Greenboard
Greenboard, founded in 2023 and headquartered in New York, provides an AI-native compliance operating system for SEC- and FINRA-regulated financial institutions, unifying archiving, supervision, employee, marketing, firm, and third-party compliance on a single platform. It serves 500+ RIAs, broker-dealers, hedge funds, and private funds via modular per-seat SaaS and a partner channel.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Greenboard does
Greenboard is a financial software company founded in 2023 and headquartered in New York that builds an AI-native compliance operating system for SEC- and FINRA-regulated financial institutions. The platform unifies communications archiving and AI-powered supervision, employee compliance (personal trading monitoring, attestations), marketing compliance, firm compliance, and third-party vendor diligence on a single system with WORM and 17a-4 compliant recordkeeping and SOC 2 Type 2 certification. GreenboardGo, a conversational AI layer, provides policy-grounded answers to employee compliance questions and automates compliance task preparation across 13 use cases, with each AI answer grounded in the customer's own policies, procedures, and books-and-records.
The company serves RIAs, broker-dealers, hedge funds, private funds, and compliance consulting partners — with reported adoption by over 500 financial institutions. Distribution combines direct enterprise sales with a channel partner program through compliance consulting firms including Kroll (flagship), ICA, Adroit, ACC, Asgard, Brightstar, and Salus GRC, supported by deep integrations with custodians (Charles Schwab, RBC, Morningstar, Betterment) and major communications platforms (Slack, Teams, Bloomberg, WhatsApp, iMessage). Revenue is generated via modular per-seat SaaS subscriptions billed annually with à-la-carte module additions, plus usage-based pricing for service partners managing multiple client workspaces.
The business has raised $20M total across a $4.5M seed (May 2024, Base10 Partners and Y Combinator) and a $15.5M Series A (May 2026, led by Base10 Partners with Y Combinator, General Catalyst, Commerce Ventures, Transpose Platform, and Liquid2 Ventures). Reported performance metrics include 99%+ annual customer retention, 88% of customers eliminating multiple legacy tools post-switch, 99.14% reduction in eCommunications false positives, 7-second average marketing review turnaround, and the highest average user rating (8.43) among compliance platforms in the 2026 T3 Software Survey.
Greenboard firmographics
Firmographics- Name
- Greenboard
- Legal name
- GREENBOARD, INC.
- Website
- https://greenboard.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greenboard, founded in 2023 and headquartered in New York, provides an AI-native compliance operating system for SEC- and FINRA-regulated financial institutions, unifying archiving, supervision, employee, marketing, firm, and third-party compliance on a single platform. It serves 500+ RIAs, broker-dealers, hedge funds, and private funds via modular per-seat SaaS and a partner channel.
- Ownership category
- akta.pro rank
Where Greenboard is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Greenboard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based SaaS model for compliance platform access. Pricing appears to be per-seat with modular/à-la-carte structure for adding users and modules as firms grow.
- Usage-Based Pricing: For service partners (compliance consultants), usage-based pricing aligns platform costs with billable work to keep margins healthy as their book of business scales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Modular per-seat subscription with à-la-carte module additions |
| Usage-based | Pay-as-you-go | Usage-based pricing for compliance consultants and service providers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Greenboard product offering
Product offeringCore offering
Greenboard provides an AI-native compliance operating system for SEC and FINRA-regulated financial institutions. The platform unifies communications archiving and supervision, employee compliance (personal trading and attestations), marketing compliance, firm compliance, and third-party vendor compliance on a single system, with a conversational AI layer (GreenboardGo) that grounds answers in each firm's own policies and procedures.
Product overview
Greenboard is an AI-native compliance operating system for SEC and FINRA-regulated financial institutions. The platform follows a unified platform-plus-modules architecture: the core Platform serves as the operating system connecting all compliance functions, with six integrated product modules covering Communications Archive & Supervision, Employee Compliance, Marketing Compliance, Firm Compliance, and Third Party Compliance. GreenboardGo is the conversational AI layer built on top of this foundation, enabling employees to get instant policy-grounded answers and automating compliance task preparation across all modules. The platform serves 500+ financial institutions including RIAs, broker-dealers, hedge funds, and private funds, replacing fragmented legacy compliance tools with a single unified system.
Differentiator
Problem solved
Functional benefit
Brands
- GreenboardGo: Conversational AI compliance tool that provides instant answers to employee compliance questions using a firm's own policies and workflows. Part of the company's AI-native compliance platform.
