Notjustok
Notjustok is a privately held Nigerian music media company founded in 2006 that operates an Afrobeats editorial website, a music distribution subsidiary, and paid artist promotion services targeting African youth audiences and independent artists.
- Company typePrivate
- Founded2006
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Notjustok does
Notjustok Inc is a privately held Nigerian music, media and data company founded in 2006, headquartered in Lagos and operating as a leading African music editorial platform. Its core product is notjustok.com, a content destination that curates Afrobeats songs, news, lyrics, sports coverage and editorial rankings (notably the Afrobeats Power Rankings) for African youth audiences. The platform aggregates approximately 4 million engaged social followers across Instagram, TikTok, Facebook, Twitter/X and YouTube (NJO TV), plus roughly 1 million monthly website visitors, and claims access to about 5 million Afrobeats fans for promotional purposes. The technology layer is a standard web-based content management and digital media platform with no documented APIs, AI capabilities or proprietary technical features disclosed.
The company operates a portfolio of products and services beyond the editorial site. Notjustok Distribution (distro.notjustok.com) is a wholly-owned subsidiary providing music distribution and artist talent development for independent Afrobeats artists. Paid music promotion services leverage the platform's audience reach to drive streams on Apple Music and Spotify. Supplementary offerings include the Afrobeats Power Rankings, the Fan Affairs interview series, and engagement mechanics such as the AFCON Predict N Win contest.
Monetization is diversified across display advertising on notjustok.com (managed with partner ROI Digital), sponsored content (managed via partner Entiar.com), paid music promotion services and artist distribution fees. Pricing is quote-based and not publicly disclosed. Customer segments split between a long-tail consumer audience of African youth and a B2B base of independent Afrobeats artists and labels using promotion and distribution services (named users include Soundz, Patoranking, Mayorkun, DMW, Lamboginny, Larry Gaga, Orezi, IDVH and ShowDemCamp). The company is founder-owned with no disclosed external funding, M&A or leadership changes in the available data.
Notjustok firmographics
Firmographics- Name
- Notjustok
- Legal name
- Notjustok Inc
- Website
- https://notjustok.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Notjustok is a privately held Nigerian music media company founded in 2006 that operates an Afrobeats editorial website, a music distribution subsidiary, and paid artist promotion services targeting African youth audiences and independent artists.
- Ownership category
- akta.pro rank
Notjustok industry classification
Industry- Product category
- Digital Music Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Miscellaneous Publishing (2741), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Music Aggregators & DIY Distribution Platforms (MPAIAAAD)
Keywords
Where Notjustok is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Notjustok business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising: The platform generates revenue through advertisements on notjustok.com, with dedicated contact for advertising enquiries.
- Sponsored Content: Sponsored content submissions are handled through partner Entiar.com platform.
- Music Promotion Services: Paid music promotion services where artists pay to have their music promoted through the platform's social media channels and website to reach the 4 million engaged social followers and 1 million monthly visitors.
- Artist Distribution Services: Notjustok Distro provides music distribution and talent development services for artists, helping them release music and receive investment support.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Notjustok product offering
Product offeringCore offering
Notjustok operates a leading African music editorial website (notjustok.com) that curates and publishes Afrobeats music content including songs, news, lyrics, sports coverage, and weekly artist rankings targeted at African youth. The company also runs Notjustok Distribution (Distro), a subsidiary providing music distribution and artist development services across major streaming platforms, and offers paid music promotion services that leverage its audience of approximately 4 million social followers and 1 million monthly website visitors to grow artist streams on Apple Music and Spotify.
Product overview
Notjustok is a comprehensive African music entertainment platform comprising multiple products and services: the core Notjustok Platform (music editorial website featuring songs, news, lyrics, sports, and rankings), Notjustok Distribution (distro.notjustok.com - music distribution and talent development service for Afrobeats artists), Music Promotion Services (artist promotion leveraging 4M+ social followers and 1M monthly visitors for Apple Music/Spotify growth), NJO TV (YouTube video channel), Afrobeats Power Rankings (weekly music chart), Predict N Win (contest platform for sports events), and the Fan Affairs interview series. The company operates as Notjustok Inc, founded in 2006, positioning itself as an authority in Afrobeats music curation and promotion.
Differentiator
Problem solved
Functional benefit
Products and services
- Notjustok Platform Leading African music editorial website curating and publishing Afrobeats music content including songs, news, lyrics, sports coverage, music videos, and artist rankings for African youth and music fans.
- Notjustok Distribution (Distro) Music distribution service powering leading Afrobeats artists, providing talent development programs and distribution across major streaming platforms such as Spotify and Apple Music.
- Music Promotion Services Paid artist promotion service that leverages Notjustok's approximately 4 million engaged social followers and 1 million monthly website visitors to increase streams on Apple Music and Spotify through viral music video promotion.
- NJO TV YouTube video channel featuring music videos, artist interviews, and entertainment content distributed through the notjustoktv channel.
Quantifiable outcome
- Artists have achieved over 300k Shazams and 100+ million streams through platform promotion
Companies that use Notjustok
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Notjustok technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Notjustok partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Predict n WinminorPromotion partner for the AFCON 2023 Predict N Win contest, offering prizes of N500,000 to top 10 winners for correctly predicting match outcomes.
