Yeniköy Motors

What Yeniköy Motors does

Yeniköy Motors (legal entity: D ve D Motorlu Araçlar A.Ş.) is a privately held Turkish luxury automotive dealership and authorized brand distributor founded in 1991 and headquartered in Istanbul Yeniköy. The company operates from dual flagship showrooms in Istanbul and Izmir (Folkart Towers), distributing three premium marques under exclusive Turkish agreements: Aston Martin (since 2015), Morgan Motor Company, and Hongqi (since 2023). It also trades in pre-owned luxury vehicles across roughly 40 brands — including Ferrari, Lamborghini, Bentley, Rolls-Royce, Porsche, BMW, and Mercedes-Benz — sourced from global markets on behalf of Turkish buyers.

The business model combines new vehicle distribution, pre-owned sales, consignment, direct purchase, authorized after-sales service (including BEV/PHEV high-voltage system servicing), in-house vehicle insurance (DVD Sigorta A.Ş.), luxury rental and fleet services (DvD Filo), and vehicle import/sourcing. An affiliated service entity, Service Centre (E ve N Servis A.Ş.), operates from Maslak, Istanbul. The company is led by Chairman Nevzat Kaya, with Mehmet Özgür Konuk as Aston Martin Türkiye General Manager.

Pricing is consultative and unit-by-unit, with featured inventory ranging from roughly 695,000 TL (used compact) to 105,000,000 TL (Ferrari 12Cilindri 2026). Recent strategic emphasis has shifted toward stimulating demand via Aston Martin Lagonda-backed 0% interest financing (50% down, 12-24 months) and aggressively launching new 2025-2026 model-year inventory across all three brands, while extending digital engagement through dedicated brand microsites, a mobile app, and active Instagram presence.

Name

Yeniköy Motors

Legal name

D ve D Motorlu Araçlar A.Ş

Website

https://yenikoymotors.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Yeniköy Motors is a privately held Turkish luxury automotive dealership and exclusive distributor of Aston Martin, Morgan, and Hongqi, founded in 1991, operating showrooms in Istanbul and Izmir and serving Turkish high-net-worth buyers with new, pre-owned, consignment, service, insurance, and rental services.

Ownership category

akta.pro rank

Product category

Luxury Automotive Dealership

NAICS

Used Car Dealers (441120)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Luxury Car Concierge, Delivery & White-Glove Services (THADAMAK)

akta.pro secondary industries

Luxury SUV & Performance SUV Rentals (THADAMAC), Luxury Sedan & Executive Car Rentals (THADAMAB)

Keywords

• Luxury automotive dealership
• Premium vehicle distribution
• Authorized brand retail
• Vehicle consignment service
• Luxury car import sourcing

Headquarters

HQ city

Yeniköy

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Luxury Vehicle Sales (New & Pre-owned): Core revenue stream from the sale of new and pre-owned luxury vehicles across multiple premium brands including Aston Martin, Morgan, Hongqi, Ferrari, Lamborghini, Bentley, Rolls-Royce, Porsche, BMW, Mercedes-Benz, and others. Both retail sales and wholesale transactions are conducted at showrooms.
2. Consignment Sales Commission: The company earns commission by managing the sale of third-party vehicles consigned to its showrooms, providing professional photography, marketing, secure payment processing, and customer management on behalf of sellers.
3. Direct Vehicle Purchase (We Buy): Yeniköy Motors purchases vehicles directly from owners following professional appraisal, offering cash payment and managing all transaction logistics.
4. After-Sales Service & Maintenance: Authorized service operations for Aston Martin, Morgan, and Hongqi, plus multi-brand service through Service Centre (E ve N Servis A.Ş.), including BEV/PHEV high-voltage system servicing, maintenance, repairs, and parts.
5. Vehicle Insurance Products: DVD Sigorta A.Ş. provides vehicle insurance products including kasko, guarantee, and related coverage, generating premium income for the group.
6. Luxury Vehicle Rental & Fleet: DvD Filo offers luxury vehicle rental and fleet management services, serving corporate and individual customers requiring short- or long-term access to premium vehicles.
7. Vehicle Import & Sourcing Services: Fees charged for sourcing specific vehicles globally and arranging import, customs clearance, and delivery to Turkish customers.
8. Financing Programs (Facilitated): Aston Martin Lagonda-backed financing programs (0% interest credit with 50% down payment, 12–24 month terms) facilitated by D ve D Motorlu Araçlar A.Ş., driving vehicle acquisition among buyers requiring financing.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Yeniköy Motors is a luxury automotive dealership and authorized brand distributor in Turkey, selling new and pre-owned premium vehicles (Aston Martin, Morgan, Hongqi, and other luxury marques) through flagship showrooms in Istanbul Yeniköy and Izmir Folkart Towers. The company also operates consignment sales, direct vehicle purchase, global vehicle sourcing and import, authorized after-sales service, insurance, and luxury vehicle rental services, forming an integrated ownership ecosystem for high-net-worth Turkish customers.

