HWA

What HWA does

HWA Financial Group (operating under that DBA since its original incorporation as Huber, Weakland & Associates, Inc. in 1999) is a privately held, boutique registered investment advisory firm headquartered at 3448 Ellicott Center Drive, Suite 101, Ellicott City, Maryland. The firm provides four integrated service lines: Wealth Management, Corporate Retirement Plan Management, Investment Consulting (notably for nonprofit organizations and private foundations), and Financial Planning. Service delivery follows a documented five-phase process (Discovery, Design, Fine Tune, Implement, Monitor). Technology is non-proprietary and consists of industry-standard tools including MoneyGuidePro for planning, Tamarac for the client portal, and Schwab Alliance for custody.

The firm serves seven customer segments across individuals and institutions: individuals, families, pre-retirees/retirees, business owners, executives and professionals, next-generation leaders, plus business retirement plan sponsors and nonprofit organizations/private foundations. The primary service area is the Baltimore/Washington D.C. metropolitan region, with clients accepted nationwide. Client acquisition is sales-led and relationship-based, relying on direct consultations, referrals, community engagement, and content marketing through the firm's blog, educational resource center, calculators, and video library.

Revenue mechanics follow the standard RIA fee-based or AUM-based model; pricing is not publicly disclosed and is quote-based per engagement. The firm is led by President Philip E. Huber, Jr., CPA, CFP, supported by advisors JR Geld (CFA, CFP) and Danny Pereira (CFP), with no disclosed parent company, institutional investors, funding rounds, or M&A activity. The team holds multiple professional designations and reports over 50 years of combined experience.

Name

HWA

Legal name

HWA Financial Group

Website

https://hwafinancialgroup.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

HWA Financial Group is a privately held, boutique registered investment advisory firm founded in 1999 and headquartered in Ellicott City, Maryland. It delivers wealth management, retirement plan management, investment consulting, and financial planning to individuals, families, business owners, executives, and nonprofits primarily in the Baltimore/Washington D.C. metro.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Trusts, Estates, and Agency Accounts (52592)

SIC

Investment Advice (6282), Finance Services (6199)

akta.pro primary industry

Private Client/High-Net-Worth Advisory (FSAEAAAN)

akta.pro secondary industry

Trust & Fiduciary Advisory for HNW/UHNW (Trust Structuring & Trustee Oversight) (FSAAABAF)

Keywords

• Wealth management services
• Financial planning advisory
• Retirement plan management
• Investment consulting
• Estate and tax planning

Headquarters

HQ city

Ellicott City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Financial Advisory Services: HWA Financial Group generates revenue through comprehensive financial advisory and planning services including wealth management, corporate retirement plan management, investment consulting, and financial planning. The firm operates as a financial and investment advisory firm, likely using a fee-based or AUM (Assets Under Management) model typical of registered investment advisors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

HWA Financial Group is a financial and investment advisory firm providing four integrated service lines: Wealth Management, Corporate Retirement Plan Management, Investment Consulting, and Financial Planning. Services are delivered through a structured five-phase advisory process (Discovery, Design, Fine Tune, Implement, Monitor) to individuals, families, business owners, executives, nonprofit organizations, and retirement plan sponsors.

Product overview

HWA Financial Group is a financial and investment advisory firm offering a suite of four integrated wealth management services: Wealth Management, Corporate Retirement Plan Management, Investment Consulting, and Financial Planning. The firm serves individuals, families, business owners, executives, nonprofit organizations, and retirement plans primarily in the Baltimore/Washington D.C. metropolitan area. The firm employs a five-stage advisory process (Discovery, Design, Fine Tune, Implement, Monitor) and provides client access through online portals including HWA Client Portal, Schwab Alliance, and MoneyGuidePro for financial planning tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Management Comprehensive wealth management service that evaluates a client's financial circumstances and offers customized recommendations aligned with goals and risk preferences, including active portfolio monitoring and ongoing strategy adjustments. Designed for individuals, families, business owners, executives, and nonprofit organizations seeking integrated wealth oversight.
• Corporate Retirement Plan Management Retirement plan advisory service for businesses that supports plan selection, implementation, ongoing administration, fiduciary responsibilities, compliance, and employee financial education. Targeted at employer plan sponsors seeking to mitigate fiduciary risk and improve employee retirement outcomes.
• Investment Consulting Investment advisory service for nonprofit organizations and private foundations that creates investment policies aligned with mission, risk tolerance, and long-term objectives, and provides guidance on asset allocation, portfolio diversification, and socially responsible investment strategies. Intended for nonprofit boards, investment committees, and private foundation trustees.
• Financial Planning Holistic financial planning service that examines income, expenses, savings, investments, insurance, taxes, and estate considerations to craft integrated strategies for achieving long-term financial objectives. Aimed at individuals and families with multi-faceted financial planning needs across the life cycle.

