Reifen-Müller

What Reifen-Müller does

Reifen-Müller is a family-owned German tire and automotive service retailer operating under a GmbH & Co. KG structure, founded in 1934 and managed by Geschäftsführer Christian Duda. The company runs 14 branches across the Berlin-Brandenburg region — 11 in Berlin and 3 in Brandenburg (including Potsdam, Luckenwalde, Meyenburg, and Oranienburg) — serving private consumers (PKW and Transporter), commercial fleets, and B2B tire dealers with a workforce of 51-100 employees.

The company's core offering is the retail of tires (summer, winter, all-season), alloy wheels, and complete wheel sets, combined with a full-service automotive workshop. Services include wheel mounting and balancing, seasonal tire storage, 3D axle measurement, brake service (ATE-Bremsencenter), climate service for R1234yf refrigerant, ADAS driver assistance system calibration, airco well® air conditioning cleaning, oil changes, and HU/AU inspections. Supporting technology includes 3D axle measurement equipment, RDKS (tire pressure monitoring system) programming, an online rim configurator, and a B2B dealer webshop with live inventory feeds and white-label capability. The company holds WDK certification, Meisterbetrieb status, ATE-Bremsencenter authorization, and has been recognized as 'Werkstatt ihres Vertrauens' since 2014.

Reifen-Müller's business model combines one-time product sales, fee-based workshop services, recurring fleet management contracts, and wholesale distribution via the B2B webshop. Go-to-market is multi-channel: direct-to-consumer through 14 physical branches and an online shop, fleet partnerships through the FleetPartner network (joined 2023, 1,200+ stations nationally) and direct agreements with major lessors (ALD, Alphabet, Arval, Athlon, LeasePlan, SIXT, VW Leasing), and B2B wholesale to independent dealers. The company is also a shareholder of Top Service Team KG, embedding it in the cooperative German tire retail ecosystem, and operates an apprenticeship program (VULKI) to build technician capacity.

Name

Reifen-Müller

Legal name

Reifen-Müller, Georg Müller GmbH & Co. KG

Website

https://reifen-mueller.de

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

51–100 employees

Short description

Reifen-Müller is a family-owned German tire and automotive service retailer operating 14 branches across Berlin and Brandenburg. Founded in 1934, it sells tires, alloy wheels, and provides full-service auto care including fleet management and B2B dealer wholesale.

Ownership category

akta.pro rank

Product category

Automotive Tire and Workshop Services

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413), Tire and Tube Merchant Wholesalers (423130)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Tires, Wheels & Retread Supply Distribution (TLAKAOAD), Wheel & Rim Repair/Refurbishment (TLAKADAG)

Keywords

• Tire retail services
• Automotive workshop services
• Wheel and rim sales
• Fleet management services
• Seasonal tire storage

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tire and Rim Sales: Sale of summer tires, winter tires, all-season tires, complete wheel sets, and aluminum rims to retail and commercial customers. Products span all price segments.
2. Automotive Service: Comprehensive workshop services including tire mounting, wheel balancing, tire repair, wheel washing, hub cleaning, tire storage, tire change, air conditioning service, inspection, brake service, oil change, vehicle inspection (HU/AU), and axle measurement.
3. Financing Services: Installment payment option through Santander partner bank for purchases starting at €150 with 0% interest for 6-month terms.
4. Tire Storage Services: Professional seasonal tire storage with documentation protocol to prevent mixing up tires and record current tire condition.
5. Fleet Management Services: Comprehensive fleet management for business customers including TÜV inspection, accident service, maintenance planning, tire wear tracking, and seasonal tire change coordination.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Reifen-Müller sells tires (summer, winter, all-season), alloy wheels, and complete wheel sets through 14 retail branches and an online shop in Berlin and Brandenburg. The company also provides automotive workshop services including tire mounting, wheel balancing, axle measurement, brake service, oil change, vehicle inspection (HU/AU), and seasonal tire storage, plus B2B fleet management for commercial customers and a dealer webshop for independent workshops.

