What Asgard Regulatory Group does

Asgard Regulatory Group, LLC (formerly SSG Advisors) is a privately held regulatory compliance consulting firm founded by Jonathan Hurd in 2008 and headquartered at 4250 Veterans Memorial Highway, Suite 2100, Holbrook, New York. The firm provides outsourced Chief Compliance Officer services, managed ongoing compliance support, and project/audit services to approximately 60 broker-dealer and registered investment adviser clients across the United States and internationally. Its core service lines cover broker-dealer compliance consulting (FINRA Rule 3110/3120/3310, supervisory control testing, AML independent inspections, mock SEC audits, branch office inspections) and SEC-registered investment adviser consulting (Form ADV and 13F filings, Rule 206(4)-7 annual reviews, investment committee support, quarterly attestations). The firm also serves adjacent verticals including private equity funds, digital asset/DeFi companies, transfer agents, crowdfunding platforms, and non-U.S. broker-dealers under SEA 15a-6 chaperoning arrangements.

The firm monetizes exclusively through professional services engagements priced on a quote basis, with no publicly disclosed rate cards, including outsourced CCO retainers, managed support subscriptions, and project-based audit work. Go-to-market is sales-led via direct consulting engagement, initiated with management interviews to scope regulatory needs. Asgard's competitive positioning rests on examiner-grade talent — the team includes former FINRA examiners and supervisors, a former SEC examiner, prior CCOs of Invesco, TIAA, Waystone Compliance Solutions, Crédit Agricole CIB, and Scotiabank, and multiple CAMS-certified professionals. The firm operates with no external funding, no parent company, and no disclosed institutional investors, having grown entirely through organic in-house talent development since inception. As of 2026 it maintains an active hiring posture across compliance, auditing, and operations, signaling continued scaling of the professional services model.

Technology is layered onto services rather than developed in-house: Asgard distributes the Greenboard AI-powered compliance platform through a core partnership, providing clients with AI-assisted archiving, marketing review, trade monitoring, employee oversight, vendor diligence, and regulatory registration workflows. A secondary alliance with Quest CE adds Firm Element continuing education and automated Annual Compliance Meeting/Questionnaire capabilities. The firm's underlying technology footprint is partnership-led rather than proprietary, and its product surface remains fundamentally services-based.

Name

Asgard Regulatory Group

Legal name

ASGARD REGULATORY GROUP, LLC

Website

https://asgardcompliance.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Asgard Regulatory Group is a privately held, founder-owned regulatory compliance consulting firm providing outsourced CCO services, managed compliance support, and project/audit work to over 60 small-to-mid-sized broker-dealers, registered investment advisers, and adjacent financial institutions across the U.S. and internationally.

Ownership category

akta.pro rank

Product category

Regulatory Compliance Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Regulatory Compliance Advisory (BPAHAFAB)

akta.pro secondary industries

Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO), Audit Management, Controls & SOX Compliance (BPAEAPAH)

Keywords

• Broker-dealer compliance
• Investment adviser consulting
• Regulatory compliance services
• AML compliance testing
• Chief compliance officer services

Headquarters

HQ city

Bohemia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Regulatory Compliance Consulting Services: Professional services revenue generated through ongoing compliance support, CCO outsourcing, project and audit services, and regulatory consulting for broker-dealers, registered investment advisers, and other financial institutions. Services include tailored solutions, support and accessibility, and competitive pricing models.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Asgard Regulatory Group provides outsourced Chief Compliance Officer services, regulatory filing support, and ongoing compliance program management for broker-dealers and SEC-registered investment advisers. The firm also delivers project-based and audit services including AML independent testing, supervisory control testing, mock SEC audits, and branch office inspections. Through a partnership with Greenboard, Asgard offers clients access to an AI-powered compliance platform for archiving, marketing review, trade monitoring, and employee oversight.

