SpineMed

What SpineMed does

SpineMed, operating legally as Universal Pain Technology Canada Inc., designs, manufactures, and distributes non-surgical spinal decompression systems for the conservative treatment of lumbar and cervical disc pathologies. The company is headquartered in Prince George, British Columbia, and was founded by individuals with prior experience operating decompression clinics and distributing competing decompression tables. Its flagship product, the SpineMED Decompression System, uses computerized distraction and positioning technology to isolate and decompress injured intervertebral discs. The product line comprises three tiers — the SpineMED Professional (S200B/C), Express (S200E/EC), and Ultra (S200U/UC) — each available in lumbar-only or combined lumbar/cervical configurations, with cervical units offered as attachable modules. Core technology is anchored by US Patent #7201729 covering a gel-padded pelvic restraint system and an electronically controlled pelvic tilt mechanism (0-25 degrees for lumbar, 0-30 degrees for cervical), which together replace the cumbersome nylon harnesses used in older traction devices and enable lower-force decompression (approximately 30 lbs versus 110+ lbs on prior-generation tables).

SpineMed's business model is a one-time capital equipment sale of the decompression table to medical practitioners — primarily chiropractors, pain management physicians, physiatrists, and osteopathic physicians — who then offer 20-25 session SpineMED treatment programs to their patients at approximately $4,500 per program, with patient financing facilitated through third-party lenders (payments as low as $150/month). The company supplements hardware revenue with post-purchase support services including on-site office training, marketing toolkits, and remote diagnostics via a built-in modem. Sales are executed through a direct sales force for North America and a network of exclusive international distributors across 15+ countries spanning Europe, the Middle East, Africa, South Asia, East Asia, and South America. GTM motion relies on medical trade shows, personalized one-on-one webinars, on-site demonstrations, and practitioner testimonials rather than mass-market digital channels.

Regulatory positioning is a defining feature: SpineMed holds FDA 510(k) clearance for both Lumbar (k051013) and Cervical decompression, Health Canada License #67289, EU CE Marking, and ISO 13485 quality certification from Intertek. The company's competitive narrative centers on clinical outcomes — practitioners report 70-90% patient improvement rates, clinical studies show VAS pain score reductions from 5.8 to 0.8 and Oswestry disability index drops from 33 to 13, and practitioners report 30-40% increases in monthly collections after adopting SpineMED. The management team is small (1-10 employees) and led by Managing Director Tim Emsky, with no disclosed external institutional investment, suggesting a founder-controlled, bootstrapped operating profile.

Name

SpineMed

Legal name

Universal Pain Technology Canada Inc.

Website

https://spinemed.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SpineMed designs, manufactures, and distributes non-surgical spinal decompression systems (Professional, Express, Ultra models) used by chiropractors and pain management physicians to treat lumbar and cervical disc pathologies across 15+ countries.

Ownership category

akta.pro rank

Product category

Spinal Decompression Medical Equipment

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Spine Implants & Motion Preservation (Fusion/Disc/Interspinous) (HLAHAEAC)

akta.pro secondary industries

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK), Spine (Orthopedic Spine) (HLAKALAE), Corrective Chiropractic & Spinal Decompression (HSADALAE)

Keywords

• Spinal decompression systems
• Non-surgical decompression
• Medical equipment manufacturing
• Chiropractic treatment devices
• Cervical lumbar therapy

Headquarters

HQ city

Prince George

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Hardware Sales - SpineMED Systems: Sale of decompression equipment (Professional S200B/S200C, Express S200E/S200EC, Ultra S200U/S200UC models) to medical practitioners including standalone lumbar units and combined lumbar/cervical configurations.
2. Practitioner Program Fees: Practitioners bill patients approximately $4,500 for the full SpineMED program consisting of 20-25 sessions. Financing options available through recommended patient finance companies.
3. Post-Purchase Support Services: Ongoing support including on-site office training, marketing support materials, and flexible patient financing facilitation provided to practitioners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SpineMed manufactures and sells the SpineMED® non-surgical spinal decompression system, a computer-controlled medical device used by chiropractors, pain management physicians, and hospitals to treat lumbar and cervical disc pathologies (bulging, herniated, degenerative discs, spinal stenosis, sciatica). The product line includes three models (Professional S200B/S200C, Express S200E/S200EC, Ultra S200U/S200UC) in lumbar-only and combined lumbar/cervical configurations, sold via direct sales and international distributors with on-site training and marketing support.

