Alpro
Alpro, founded in 1980 and owned by Danone since 2017, is a Belgium-headquartered plant-based food and beverage brand producing drinks, yogurts, desserts, and cooking products from soy, oat, almond, and coconut for health-conscious and flexitarian consumers across 40+ countries.
- Company typePrivate
- Founded1980
- HeadquartersWevelgem, Belgium
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Alpro does
Alpro is a European plant-based food and beverage brand founded in 1980 in Belgium and headquartered in Ghent, with legal domicile in Wevelgem. Since April 2017 it has been a wholly-owned subsidiary of Danone SA, acquired as part of Danone's purchase of The WhiteWave Foods Company. The company produces plant-based drinks across multiple bases (soy, oat, almond, coconut), plant-based yogurts and desserts (custards, puddings), cooking products (Soya Cuisine), and functional nutrition products (Meal to Go). Its portfolio spans specialised ranges for barista use, children, active lifestyles, and no-sugar diets, with over 90% of SKUs positioned as non-HFSS and fortified with five essential nutrients.
The company operates dedicated manufacturing facilities in Wevelgem (Belgium), Issenheim (France), and Kettering (UK), the latter producing 58 million litres of British Oat Drink annually using locally sourced oats within an 80-mile radius of the Navarra Oat Mill. Distribution covers 40+ country-specific websites across Europe, the Middle East & Africa, and Asia Pacific, sold primarily through retail supermarkets and convenience stores, with a dedicated foodservice motion targeting coffee shops and cafés through barista-specific SKUs (Coconut Barista is the #1 UK coconut barista brand).
Alpro monetises through standard retail unit pricing across multiple pack sizes (125g–1L), supplemented by direct-to-consumer sales via country-specific alpro.com storefronts and growing e-commerce channels in markets such as India. Its primary customer segments are health-conscious consumers and the flexitarian market, with secondary segments targeting children and active-lifestyle consumers. The brand holds B Corp certification (87 points) and benefits from Danone's distribution scale across 130+ countries, while pursuing capacity expansion, product innovation (Matcha RTD, Meal to Go), and foodservice ecosystem partnerships (Well Grounded) to drive growth.
Alpro firmographics
Firmographics- Name
- Alpro
- Legal name
- Alpro SCA
- Website
- https://alpro.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Alpro, founded in 1980 and owned by Danone since 2017, is a Belgium-headquartered plant-based food and beverage brand producing drinks, yogurts, desserts, and cooking products from soy, oat, almond, and coconut for health-conscious and flexitarian consumers across 40+ countries.
- Ownership category
- akta.pro rank
Alpro industry classification
Industry- Product category
- Plant-Based Food and Beverages
- NAICS
- Soft Drink Manufacturing (312111), Food Manufacturing (311)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Food And Kindred Products (2000)
- akta.pro primary industry
- Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)
- akta.pro secondary industry
- Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)
Keywords
Where Alpro is headquartered
LocationHeadquarters
- HQ city
- Wevelgem
- HQ country
- Belgium
- HQ region
- Europe
Offices8 records
Markets served
Alpro business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Plant-based Food and Beverage Sales: Alpro generates revenue through the sale of plant-based products including drinks (soy, oat, almond, coconut), desserts, yoghurts, and cooking alternatives. Products are sold through retail channels and directly via the company website. The brand has been operating since 1980 and was acquired by Danone in 2017.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Alpro product offering
Product offeringCore offering
Alpro manufactures and sells plant-based food and beverage products, including drinks made from soy, oat, almond, and coconut, plant-based yogurt alternatives, dairy-free desserts (custards and puddings), cooking creams (Soya Cuisine), and functional meal-replacement drinks (Meal to Go). Products are sold primarily through retail supermarkets, the company's direct e-commerce website, and foodservice operators such as coffee shops across Europe, the Middle East, Africa, and Asia Pacific.
Product overview
Alpro is a plant-based food and beverage brand owned by Danone since 2017, operating since 1980 with the mission to promote plant-based products. The company offers a diverse portfolio of plant-based drinks (including oat, almond, soya, and coconut variants in barista, original, and no-sugar formulations), plant-based alternatives to yogurt, desserts (custards and puddings), cooking products (Soya Cuisine), and functional nutrition products (Meal to Go with protein, fibre, and vitamins). The portfolio includes specialized ranges for kids, active lifestyles, and health-conscious consumers, with over 90% of the portfolio being non-HFSS. Products are sold across Europe, Middle East, Africa, and Asia Pacific through regional websites.
Differentiator
Problem solved
Functional benefit
Brands
- Coconut Barista: Plant-based coconut drink designed for coffee barista use, currently the #1 coconut barista drink brand in the UK.
- Alpro Matcha
- Meal to Go
- Barista Range
Products and services
- Alpro Coconut Barista Plant-based coconut drink designed for professional barista use in coffee shops and cafés; the #1 coconut barista drink brand in the UK.
- Alpro Barista Almond Plant-based almond drink formulated for professional barista use in coffee shops and cafés.
- Alpro Barista Oat Plant-based oat drink formulated for professional barista use in coffee shops and cafés.
- Alpro Barista Caramel Flavour Flavoured plant-based barista drink with caramel taste, formulated for coffee shop and café use.
- Soya Original Original soya-based plant drink, a foundational SKU in Alpro's plant-based drinks portfolio for general consumption.
- Almond Roasted No Sugars Roasted almond plant-based drink with no added sugars for health-conscious consumers.
- Alpro Meal to Go Nutritionally complete meal replacement drink delivering 20g protein, fibre, omega-3 fatty acids, and 26 vitamins and minerals per bottle across dessert-inspired flavours without artificial sweeteners, targeted at busy consumers.