Product overview

Yeniköy Motors operates as a luxury automotive dealership and authorized distributor in Turkey, founded in 1991. The company distributes three premium brands: Aston Martin (since 2015), Morgan Motor Company, and Hongqi (since 2023). The core business centers on new and pre-owned luxury vehicle sales across a broad portfolio including Aston Martin models (DB12, DBX707, Vantage), Morgan models (Midsummer, Plus Four, Supersport), and Hongqi models (E-HS9, HS6 PHEV, Guoya). Supplementary services include consignment vehicle sales, direct vehicle purchases, vehicle import/sourcing from global markets, authorized service center operations, insurance, and rental services. The company operates showrooms in Istanbul Yeniköy and Izmir Folkart Towers, with service facilities in Istanbul Maslak.

Differentiator

Problem solved

Functional benefit

Brands

• Aston Martin Türkiye: Official distributor operation for Aston Martin luxury automobiles in Turkey.
• Morgan Türkiye
• Hongqi Türkiye

Products and services

• Aston Martin Türkiye Distributorship Authorized Turkish distributor of Aston Martin since 2015, operating dedicated showrooms in Istanbul Yeniköy and Izmir Folkart Towers and offering the full Aston Martin range including Vantage, DB12, DB12 Volante, DB12 S, DBX707, and Vanquish models to high-net-worth Turkish customers.
• Morgan Türkiye Distributorship
• Hongqi Türkiye Distributorship
• Pre-owned Luxury Vehicle Sales Curated pre-owned inventory of luxury and ultra-luxury vehicles across dozens of premium marques including Ferrari, Lamborghini, Bentley, Rolls-Royce, Porsche, BMW, Mercedes-Benz, and others, for buyers seeking verified second-hand luxury vehicles.
• Consignment Vehicle Sales Service Professional consignment service where luxury vehicle owners can leave their vehicles at Yeniköy Motors showrooms for managed sale, including studio-quality photography, detailed marketing, secure payment processing, and access to the company's broad qualified buyer network.
• Direct Vehicle Purchase Service Direct purchase of customers' vehicles at fair market value following professional appraisal, with immediate cash payment and end-to-end transaction management.
• Vehicle Sourcing and Import Service Global vehicle sourcing service that locates specific makes and models from anywhere in the world, manages full inspection, import logistics, customs clearance, and delivers vehicles to Turkish customers.
• Authorized Service and Maintenance (Service Centre) Authorized after-sales service for Aston Martin, Morgan, Hongqi, and other luxury brands through affiliated Service Centre (E ve N Servis A.Ş.), including certified maintenance, repair, parts, and BEV/PHEV high-voltage system servicing.
• Luxury Vehicle Rental and Fleet (DvD Filo) Short- and long-term luxury vehicle rental and fleet management services through affiliated DvD Filo, serving corporate and individual customers requiring premium vehicle access.
• Aston Martin DB12 S High-performance variant of the Aston Martin DB12 grand tourer, distributed in Turkey through Yeniköy Motors with a 4.0L V8 twin-turbo engine producing 700 PS, available in Coupe and Volante versions.
• Morgan Supersport Handcrafted British sports car from Morgan Motor Company, launched in Turkey through Yeniköy Motors in December 2025, featuring a CXV aluminum platform, BMW 3.0L TwinPower Turbo inline-6 engine, and ZF 8-speed automatic transmission.
• Morgan Midsummer Coupé Limited-edition fixed-roof barchetta model from Morgan Motor Company, co-developed with Pininfarina, available through Yeniköy Motors in Turkey with only 9 customer commissions planned.
• Hongqi Guoya Premium sedan from Hongqi's global portfolio, featuring a 4.0L V8 HOT-V Twin Turbo hybrid powertrain, announced by Hongqi T\u00fcrkiye (Yenik\u00f6y Motors) as part of future expansion into the Turkish market.