- HipOn TVminorMedia partner for the 2011 NotJustOk Music Concert, one of several media partners including Prime Time Africa, theBeat99.9FM, Cool FM, Wazobia FM, BellaNaija, and The NetNG.
- Cool FMminorRadio media partner for the 2011 NotJustOk Music Concert, providing broadcast coverage for the event.
- Wazobia FMminorRadio media partner for the 2011 NotJustOk Music Concert, supporting event promotion across radio waves.
- BellaNaijaminorDigital media partner for the 2011 NotJustOk Music Concert, providing online coverage and audience reach.
- EntiarcoreEntiar.com handles sponsored content submissions for Notjustok, serving as the primary platform for managing sponsored content partnerships.
- Notjustok DistrocoreAn internal distribution subsidiary (distro.notjustok.com) providing music distribution and artist development services, supporting artists like Soundz, Lamboginny, Larry Gaga, Mayorkun, Orezi, Patoranking, IDVH, ShowDemCamp, and DMW.
- ROI DigitalminorAdvertising partner for advertisements on Notjustok.com, handling ROI-focused advertising campaigns.
- NJO TV (YouTube)minorNJO TV is Notjustok's YouTube channel serving as a video distribution platform for music videos and entertainment content.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Notjustok competitors and assessment
Company assessmentDirect peers
- Spinlet: Nigerian-origin music download/streaming and artist-distribution service operating in the same market for African digital music distribution and artist promotion.
- Pulse.ng: Nigeria-based digital media company publishing music, entertainment, and sports news for African youth, with overlapping content verticals (music news, lyrics, sports) and advertiser target audience.
- BellaNaija: Nigerian digital media platform covering entertainment, music, and lifestyle for African youth — listed as a media partner for Notjustok's own events — and competing for the same advertising dollars and Afrobeats-affinitive audience in Nigeria.
- Boomplay: Africa's largest music streaming and distribution platform, operating in the same Afrobeats market across multiple African countries with a content and discovery model that overlaps directly with Notjustok's editorial-plus-distribution business.
- Audiomack: Music streaming and DIY upload platform with strong penetration in Africa and the Caribbean, competing for the same independent-artist promotional spend and Afrobeats listening audience.
Broad incumbents
- Apple Music Africa: Global streaming service referenced in Notjustok's promotional offerings as a target platform for artist promotion; represents both an outlet for distribution and a competing destination for editorial-driven listening.
- Spotify Africa: Global audio streaming leader actively investing in African and Afrobeats content and curation, including dedicated Africa editorial plays; serves as both a downstream distribution destination for Notjustok Distro and an indirect competitor for audience attention.
Emerging players
- TuneCore: Independent music distribution service that places releases on major streaming platforms — directly comparable distribution-side competitor to Notjustok Distro for Afrobeats independent artists seeking global release.
- DistroKid: DIY music distribution platform serving independent artists globally, including Afrobeats; directly comparable to Notjustok Distro's core value proposition of putting music onto Spotify, Apple Music, and other DSPs.
Regional players
- SoundCity: West African music video television channel and broader media brand (including The SoundCity MVP Awards) targeting the same Afrobeats audience with overlapping content, video distribution, and advertiser relationships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Notjustok social profiles
Digital presenceNotjustok financial estimates
Financial estimateRevenue estimate
Valuation estimate
Notjustok leadership team
Management profileNumber of profiles
Notjustok subsidiaries and ownership
Company hierarchySubsidiaries1 record
Notjustok funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Notjustok M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Notjustok
What does Notjustok do?
Notjustok operates a leading African music editorial website (notjustok.com) that curates and publishes Afrobeats music content including songs, news, lyrics, sports coverage, and weekly artist rankings targeted at African youth. The company also runs Notjustok Distribution (Distro), a subsidiary providing music distribution and artist development services across major streaming platforms, and offers paid music promotion services that leverage its audience of approximately 4 million social followers and 1 million monthly website visitors to grow artist streams on Apple Music and Spotify.
Is Notjustok a public or private company?
Notjustok is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Notjustok founded?
Notjustok was founded in 2006. It employs 11 to 50 people.
Where is Notjustok based?
Notjustok is headquartered in Atlanta, United States, in the North America region.
How does Notjustok make money?
Four revenue lines are on record. Advertising is the primary driver. The others are sponsored Content, music Promotion Services and artist Distribution Services.
Who are Notjustok's main competitors?
Direct peers on record are Spinlet, Pulse.ng, BellaNaija, Boomplay and Audiomack. Broad incumbents are Apple Music Africa and Spotify Africa. Emerging players are TuneCore and DistroKid. SoundCity is listed as a regional player.
Does Notjustok have an API?
No public API is recorded for Notjustok.
What industry is Notjustok in?
Notjustok's product category is Digital Music Media. Its primary akta.pro industry code is MPAIAAAD, Music Aggregators & DIY Distribution Platforms. Its NAICS code is 516210 and its SIC code is 2741.