DA Drogist
DA Drogist is a Dutch drugstore chain operating 300+ franchise stores across the Netherlands, selling health, beauty, and personal-care products under private labels DA Huismerk, DA Premium, and DA by Erica, with an e-commerce platform at da.nl.
- Company typePrivate
- Founded1942
- HeadquartersLelystad, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingServices
What DA Drogist does
DA Drogist is a Dutch drugstore chain operating 300+ physical stores across the Netherlands under the franchise model of Nederlandse Drogisterij Service B.V. (NDS), which sits within the Mosadex C.V. cooperative. Founded in 1942, the chain sells health, personal-care, beauty, and household products and is supported by an e-commerce platform at da.nl built on Adobe Commerce (Magento). The assortment is anchored by multiple proprietary private-label brands — DA Huismerk, DA Premium, and DA by Erica — spanning value, mainstream, and prestige beauty tiers, and a weekly flyer reaches approximately 1.9 million households.
DA Drogist firmographics
Firmographics- Name
- DA Drogist
- Legal name
- Nederlandse Drogisterij Service B.V.
- Website
- https://da.nl
- Company type
- Private
- Founded year
- 1942
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DA Drogist is a Dutch drugstore chain operating 300+ franchise stores across the Netherlands, selling health, beauty, and personal-care products under private labels DA Huismerk, DA Premium, and DA by Erica, with an e-commerce platform at da.nl.
- Ownership category
- akta.pro rank
DA Drogist industry classification
Industry- Product category
- Drugstore Retail
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Pharmacy-Led Health & Wellness Discount Retail (CRAEAHAD)
- akta.pro secondary industries
- Discount Drugstores with Beauty & Personal Care Focus (Value Beauty) (CRAEAHAH), Health & Pharmacy Omnichannel (CRAFAEAK)
Keywords
Where DA Drogist is headquartered
LocationHeadquarters
- HQ city
- Lelystad
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
DA Drogist business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: Revenue from selling health, beauty, personal care, and self-care medication products through physical stores and the e-commerce platform. Products include cosmetics, supplements, vitamins, health monitoring products, and luxury perfumes.
- Franchise Fees and Royalties: Income from franchise network where independent entrepreneurs operate DA stores under the brand, paying fees for the right to use the DA brand, marketing support, and purchasing benefits.
- Health Check Services: Revenue from in-store health screening services including cholesterol tests (€5 per test), blood pressure checks, and glucose monitoring.
- Eyelove Eyewear: Revenue from optical services including prescription glasses (€49-€149 depending on type), multifocal lenses, and sunglasses with prescription lenses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Gift cards valid for 36 months with €5 minimum and €150 maximum load |
| Unit Pricing | One time/ perpetual license | Complete prescription glasses starting at €49 |
| Unit Pricing | One time/ perpetual license | Cholesterol test priced at €5 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
DA Drogist product offering
Product offeringCore offering
DA Drogist operates a Dutch franchise drugstore chain (DA Drogisterij & Parfumerie) with more than 300 physical stores and an online shop at da.nl, selling health, beauty, personal care, nutrition, supplements, pet products, and certified self-care medications alongside in-store services such as DA GezondheidsCheck (cholesterol, blood pressure, glucose), Eyelove prescription eyewear, and BeautyX luxury cosmetics. The assortment is anchored by DA's own private label brands DA Huismerk (value), DA Premium (premium), and DA by Erica (skincare), complemented by an extensive range of branded health and beauty brands. Distribution combines owned-store retail, franchise partnerships, Coop supermarket co-locations, and e-commerce with home delivery or in-store pickup.
Product overview
DA Drogist is a Dutch pharmacy and perfumery retail chain (drogisterij) operated by Nederlandse Drogisterij Service B.V., offering both a physical store network (300+ locations) and an e-commerce platform (DA.nl). The core offering centers on health, beauty, personal care, nutrition, and pet products. The product portfolio includes multiple private label tiers — DA Huismerk (value), DA Premium (premium), and DA by Erica (skincare) — alongside a curated assortment of branded health and beauty products. In-store add-on services include the DA GezondheidsCheck (blood pressure, cholesterol, glucose testing), Eyelove optical (prescription glasses), and BeautyX luxury cosmetics. The DA.nl Webshop serves as the digital channel for online ordering with home delivery (via PostNL) or in-store pickup. Supplementary offerings include the DA Magazine and DA Cadeaukaart gift card.
