Drogist.nl

What Drogist.nl does

Drogist.nl B.V. is a privately held Dutch online drugstore headquartered in Goes, Netherlands, founded in 2010 and operating with 11-50 employees. The company runs a direct-to-consumer e-commerce platform at drogist.nl selling a broad health, beauty, personal care, sports nutrition, weight management, baby and household assortment, with the self-claimed status of 'Het grootste assortiment' among Dutch online drugstores. The catalog is organized into ten major categories (Gezondheid, Verzorging, Beauty, Sport, Afvallen, Zwanger baby & kind, Huishouden, Eten en drinken, Seksualiteit, Kleding), built around a long-tail of branded and private-label SKUs from suppliers such as Lucovitaal, Vitakruid, Bonusan, Elvitaal, and Nova Vitae, supplemented by a blog content library targeting SEO and consumer education.

The platform is served by its own logistics infrastructure providing next-day delivery on orders placed before 23:00, free shipping above €20, discrete packaging, and a 14-day return policy, with orders also collectible via 2,000+ pickup points and one physical store in the Netherlands. Checkout supports iDEAL, Bancontact, KBC, PayPal, credit/debit cards, and Billink (post-payment), and the business is Thuiswinkel Waarborg certified (registration 107456 D/b). Customer support is reachable at [email protected] and +31 113 253 805.

Revenue is generated almost entirely through one-time online retail transactions at published unit prices (e.g., Bonusan Slaap & Rust Formule from €18.60, Lucovitaal Magnesium Bisglycinaat 90 tablets at €7.18, Bio-Oil Huidolie 200ml at €17.55), with secondary income from featured promotional and brand spotlight placements on the platform. The company self-reports a 9.1/10 average rating on-site and a 9+ Kiyoh score across 100,000+ reviews, and won the FD Gazellen Award from Financieel Dagblad consecutively from 2016 through 2023. Founder Jacco Luijk is identified as Owner & Founder; no external investors, parent company, funding rounds, or M&A activity are disclosed in the input.

Name

Drogist.nl

Legal name

Drogist.nl B.V.

Website

https://drogist.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Drogist.nl is a Dutch online drugstore (B.V., Goes, founded 2010) operating a direct-to-consumer e-commerce platform that sells the broadest self-claimed assortment of health, personal care, beauty, sport, and household products to Dutch consumers, with own logistics, 2,000+ pickup points, and next-day delivery.

Ownership category

akta.pro rank

Product category

Online Health and Beauty Retail

NAICS

Health and Personal Care Retailers (456), Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Health, Wellness & Pharmacy Online Retailers (CRAFADAG)

Keywords

• Online drugstore retail
• Consumer health products
• Personal care goods
• Vitamins and supplements
• Health and beauty retail

Headquarters

HQ city

Goes

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce product sales: Drogist.nl generates revenue through direct online retail of health, beauty, wellness, and household products. Revenue is derived from individual product transactions at published retail prices. Additional revenue streams include promotional featured placements and brand spotlight sections on the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Drogist.nl is an online drogist (drugstore) operating as an e-commerce retailer selling health, wellness, personal care, beauty, sports nutrition, weight management, baby care, household, food and drink, sexual wellness, and clothing products from multiple brands to Dutch consumers. The platform offers 24/7 ordering with next-day delivery, free shipping from €20, discreet packaging, 2,000+ pickup points, pharmacist advice, and Thuiswinkel Waarborg certification.