- Alpro Matcha Ready-to-Drink Ready-to-drink matcha product targeting health-conscious consumers and the growing flexitarian market.
- Alpro Plant-Based Yogurt Alternatives Plant-based alternatives to yogurt, including Plain No Sugars and High Protein varieties in flavours such as Blueberry, Cherry, and Red Fruits.
- Alpro Desserts (Custard and Puddings) Dairy-free desserts including Silky Smooth Chocolate, Deliciously Dairy Free Custard, Sweet Creamy Caramel, Devilishly Dark Chocolate, and Heavenly Velvet Vanilla.
- Soya Cuisine Plant-based cooking products including Soya Cuisine Single Chilled and Soya Cuisine Single UHT for use in cooking and baking.
Quantifiable outcome
- Coconut Barista is the #1 coconut barista drink brand in the UK
- +3 more outcomes
Companies that use Alpro
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Alpro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Alpro partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Well GroundedminorWell Grounded is a social enterprise that trains coffee enthusiasts for careers in the coffee industry. Danone UK & Ireland's brand Alpro supported a training program, culminating in a graduation ceremony for 13 participants. The program aims to help unemployed adults build careers in the coffee sector, with alumni sharing personal success stories and career progressions.
- British Oat Farmers (Local Sourcing)coreAlpro invests in local British sourcing for its oat drinks, sourcing oats from nearby farms primarily within 80 miles of the Navarra Oat Mill in Kettering. This partnership supports local farmers and reduces environmental impact through shorter supply chains.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Alpro competitors and assessment
Company assessmentBroad incumbents
- Blue Diamond Growers (Almond Breeze): US almond cooperative and owner of Almond Breeze, one of the largest plant-based beverage brands globally. Directly comparable SKU overlap in almond drinks and barista formats, with substantially larger scale.
- Pacific Foods: US plant-based beverages, broths, and soups brand owned by Campbell Soup. Comparable to Alpro in broad plant-based beverage manufacturing and retail distribution, with wider category scope including cooking and baking formats.
- Danone (Plant-Based segment): Parent company of Alpro, operating the wider Danone Plant-Based segment including Silk (US), Provamel, and Alpro itself. Relevant as the direct incumbent owner and as the portfolio benchmark for evaluating Alpro's contribution.
Direct peers
- Oatly: Sweden-based oat milk specialist and the highest-profile direct competitor to Alpro in European plant-based beverages. Both brands compete head-to-head in retail barista SKUs and foodservice coffee-shop channels across the UK, Germany, and wider Europe.
- Califia Farms: US-headquartered plant-based beverage brand spanning oat, almond, and coconut formats with strong barista positioning. Directly comparable to Alpro on SKU architecture, coffee-shop channel focus, and plant-base diversification.
- Minor Figures: UK-based plant-based beverage brand built specifically around the barista channel. Competitor to Alpro's Coconut, Almond, and Oat Barista SKUs across UK and European specialty coffee accounts.
- Rude Health: UK plant-based drinks and foods brand with comparable oat, almond, and coconut ranges in premium-positioned supermarket channels. Closely comparable in target consumer (health-conscious, flexitarian) and retailer footprint.
- Provamel: Alpro's sister plant-based brand within the Danone portfolio, focused on organic and premium-positioned plant drinks. Comparable product format and target consumer, with overlapping retail distribution.
Emerging players
- Plenish: UK plant-based drinks brand (owned by Britvic) with comparable SKU architecture across oat, almond, and coconut. Overlaps Alpro in UK supermarket listings but with a smaller shelf share and narrower geographic reach.
Regional players
- Innocent Drinks: Coca-Cola-owned UK smoothies and plant-based drinks brand (including coconut and almond lines). Comparable in UK supermarket listings and health-conscious consumer positioning, with broader smoothies portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Alpro social profiles
Digital presenceAlpro compliance and trust
Trust signalCompliance1 record
Alpro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alpro leadership team
Management profileNumber of profiles
Profiles1 record
Alpro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alpro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alpro
What does Alpro do?
Alpro manufactures and sells plant-based food and beverage products, including drinks made from soy, oat, almond, and coconut, plant-based yogurt alternatives, dairy-free desserts (custards and puddings), cooking creams (Soya Cuisine), and functional meal-replacement drinks (Meal to Go). Products are sold primarily through retail supermarkets, the company's direct e-commerce website, and foodservice operators such as coffee shops across Europe, the Middle East, Africa, and Asia Pacific.
Is Alpro a public or private company?
Alpro is a private company. It is classified as corporate owned and is currently operating.
When was Alpro founded?
Alpro was founded in 1980. It employs 501 to 1,000 people.
Where is Alpro based?
Alpro is headquartered in Wevelgem, Belgium, in the Europe region.
How does Alpro make money?
One revenue line is on record: plant-based Food and Beverage Sales.
Who are Alpro's main competitors?
Broad incumbents on record are Blue Diamond Growers (Almond Breeze), Pacific Foods and Danone (Plant-Based segment). Direct peers are Oatly, Califia Farms, Minor Figures, Rude Health and Provamel. Plenish is listed as an emerging player. Innocent Drinks is listed as a regional player.
Does Alpro have an API?
No public API is recorded for Alpro.
What industry is Alpro in?
Alpro's product category is Plant-Based Food and Beverages. Its primary akta.pro industry code is CRADAHAM, Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.), with a secondary code of AFAKAGAK, Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing. Its NAICS code is 312111 and its SIC code is 2086.