Differentiator
Problem solved
Functional benefit
Brands
- DA Premium: Premium quality product line under DA brand
- DA by Erica
- DA huismerk
- BeautyX
Products and services
- DA.nl Webshop DA's e-commerce platform offering the full DA assortment (beauty, health, personal care, nutrition, supplements, pet products) with home delivery (free over €49) or pickup from 300+ stores; orders placed before 9 PM delivered within 2 days.
- DA Huismerk DA's value-tier private label / house brand offering basic drugstore essentials such as cotton pads, swabs, and other everyday products at an affordable price point, sold across DA stores and DA.nl.
- DA Premium DA's premium-tier private label brand positioned above the standard house brand, offering higher-quality or more specialized formulations across DA stores and DA.nl.
- DA by Erica DA's proprietary skincare and beauty sub-brand sold exclusively at DA, featuring products such as Argan Crème face cream and Apricot Exfoliant facial scrub.
- DA GezondheidsCheck (Health Check) In-store health monitoring service comprising BloeddrukCheck (blood pressure), CholesterolCheck (cholesterol via finger prick, €5 per test measuring total cholesterol, HDL, triglycerides, LDL, and cholesterol ratio), and GlucoseCheck (blood sugar), with personal lifestyle advice and referrals to medical professionals where needed.
- Eyelove In-store optical service offered at select DA locations providing complete prescription glasses (from €49), multifocal lenses (from €99), multi-plus lenses (from €149), prescription sunglasses, night glasses and computer glasses, including free eye measurements conducted by trained store staff using advanced optometry equipment.
- BeautyX Luxury cosmetics concept operated within select DA stores and standalone BeautyX locations (more than 25 in the Netherlands), offering premium beauty brands, personal service and an urban, modern retail experience targeting female beauty consumers.
- DA Cadeaukaart (Gift Card) Gift card available in denominations from €5 to €150 (any amount in between), valid for 36 months; redeemable at all DA physical stores in the Netherlands and on DA.nl (online purchases limited to €50 maximum spend with gift card).
- DA Diensten (Beauty & Wellness Services) Beauty and wellness services offered within individual DA store locations, including beauty salons (schoonheidssalon), nail salons (nagelstudio), pedicure, eye makeup application, and other wellness treatments; availability varies by location.
Quantifiable outcome
- Weekly flyer reaches 1.9 million Dutch households
- +1 more outcomes
Companies that use DA Drogist
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
DA Drogist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
DA Drogist partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- Coop SupermarktencoreRetail co-location partnership with Coop supermarkets. First joint location opened in Nijverdal in 2015, combining DA drugstore with Readshop and Coop supermarket under one roof.
- BeautyX B.V.majorModern cosmetics retail concept established in 2019, now represented in more than 25 DA locations. Offers a trendy, urban beauty experience with female touch, representing extra advice, service, and trendiness.
- Holland Pharma Exploitatie B.V.coreLogistics service provider handling delivery of web orders, helpdesk services, and chat support for the DA webshop.
- PostNLcorePackage delivery partner for DA's e-commerce orders, handling home delivery across the Netherlands.
- MolliecorePayment service provider enabling iDEAL, credit card, and other payment methods on da.nl.
- Mosadex C.V.coreDA is part of Mosadex C.V., a cooperative that provides support services to member pharmacies and drugstores.
- Adobe Commerce (Magento)coreE-commerce platform provider powering the DA.nl online store with technical support from Reach Digital B.V.
- FacebookminorSocial media marketing partner for targeted advertising using Facebook Pixel (recently modified after privacy review).
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
DA Drogist competitors and assessment
Company assessmentDirect peers
- Etos: Etos is a Dutch drugstore chain owned by Ahold Delhaize, operating stores within Albert Heijn supermarkets and as standalone locations. It directly competes with DA on health, beauty, and personal care assortment with the added advantage of Ahold Delhaize grocery foot traffic.
- Trekpleister: Trekpleister is a Dutch drugstore chain also owned by AS Watson Group, competing directly with DA across health, beauty, and personal care products in overlapping Dutch geographies.
