourism events.
• Turismo do Centro de PortugalminorGTM or Marketing PartnerRegional tourism partner for promoting Centro de Portugal destinations.
• Turismo de PortugalminorGTM or Marketing PartnerNational tourism promotion partner.
• Câmara Municipal de LisboaminorGTM or Marketing PartnerMunicipal government partnership for events and city promotion.
• Câmara Municipal do PortominorGTM or Marketing PartnerMunicipal government partnership for events and city promotion.
• Grupo Jerónimo MartinscoreStrategic or Co-development PartnerAnnual Christmas dinner organization for 6+ years. Major corporate client with ongoing partnership.
• Fado in ChiadominorGTM or Marketing PartnerFado tourism experience promotion with daily shows at 7pm in Chiado.
• Fado in PortominorGTM or Marketing PartnerFado tourism experience at Caves Calém with wine tasting and fado show.
• Tomaz do DourominorStrategic or Co-development PartnerCruise company for which Genius y Meios produced the children's book 'De Rabelo Pelas Pontes' in four languages.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Audacy: US radio broadcasting company with live events, podcasts, and audio production services. Comparable in combining radio-driven audience reach with live event production and podcast/audio services.
• iHeartMedia: US radio broadcaster with a major live-events division producing concerts, festivals, and awards shows. Closest structural analog with the radio-event integration business model that defines Genius y Meios' distribution advantage.
• Live Nation Entertainment: Global leader in live entertainment producing concerts, festivals, and events worldwide. Comparable business model (event production, ticketing, sponsorship), though operating at vastly larger scale across many geographies.
• AEG Presents: Global concert promoter and venue operator producing major music events and festivals internationally. Comparable in producing ticketed live music events with sponsorship-driven revenue, but at much larger scale and geographic reach.
• C3 Presents: Major US festival and concert producer known for Austin City Limits Music Festival. Comparable in producing large-scale music festivals and branded live events with sponsorship-driven economics.

Emerging players

• Fever: Global experiences platform connecting users with local events, including Fado shows and immersive concerts. Comparable in enabling event discovery and ticketing for experience-based entertainment, overlapping on the Fado tourism products.

Direct peers

• Everything is New: Portuguese concert and event promoter producing major music events in Portugal. Directly comparable as a domestic event-production competitor targeting the same Portuguese audiences with ticketing, sponsorship, and brand-activation revenue models.

Others

• MasterClass: Premium online learning platform featuring video courses taught by industry experts. Comparable in the certified, creator-led online course model behind the Renascença Digital Academy, though at global scale with film-quality production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/geniusymeios
• YouTubeyoutube.com/user/GeniusyMeios
• Facebookfacebook.com/GeniusyMeios
• Instagraminstagram.com/geniusymeios
• LinkedInlinkedin.com/company/genius-y-meios

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genius y Meios