Marigold Health Foods

What Marigold Health Foods does

Marigold Health Foods Limited is a UK-based, privately held plant-based food company founded in 1978 and headquartered in North London. The company manufactures and sells a portfolio of 100% vegan, additive-free packaged food products organised into five categories: Bouillon, Gravy & Stock Cubes; Engevita® Nutritional Yeast Flakes (marketed as 'nooch'); plant-based meat and fish alternatives including braised tofu, tempeh, tunah (mock tuna) and mo-du (mock duck); sauces such as liquid aminos; and a snack product, Popcorn Plus, launched in January 2024. The underlying production is conventional CPG food manufacturing: Engevita is fermented yeast grown on beet molasses and dried into flakes; tempeh is a fermented soya product; and the braised tofu is sourced from a Taiwanese artisan producer with whom Marigold has worked since the 1990s. Nutritional positioning is centred on Engevita's profile of 26g of fibre per 100g and meaningful contributions of Vitamin B12 and Vitamin D, addressing specific dietary gaps for vegan and flexitarian consumers.

The company's revenue model is straightforward packaged-goods wholesale and retail sales. Products are sold through UK supermarkets and independent health food stores, online via Amazon and the company's own e-commerce site, and through named retail partners including Tesco Ireland (over 120 stores plus tesco.ie), Planet Organic, and Holland & Barrett. International expansion is in progress through a June 2024 distribution partnership with Vegan Perfection in Australia. Pricing is not publicly disclosed and is set by retailers across SKUs of varying pack sizes (e.g., 20g Popcorn Plus, 100g Engevita, 140-150g bouillon). The go-to-market combines direct-to-consumer e-commerce, multi-channel retail distribution, community-led growth via vegan influencer recipe collaborations, content marketing through a substantial recipe and Discover blog, and event-driven B2B outreach via trade shows such as the Food & Drink Expo at the NEC Birmingham.

Marigold serves three primary end-consumer segments: health-conscious home cooks, vegans and vegetarians, and flexitarians, all served through the same multi-channel retail and DTC infrastructure. The business has operated for over 45 years, has won multiple industry awards in 2023 and a Great Taste 2024 Star Winner recognition, and is independently owned with no disclosed external funding, parent company, or leadership changes. The company is small, with a stated headcount of 1-10, suggesting an asset-light brand-and-distribution model with outsourced manufacturing.

Name

Marigold Health Foods

Legal name

Marigold Health Foods Limited

Website

https://marigoldhealthfoods.co.uk

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Plant-Based Packaged Foods

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Plant-Based & Alternative Proteins (Packaged) (CRADAAAH)

akta.pro secondary industry

Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)

Keywords

• Plant-based foods
• Nutritional yeast flakes
• Vegan bouillon powder
• Plant-based meat alternatives
• Organic seasonings

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. CPG Food Product Sales: Marigold Health Foods generates revenue through the manufacture and sale of packaged food products, including nutritional yeast (Engevita), bouillon/gravy/stock powders, plant-based meat and fish alternatives (tofu, tempeh, tunah, mock duck), sauces (liquid aminos), and snacks (Popcorn Plus). Products are sold through retail grocery channels (supermarkets, independent stores), online retail (Amazon), and direct-to-consumer through the company website.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Marigold Health Foods manufactures and sells a range of 100% vegan, plant-based packaged food products including Engevita nutritional yeast flakes (nooch), bouillon/gravy/stock powders, plant-based meat and fish alternatives (braised tofu, tunah, tempeh, mo-du mock duck), Liquid Aminos sauce, and Popcorn Plus snacks. The company positions all products as natural with no artificial additives, targeting home cooks, vegans, and flexitarians across the UK, Ireland, and Australia.

Product overview

Marigold Health Foods is a UK-based plant-based food company offering a range of vegan products since 1978. The core product portfolio includes: Engevita® Nutritional Yeast Flakes (Nooch) as a cheese alternative; Bouillon, Gravy & Stock Cubes in various varieties for seasoning; Plant-Based Meat & Fish Alternatives including Braised Tofu, Tunah, Tempeh, and Mo-Du (mock duck); Sauces such as Liquid Aminos; and the newer Popcorn Plus snack. All products are vegan and made with natural ingredients, positioned as healthy, plant-based food options.

