Airbag Team

What Airbag Team does

Airbag Team Limited is a privately-held, family-owned B2B supplier of automotive airbags, dashboards, seatbelts, and related Supplemental Restraint System (SRS) components, headquartered in Rotherham, South Yorkshire, with a registered office in Warwickshire. Founded in 2001, the company operates as Europe's self-described #1 specialist in its niche, serving collision repair centres, vehicle body shops, automotive mechanics, parts distributors, salvage operators, and fleet customers who require registration-verified business accounts. The product portfolio spans replacement OEM airbags across front, side, curtain, and passenger configurations, dashboard assemblies, seatbelt repair services using OEM parts with 12-month warranties, crash data reset services for airbag ECUs, and front-end body parts (bumpers, crash bars, bonnets, wings, headlights).

The business operates a multi-revenue-stream model combining unit-priced hardware sales with professional services including on-site fitting at the Rotherham branch, specialist coding and calibration for vehicle modules and ADAS systems, back-ordered parts sourcing via a UK/European supplier network, and custom seatbelt colour upgrades. Distribution is primarily through a direct e-commerce platform on airbagteam.com with vehicle registration search functionality, supplemented by phone, WhatsApp, and email sales channels, and on-site fitting services at the Rotherham facility. Customer acquisition leverages social media presence on Facebook and Instagram, vehicle-specific SEO, and Trustpilot reputation signals. Pricing is unit-based, exclusive of VAT and delivery, with optional insurance and a 6-month goods warranty on supplied parts. The company achieved ISO 9001 accredited status in 2024, reflecting formalised quality management standards. No external institutional investors, venture capital, or private equity backing has been identified; the business appears entirely founder/family-controlled and organically financed.

Name

Airbag Team

Legal name

Airbag Team Limited

Website

https://airbagteam.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Airbag Team Limited is a UK-based B2B supplier of automotive airbags, dashboards, seatbelts, and SRS components, serving collision repair centres, body shops, and parts distributors with hardware sales, on-site fitting, crash data reset, and ADAS coding services.

Ownership category

akta.pro rank

Product category

Automotive Safety Components

NAICS

Motor Vehicle Parts Manufacturing (3363)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Airbag Modules & Inflators Manufacturing (IMACAMAB)

akta.pro secondary industries

Occupant Restraint Systems Manufacturing (Airbags/Seatbelts/Pretensioners/Load Limiters) (IMACAMAA), Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

Keywords

• Automotive airbag parts
• SRS components supply
• Crash data reset
• Seatbelt repair parts
• Vehicle safety components

Headquarters

HQ city

Rotherham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of automotive safety components including airbags, dashboards, seatbelts, and front-end body parts. One-time purchase model per component.
2. Crash Data Reset Services: Reset and repair services for airbag ECUs that have recorded crash data, restoring them to working condition.
3. Fitting Services: On-site professional fitting of airbags, dashboards, and seatbelts at their Rotherham branch, available for vehicles brought to their facility.
4. Back Ordered Part Sourcing: Specialist parts sourcing service to locate and supply hard-to-find components from their UK and European supplier network.
5. Coding Services: Programming and calibration services for vehicle ECUs and modules including airbag modules, seatbelt modules, radar, cameras, and driver assistance systems.
6. Seatbelt Colour Upgrades: Custom seatbelt colour upgrades with wide range of colour options including custom BMW M colours.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Airbag Team supplies automotive airbags, dashboards, seatbelts and front-end safety parts to trade customers, and provides associated services including crash data reset, SRS coding and physical fitting from its Rotherham centre. The offering targets collision repair and body shop businesses rather than end consumers, with account registration gated to Companies House-registered entities holding a VAT number.

