What MICRO MOBILITY FRANCE does

MICRO MOBILITY FRANCE (legal entity MICROLINO SAS) is the French distribution subsidiary of Switzerland-founded Micro Mobility, the brand Wim Ouboter created in 1996 to reinvent the modern kick scooter. Operating from Lyon since 2013 through a partnership with Antrim SAS, the company sells Micro-branded micro-mobility products — children's 3-wheel scooters (Mini Micro, Maxi Micro), adult kick scooters, freestyle models, electric scooters (Micro Merlin, Condor, Falcon, Eagle, One, E-Kick, X21, Sparrow), smart travel products (Micro Luggage x Samsonite, Lazy Luggage), specialty items (Black Ice snow scooter), and a full accessories and spare-parts range — to French consumers via its e-commerce site micro-mobility.fr, a Lyon showroom, and a network of 100+ authorized resellers.

The product line is built on Swiss-engineered proprietary technology, including the weight-transfer steering system for children's 3-wheel scooters, a patented Micro Flex wood/glass fiber flexible deck, a patented double-security folding mechanism, Motion Control electric assistance, ABEC 5/7/9 ball bearings, and non-toxic materials. Hardware is priced at entry-level children's scooters around €72 (Mini Micro Deluxe Glitter Rose LED), mid-range models ~€120-150 (Maxi Micro, Micro Sprite Suspension), and premium adult/electric scooters at higher tiers, with free shipping over €60 and 3-installment payment from €300; the company also monetizes accessories, spare parts (10-year availability guarantee), gift cards (€25-€300), and a loyalty/referral program.

Commercially, Micro Mobility France is a privately held pure B2C hardware retailer with no disclosed revenue, no outside funding, €100,000 registered capital, and a nine-person headcount. The Micro brand is distributed in 85+ countries globally, but the French entity's footprint is metropolitan France (DOM-TOM excluded), supplemented by dedicated regional partners for Belgium and Spain. Customer-facing value propositions are anchored on durability, reparability, and Swiss design (4-year extended warranty, 10-year spare parts guarantee, instruction video library, low return rates) rather than on software, AI, or platform dynamics, and a 2017 product launch into the Microlino electric microcar signals a parent-level expansion into broader urban electric mobility.

Name

MICRO MOBILITY FRANCE

Legal name

MICROLINO SAS

Website

https://micro-mobility.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

MICRO MOBILITY FRANCE (MICROLINO SAS) is the Lyon-based French distribution subsidiary of Swiss-founded Micro Mobility, selling Micro-branded children's, adult, electric, freestyle, and smart-travel scooters to French consumers via its e-commerce site, a Lyon showroom, and 100+ authorized resellers.

Ownership category

akta.pro rank

Product category

Personal Mobility Scooters

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Retail-Nonstore Retailers (5960), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-Scooters (Stand-Up) (CRACASAB)

Keywords

• Kick scooters
• Children's scooters
• Electric scooters
• Adult scooters
• Micro mobility

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Scooter Hardware Sales: Primary revenue stream from selling Micro Mobility scooters across all categories: children (Mini Micro, Maxi Micro), adults, freestyle, and electric scooters
2. Accessories Sales: Sales of complementary products including helmets, lights, bells, straps, bags, locks, and personalization accessories
3. Spare Parts Sales: Replacement parts for all Micro scooter models, available for purchase on the website with 10-year availability guarantee
4. Gift Cards: Digital gift cards sold in denominations from €25 to €300, redeemable for one year on the website

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Micro Mobility France, operated through the legal entity MICROLINO SAS, sells Swiss-designed Micro-branded kick scooters for children and adults (including 3-wheel beginner models, 2-wheel city scooters, freestyle scooters, electric scooters, and balance bikes), along with accessories, replacement parts, and innovative smart travel suitcase-scooter hybrids. Products are sold primarily to individual consumers in France through a direct-to-consumer e-commerce website, complemented by more than 100 physical retail resellers, a Lyon showroom, and select international partners.

