Biro
- Company typePrivate
- Founded2013
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Biro firmographics
Firmographics- Name
- Biro
- Legal name
- Birò Nederland
- Website
- https://biro.nl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Biro industry classification
Industry- Product category
- Compact Electric Vehicles
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Cycling & Micromobility Products Distribution (CRAOAJAF), Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB)
Keywords
Where Biro is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Biro business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Sales: One-time purchase of Birò electric city cars, with prices starting at €15,995 for the Small model and €16,995 for the Big model. Direct sales from stock with immediate delivery.
- Financial Lease: Spread purchase price over 36-60 months with fixed monthly installments. Starting from €275/month for business lease. Ownership transfers after final payment.
- Service and Maintenance: Annual maintenance service at €250 per service. Includes full inspection, test drive, brake fluid top-up, and safety checks. Also offers accident repairs and damage assessment.
- Accessories and Sets: Sale of optional add-ons including Big Set (transparent boot, €2,000), Box Set (enclosed boot, €2,500), and Bolt Set (high-speed upgrade, €1,500).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Birò B2211 Small - Entry-level compact electric city car |
| One time/ perpetual license | Monthly | Birò B2211 Big - Larger variant with increased load capacity |
| Subscription | Multi-year contract | Financial Lease - Business use |
| Subscription | Multi-year contract | Private Lease |
| Subscription | Monthly | Insurance |
| Unit Pricing | Annual | Annual Maintenance Service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Biro product offering
Product offeringCore offering
Birò Nederland sells and services ultra-compact 100% electric city cars (Birò Dressed Small B2211 and Birò Dressed Big B2211) in the Netherlands as the exclusive Dutch distributor of Italian-manufactured Estrima vehicles. The company offers two core models with fixed or removable battery options, an array of accessory sets, financial lease products for private and business customers, annual maintenance services, and a proprietary card-based vehicle sharing platform via the My Birò mobile app.
Product overview
Birò is a portfolio of ultra-compact 100% electric city cars designed as an alternative to traditional cars in urban environments. The core lineup consists of two main models: the Birò Dressed Small (B2211), the world's smallest electric city car with compact dimensions for easy maneuvering, and the Birò Dressed Big (B2211), offering the same compact footprint but with over 300 liters of load capacity. Both B2211 models can be enhanced with optional add-ons including the Big Set (transparent boot), Box Set (enclosed cargo space), and Bolt Set (high-speed upgrade to 60km/h). The Birò features two battery options: the removable Re-Move 55km pack for charging flexibility and the fixed 100km Maxi battery for extended range. The My Birò App enables vehicle sharing through a unique card system. Biro vehicles are produced by Italian manufacturer Estrima and distributed exclusively in the Netherlands through Birò Nederland's own stores and dealer network.
Differentiator
Problem solved
Functional benefit
Products and services
- Birò Dressed Small (B2211) The world's smallest 100% electric city car with compact dimensions (174cm long, 108cm wide, 157cm tall), designed for navigating busy city traffic with flexible driving. Starting from €15,995 incl. 21% VAT or lease from €260/month.
- Birò Dressed Big (B2211) A compact four-wheel electric city car with a spacious trunk offering over 300 liters of load capacity, ideal for travelers who need more luggage capacity. Starting from €16,995 incl. 21% VAT or lease from €295/month.
- Birò Big Set A transparent boot attachment at the rear of the Birò, providing 300 liters / 100kg capacity for extra luggage during rides. Sold separately as a standalone accessory for €2,000.
- Birò Box Set An enclosed boot space addition for transporting small goods in the city, available for Birò Big (B2211) models. Sold separately as a standalone accessory for €2,500.
- Birò Bolt Set A speed upgrade kit enabling a top speed of 60 km/h with reinforced chassis and improved handling, classified under L7e category requiring AM-B driver's license. Sold separately as a standalone accessory for €1,500.
- Birò Annual Maintenance Service Annual maintenance service priced at €250 incl. 21% VAT per service, including full inspection, test drive, brake fluid top-up, and safety checks. The company also offers accident repairs and damage assessment as part of its after-sales service portfolio.