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Toys For Tots - BaltimoreminorOthersHWA Financial Group supports Toys For Tots Baltimore through volunteering, hosting social events, fundraising, and financial support. The organization collects new, unwrapped toys to distribute as Christmas gifts to less fortunate children.
• Wounded Warrior ProjectminorOthersHWA Financial Group supports Wounded Warrior Project through community involvement, volunteering, and financial contributions. The organization supports wounded veterans of the US Armed Forces.
• Habitat For Humanity of the ChesapeakeminorOthersHWA Financial Group supports Habitat For Humanity of the Chesapeake through community involvement, volunteering, and financial contributions. The organization builds affordable housing in the Chesapeake region.
• Howard County Rec & ParksminorOthersHWA Financial Group supports Howard County Rec & Parks through volunteering, hosting social events, and financial contributions. The organization provides recreation and parks services in Howard County, Maryland.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Schwab Wealth Advisory: Charles Schwab's wealth advisory arm delivers investment advisory and planning services at scale, also serving as HWA's custodian via Schwab Alliance. As a broad incumbent, it competes across HWA's segments while providing infrastructure HWA relies on.
• Fidelity Wealth Management: Fidelity offers wealth management, financial planning, and retirement plan services nationally through Fidelity Wealth Management and Fidelity Personal Investing. A broad incumbent competitor that overlaps HWA's retail, retirement, and nonprofit clients.
• Vanguard Personal Advisor: Vanguard Personal Advisor and Vanguard Advisor Services combine low-cost fund products with advisor-led planning and retirement plan services. A broad incumbent that competes on price and scale against boutique RIAs like HWA.

Direct peers

• Ronald Blue Trust: Ronald Blue Trust is a faith-based RIA offering comprehensive financial planning, investment management, and estate/charitable planning to individuals, families, and nonprofits. Its holistic, planning-led approach and nonprofit/charitable client mix closely parallel HWA.
• Mariner Wealth Advisors: Mariner is an independent RIA providing wealth advisory, tax, retirement plan, and estate services to HNW individuals and families. Its full-service advisory model and segment focus (individuals, families, executives, business owners, nonprofits) closely mirror HWA's offering.
• Plante Moran Financial Advisors: Plante Moran Financial Advisors is a mid-sized RIA affiliated with Plante Moran, providing wealth management and financial planning to individuals, families, and business owners. Comparable service breadth and mid-market positioning relative to HWA.
• Creative Planning: Creative Planning is a large independent RIA delivering holistic financial planning, investment management, and retirement plan services nationwide. It is a direct peer to HWA in service mix (wealth, retirement, investment consulting, financial planning) and target segments.
• Carson Group / Carson Wealth: Carson Group is a large RIA and wealth management firm offering comprehensive financial planning, investment management, and advisor coaching. It is highly comparable to HWA's boutique-style holistic advisory model but at substantially greater scale, making it the most relevant direct peer.
• Edelman Financial Engines: Edelman Financial Engines combines traditional RIA advice with digital planning tools serving individuals and retirement plan participants. Comparable to HWA across both personal wealth advisory and corporate retirement plan management lines.

Emerging players

• Facet Wealth: Facet Wealth is a digital-first RIA providing flat-fee financial planning and investment management to HNW households. It represents the emerging digitally-enabled advisory model that competes with HWA's traditional fee-based approach.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HWA