RMIT Online

What RMIT Online does

RMIT Online is the wholly-owned online education subsidiary of RMIT University, an Australian public university headquartered in Melbourne. The platform delivers 100% online short courses, microcredentials, and undergraduate and postgraduate degree programs across Artificial Intelligence, Business & Finance, Data Science & Analytics, Design, Health, IT & Security, Marketing, Software Development, and Science & Engineering. Course content is co-developed with industry partners including Accenture, AWS, IBM, Microsoft, Salesforce, Adobe, Deloitte, and EY, with curriculum validated against employer-relevant tools and practices. The delivery stack runs on Instructure's Canvas Learning Management System, accessed by students via self-serve online enrollment.

The business operates a hybrid B2C/B2B model. Individual working professionals and career changers—the primary segment—enroll directly via the website or through phone support (1300 145 032) using a tuition-and-fee stream modeled as recurring revenue. Corporate clients are served through a dedicated 'For Business' division offering Future Skills for Business, Future Skills Express, Custom Skills Experiences, and Masterclasses, generating professional-services revenue from workforce development contracts. Marketing is multi-channel, spanning content marketing (blog and insights), organic and paid social, email, SEO, and events/webinars.

RMIT Online markets globally through its website but draws most operational gravity from Australia, supported by the broader RMIT University network across Europe (RMIT Europe), Vietnam (RMIT Vietnam), and Southeast Asia. The unit has 101–250 employees and is led by Chief Executive Officer Helen Souness. Because it sits inside a statutory public university governed by the RMIT University Act 2010, RMIT Online carries no external shareholders, has not raised private capital, and operates under TEQSA, CRICOS, and RTO regulatory accreditation rather than as a conventional venture-backed business.

Name

RMIT Online

Legal name

RMIT University

Website

https://online.rmit.edu.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

RMIT Online is the online education subsidiary of RMIT University, delivering 100% online short courses, microcredentials, and degrees across technology, business, design, and health disciplines to working professionals and corporate clients, co-developed with partners including Accenture, AWS, IBM, Microsoft, and Salesforce.

Ownership category

akta.pro rank

Product category

Online Higher Education

NAICS

Business Schools and Computer and Management Training (6114), Computer Training (61142)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Cloud & DevOps Fundamentals (Cloud Basics, CI/CD Concepts) (EDAMACAM)

akta.pro secondary industry

Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH)

Keywords

• Online education
• Short courses
• Professional development
• Corporate training
• Higher education

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Tuition and Course Fees: Revenue from enrolled students paying for online courses, short courses, microcredentials, and degree programs delivered through the RMIT Online platform.
2. Corporate Training: Enterprise workforce development programs including Future Skills for Business, Future Skills Express, Custom Skills Experiences, and Masterclasses for organizational clients.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

RMIT Online is the online education division of RMIT University, delivering 100% online short courses, microcredentials, and full degree programs across Artificial Intelligence, Business & Finance, Data Science, Design, Health, IT & Security, Marketing, and Software Development. It also offers corporate workforce development programs (Future Skills for Business, Custom Skills Experiences, and Masterclasses) through a dedicated 'For Business' division, with curriculum co-designed by industry partners such as Accenture, AWS, IBM, Microsoft, Salesforce, Adobe, and Deloitte.

Product overview

RMIT Online is a 100% online education platform operated by RMIT University, offering a comprehensive portfolio of short courses, microcredentials, and full degree programs across technology, business, design, and health disciplines. The platform operates as a unified online learning environment with additional business-focused workforce development modules including Future Skills for Business, Future Skills Express, Custom Skills Experiences, and Masterclasses. The portfolio is supported by industry partners including Accenture, Salesforce, IBM, Microsoft, Adobe, AWS, and others who contribute to course design and validation.