Products and services
- Greenboard Operating System (Platform) The unified compliance operating system that connects archiving, firm compliance, employee compliance, marketing compliance, and third-party compliance into a single platform with unified tasks and records. Includes configurable dashboard with role-based permissions for financial institutions.
- Communications Archive & Supervision e-communications archiving and AI-powered supervision across email, Slack, Teams, SMS, iMessage, Bloomberg, LinkedIn, WhatsApp, Telegram, YouTube, Instagram, and Facebook, with 17a-4 and WORM-compliant archival and intelligent supervision replacing random sampling.
- Employee Compliance Automates personal trading monitoring and attestations with best-in-class brokerage feeds powered by direct integrations and CFPB 1033 API. Includes personal trading pre-clearance workflows and attestation workflows for code of ethics, OBAs, and policy sign-offs for financial firm employees.
- Marketing Compliance AI-powered marketing review that pre-checks content against SEC marketing rules (2210, 2215) and custom requirements, with automated disclosure verification and 7-second average marketing review turnaround, including detailed logs and approval reports for regulatory exams.
- Firm Compliance Turns the compliance program into a systematic operation with automated compliance calendars, AI-assisted policy management and regulatory change management, and continuous risk assessment workflows, replacing manual tracking and annual processes for compliance teams.
- Third Party Compliance AI-powered third-party due diligence with automated vendor research that gathers and verifies vendor information from public sources, including end-to-end questionnaire management, SOC 2 collection, sanctions data, breach history, and standardized risk scoring.
- GreenboardGo Conversational AI-native layer built on top of the compliance platform that provides instant policy-grounded answers to employee compliance questions, routes decisions to the right compliance owner, and prepares compliance tasks automatically for human review with multimodal input support.
Quantifiable outcome
- 7-second average marketing review turnaround
- +8 more outcomes
Companies that use Greenboard
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles6 records
Greenboard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability12 records
Feature7 records
Greenboard partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship, core and supporting.
- KrollflagshipStrategic partnership to deliver unified compliance platform for financial institutions. Combines Kroll's regulatory advisory expertise with Greenboard's AI-native technology. Platform centralizes archiving, supervision, certifications, marketing review, and vendor diligence into a single AI-driven hub. Partnership is part of Kroll's broader RegTech ecosystem.
- AWS (Amazon Web Services)coreGreenboard runs on AWS, using its secure cloud platform for fast, reliable, and scalable performance as business and regulatory demands grow.
- MicrosoftsupportingUsed for secure AI connectivity and to render Word and PowerPoint files directly in the platform, giving firms seamless document workflows.
- Charles SchwabcorePartners to deliver secure brokerage and custodial data that powers automated trade oversight and personal trading compliance.
- MorningstarcorePowers Greenboard's custodial and personal account data feeds, enabling automated trade oversight and seamless personal trading supervision.
- RBC (Royal Bank of Canada)supportingRBC Clearing and Custody delivers secure brokerage and custodial data to Greenboard, powering automated trade oversight and personal trading compliance.
- Betterment Advisor SolutionssupportingTech-enabled custodian for independent RIAs combining custody and essential practice management software.
- FirmScribesupportingSecurely captures iMessage and SMS so Greenboard can archive, review, and supervise mobile communications in a unified, compliant workflow.
- ICA (Integrated Compliance Advisors)flagshipOne of Greenboard's largest consulting partners. Works alongside Greenboard across 100+ clients to deliver integrated compliance powered by AI. ICA brings regulatory expertise; Greenboard brings technology. Embedded inside Greenboard platform for bi-weekly consulting calls and hands-on program management.
- Adroit CompliancecoreBoutique consulting firm providing practical, right-sized compliance solutions for small and mid-sized RIAs. Blends consulting expertise with technology-supported workflows.
- ACC (Adviser Compliance Consulting)coreDelivers proactive, tech-enabled compliance solutions for investment advisers and funds. 90% client retention rate. Former regulators, CCOs, auditors, and industry executives.
- Asgard Regulatory GroupcoreServes broker-dealers, RIAs, private equity firms, transfer agents, digital asset firms. Founded 2008 with nearly two decades of experience.
- Brightstar Law GroupsupportingProtects hundreds of RIAs with compliance, business, and M&A advice.