Product overview

Reifen-Müller is a tire and automotive service company operating 14 locations in Berlin and Brandenburg, Germany. The core offering centers on tires (summer, winter, all-season) and alloy wheels, complemented by comprehensive tire services (mounting, balancing, storage, repair, RDKS) and auto services (climate, inspection, brake service, axle measurement). The company operates an e-commerce platform with an online shop and wheel configurator, and serves B2B customers through fleet management services, a dealer webshop, and partnerships with major leasing companies via the FleetPartner network.

Differentiator

Problem solved

Functional benefit

Brands

• TEAM Custom Style: Custom wheel and rim styling service offered by Reifen-Müller
• Werkstatt ihres Vertrauens
• ATE-Bremsencenter
• WDK Zertifizierung

Products and services

• Tires (Reifen) Summer, winter, and all-season tires for passenger cars, SUVs, vans, transporters, and motorhomes, sold across all price segments through retail branches and online shop.
• Complete Wheel Sets (Kompletträder) Pre-assembled tire and wheel combinations sold as ready-to-install sets for passenger cars.
• Alloy Wheels (Alufelgen) Lightweight alloy wheels in various styles and finishes sold for vehicle customization.
• Tire Service (Reifenservice) Workshop service including tire mounting/dismounting, wheel balancing, tire repair, RDKS, tire comfort filling, wheel washing, hub cleaning, and seasonal tire changes.
• Automotive Service (Auto-Service) Comprehensive auto maintenance including climate service, climate disinfection, oil service, vehicle inspection (HU/AU), general inspection, brake service, service checks, UVV inspection, and axle measurement.
• Seasonal Tire Storage (Reifeneinlagerung) Professional seasonal tire storage service with documentation protocol to record current tire condition and prevent mixing up sets.
• 3D Axle Measurement with Driver Assistance Calibration State-of-the-art 3D axle geometry measurement and adjustment, with calibration of advanced driver assistance systems such as lane keeping assist, emergency brake assist, and high beam assist.
• Airco Well Professional Air Conditioning Cleaning Professional complete air conditioning cleaning system for healthy vehicle interior air, suitable for allergy sufferers, awarded the ECARF international allergy-friendly product certification.
• Fleet Management Service (Fuhrparkmanagement) B2B comprehensive fleet management for commercial customers including fleet analysis, tire management, seasonal tire change coordination, maintenance planning, TÜV inspection, accident service, breakdown service, tire wear tracking, and unified billing via the FleetPartner network.
• Tire Insurance (Reifenversicherung) Comprehensive tire insurance add-on providing additional protection for purchased tires.
• Dealer Webshop (Händler-Webshop) B2B online platform for independent tire dealers and workshops to view live tire availability, reserve tires within 1 hour for pickup at selected locations, and access an integrated pricing calculator. Can be white-labeled for dealers' own end-customer shops.
• Alloy Wheel Configurator (Alufelgen Konfigurator) Online configurator tool allowing customers to select and visualize alloy wheels on their vehicles, powered by jfnetwork GmbH.
• Online Shop E-commerce platform for purchasing tires and wheels with live inventory availability, 1-hour pickup reservation at selected branch locations, and B2B dealer login functionality.
• Installment Financing Installment payment option through Santander Consumer Bank partner for purchases starting at €150 with 0% interest over a 6-month term.

Quantifiable outcome

• 39.53 kg CO₂e emissions avoided through GoGreen Plus certified shipping (over 98% reduction)

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

30 partnerships are on record, tiered minor and core.

