Kap Media

What Kap Media does

KAP Media Group is a private, founder-led out-of-home (OOH) advertising and experiential marketing agency that specializes in short-term, large-format building wraps, wallscapes, and brand activations at major cultural events. The company converts underutilized building exteriors and interiors — primarily premium hotel and venue facades near convention centers — into branded advertising inventory for enterprise marketers, selling turnkey campaigns that span site scouting, permitting, large-format vinyl printing, projection mapping, and installation. Core technical capabilities include large-format vinyl wrap production, multi-projector projection installations (notably a 28-projector, 39,000 sq ft activation at SXSW 2026), and full-building interior takeovers including elevator branding.

KAP operates a project-based, relationship-driven business model with pricing determined per campaign by location exclusivity, square footage, duration, and production complexity. Revenue is generated from enterprise brand marketers (media & entertainment, consumer goods, tech) via direct sales and through media agencies including GroupM, Horizon Media, OMG/OMD, Rapport Worldwide, and Fundamental Media. The company also monetizes the supply side through exclusive property partnerships with marquee venues (Hilton Gaslamp, Omni Gaslamp, Marriott Marquis, Fairmont Austin, Park12) and event-level partnerships with SXSW, San Diego Comic-Con, and PGA Tour tournaments. Recurring revenue stems from multi-year brand relationships (Fox since 2018, ABC for a decade) and annual event calendars.

The firm is lean — fewer than 10 employees — with an experienced leadership team led by Founder/CEO Lori Brabant (25+ years in place-based marketing), CMO Kelly Reynolds, and VP Operations & Finance Sara Moss (joined 2025). KAP is WBENC-certified as a women-owned business and operates from offices in New York, Florida, San Diego, Indianapolis, and Park City, with operational hubs concentrated in Austin (SXSW) and San Diego (Comic-Con). No external funding, M&A activity, or revenue figures have been disclosed in available sources.

Name

Kap Media

Legal name

KAP Media Group

Website

https://kapmediagroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

KAP Media Group is a founder-led, private OOH and experiential agency that designs and installs large-format building wraps, wallscapes, and brand activations for enterprise marketers at major cultural events such as SXSW and San Diego Comic-Con, executing campaigns through exclusive hotel and venue property partnerships and media agency channels.

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising & Experiential Marketing

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

akta.pro secondary industry

Conference Communications, Marketing & Community Engagement (THAHACAN)

Keywords

• Out-of-home advertising
• Building wrap advertising
• Experiential marketing
• Brand activations
• Large format printing

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Branded Building Wraps & Wallscapes: KAP Media sells short-term large-format exterior advertising placements on buildings near major events and high-traffic locations. Pricing is project-based, determined by location, square footage, and campaign duration. Revenue is one-time per campaign, with recurring revenue from returning brand partners year-over-year.
2. Experiential Activations: Design and execution of immersive brand activations at events (Comic-Con, SXSW, PGA tournaments), including ground-level experiences, sampling installations, and interactive installations.
3. Interior Brand Takeovers: 360-degree interior building takeovers including elevator wraps, lobby branding, and corridor installations at partner hotels and venues.
4. Property Partnership Services: KAP works with property owners (hotels, venues) to transform their real estate into premium advertising inventory, acting as an intermediary between property partners and brand advertisers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

KAP Media designs, produces, and installs short-term, large-format out-of-home advertising and experiential brand activations. Core offerings include full building exterior wraps and wallscapes, 360-degree building interior and elevator takeovers, ground-level experiential brand activations, and large-scale projection mapping installations. All work is delivered as end-to-end campaigns tied to major cultural events and high-traffic venues for enterprise brand marketers, media agencies, and property owners.

Product overview

Kap Media is an out-of-home (OOH) advertising and experiential marketing company that operates as a unified service offering rather than a software platform. The company provides a portfolio of advertising products including Building Exteriors (wallscapes, building wraps), Building Interiors (elevator takeovers, interior branding), and Brand Activations (experiential experiences). Services are delivered through three partnership programs: Brand Partners (brands seeking cultural moments), Property Partners (real estate owners monetizing space), and Show Partners (events connecting with brands). All offerings are executed as short-term, high-impact campaigns at major cultural events like SXSW, San Diego Comic-Con, and PGA tournaments.