Product overview

Drogist.nl is a Dutch online pharmacy and health retailer operating as an e-commerce marketplace platform. The core platform offers a comprehensive product portfolio organized into major categories: Health (Gezondheid) including vitamins, minerals, nutritional supplements, homeopathy, essential oils, home tests, and self-care products; Personal Care (Verzorging) encompassing body, facial, hair, oral, and skin care; Beauty including make-up, perfumes, and accessories; Sport with sports nutrition and fitness supplements; Weight Loss (Afvallen) with meal replacements and slimming products; Pregnancy, Baby & Child care; Household products; Food & Beverages; Sexual Health products; and Clothing. The platform features third-party branded products alongside private-label offerings, with brands including Lucovitaal, Vitakruid, Bonusan, Elvitaal, Nova Vitae, and many others. Key service features include 24/7 online shopping, free shipping over €20, next-day delivery for orders before 23:00, discreet packaging, and Thuiswinkel Waarborg certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Drogist.nl Online Platform Dutch online drogist e-commerce platform offering 24/7 self-service shopping across vitamins, supplements, personal care, beauty, sports nutrition, weight management, baby care, household, food and drink, sexual wellness, and clothing products. Includes free shipping from €20, next-day delivery on orders before 23:00, free expert pharmacist advice, 14-day returns, discreet packaging, and access to 2,000+ pickup points in the Netherlands.
• Gezondheid (Health)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Thuiswinkel.orgcoreOthersDrogist.nl is a certified member of Thuiswinkel.org, holding the Thuiswinkel Waarborg quality mark. This partnership provides consumer trust and dispute resolution through the Thuiswinkel Geschillencommissie. Drogist.nl's registration number is 107456 D/b. Thuiswinkel.org also provides a financial guarantee for binding arbitration outcomes up to €10,000.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Holland & Barrett: Holland & Barrett operates Dutch online and physical retail focused on vitamins, supplements, sports nutrition, and natural health products. It is a direct specialist competitor to Drogist.nl's health and supplement categories, with stronger brand recognition in the supplement vertical.
• Etos: Etos is the largest Dutch drugstore chain (owned by Ahold Delhaize), operating hundreds of physical stores plus a sizeable online store selling health, beauty, personal care, and baby products. It is the most direct omnichannel competitor to Drogist.nl in Dutch online drugstore retail, with overlapping assortment and identical customer base.
• Trekpleister: Trekpleister is a Dutch drugstore chain (also AS Watson) with physical stores plus an online shop covering health, beauty, personal care, and household items. It is a direct omnichannel competitor targeting the same Dutch consumer with overlapping product categories.
• DA Drogist: DA Drogist is a Dutch cooperative of independent drugstores with an online store carrying health, beauty, personal care, and household products. It competes head-to-head with Drogist.nl in Dutch online drug retail with a comparable assortment and customer.
• Body & Fit: Body & Fit is a Dutch online retailer specializing in sports nutrition, supplements, vitamins, and healthy food products. It is a direct specialist competitor to Drogist.nl's 'Sport' and 'Voedingssupplementen' categories, often offering deeper SKU depth at competitive prices.
• Kruidvat: Kruidvat is one of the largest drugstore chains in the Netherlands and Belgium (owned by AS Watson), with a strong online store covering health, beauty, baby, household, and personal care products at discount prices. Directly comparable assortment and price-led positioning make it a primary competitor to Drogist.nl.
• Vitaminstore: Vitaminstore is a Dutch online specialist in vitamins, supplements, sports nutrition, and natural health products. While narrower in assortment than Drogist.nl, it competes directly for the same health-conscious Dutch consumer purchasing category-leading products.
• De Online Drogist: De Online Drogist is a Dutch pure-play online drugstore carrying health, beauty, personal care, and household products. It is a direct online-only competitor with a comparable assortment and value-pricing positioning versus Drogist.nl.

Broad incumbents

• Bol.com: Bol.com is the largest generalist online marketplace in the Netherlands and Belgium, carrying a wide range of health, beauty, supplements, and household products alongside its general merchandise catalog. It is a broad incumbent competitor on price, assortment, and logistics, especially via Bol's own delivery network.
• Amazon Netherlands: Amazon.nl has expanded into the Dutch market with broad coverage of health, beauty, personal care, household, and supplement SKUs plus Prime delivery. As a broad incumbent with global scale, it is an indirect but intensifying competitive threat to Drogist.nl's assortment and delivery-value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/drogistnl
• Facebookfacebook.com/Drogist

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drogist.nl