• Deutsche Post (GoGreen Plus)minorStrategic or Co-development Partner · 1 January 2024Climate-friendly shipping partnership using Deutsche Post's E-POST MAILER, E-POST BUSINESSBOX, and BUSINESS-API services. Achieved over 98% reduction in shipping emissions in 2024.
• FleetPartnercoreChannel Partner/ Reseller/ Distributor · 1 January 2023Reifen-Müller joined the FleetPartner network in 2023, gaining access to over 1,200 service stations and hundreds of mobile service vehicles throughout Germany. The network offers a unified billing platform unique in Germany, providing standardized service for fleet customers across all network locations.
• Top Service TeamcoreStrategic or Co-development PartnerReifen-Müller is a shareholder of Top Service Team and member of the nationwide service network. Provides additional service capacity and coverage for fleet management customers.
• SGS (Société Générale de Surveillance)minorImplementation/ SI/ Consulting PartnerIndependent audit organization that verifies Deutsche Post's GoGreen Plus emission reduction claims and insetting measures.
• prm AGcoreTechnology or IntegrationTechnology partner for online appointment scheduling, online shop processing, email marketing, and felgen configurator data processing. Located at Dieselstraße 4, 71277 Rutesheim.
• Confidence CenterminorChannel Partner/ Reseller/ DistributorPostal marketing service provider for sending promotional offers to customers who have had a business relationship with Reifen-Müller in the last 3 years.
• Creditreform Berlin Wolfram KGminorOthersCredit checking and credit monitoring service for business transaction risk assessment.
• ATE (Continental AG)minorChannel Partner/ Reseller/ DistributorBrake product partnership. Reifen-Müller locations are designated ATE-Bremsencenter (ATE brake centers) using original equipment quality brake products including ATE, Textar, and Pagid brands.
• GTÜ (Gesellschaft für Technische Überwachung)minorImplementation/ SI/ Consulting PartnerOfficial vehicle inspection organization for conducting Hauptuntersuchung (HU) and Abgasuntersuchung (AU) at Reifen-Müller branches.
• 1. FC Union BerlinminorGTM or Marketing PartnerProud partner of 1. FC Union Berlin football club. Local sports sponsorship for brand building in Berlin region.
• 1. FFC Turbine PotsdamminorGTM or Marketing PartnerProud partner of 1. FFC Turbine Potsdam women's football club. Local sports sponsorship for brand building in Potsdam region.
• SV Babelsberg 03minorGTM or Marketing PartnerProud partner of SV Babelsberg 03 football club.
• FSV 63 LuckenwaldeminorGTM or Marketing PartnerProud partner of FSV 63 Luckenwalde football club.
• SV Schmöckwitz-EichwaldeminorGTM or Marketing PartnerProud partner of SV Schmöckwitz-Eichwalde football club.
• ALD AutomotivecoreChannel Partner/ Reseller/ DistributorLeasing partner. Fleet customers leasing vehicles through ALD Automotive can service their vehicles at Reifen-Müller locations.
• Alphabet (BMW Group)coreChannel Partner/ Reseller/ DistributorLeasing partner. Fleet customers leasing vehicles through Alphabet can service their vehicles at Reifen-Müller locations.
• ArvalcoreChannel Partner/ Reseller/ DistributorLeasing partner. Fleet customers leasing vehicles through Arval can service their vehicles at Reifen-Müller locations.
• Athlon Car LeasecoreChannel Partner/ Reseller/ DistributorLeasing partner. Fleet customers leasing vehicles through Athlon can service their vehicles at Reifen-Müller locations.
• LeasePlancoreChannel Partner/ Reseller/ DistributorLeasing partner. Fleet customers leasing vehicles through LeasePlan can service their vehicles at Reifen-Müller locations.
• SIXT LeasingcoreChannel Partner/ Reseller/ DistributorLeasing partner. Fleet customers leasing vehicles through SIXT Leasing can service their vehicles at Reifen-Müller locations.
• Volkswagen LeasingcoreChannel Partner/ Reseller/ DistributorLeasing partner. Fleet customers leasing vehicles through Volkswagen Leasing can service their vehicles at Reifen-Müller locations.
• Deutsche LeasingcoreChannel Partner/ Reseller/ DistributorLeasing partner. Fleet customers leasing vehicles through Deutsche Leasing can service their vehicles at Reifen-Müller locations.