Differentiator

Problem solved

Functional benefit

Products and services

• RMIT Online Short Courses 100% online short courses and microcredentials designed for professional development and career advancement across technology, business, and creative fields, delivered to individual learners seeking flexible study.
• RMIT Online Degrees Full online degree programs at undergraduate and postgraduate levels covering Artificial Intelligence, Business & Finance, Data Science & Analytics, Design, Health, IT & Security, Marketing, Science & Engineering, and Software Development.
• Future Skills for Business Enterprise training program designed to help organizations build workforce capabilities in emerging technologies and digital transformation, sold to corporate clients.
• Future Skills Express Accelerated skills training program offering quick-turnaround workforce development solutions for businesses.
• Custom Skills Experiences Tailored corporate training solutions designed to meet specific organizational skill development needs.
• Masterclasses Expert-led intensive training sessions focused on specific industry topics and emerging trends, delivered to corporate clients.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• AccenturecoreStrategic or Co-development PartnerIndustry partner contributing to course design and validation. Accenture's expertise helps ensure RMIT Online courses align with current industry practices and employment needs.
• AWS (Amazon Web Services)coreStrategic or Co-development PartnerCloud computing platform partner involved in curriculum development for technology courses, ensuring students gain relevant cloud and technical skills.
• MicrosoftcoreStrategic or Co-development PartnerTechnology partner contributing to software development and IT course curriculum, providing industry-relevant training aligned with Microsoft technologies.
• IBMcoreStrategic or Co-development PartnerTechnology and AI partner contributing to artificial intelligence and data science course development, ensuring curriculum reflects current enterprise technology trends.
• SalesforcecoreStrategic or Co-development PartnerCRM and cloud computing partner involved in business and marketing course curriculum, providing expertise on enterprise sales and customer relationship platforms.
• AdobecoreStrategic or Co-development PartnerCreative software partner contributing to design course curriculum, ensuring students gain proficiency with industry-standard creative tools.
• DeloittecoreStrategic or Co-development PartnerProfessional services firm contributing business and finance course content, providing insights on industry practices and professional skill requirements.
• Koorie Heritage TrustcoreStrategic or Co-development PartnerIndigenous cultural organization partnering through the Blak Design program, providing Indigenous-led mentorship for RMIT fashion students and supporting Indigenous design education.
• Hudson Institute of Medical ResearchminorStrategic or Co-development PartnerResearch collaboration on the Babyface Study examining COVID masks' effect on NICU babies' facial perception, conducted with RMIT researchers.
• TableauminorStrategic or Co-development PartnerData visualization partner contributing to data science and analytics course curriculum.
• EY (Ernst & Young)coreStrategic or Co-development PartnerProfessional services firm contributing business and finance expertise to course design and industry validation.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• FutureLearn: Online course platform owned by Global University Systems, offering short courses and degrees from universities worldwide. Comparable platform model and university-partnership catalog structure.
• Pluralsight: Technology-focused online learning platform with deep cloud, AI, and software development content. Directly analogous to RMIT Online's AWS, Microsoft, and IBM-aligned tech catalog and enterprise sales motion.
• edX: University-affiliated MOOC platform offering courses and microcredentials from top institutions. Closely comparable to RMIT Online in academic partnership model and B2C/B2B dual distribution.
• Udacity: Online learning provider focused on AI, cloud, data, and software 'nanodegree' programs with strong industry partner co-design. Closely comparable in tech-skilling depth and employer-aligned curriculum.
• Coursera: Global online learning platform partnering with universities and companies to deliver courses, certificates, and degree programs. Direct competitor in online degrees and B2B enterprise learning, with a comparable employer-co-branded catalog.
• Udemy: Marketplace-driven online course platform spanning business, technology, and design. Comparable in the broad professional upskilling catalog and self-serve enrollment model RMIT Online uses for individual learners.

Regional players

• Open Universities Australia: Australian online higher-education aggregator offering university-accredited courses and degrees locally. Most direct domestic competitor for working professionals in Australia, with overlapping B2C and B2B offerings.
• Swinburne Online: Australian university's online division offering degrees and short courses. Comparable as a regional university-branded online platform competing for the same working-professional cohort in Australia.

Broad incumbents

• Skillsoft: Enterprise corporate learning platform offering content, academies, and AI-driven upskilling. Competes for the same Future Skills for Business and Custom Skills Experiences budgets at large Australian employers.
• LinkedIn Learning: Professional development library bundled into LinkedIn's broader talent platform. Overlaps heavily in the B2B corporate upskilling (Future Skills) segment and benefits from embedded distribution to enterprise buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RMITOnline

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RMIT Online