Product overview

SpineMED® offers a non-surgical spinal decompression system designed to treat discogenic pain through distraction and positioning of the lumbar or cervical spine. The product line consists of three main models—SpineMED Professional, Express, and Ultra—each available in lumbar-only or lumbar/cervical configurations. All models share core patented technologies including the Pelvic Restraint System (US Patent #7201729) and Pelvic Tilt Mechanism, which work together with computer-controlled distraction to isolate and decompress injured intervertebral discs. The Professional model is the base offering with separate console and table units, the Express offers a more compact integrated design, and the Ultra provides a larger premium option. Cervical decompression capabilities are available as attachable units (S200C, S200UC, S200EC) across all models.

Differentiator

Problem solved

Functional benefit

Brands

• SpineMED Professional: Model S200B (Lumbar only) and S200C (with Cervical unit) - professional grade decompression system with touch screen console, built-in modem, and comprehensive patient reporting features.
• SpineMED Express
• SpineMED Ultra

Products and services

• SpineMED Professional (S200B and S200C) Non-surgical spinal decompression system consisting of a Console unit and Table unit. S200B is the base lumbar system; S200C is the cervical unit that attaches to the table. Includes touch screen computer controls, patented pelvic restraints, pelvic tilt mechanism for targeting specific spinal segments, built-in modem for remote diagnostics, and automatic patient reporting. For chiropractors, pain management physicians, physiatrists, and hospitals.
• SpineMED Express (S200E and S200EC) Compact non-surgical spinal decompression system that integrates lumbar and cervical functionality. S200E is lumbar-only; S200EC includes both lumbar and cervical decompression capabilities. Features internet connectivity and a small footprint (77" x 32.25" x 25"). Designed for practices with limited space.
• SpineMED Ultra (S200U and S200UC) Premium non-surgical spinal decompression table with larger dimensions (92" x 48" x 49") and 495 lb weight capacity. S200U is the lumbar base system; S200UC is the cervical attachment. Designed for practices requiring additional space, capacity, and patient comfort.
• SpineMED Cervical Decompression Unit Attachable cervical unit that integrates with SpineMED decompression tables to provide cervical spine decompression. Features cervical restraints that comfortably capture the base of the skull for controlled distraction, with electronic tilting to target specific cervical segments (0-30 degrees of flexion). Available across Professional, Express, and Ultra configurations.

Quantifiable outcome

• Practitioners report 70-90% of patients showing significant improvement, with many achieving complete pain elimination
• +6 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

17 partnerships are on record, tiered regional and core.

