Reifen Göggel

What Reifen Göggel does

Reifen Göggel is a German tire wholesale distributor (Großhandel) headquartered in Gammertingen, Baden-Württemberg, that primarily serves B2B customers in the tire and automotive trade across Germany. The company operates as a sole proprietorship (Reifen Göggel e.K., registered at Registergericht Ulm, HRA 710709), and following the January 2024 death of founder and long-time owner Bruno Göggel at age 62, ownership passed to an Erbengemeinschaft (heir community) of Wolfgang Kirsch and Benjamin Göggel. Beyond wholesale, the company runs a consumer-facing Montage-Shop at its Gammertingen location that provides tire mounting services to end customers.

The core operating platform combines a central warehouse holding more than 1.5 million tires, with marketplace access to over 10 million tires, supported by an owned logistics fleet of more than 120 transport vehicles capable of 24-48 hour nationwide delivery. Two complementary online channels drive sales: the B2B Händler-Shop (goeggel-reifenserver.de), available 24/7 to verified trade resellers placing orders online or by phone, and the B2C Montage-Shop for end consumers. Product breadth spans passenger, SUV/4x4, van, truck and motorcycle tires, alloy and steel wheels, complete wheel sets, and winter/all-season variants, sourced across major brands including Continental, Michelin, Goodyear, Hankook and Semperit. The website supports five languages (German, English, French, Italian, Spanish), and the company emphasizes personal telephone service alongside digital ordering.

The business model is a one-time wholesale sale model on tires and wheels sold to trade resellers, supplemented by professional-services revenue from consumer tire mounting at Gammertingen. Pricing is not publicly disclosed and resellers must register and verify a trade license to access dealer pricing. Marketing is conducted through trade press coverage (including a 2024 Focus magazine feature), promotional lottery campaigns run jointly with manufacturers, customer prediction-game contests around major football tournaments, and community activities such as Girls' Day and a YouTube channel. In July 2024 the company won first place in the automotive trade category of the Best Brands-Award from AUTOHAUS and asp AUTO SERVICE PRAXIS, reinforcing its positioning within the German reseller channel.

Name

Reifen Göggel

Legal name

Reifen Göggel e.K.

Website

https://reifen-goeggel.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Reifen Göggel is a German tire wholesaler serving B2B automotive trade resellers nationwide with over 1.5 million tires in stock, a 120-vehicle delivery fleet offering 24-48 hour delivery, plus consumer mounting services at its Gammertingen headquarters.

Ownership category

akta.pro rank

Product category

Tire Wholesale Distribution

NAICS

Tire and Tube Merchant Wholesalers (423130)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

akta.pro secondary industries

Tires, wheels & related supplies distribution (CRAOANAD), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Tire wholesale distribution
• Automotive parts supply
• Tire mounting services
• Wheel and rim sales
• Automotive logistics

Headquarters

HQ city

Gammertingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tire Wholesale Sales: B2B wholesale of tires (car, SUV, van, truck, motorcycle) and wheels (alloy and steel) to registered trade resellers through online shop and telephone sales.
2. Mounting Services: Tire mounting services for end consumers through Montage-Shop at Gammertingen location.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Reifen Göggel is a German tire wholesale distributor that sells tires and wheels (passenger car, SUV, van, truck, motorcycle, plus aluminum and steel rims) to registered trade resellers across Germany through an online dealer shop and telephone sales. The company also offers a consumer-facing mounting shop at its Gammertingen location for end-customer tire fitting, supported by a central warehouse stocking over 1.5 million tires and an owned delivery fleet of more than 120 vehicles enabling 24-48 hour nationwide delivery.

Product overview

Reifen Göggel operates as a tire wholesale business (Großhandel) with integrated service and logistics operations. Their product portfolio centers on tires across multiple vehicle categories (passenger cars, SUVs/4x4, vans, trucks, and motorcycles) as well as wheel rims (aluminum and steel). The company operates two complementary online platforms: a B2B dealer shop for trade customers available around the clock, and a consumer-facing mounting shop offering tire installation services at their Gammertingen facility. With over 1.5 million tires in stock and delivery capability within 24-48 hours, the offering combines wholesale distribution with logistics services and mounting support.