- Dziura Compliance ConsultingsupportingProven compliance experts delivering practical, tailored solutions by strengthening governance, reducing risk, and building resilient programs.
- Heartland Compliance Consultingsupporting30+ years of Wall Street experience providing regulatory guidance, compliance support, and CCO services.
- Providence CompliancesupportingHelps RIAs build strong, practical, and affordable compliance programs through tailored, expert guidance.
- Salus GRCsupportingCombines white-glove compliance leadership with AI-native technology to reduce risk, streamline operations, and scale with firms.
- State Harbor AdvisorssupportingDelivers high-touch compliance support to help investment advisers, including crypto firms, expand in complex regulatory environment.
- True West ConsultingsupportingPartners with independent RIAs to manage compliance, operations, and risk.
- V17 AdvisorssupportingDelivers tailored compliance and CFO solutions for alternative investment funds.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Greenboard competitors and assessment
Company assessmentBroad incumbents
- Smarsh: Largest incumbent in compliance communications archiving and supervision for regulated financial services. Competes directly with Greenboard's Communications Archive & Supervision module across enterprise financial institutions, though as part of a broader legacy platform portfolio.
- Global Relay: Established leader in compliance messaging archiving and supervision, serving broker-dealers, RIAs, and hedge funds. Overlaps significantly with Greenboard's eCommunications archiving and AI supervision capabilities across similar customer segments.
- NICE Actimize: Enterprise-scale financial crime, risk, and compliance suite used by large global banks and broker-dealers. Competes indirectly through enterprise surveillance and case management, although typically at a larger scale and broader scope than Greenboard's RIA focus.
Direct peers
- Theta Lake: AI-native compliance and archiving platform purpose-built for regulated industries (financial services, healthcare). Most direct technology peer to Greenboard, offering multimodal AI supervision and archiving across communications channels.
- Behavox: AI surveillance and compliance platform focused on communications monitoring, voice, and employee conduct risk for financial institutions. Direct competitor to Greenboard's AI-powered communications supervision offering.
- Red Oak Compliance Solutions: Specialized compliance software for investment advisers and fund complexes, with strong positioning in advertising/marketing review and supervisory workflows — overlapping closely with Greenboard's Marketing Compliance module and broader RIA segment.
- SteelEye: Integrated compliance platform for financial services firms covering communications surveillance, trade surveillance, and regulatory reporting. Direct competitor spanning multiple Greenboard modules, particularly in monitoring/archiving.
- RIA in a Box: Compliance software and services platform purpose-built for RIAs, covering onboarding, registration, and ongoing compliance program management. Competes with Greenboard across the RIA segment, especially for new firm registration and program management.
- AppCrown: Compliance and operations software for RIAs and broker-dealers, integrating with major custodians (Schwab, Fidelity, TD) and CRM platforms. Competes with Greenboard's Employee Compliance, marketing review, and custodian-integrated trade oversight capabilities.
Emerging players
- Shield: AI-native workplace compliance and surveillance platform for financial services, with overlap to Greenboard on communications monitoring and risk detection. An earlier-stage challenger in adjacent communication supervision.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Greenboard social profiles
Digital presenceGreenboard compliance and trust
Trust signalCompliance3 records
Greenboard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenboard leadership team
Management profileNumber of profiles
Profiles2 records
Greenboard funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenboard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenboard
What does Greenboard do?
Greenboard provides an AI-native compliance operating system for SEC and FINRA-regulated financial institutions. The platform unifies communications archiving and supervision, employee compliance (personal trading and attestations), marketing compliance, firm compliance, and third-party vendor compliance on a single system, with a conversational AI layer (GreenboardGo) that grounds answers in each firm's own policies and procedures.
Is Greenboard a public or private company?
Greenboard is a private company. It is classified as venture growth investor backed and is currently operating.
When was Greenboard founded?
Greenboard was founded in 2023. It employs 11 to 50 people.
Where is Greenboard based?
Greenboard is headquartered in New York, United States, in the North America region.
How does Greenboard make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are usage-Based Pricing.
Who are Greenboard's main competitors?
Broad incumbents on record are Smarsh, Global Relay and NICE Actimize. Direct peers are Theta Lake, Behavox, Red Oak Compliance Solutions, SteelEye, RIA in a Box and AppCrown. Shield is listed as an emerging player.
Does Greenboard have an API?
No public API is recorded for Greenboard.