Amherst Bulletin
Amherst Bulletin is a privately held weekly newspaper and website serving Amherst and surrounding Western Massachusetts communities, covering local news, schools, sports, and civic affairs. It is owned by H.S. Gere & Sons, Inc. and operates within the Newspapers of New England regional media group.
- Company typePrivate
- Founded1977
- HeadquartersNorthampton, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Amherst Bulletin does
Amherst Bulletin is a weekly local newspaper and companion website serving Amherst and surrounding communities in Western Massachusetts, including Hadley, Hatfield, Leverett, Pelham, Shutesbury, Belchertown, Sunderland, South Deerfield, Hatfield, Montague, and Florence. Founded in 1977 and headquartered at 23 Service Center Rd in Northampton, the publication is privately owned by H.S. Gere & Sons, Inc. and operates as part of the Newspapers of New England family of regional titles. Content covers local news, education, town government, politics, sports, arts and life, opinion columns (including The Lehrer Report by Phyllis Lehrer), obituaries, legal notices, and classifieds.
The core product is a weekly print edition distributed to more than 60 physical pickup locations, supplemented by a continuously updated website at amherstbulletin.com powered by the Newspack content management system. Ancillary digital products include an opt-in email newsletter program delivered via ActiveCampaign, an obituary placement service (iPublish Media Solutions and Legacy.com), online classified advertising (AdPerfect), a community events calendar (CitySpark), and a job board (Jobcase). Marketing is conducted primarily through website content, email newsletters, and organic social channels on Facebook and X (Twitter).
The business operates a diversified but small revenue model built on two streams: recurring paid subscriptions for print and digital access, and advertising revenue covering display ads, classifieds, obituary placements, public notices, and celebration announcements. Circulation, newsroom, and back-office functions are shared with sister publication the Daily Hampshire Gazette under the common H.S. Gere & Sons, Inc. parent. The publication serves horizontal community segments — local residents seeking civic information, school news, sports coverage, and community announcements — and competes for share-of-time against regional dailies and digital alternatives rather than direct subscription overlap.
Amherst Bulletin firmographics
Firmographics- Name
- Amherst Bulletin
- Legal name
- H.S. Gere & Sons, Inc.
- Website
- https://amherstbulletin.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Amherst Bulletin is a privately held weekly newspaper and website serving Amherst and surrounding Western Massachusetts communities, covering local news, schools, sports, and civic affairs. It is owned by H.S. Gere & Sons, Inc. and operates within the Newspapers of New England regional media group.
- Ownership category
- akta.pro rank
Amherst Bulletin industry classification
Industry- Product category
- Local Newspaper
- NAICS
- Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where Amherst Bulletin is headquartered
LocationHeadquarters
- HQ city
- Northampton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Amherst Bulletin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Subscription revenue: Paid subscriptions for print and digital access to local news coverage
- Advertising: Display advertising, classifieds, obituary placements, public notices, and celebration announcements (weddings, anniversaries, births)
Distribution channels2 records
Marketing channels3 records
Amherst Bulletin product offering
Product offeringCore offering
Amherst Bulletin publishes a weekly print newspaper and operates a companion digital news website (amherstbulletin.com) covering local news, education, politics, sports, arts and life, opinion, obituaries, public notices, and classifieds for Amherst and surrounding Western Massachusetts communities. The publication generates revenue through print and digital subscriptions, display and classified advertising, obituary placements, and public notice publications, distributed via 60+ physical pickup locations and online channels.
Product overview
Amherst Bulletin is a weekly local newspaper serving Amherst and surrounding communities in western Massachusetts, published by H.S. Gere & Sons, Inc. as part of the Newspapers of New England family. The publication operates both as a print product distributed to over 60 pickup locations and as a digital platform at amherstbulletin.com. The product portfolio includes the core print/digital newspaper, email newsletter subscriptions, obituary services (via iPublish Media and Legacy.com), classified advertising (via AdPerfect), an events calendar (via CitySpark), and a job board (via Jobcase). The publication also features named column content such as 'The Lehrer Report' and maintains presence across social media platforms including Facebook and X (Twitter).
Differentiator
Problem solved
Functional benefit
Products and services
- Amherst Bulletin Print Edition A weekly local newspaper serving Amherst and surrounding communities in western Massachusetts, delivered to over 60 pickup locations and covering local news, education, sports, arts, politics, and community events.
- Amherst Bulletin Digital Website The digital companion to the print edition, providing online news coverage, archived articles, event calendars, and subscription services for the local community at amherstbulletin.com.
- Email Newsletter Subscriptions Opt-in email subscription services including morning news alerts and headline notifications delivered via ActiveCampaign email service provider.
- Obituary Services Paid obituary listings published both in print and online, processed through iPublish Media Solutions and delivered via Legacy.com partnership.
- Classified Advertising Online classified advertisement placement service powered by AdPerfect, covering employment, marketplace, and personal listings.