Product overview

Asgard Regulatory Group is a regulatory compliance consulting firm (formerly SSG Advisors) offering two primary service lines: Broker-Dealer Compliance Consulting and SEC Registered Investment Adviser Consulting. The firm provides Chief Compliance Officer services, managed support services, and project/audit services. Through a strategic partnership with Greenboard, Asgard also offers an AI-powered compliance platform for archiving, marketing supervision, trading oversight, vendor management, and employee surveillance.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Supports more than sixty broker-dealer and investment advisory clients domestically and internationally

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• GreenboardcoreTechnology or IntegrationAsgard has partnered with Greenboard, an innovative AI-powered compliance platform for registered investment advisers and broker-dealers. Through this partnership, Asgard clients gain access to intelligent and efficient compliance frameworks including AI-driven pre-reviews for marketing content, WORM-compliant archiving, real-time trade surveillance, seamless API integrations, and automated vendor diligence. Greenboard provides an all-in-one compliance operating system that replaces fragmented point solutions with unified archiving, onboarding, trading oversight, and employee supervision capabilities.
• Island Group PlansminorOthersAsgard has formed a strategic partnership with Island Group Plans, which offers employee benefit solutions including employee benefit HR/compliance, dental, vision, life insurance, and disability coverage.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• National Regulatory Services (NRS): NRS provides regulatory compliance consulting, education, and technology to broker-dealers, investment advisers, and insurance producers. It competes head-on with Asgard in outsourced CCO services, FINRA filings, and continuing education, with comparable target client size.
• Cipperman Compliance Services: Cipperman is a boutique compliance consulting firm serving RIAs, broker-dealers, and private funds with outsourced CCO and compliance program services. It is closely comparable to Asgard in target market (small-to-mid-sized investment advisers and broker-dealers) and outsourced CCO model.
• Core Compliance: Core Compliance provides outsourced compliance, internal audit, and testing services to investment management firms and broker-dealers. Its service mix, regulatory specialism, and target client profile mirror Asgard's directly.
• ACA Compliance: ACA Compliance is one of the largest independent providers of regulatory compliance, cybersecurity, and risk solutions to the financial services industry. It directly competes with Asgard across broker-dealer CCO outsourcing, RIA annual compliance reviews, and AML services for similar small-to-mid-sized clients.
• CCO Consulting Group (Hauppauge, NY): CCO Consulting Group provides outsourced Chief Compliance Officer services for broker-dealers and investment advisers, with deep FINRA/SEC examination-preparation expertise. It competes with Asgard in the same regional, small-to-mid-sized broker-dealer and RIA segment.
• Red Oak Compliance Consulting: Red Oak provides regulatory compliance consulting, automated surveillance via its Red Oak 13F tool, and advertising review for broker-dealers and RIAs. It competes with Asgard's managed support and project services and similarly targets small-to-mid financial institutions.

Broad incumbents

• Kroll (Regulatory Consulting): Kroll is a large global risk and financial advisory firm offering regulatory compliance consulting to broker-dealers and RIAs among many other services. It overlaps with Asgard in broker-dealer compliance and AML testing but operates as a broad incumbent across many adjacent risk and investigations verticals.
• Promontory Financial Group (an IBM Company): Promontory Financial Group, now part of IBM, is a large global risk management and regulatory consulting firm serving banks, broker-dealers, and asset managers. It overlaps with Asgard's project and audit, AML, and supervisory control services but operates at much larger scale and broader scope.

Emerging players

• Comply (ComplySci / ACA Compliance subsidiary): Comply provides technology platforms for compliance automation, employee trading oversight, and code of ethics administration used by broker-dealers and RIAs. It is comparable to Asgard's Greenboard partnership-driven technology offering and represents the tech-enabled competitive frontier.
• Pathstone Compliance (Fund Services): Pathstone is a growing family-office and fund-services platform with a dedicated compliance practice serving RIA and broker-dealer clients. It is an emerging competitor in outsourced compliance serving similar private fund and high-net-worth advisory end markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/asgardreggroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asgard Regulatory Group