Differentiator

Problem solved

Functional benefit

Products and services

• Building Exteriors
• Building Interiors
• Brand Activations
• Projection Activations
• Brand Partners Program
• Property Partners Program
• Show Partners Program

Quantifiable outcome

• 115,000 sq ft of vinyl executed across 7 locations for SXSW 2026, reaching hundreds of thousands of festival-goers
• +5 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• GroupMcoreChannel Partner/ Reseller/ DistributorKAP Media partnered with GroupM to execute the Google Pixel 9 launch at NBA All-Star Weekend, installing a floor-to-ceiling brand wrap at the YBCA Theater near Fan Fest at the Moscone Center.
• Horizon MediacoreChannel Partner/ Reseller/ DistributorKAP Media partnered with Horizon Media to deliver major exterior takeovers for Paramount+ at San Diego Comic-Con, including the full Marriott Marquis building wrap.
• OMG23 (Omnicom Media Group)coreChannel Partner/ Reseller/ DistributorKAP Media partnered with OMG23 for ABC's decade-long presence at San Diego Comic-Con, securing exclusive rights to wrap the full perimeter of Petco Park.
• Omnicom (OMG & OMD)coreChannel Partner/ Reseller/ DistributorKAP partnered with Omnicom's OMG and OMD divisions to illuminate and wrap three iconic buildings in NYC, Atlanta, and Memphis for the Doritos Triangle Tracker campaign.
• Rapport WorldwidecoreChannel Partner/ Reseller/ DistributorKAP Media has partnered with Rapport Worldwide since 2018 for Fox's San Diego Comic-Con activations, evolving from a single wallscape to full 360-degree elevator takeovers.
• Fundamental MediacoreChannel Partner/ Reseller/ DistributorKAP partnered with Fundamental Media to execute full-scale exterior and interior brand takeovers across three major hotels for State Street at the Schwab IMPACT Conference.
• Kamp GrizzlyflagshipStrategic or Co-development PartnerKAP Media partnered with Kamp Grizzly to produce the Paramount+ Dutton Ranch 28-projector, 39,000 sq ft projection installation at the Fairmont Austin for SXSW 2026, one of the largest projection activations in event history.
• SXSWcoreStrategic or Co-development PartnerKAP Media has an ongoing partnership with SXShow (South by Southwest) as their primary large-format branding partner, delivering first-to-market non-traditional media since 2023 with installations across multiple downtown Austin locations.
• San Diego Comic-ConcoreStrategic or Co-development PartnerKAP Media has been the primary building wrap and experiential activation partner for San Diego Comic-Con since at least 2018, transforming the city's hotels and buildings into brand canvases during the event.
• PGA Tour / Farmers Insurance Open / Genesis InvitationalcoreStrategic or Co-development PartnerKAP Media secured premium placements overlooking the iconic 18th hole at the Farmers Insurance Open (2023-2026) and the Genesis Invitational (2025) for Maestro Dobel, building an ongoing partnership with PGA Tour events.
• Hotel and Property Owners (Omni Gaslamp, Hilton Gaslamp, Marriott Marquis, Fairmont Austin)coreStrategic or Co-development PartnerKAP Media maintains exclusive property partnerships with major hotels and venues near convention centers and event venues (Omni Gaslamp, Hilton Gaslamp, Marriott Marquis, Park12, Fairmont Austin), transforming their building facades into premium advertising real estate for brand partners.

Scale indicators9 records

Direct peers

• Jack Morton Worldwide: Global brand experience agency producing events, sponsorships, and immersive activations for major consumer and entertainment brands. Comparable as a large-scale experiential partner operating in similar event-driven brand environments.
• Sparks: Global brand experience agency producing immersive events, exhibits, and sponsorships for Fortune 500 marketers. Comparable as a turnkey experiential partner serving enterprise brands with high-production activations.
• Colossal Media: Hand-painted and large-format mural advertising on building exteriors in major US cities, with deep ties to brand and agency clients. Directly comparable as a specialist in transforming building facades into branded media at urban scale.
• MKG: Independent experiential marketing agency focused on brand experiences, event activations, and creative production for major consumer brands. Comparable scope, client profile, and activation-led delivery model.
• George P. Johnson Experience Marketing: Long-standing experiential marketing agency building brand experiences, exhibits, and event activations for global enterprise clients. Closely comparable end-to-end activation model serving similar enterprise brand and agency buyers.
• MASSIVE (Massive Music & Media): Experiential and event-driven marketing agency delivering large-scale brand activations at festivals, sports, and cultural events. Overlaps with KAP's experiential activation work at SXSW, Comic-Con, and other tentpole events.

Broad incumbents

• Outfront Media: One of the largest US out-of-home advertising companies, with growing focus on experiential and place-based activations. Comparable in delivering high-impact brand placements in dense urban event corridors.
• Octagon: Large global sports and entertainment marketing agency with deep event-sponsorship activation capabilities. Comparable in activating brands around major sports and entertainment properties, though broader in scale and portfolio.
• Clear Channel Outdoor (event/experiential division): Major out-of-home advertising holding company that has expanded into experiential and non-traditional OOH formats. Comparable as a large incumbent increasingly competing for the same brand experiential budgets and premium urban inventory.

Emerging players

• Muros: Specialist in large-scale wall murals and outdoor art-driven advertising placements on building facades for brands. Closely comparable as a niche competitor in the building-exterior brand-media space, though with a more art-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/kapmediagroup
• Facebookfacebook.com/KAPMEDIAGROUP
• LinkedInlinkedin.com/company/kapmediagroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kap Media