• Mobility ConceptcoreChannel Partner/ Reseller/ DistributorLeasing partner. Fleet customers leasing vehicles through Mobility Concept can service their vehicles at Reifen-Müller locations.
• AviscoreChannel Partner/ Reseller/ DistributorLeasing/rental partner. Customers renting or leasing vehicles through Avis can service their vehicles at Reifen-Müller locations.
• Daimler FleetmanagementcoreChannel Partner/ Reseller/ DistributorLeasing partner. Fleet customers leasing vehicles through Daimler Fleetmanagement can service their vehicles at Reifen-Müller locations.
• EuropcarcoreChannel Partner/ Reseller/ DistributorLeasing/rental partner. Customers renting or leasing vehicles through Europcar can service their vehicles at Reifen-Müller locations.
• Maske Auto-LangzeitmietecoreChannel Partner/ Reseller/ DistributorLong-term rental partner. Customers leasing vehicles through Maske can service their vehicles at Reifen-Müller locations.
• GE CapitalcoreChannel Partner/ Reseller/ DistributorLeasing partner. Fleet customers leasing vehicles through GE Capital can service their vehicles at Reifen-Müller locations.
• VR LeasingcoreChannel Partner/ Reseller/ DistributorLeasing partner. Fleet customers leasing vehicles through VR Leasing can service their vehicles at Reifen-Müller locations.
• VULKIminorOthersVocational training partner. Reifen-Müller participates in VULKI apprenticeship programs for training tire specialists.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Reifen.com: One of Germany's largest online tire retailers, partnering with local fitting stations for installation. Reifen-Müller competes head-to-head with reifen.com on Berlin tire prices, while also operating a comparable online shop with branch pickup reservation.
• Pit-Stop: German tire and auto service chain specializing in quick-service tire changes alongside broader automotive repair. Comparable consumer-focused service model with a similar price-segment-mid-market positioning.
• Euromaster: Michelin-owned European tire and auto service network with >350 German branches. A direct peer offering the same full-service tire/wheel/automotive proposition to consumer and fleet customers, with national geographic coverage.
• Premio Reifen + Autoservice: Goodyear-affiliated German tire and automotive service partner network. Directly comparable full-service offering (tires, wheels, maintenance, ADAS work) with a multi-brand independent workshop structure.
• Vergölst: Continental-owned German tire and auto service network with ~300 branches nationwide. Directly comparable to Reifen-Müller in offering tires, rims, mounting, storage, and full automotive service to consumer and fleet customers.
• Point S Deutschland: German arm of the international Point S cooperative tire and auto service network. Closely comparable mix of consumer tire sales, fleet services, and B2B dealer partnerships, organized as a partner-cooperative model.

Broad incumbents

• ATU (Auto-Teile-Unger): Germany's largest chain of automotive service centers, offering tires, rims, and full auto service across >500 branches. Reifen-Müller is a regional-scale equivalent of ATU's tire-and-auto-service model, but in a much smaller Berlin-Brandenburg footprint.
• DEKRA Automobil GmbH: Germany's largest vehicle inspection organization, with whom Reifen-Müller partners for HU/AU inspections. Adjacent/overlapping in inspection and broader automotive services, but with a much wider service portfolio and national footprint.

Others

• Carglass Germany: Belron-owned German auto glass repair/replacement specialist with a national branch network. Adjacent competitor for share-of-wallet in automotive maintenance, but with a different specialization (glass vs. tires).

Emerging players

• Blackout Reifen + Autoservice: Growing German multi-brand tire and auto service chain with a strong online store and branch network. Comparable omnichannel model and competes with Reifen-Müller on Berlin tire pricing and brand assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Customer concentration

• Facebookfacebook.com/Reifen.Mueller
• Instagraminstagram.com/reifen_mueller
• Xx.com/reifenmueller
• LinkedInlinkedin.com/company/reifen-mueller-gmbh-co-kg

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reifen-Müller