Quantifiable outcome
- Range of 100km (fixed battery) or 55km (removable battery) on single charge
- +3 more outcomes
Companies that use Biro
Customer profileSegments4 records
Ideal customer profiles3 records
Biro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Biro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EstrimacoreItalian manufacturer of Birò vehicles. Birò Nederland holds exclusive rights to sell and service Birò products in the Netherlands. Product designed by Matteo Maestri and manufactured by Estrima in Italy.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Biro competitors and assessment
Company assessmentDirect peers
- Estrima: Estrima is the Italian parent company and OEM manufacturer of the Birò product line. Sells Birò directly in Italy and other markets outside Netherlands where Birò Nederland has exclusive rights; effectively a sibling competitor for the same product in non-Dutch geographies.
- Citroën (Citroën Ami): Citroën Ami is the closest direct L7e electric quadricycle competitor to Birò, marketed across major European markets at significantly lower price points (~€7-9K). Competes in the same micro-mobility urban segment for the same customer persona.
- Renault Mobilize (Mobilize Duo / Bento): Mobilize Duo and Bento are L7e quadricycles positioned as urban mobility-as-a-service vehicles, directly competing with Birò's micro-EV positioning and especially targeting B2B / fleet use cases that overlap with Birò's Urban Delivery segment.
- Silence (Silence S04): Silence S04 is a Spanish electric L7e quadricycle with swappable battery technology, marketed heavily to urban delivery fleets and sharing operators. Direct competitor in the urban micro-EV / last-mile delivery segment Birò targets with the Big Set / Box Set.
- Opel (Rocks-e): Opel Rocks-e is a re-badged version of the Citroën Ami sold within Stellantis's Opel dealer network across Europe. Head-to-head L7e competitor in the same entry-price segment.
- XEV (XEV Yoyo): XEV Yoyo is a small-format European electric city car (L7e classification) targeting urban commuters at competitive price points. Direct peer in the compact urban EV category with overlapping customer persona.
- Microlino (Micro Mobility Systems): Microlino is a Swiss-Italian premium electric microcar in the L7e category with bubble-door styling, targeting urban premium buyers. Competes for the same compact-EV urban customer as Birò but at a higher price tier.
Emerging players
- Eli (Eli ZERO): Eli ZERO is a US-designed compact electric microcar targeting urban and senior drivers in Europe and US. Slightly different positioning (more lifestyle/senior) but overlaps in the ultra-compact 2-seat L7e/NEV category.
Broad incumbents
- Tazzari EV: Tazzari is an Italian electric vehicle manufacturer producing a range of small-format EVs and L7e quadricycles. Italian peer with broader product portfolio, relevant as both a possible competitor in NL if it expands and as evidence of a vibrant Italian L7e ecosystem.
- Aixam: Aixam is a long-standing French quadricycle manufacturer with a broad product range including electric versions. Markets heavy-duty L7e variants for professional use (utility/cargo), overlapping with Birò's Urban Delivery segment as a broader incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Biro social profiles
Digital presenceBiro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Biro leadership team
Management profileNumber of profiles
Profiles8 records
Biro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Biro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Biro
What does Biro do?
Birò Nederland sells and services ultra-compact 100% electric city cars (Birò Dressed Small B2211 and Birò Dressed Big B2211) in the Netherlands as the exclusive Dutch distributor of Italian-manufactured Estrima vehicles. The company offers two core models with fixed or removable battery options, an array of accessory sets, financial lease products for private and business customers, annual maintenance services, and a proprietary card-based vehicle sharing platform via the My Birò mobile app.
Is Biro a public or private company?
Biro is a private company. It is classified as corporate owned and is currently operating.
When was Biro founded?
Biro was founded in 2013. It employs 11 to 50 people.
Where is Biro based?
Biro is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Biro make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are financial Lease, service and Maintenance and accessories and Sets.
Who are Biro's main competitors?
Direct peers on record are Estrima, Citroën (Citroën Ami), Renault Mobilize (Mobilize Duo / Bento), Silence (Silence S04), Opel (Rocks-e), XEV (XEV Yoyo) and Microlino (Micro Mobility Systems). Eli (Eli ZERO) is listed as an emerging player. Broad incumbents are Tazzari EV and Aixam.
Does Biro have an API?
No public API is recorded for Biro.
What industry is Biro in?
Biro's product category is Compact Electric Vehicles. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its SIC code is 5500.