- Community Events Calendar Community event submission and display platform powered by CitySpark, allowing local organizations to post and promote events on the Amherst Bulletin website.
- Job Board Employment listings platform powered by Jobcase, enabling job postings and resume submissions for local employers and job seekers in the Western Massachusetts region.
Companies that use Amherst Bulletin
Customer profileSegments1 record
Ideal customer profiles3 records
Amherst Bulletin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amherst Bulletin partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Daily Hampshire GazettecoreAffiliated newspaper under H.S. Gere & Sons, Inc. parent company. Shares circulation customer service ([email protected]), newsroom resources, and operational infrastructure at 23 Service Center Rd, Northampton.
- Newspapers of New EnglandcoreFamily of regional newspapers including Amherst Bulletin, Athol Daily News, Concord Monitor, Daily Hampshire Gazette, Greenfield Recorder, Monadnock Ledger-Transcript, Valley Advocate, Valley News, NNEdigital, Around Concord, and Concord Insider.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Amherst Bulletin competitors and assessment
Company assessmentDirect peers
- Greenfield Recorder: Regional daily newspaper also part of the Newspapers of New England group. Comparable in product offering (local news, sports, obituaries, public notices) and target market (Franklin County, Western Massachusetts), making it a directly comparable peer.
- Daily Hampshire Gazette: Flagship sister publication of Amherst Bulletin under H.S. Gere & Sons, Inc. and Newspapers of New England. Operates from the same Northampton HQ and shares circulation, advertising, and back-office infrastructure, serving overlapping Western Massachusetts communities.
- Athol Daily News: Small daily newspaper in the Newspapers of New England family serving North Worcester County, Massachusetts. Directly comparable in scale, product, and business model to Amherst Bulletin.
- Valley News: Regional daily newspaper in the Newspapers of New England group covering the Upper Valley region along the Vermont-New Hampshire border. Shares the same ownership, operating model, and product mix (print + digital news, classifieds, obituaries).
- Concord Monitor: Daily newspaper in the Newspapers of New England family covering Concord and the Merrimack Valley in New Hampshire. Same parent, similar editorial structure, and subscription + advertising business model as Amherst Bulletin.
Regional players
- Berkshire Eagle: Daily regional newspaper covering Berkshire County in Western Massachusetts. Operates as a separate media group but competes for the same regional advertising and reader audience in adjacent Western Massachusetts communities.
- Boston Herald: Daily tabloid newspaper covering Greater Boston and Massachusetts. Serves an overlapping statewide audience and competes for Massachusetts digital subscriptions and regional advertising, though focused on the Boston metro rather than Western Mass.
Emerging players
- Patch: Digital-native hyperlocal news network covering thousands of U.S. communities including towns in Western Massachusetts. Competes with the Bulletin for digital reader attention and small-business advertising in the same local geography, but with a much lower-cost digital-only model.
Broad incumbents
- The Boston Globe: Massachusetts' largest regional newspaper, owned by Boston Globe Media Partners. Covers local and statewide news across Massachusetts including Western Mass, overlapping with Amherst Bulletin on regional/state coverage and competing for digital ad and subscription dollars.
- Gannett / USA Today Network: Largest U.S. newspaper chain, parent of USA Today and hundreds of local daily and weekly titles. Competes with Amherst Bulletin for digital ad budgets and national advertising relationships across its portfolio of community papers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Amherst Bulletin social profiles
Digital presenceAmherst Bulletin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amherst Bulletin leadership team
Management profileNumber of profiles
Amherst Bulletin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amherst Bulletin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amherst Bulletin
What does Amherst Bulletin do?
Amherst Bulletin publishes a weekly print newspaper and operates a companion digital news website (amherstbulletin.com) covering local news, education, politics, sports, arts and life, opinion, obituaries, public notices, and classifieds for Amherst and surrounding Western Massachusetts communities. The publication generates revenue through print and digital subscriptions, display and classified advertising, obituary placements, and public notice publications, distributed via 60+ physical pickup locations and online channels.
Is Amherst Bulletin a public or private company?
Amherst Bulletin is a private company. It is classified as family owned and is currently operating.
When was Amherst Bulletin founded?
Amherst Bulletin was founded in 1977. It employs 101 to 250 people.
Where is Amherst Bulletin based?
Amherst Bulletin is headquartered in Northampton, United States, in the North America region.
How does Amherst Bulletin make money?
Two revenue lines are on record. Subscription revenue is the primary driver. The others are advertising.
Who are Amherst Bulletin's main competitors?
Direct peers on record are Greenfield Recorder, Daily Hampshire Gazette, Athol Daily News, Valley News and Concord Monitor. Regional players are Berkshire Eagle and Boston Herald. Patch is listed as an emerging player. Broad incumbents are The Boston Globe and Gannett / USA Today Network.
Does Amherst Bulletin have an API?
No public API is recorded for Amherst Bulletin.
What industry is Amherst Bulletin in?
Amherst Bulletin's product category is Local Newspaper. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 51311 and its SIC code is 2711.