Product overview

Airbag Team is Europe's #1 specialist supplier of automotive airbags and SRS (Supplemental Restraint System) components, founded in 2001 as a family business based in Rotherham, UK. The company offers a comprehensive portfolio of products and services centered on vehicle safety systems: core offerings include replacement OEM airbags and dashboards across multiple vehicle makes, seatbelt repairs using OEM parts with 12-month warranties, and crash data reset services for airbag ECUs. Additional services encompass front end parts (bumpers, crash bars, radiators, bonnets, wings, headlights), back ordered part sourcing via their UK/European supplier network, coding services for airbag modules, seatbelt modules, radar and camera calibration, and fitting services at their Rotherham facility. The company operates as a B2B supplier requiring customers to provide business registration evidence. Their extensive stock covers all makes of cars and light commercial vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Airbags & Dashboards Replacement airbags, dashboard panels and assemblies for vehicle collision repair, supplied to trade buyers (collision repair centres and body shops).
• Seatbelts and Seatbelt Upgrades Seatbelt repair components and seatbelt colour upgrade products supplied to trade buyers for vehicle interior repair and customisation.
• Crash Data Reset Services Crash data reset and SRS module coding services performed by the company for trade customers after airbag deployment events.
• Front End Parts Front-end replacement parts supplied to trade buyers in connection with collision and airbag replacement work.
• On-site Fitting and Coding Service Physical installation (fitting) of supplied SRS components and associated coding, delivered at the company's Rotherham fitting centre for trade and end-customer vehicles.
• Back-ordered / Hard-to-find Part Sourcing Specialist sourcing service for automotive parts that are back-ordered or otherwise difficult to obtain, delivered to trade buyers.

Quantifiable outcome

• Supply correct components for vehicle the first time

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Marshall Motor Group: Large UK automotive dealer group offering parts, servicing, and accident repair across franchised brands. Comparable on the collision repair and OE parts supply side but from a manufacturer-aligned position rather than Airbag Team's independent-specialist stance.
• Kwik-Fit: Large UK automotive service chain offering vehicle repairs alongside tyres and parts. Comparable in serving collision-related repair demand at scale, but with generalist positioning rather than SRS specialist depth.
• Cox Automotive (Manheim UK): UK automotive services group spanning remarketing, dealer solutions, and parts. Adjacent to Airbag Team via salvage and used-vehicle parts ecosystems, but operates at much larger scale and broader scope than an SRS specialist.

Emerging players

• ATS Euromaster: UK vehicle servicing and repair network with growing ADAS calibration service line. Comparable in serving safety-related repair categories for trade and consumer customers, with broader mechanical services beyond Airbag Team's SRS focus.
• Witter Towbars: UK manufacturer and supplier of vehicle safety accessories including towing products. Comparable niche-specialist positioning in automotive safety equipment, with similar B2B trade distribution model, though in a different safety-adjacent category.

Direct peers

• A1 Crash Parts: UK-based supplier of crash and body repair parts to insurance and trade customers. Directly comparable to Airbag Team in serving collision repair centres with replacement safety and front-end components.
• Euro Car Parts (LKQ Europe): UK's largest aftermarket automotive parts distributor, supplying trade and retail customers across vehicle categories including safety components. Direct competitor to Airbag Team's B2B parts distribution model with broader catalogue but shallower specialist depth in airbags and SRS.
• GSF Car Parts: UK trade-focused aftermarket automotive parts distributor selling body, electrical, and mechanical parts through branches and e-commerce. Comparable in B2B wholesale distribution and breadth across makes, contrasting with Airbag Team's narrower SRS specialism.
• Andrew Page: UK-based motor factor supplying trade customers with OEM and aftermarket parts including collision-related categories. Comparable trade-counter and next-day delivery model serving UK workshops, with overlapping customer base in collision repair centres.

Regional players

• J & A Accident Repair Centre: Independent UK accident repair specialists offering full collision and SRS repair services. Comparable on the fitting and crash repair side of Airbag Team's offering, though operating regionally rather than nationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AirbagTeamLtd
• Instagraminstagram.com/airbagteamltd
• LinkedInlinkedin.com/company/airbagteamltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airbag Team