Differentiator

Problem solved

Functional benefit

Brands

• Engevita®: Nutritional Yeast Flakes brand - a vegan cheese alternative with B12 and fiber, sold as 'Nooch'

Products and services

• Bouillon, Gravy & Stock Cubes Vegan instant stock powder and bouillon cubes for seasoning soups, stews, casseroles, sauces, and rice dishes. Available in Original, Organic, and Reduced Salt varieties for health-conscious home cooks.
• Engevita Nutritional Yeast Flakes (Nooch) Fermented and dried nutritional yeast flakes providing a cheesy, nutty flavor as a vegan cheese alternative. High in Vitamin B12, Vitamin D, protein, and 26g fibre per 100g. The UK's best-selling nutritional yeast flakes, used in pasta, rice, salads, and popcorn.
• Plant-Based Meat & Fish Alternatives Range of plant-based meat and fish alternatives including Braised Tofu (ready-to-eat textured plant protein), Tunah (mock tuna), Tempeh (fermented soya bean discs), and Mo-Du (mock duck seitan slices). All are ready to eat or cook, sourced from a Taiwanese artisan producer.
• Liquid Aminos Sauce Versatile seasoning sauce used as a soy sauce alternative for enhancing flavour in cooking. Positioned for vegan and health-conscious consumers seeking natural flavour enhancers.
• Popcorn Plus Popcorn snack sprinkled with Engevita nutritional yeast and sea salt, providing a cheesy tasting popcorn with added health benefits. High in vitamin B12, vitamin D, and fibre. Packaged in 20g servings with only 94 kcal per pack.

Quantifiable outcome

• Engevita Nutritional Yeast contains 26g of fibre per 100g
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Vegan PerfectioncoreChannel Partner/ Reseller/ Distributor · 16 June 2024Vegan Perfection is described as one of Australia's premier plant-based distributors and wholesalers, operating since 2005. They source and distribute high quality, innovative vegan goods from around the world to retailers, supermarkets, and hospitality venues across Australia, and also operate direct-to-consumer online shops. Marigold announced its return to the Australian market through this partnership, with the first shipment on the water at the time of announcement.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• VBites: VBites is a UK plant-based food manufacturer producing meat, fish, and dairy alternatives including vegan cheese, tofu, and seitan-based products. Like Marigold, it sells through UK health food and grocery channels and targets vegans, vegetarians, and flexitarians with multi-category plant-based ranges.
• Quorn (Marlow Foods): Quorn is the UK's largest plant-based meat brand, producing mycoprotein-based mince, burgers, fillets and other meat alternatives. It is the most directly comparable UK plant-based meat player to Marigold's braised tofu, tempeh, mock duck, and tunah range, sharing retail grocery channels, vegan/flexitarian target consumers, and foodservice exposure.
• Suma Wholefoods: Suma is a UK worker-owned wholefood wholesale and branded food producer offering organic, plant-based, vegan, and free-from products including tofu and pantry items. Comparable to Marigold across UK independent and specialist health-food retail channels, organic/vegan positioning, and multi-category plant-based range.
• Biona Organic: Biona Organic is a UK-based organic and plant-based CPG brand offering tofu, tempeh, sauces, condiments, and pantry staples. It overlaps directly with Marigold across plant-based protein alternatives, organic positioning, and independent health food store distribution.
• Clearspring: Clearspring is a UK brand specialising in organic, plant-based Japanese and wholefood products including tofu, tempeh, miso, and seasonings. It competes with Marigold in plant-based protein alternatives and pantry staples across independent health food stores and supermarkets.

Broad incumbents

• Alpro: Alpro is a major European plant-based brand (owned by Danone) producing dairy alternatives, plant-based yogurts, creams, and desserts across major UK supermarkets. It overlaps with Marigold's vegan/flexitarian target audience and grocery distribution but focuses on plant-based dairy rather than meat alternatives or seasonings.
• Beyond Meat: Beyond Meat is a global plant-based meat alternative brand sold in major UK and European retailers. It is a broad incumbent in the same plant-based meat category where Marigold's tofu, tempeh and mock-duck products compete, though with a much larger scale and more limited distribution in independent health food stores.
• Impossible Foods: Impossible Foods is a global plant-based meat brand with foodservice and retail presence in Europe. It competes in the broader plant-based meat alternative category that Marigold addresses through its tofu, tempeh, tunah and Mo-Du lines, but operates at a much larger scale with a more mainstream positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/marigoldfoodsuk
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/marigold-health-foods-limited
• Instagraminstagram.com/marigoldhealthfoods

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marigold Health Foods