Product overview

MICRO MOBILITY FRANCE offers a comprehensive portfolio of kick scooters and mobility solutions. The product line includes: (1) Children's scooters - Mini Micro (ages 2-5), Mini 2Go/Mini 2Go Deluxe (toddlers with seat-to-scooter evolution), and Maxi Micro (ages 6-12); (2) 2-wheel kick scooters for children and adults including Micro Sprite, Micro Sprite Suspension, Micro Flex (with flexible deck), Micro Speed Deluxe, Micro Black and White, Micro Suspension, and Micro Kickboard; (3) Freestyle scooters - Mx Trixx (beginners age 7+) and Mx Crossneck (teens age 12+); (4) Electric scooters - Micro Merlin (with digital display and 25 km range), Micro Condor (lightweight 9.9 kg for multimodal transport), Micro Falcon, Micro Eagle, Micro One, Micro E-Kick (including Peugeot partnership), Micro X21, and Micro Sparrow/Sparrow XL; (5) Smart Travel products - Micro Luggage (suitcase-scooter hybrid with Samsonite), Lazy Luggage, Micro Trike, Kick Pack, and Pedalflow; (6) Specialty products - Black Ice (snow scooter); (7) Accessories - helmets, lights, bells, carrying straps, and replacement parts; (8) Electric vehicles - Microlino car. The company also provides a loyalty program, gift cards, and guarantees spare parts availability for 10 years. Products are designed in Switzerland with a focus on durability, reparability, and quality, backed by 4-year warranties on mechanical scooters.

Differentiator

Problem solved

Functional benefit

Products and services

• Mini Micro (children's 3-wheel scooter)

Quantifiable outcome

• 4-year warranty on all scooters (2-year base + 2-year extension upon registration)
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Antrim SAScoreStrategic or Co-development Partner · 1 January 2013Strategic partnership established in 2013 marking the beginning of Micro Mobility's presence in France. Antrim SAS operates the French subsidiary (MICROLINO SAS) and manages the French e-commerce website, customer service, and dealer network.
• PeugeotminorStrategic or Co-development Partner · 1 January 2013Joint partnership with Peugeot resulting in the Peugeot x Micro e-Kick electric scooter, combining Micro's mobility expertise with Peugeot's automotive brand.
• BontonminorChannel Partner/ Reseller/ Distributor · 1 January 2013Strategic brand partnership with French children's brand Bonton, facilitating distribution through Bonton retail stores.
• SamsoniteminorStrategic or Co-development Partner · 1 January 2008Collaboration with Samsonite for the Micro Luggage x Samsonite product line, integrating scooter technology into travel luggage.
• Micro Mobility BelgiumcoreChannel Partner/ Reseller/ DistributorOfficial Belgian distributor and e-commerce operator: Micro Mobility Belgium, Melijndreef 13 - 3080 Tervuren, operating www.micro-mobility.be
• Micro Mobility IbéricacoreChannel Partner/ Reseller/ DistributorOfficial Spanish distributor and operator: Micro Mobility Ibérica, Ronda de Poniente 2, 1-J, 28760 Tres Cantos, Madrid, operating www.patinete.com

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hudora: German scooter and rollersports brand with comparable kick-scooter and stunt-scooter product ranges. Similar mid-market positioning to Micro in the European children's and freestyle scooter segments.
• Globber: Direct competitor in children's and adult scooters with patented folding systems and similar age-segmented product ranges. Highly comparable to Micro's Mini Micro / Maxi Micro / adult scooter lineup.
• Nijdam: Dutch scooter and skate brand with a similar product portfolio across children's, adult, and freestyle kick scooters. Comparable to Micro in European mid-market positioning and product breadth.
• Razor: US-founded global scooter brand that pioneered the kick-scooter resurgence alongside Micro. Directly comparable in kick-scooter and electric-scooter product categories, target age groups, and lifestyle positioning.

Broad incumbents

• Xiaomi (Mijia / M365 series): Global consumer-electronics giant whose Mi Electric Scooter line dominates the adult e-scooter category. Comparable to Micro's electric range (Merlin/Condor/Falcon) but competes primarily on price and tech-forward features.
• Segway-Ninebot: Largest global e-scooter and personal-mobility manufacturer, including the Ninebot KickScooter line. Comparable to Micro on adult electric scooters and shared-mobility partnerships, though at significantly larger scale.
• Decathlon (Oxelo): France's dominant sporting-goods retailer with its own in-house scooter brand Oxelo. Directly comparable to Micro because it sells kick scooters, children's scooters, and electric scooters through a similar French retail footprint but at lower price points, making it Micro's primary volume competitor.

Others

• Micro Mobility Systems (Swiss parent): Swiss parent company of Micro Mobility France; same brand family, products, and IP. Comparable because it operates the global brand, product roadmap, and master marketing that the French subsidiary distributes — making it both an enabler and a strategic dependency.

Regional players

• Smoby: French toy and ride-on manufacturer with a children's scooter line. Comparable to Micro's Mini Micro / Maxi Micro range and competing for the same French toy-retail shelf space.

Emerging players

• Okai: Specialized e-scooter manufacturer with a strong focus on shared and consumer electric mobility. Comparable to Micro's electric scooter range (Merlin, Condor, Falcon) at the component and motor level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCsLJ7ihEkJGE-pmGQDE1H7w
• LinkedInlinkedin.com/company/micro-mobility-france

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MICRO MOBILITY FRANCE