• Aylant Group (Azerbaijan)regionalChannel Partner/ Reseller/ DistributorExclusive distributor for SpineMED products in Azerbaijan. Contact: Mr. Rashad Karimov, Baku.
• Latin American Solutions Importação e Exportação Ltda. (Brazil)regionalChannel Partner/ Reseller/ DistributorExclusive distributor for SpineMED products in Brazil. Contact: Mr. Rafael Amaral, São Paulo.
• Medica Vita Ltd. (Bulgaria)regionalChannel Partner/ Reseller/ DistributorExclusive distributor for SpineMED products in Bulgaria. Contact: Mr. Yordan Dimov, Managing Director, Dobrich.
• Kemet Medical (Egypt)regionalChannel Partner/ Reseller/ DistributorExclusive distributor for SpineMED products in Egypt. Contact: Mr. Mohamed El Rashidy, Cairo.
• Dr. Gunther Grasse (Germany)regionalChannel Partner/ Reseller/ DistributorExclusive distributor for SpineMED products in Germany. Based in Munich. Website: www.spine-med.de
• Dr. George Vissarakis (Greece)regionalChannel Partner/ Reseller/ DistributorExclusive distributor for SpineMED products in Greece. Based in Athens.
• MEDIVEM International Kft. (Hungary)regionalChannel Partner/ Reseller/ DistributorExclusive distributor for SpineMED products in Hungary. Contact: Ms. Bernadett Krajnák, Budapest.
• RACHIS-MEDICA, s.r.l. (Italy)regionalChannel Partner/ Reseller/ DistributorExclusive distributor for SpineMED products in Italy. Contact: Dr. Filippo Pineto.
• Ashraf Co. Ltd W.L.L (Kuwait)regionalChannel Partner/ Reseller/ DistributorExclusive distributor for SpineMED products in Kuwait. Contact: Mr. Manoj Kumar, Manager Rehabilitation, Physiotherapy & Neurophysiology, Ardiya Industrial Area.
• F-Duos Integrated Healthcare Services, Ltd. (Nigeria)regionalChannel Partner/ Reseller/ DistributorExclusive distributor for SpineMED products in Nigeria. Contact: Dr. Daniel Onyetulem U.S., CEO, Port Harcourt.
• Orbit Medical Supplies (Oman)regionalChannel Partner/ Reseller/ DistributorExclusive distributor for SpineMED products in Oman. Contact: Mr. Mahmoud Ramadan, Al-Khuwair, Muscat. Website: www.orbitmedicals.com
• KASBN INTERNATIONAL (Pakistan)regionalChannel Partner/ Reseller/ DistributorExclusive distributor for SpineMED products in Pakistan. Contact: Mr. Aerash Babar, Lahore. Website: www.kasbnmedical.com
• AVN Sales Consulting SRL (Romania)regionalChannel Partner/ Reseller/ DistributorExclusive distributor for SpineMED products in Romania. Contact: Mr. Vicentiu Nicolescu, Balotesti, Ilfov. Website: www.avnconsulting.ro
• DRS Medical Corp (South Korea)regionalChannel Partner/ Reseller/ DistributorExclusive distributor for SpineMED products in South Korea. Contact: Mr. In-Kyu Kim, Seoul.
• Centrodax (Spain)regionalChannel Partner/ Reseller/ DistributorExclusive distributor for SpineMED products in Spain. Based in Madrid. Website: www.centrodax.com
• Suleiman Group FZE (United Arab Emirates)regionalChannel Partner/ Reseller/ DistributorExclusive distributor for SpineMED products in UAE. Contact: Mr. Husam AlSuleiman, General Manager, RAK FTZ Business Centre. Website: www.suleimangroup.com
• Intertek (Certification)coreTechnology or IntegrationThird-party quality certification body that certified SpineMED's Quality Management System to ISO 13485 Standard.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• BTL Industries: Manufacturer of electromedical and physical therapy devices including spinal decompression and high-intensity laser therapy systems. BTL represents a growing competitor in the non-invasive spine treatment category, with broader investment in adjacent modalities.
• MedX Corporation: Manufacturer of medical exercise and rehabilitation equipment including spinal strengthening machines used by chiropractors and physical therapists. MedX addresses adjacent spine-care use cases with overlapping practitioner customers.

Direct peers

• Axiom Worldwide: Manufacturer of the DRX9000, one of the most well-known non-surgical spinal decompression systems. Axiom Worldwide is a direct competitor targeting the same chiropractor and pain management practitioner customer base with a similar FDA-cleared decompression platform.
• Hill Laboratories: Manufacturer of therapeutic tables and traction/decompression equipment used by chiropractors and physical therapists. Hill Labs' spinal traction products are sold to a similar practitioner channel and overlap with SpineMED's core decompression offering.
• Saunders Group: Manufacturer of cervical and lumbar traction devices, including the Saunders Cervical Traction unit widely used in physical therapy clinics. Saunders is a direct competitor in the spinal traction/decompression space with overlapping practitioner customers.
• Spinal Design International: Maker of the VAX-D (Vertebral Axial Decompression) system, one of the earlier-generation non-surgical decompression devices. Spinal Design International competes in the same practitioner market and is referenced in SpineMED's own materials as a legacy alternative being displaced.
• North American Medical Corporation: Manufacturer of the Accu-SPINA spinal decompression system, a direct competitor in the non-surgical decompression device category. NAM targets the same chiropractor, pain management, and orthopedic specialist customer base with a similarly FDA-cleared platform.

Broad incumbents

• Chattanooga Group (DJO / Enovis): A leading manufacturer of rehabilitation and orthopedic medical equipment, including traction and decompression tables. As a broad incumbent with a much larger portfolio, Chattanooga competes with SpineMED across hospital systems and large clinic networks in the spinal therapy category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/spinemed

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SpineMed