Differentiator

Problem solved

Functional benefit

Products and services

• PKW-Reifen (Passenger Car Tires)

Quantifiable outcome

• 24-48 hour delivery nationwide

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• HankookminorGTM or Marketing Partner · 29 January 2025Charitable initiative participation. Hankook collected 55,192.10 euros in charitable donations for children's cancer charity (Hilfe für krebskranke Kinder Frankfurt e.V.) and Bärenherzstiftung Wiesbaden. Reifen Göggel participated as collection point.
• SemperitminorGTM or Marketing Partner · 15 October 2024Promotional lottery campaign where customers purchasing Semperit tires in the dealer shop automatically entered a prize draw for two VIP tickets including overnight stay for the DSV Biathlon event in Oberhof.
• ContinentalminorGTM or Marketing Partner · 8 October 2024Promotional lottery campaign for customers purchasing minimum 20 Continental tires from 18 inches in the dealer shop, with automatic entry into prize draw.
• MichelinminorGTM or Marketing Partner · 1 May 2021Promotional lottery campaign May-June 2021 for Michelin tire purchases (car summer tires, motorcycle tires, LLKW and truck tires) with prizes including Sony PlayStation 5, VESPA ELETTRICA, and Michelin merchandise.
• GoodyearminorGTM or Marketing PartnerHistorical partnership for promotional lottery campaigns with Goodyear tire purchases in dealer online shop.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RädReifendirekt (Delticom): RädReifendirekt is part of Delticom, one of Europe's largest online tire retailers, operating multiple B2B and B2C tire shops across Germany. Comparable as an online-first tire distribution competitor with broader catalog reach and a similar workshop-partner installation model.
• Reifen.com: Reifen.com is one of Germany's largest online tire retailers serving both consumers and trade customers with extensive multi-brand SKU coverage. Directly comparable as a digital-first tire distribution channel competing for the same end-consumer and reseller demand as Reifen Göggel.
• Pneuhage: Pneuhage is one of Germany's largest tire wholesale groups, distributing tires and wheels through a national partner-dealer network. Directly comparable to Reifen Göggel in core B2B tire distribution model, target reseller base (tire retailers and workshops), and inventory-led value proposition.
• Reifen Helm: Reifen Helm is a regional German tire wholesaler with multi-category tire inventory (passenger, SUV, truck, motorcycle) and a B2B trade customer base. Closely comparable in product breadth, regional distribution model, and target reseller segment.
• Tirendo: Tirendo is a German online tire retailer with strong B2B2C positioning, working with partner workshops for installation. Comparable as a digital-first tire distribution competitor using a similar dealer-network consumer fulfillment model to Reifen Göggel's Montage-Shop.
• Premio Reifen + Autoservice: Premio is a German network of independent tire retailers and service centers that also operates wholesale tire distribution. Comparable in serving the same tire trade reseller customer base and bundling wholesale supply with consumer installation services.
• Heidenau Reifen: Heidenau is a German tire manufacturer and wholesale distributor supplying motorcycle, scooter, moped, and specialty tires. Comparable to Reifen Göggel on the wholesale distribution side for motorcycle and specialty tire categories that overlap with Reifen Göggel's two-wheeler assortment.
• Reifen-Müller: Reifen-Müller is a long-established German regional tire wholesaler with a comparable inventory-led distribution model and B2B focus on tire retailers and automotive workshops across southern Germany. Closely comparable in product breadth and customer profile.

Broad incumbents

• Vergölst: Vergölst is Continental's nationwide German tire service and retail network, offering tire sales, mounting, and related services through owned and partner locations. Comparable as a broader incumbent in the German tire service market with deeper manufacturer backing and national scale than Reifen Göggel.
• ATU (Auto-Teile-Unger): ATU is Germany's largest chain of automotive service centers, offering tires, parts, and repair services nationwide through more than 500 branches. Comparable as a broader automotive service incumbent that competes for the same end-consumer tire purchasing, mounting, and seasonal changeover demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLeLC9SoeVGehjhf-R5DnpY58LroPZMIfM
• Xx.com/Reifen_Goeggel
• Facebookfacebook.com/ReifenGoeggel
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reifen Göggel