- Kruidvat: Kruidvat is the largest drugstore chain in the Netherlands and Belgium, owned by AS Watson Group. It directly competes with DA across health, beauty, personal care, and self-care medications with a similar product assortment and price positioning.
- ICI PARIS XL: ICI PARIS XL is a Dutch and Belgian beauty and perfumery retailer owned by AS Watson Group, specializing in premium beauty brands. It is directly comparable to DA's BeautyX concept and competes on the beauty and perfume segment of DA's assortment.
Regional players
- Rossmann: Rossmann is a major German drugstore chain that has expanded into the Netherlands. It operates a comparable drugstore concept to DA with health, beauty, and personal care products, but is primarily a regional player operating from its German base.
- dm-drogerie markt: dm-drogerie markt is a German-headquartered drugstore chain with operations in the Netherlands and across Europe. It operates a similar retail drugstore model to DA with comparable health, beauty, and personal care assortment, though as a regional player headquartered outside the Netherlands.
Broad incumbents
- Boots: Boots is the UK's largest drugstore chain, part of Walgreens Boots Alliance. It operates a similar health, beauty, and pharmacy-led retail model to DA, though at much larger scale and primarily UK-focused, making it a broad incumbent in the European drugstore category.
- Sephora: Sephora is a global premium beauty retailer with Dutch operations. It competes with DA's BeautyX concept and DA's broader beauty assortment at the higher end of the beauty category, functioning as a broad incumbent in the beauty retail space.
- Holland & Barrett: Holland & Barrett is a European-wide health and wellness retailer with stores across the Netherlands. While it operates at broader European scale, its assortment overlaps significantly with DA's health, supplement, and wellness categories, making it a broad incumbent peer.
Others
- Apollo Optiek: Apollo Optiek is one of the largest optical retail chains in the Netherlands. While it does not compete with DA's core drugstore business, it is a relevant comparable for DA's Eyelove optical service offering in select DA stores.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
DA Drogist social profiles
Digital presenceDA Drogist compliance and trust
Trust signalCompliance2 records
DA Drogist financial estimates
Financial estimateRevenue estimate
Valuation estimate
DA Drogist leadership team
Management profileNumber of profiles
Profiles1 record
DA Drogist subsidiaries and ownership
Company hierarchySubsidiaries2 records
DA Drogist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DA Drogist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DA Drogist
What does DA Drogist do?
DA Drogist operates a Dutch franchise drugstore chain (DA Drogisterij & Parfumerie) with more than 300 physical stores and an online shop at da.nl, selling health, beauty, personal care, nutrition, supplements, pet products, and certified self-care medications alongside in-store services such as DA GezondheidsCheck (cholesterol, blood pressure, glucose), Eyelove prescription eyewear, and BeautyX luxury cosmetics. The assortment is anchored by DA's own private label brands DA Huismerk (value), DA Premium (premium), and DA by Erica (skincare), complemented by an extensive range of branded health and beauty brands. Distribution combines owned-store retail, franchise partnerships, Coop supermarket co-locations, and e-commerce with home delivery or in-store pickup.
Is DA Drogist a public or private company?
DA Drogist is a private company. It is classified as corporate owned and is currently operating.
When was DA Drogist founded?
DA Drogist was founded in 1942. It employs 101 to 250 people.
Where is DA Drogist based?
DA Drogist is headquartered in Lelystad, Netherlands, in the Europe region.
How does DA Drogist make money?
Four revenue lines are on record. Retail Product Sales are the primary driver. The others are franchise Fees and Royalties, health Check Services and eyelove Eyewear.
Who are DA Drogist's main competitors?
Direct peers on record are Etos, Trekpleister, Kruidvat and ICI PARIS XL. Regional players are Rossmann and dm-drogerie markt. Broad incumbents are Boots, Sephora and Holland & Barrett. Apollo Optiek is listed as an others.
Does DA Drogist have an API?
No public API is recorded for DA Drogist.
What industry is DA Drogist in?
DA Drogist's product category is Drugstore Retail. Its primary akta.pro industry code is CRAEAHAD, Pharmacy-Led Health & Wellness Discount Retail, with a secondary code of CRAEAHAH, Discount Drugstores with Beauty & Personal Care Focus (Value Beauty). Its NAICS code is 456110 and its SIC code is 5912.