Quantifiable outcome

• Aston Martin Türkiye has represented the brand since 2015 with showrooms in Istanbul and Izmir, demonstrating long-term sustained partnership.
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Hongqi (Hongqi Türkiye)coreChannel Partner/ Reseller/ Distributor · 1 January 2023Yeniköy Motors became the exclusive Turkish distributor for Hongqi in 2023, introducing the Chinese luxury brand to Turkey. The company operates Hongqi Türkiye showroom and represents the brand's full model range including E-HS9, HS6 PHEV, and Guoya (not yet on sale in Turkey). Hongqi Türkiye Yönetim Kurulu Başkanı Nevzat Kaya attended the 2026 Auto China event and Hongqi Overseas Partners Conference in Changchun, where Hongqi disclosed global sales exceeding 2.3 million units across 40+ countries.
• Aston Martin (Aston Martin Türkiye)coreChannel Partner/ Reseller/ Distributor · 1 January 2015Yeniköy Motors holds the exclusive Turkish distributorship for Aston Martin since 2015, operating dedicated Aston Martin Türkiye showrooms in Istanbul and Izmir. The company represents the full Aston Martin model range (Vantage, DB12, DBX, Vanquish), provides authorized sales, after-sales service, and facilitates financing programs backed by Aston Martin Lagonda. As of 2025-2026, the partnership also includes new financing programs (0% interest, 50% down payment, 12-24 month terms) for DB12, DBX707, and Vantage models.
• Morgan Motor Company (Morgan Türkiye)coreChannel Partner/ Reseller/ DistributorYeniköy Motors holds the exclusive Turkish distributorship for Morgan Motor Company, representing Morgan's hand-crafted British sports cars (Plus Four, Supersport, Supersport 400). The company operates Morgan Türkiye showroom and provides authorized service. The Morgan Plus Four was introduced in early 2025, with the Supersport following as the flagship model.
• Pininfarina (as Morgan's Design Partner)minorStrategic or Co-development PartnerPininfarina collaborated with Morgan on the design of the Midsummer barchetta model, contributing to the coachbuilding project's aesthetic and structural development. This collaboration represents a creative design partnership that influenced Morgan's premium limited-production offerings.
• Aston Martin LagondacoreGTM or Marketing PartnerAston Martin Lagonda backs the Turkish financing program (0% interest credit, 50% down payment, 12-24 month terms) for Aston Martin models in Turkey, offered under the guarantee of D ve D Motorlu Araçlar A.Ş. This financial partnership makes Aston Martin ownership more accessible to Turkish customers.
• Service Centre (E ve N Servis A.Ş.)coreChannel Partner/ Reseller/ DistributorAn affiliated authorized service company providing after-sales maintenance for Aston Martin, Morgan, Hongqi, and all luxury vehicle brands. Certified for BEV and PHEV high-voltage system servicing. Located at Ata Center Maslak, Istanbul.
• DVD Sigorta A.Ş.coreChannel Partner/ Reseller/ DistributorAn affiliated insurance company providing vehicle insurance products (kasko, guarantee, and related coverage) for customers of Yeniköy Motors and other clients. Integrated into the automotive ecosystem as a one-stop ownership solution.
• DvD FilominorChannel Partner/ Reseller/ DistributorAn affiliated luxury vehicle rental and fleet management company operating from the Yeniköy Istanbul address. Provides short- and long-term luxury vehicle rentals to corporate and individual customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Has Otomotiv: Turkish automotive distributor representing Volkswagen Group brands including Porsche and Audi. Operates premium retail showrooms in Turkey with authorized service — directly comparable dealer-distributor business model.
• Doğan Trend Otomotiv: Turkish importer and dealer group for several global automotive brands. Comparable multi-brand distribution and retail showroom model in the Turkish market.
• Manhattan Motorcars: US dealer specializing in premium European performance brands (Porsche, Bentley, Lamborghini, Rolls-Royce). Directly comparable as a luxury/exotic multi-brand retailer with showrooms in a major metro.
• Borusan Otomotiv: Major Turkish automotive distributor and dealer group; imports premium brands (BMW, MINI, Jaguar, Land Rover, Rolls-Royce, etc.). Closest direct comparison to Yeniköy Motors in terms of multi-brand premium distribution and authorized service operations within Turkey.
• Braman Motors: US luxury/exotic car dealer representing brands including Bentley, Rolls-Royce, BMW, and Porsche. Closely comparable to Yeniköy Motors in the mix of ultra-luxury new, pre-owned, and exotic vehicle retail with authorized service.
• Galpin Motors: US dealer group with extensive luxury and exotic brand representation including Aston Martin, Bentley, Rolls-Royce, and Ferrari. Closely analogous mix of ultra-luxury franchises and multi-brand showroom strategy.
• Lou Bachrodt Automotive: US luxury automotive dealer representing premium and exotic brands. Comparable multi-brand luxury/exotic retail model with authorized service operations.

Broad incumbents

• Inchcape plc: UK-listed global luxury automotive distributor operating across multiple markets with multi-brand distribution rights. Comparable at the level of multi-brand premium distribution and after-sales, though at vastly larger scale and geographic breadth.
• Pendragon plc: UK-based automotive retailer with premium franchise exposure. Operates multi-brand dealerships and authorized service — comparable multi-brand premium retail model, though UK-focused rather than Turkish.
• AutoNation Inc. Largest US automotive retailer with significant luxury and import brand exposure. Comparable multi-brand premium dealership and F&I ecosystem, though at much larger scale and US-only footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/yenikoymotors
• Xx.com/MotorsYenikoy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yeniköy Motors