Koorie Heritage Trust

What Koorie Heritage Trust does

Koorie Heritage Trust Inc. is a non-profit cultural organization incorporated in Victoria, Australia (ABN 72 534 020 156), headquartered in the Birrarung Building at Federation Square on the banks of the Birrarung (Yarra River) in Narrm (Melbourne). It is dedicated to preserving and sharing the stories, art, culture, and continuing traditions of Aboriginal Victoria, and operates what it describes as one of Australia's leading collections of Victorian First Peoples art and cultural heritage. The organization acknowledges the Traditional Custodians of Narrm, the Wurundjeri People of the Greater Kulin Nation, on whose lands it is located.

The Trust delivers its mission through a portfolio of cultural services: guided walking tours (Birrarung Wilam Walk and Scar Tree Walk) for both the public and school/organization groups, rotating exhibitions and events including NAIDOC Week programming, the Koorie Family History Service for genealogical research, a Blak Design service applying Indigenous design aesthetics to commercial design and fitout work, and venue hire at the Birrarung Building. Its core technology and platform architecture are not disclosed in the source material; the offering is fundamentally physical, curatorial, and experience-led rather than technology-led.

The Trust's revenue model is diversified across donations and bequests (planned giving), e-commerce through ShopKHT (online retail of Koorie cultural products, art, and merchandise), venue hire fees for events, and paid walking tours. General admission to the Federation Square site is free, open daily 10am to 5pm. The organization is supported by a multi-tier ecosystem of government and industry partners including the Australian Government, Aboriginal Victoria, City of Melbourne, Creative Victoria, the Indigenous Art Code, and Aboriginal Tourism Australia. The Trust operates as an independent non-profit governed by a board and managed by a team of staff; no parent company, funding rounds, or M&A activity are disclosed.

Name

Koorie Heritage Trust

Legal name

Koorie Heritage Trust Inc.

Website

https://koorieheritagetrust.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Koorie Heritage Trust Inc. is a Melbourne-based non-profit that preserves and shares Aboriginal Victorian culture through guided walking tours, exhibitions, family history research, and a leading collection of First Peoples art at Federation Square, funded by donations, venue hire, and retail.

Ownership category

akta.pro rank

Product category

Cultural Heritage Services

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Historical Sites (712120), Historical Sites (71212), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural Heritage & Indigenous-Led Visitor Services (Tribal Tours, Heritage Sites, Co-management) (THAAAGAL)

akta.pro secondary industries

Cultural Heritage & Historic District Tours (THAJAAAB), Community-Based & Indigenous-Led Ecotourism (THAAAEAH), Cultural, Heritage & Arts Travel Agencies (THAKAFAK)

Keywords

• Cultural heritage preservation
• Aboriginal art collections
• Guided walking tours
• Cultural education programs
• Family history research

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations: The Trust accepts donations from visitors and supporters to fund cultural preservation and programming activities.
2. Online Retail Shop: Operates ShopKHT selling Koorie cultural products, art, and merchandise through an e-commerce storefront.
3. Venue Hire: Provides venue rental services for events and functions at their Birrarung Building location.
4. Bequests: Accepts planned giving through leaving a bequest in supporters' wills.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Koorie Heritage Trust is a non-profit cultural institution that preserves, presents, and shares the stories, art, culture, and continuing traditions of Aboriginal Victoria. It delivers this through guided walking tours (Birrarung Wilam Walk, Scar Tree Walk), curated collections of Victorian First Peoples art and cultural heritage, the Koorie Family History Service, Blak Design and fitout services, venue hire at its Federation Square location, an online retail shop (ShopKHT), and rotating events and exhibitions. All visitors access the Birrarung Building free of charge on a daily basis, with paid services applied to tours, venue hire, retail, and bespoke programs.

Product overview

The Koorie Heritage Trust operates as a cultural heritage organization offering a unified portfolio of services centered on Aboriginal Victorian culture. The core offerings include cultural experiences and guided walking tours (Birrarung Wilam Walk, Scar Tree Walk), access to collections of Victorian First Peoples art and heritage, the Koorie Family History Service for genealogical research, and Blak Design services. Additional offerings include ShopKHT online retail, venue hire at their Federation Square location, and rotating events and exhibitions. The organization is located at Birrarung Building, Federation Square in Melbourne with free entry to visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Cultural Experiences Guided cultural experiences and programs that explore the Aboriginal stories, art, culture, and continuing traditions of Victorian First Peoples, available at the Birrarung Building in Federation Square.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• City of MelbourneminorOthersGovernment partner and supporter of the Koorie Heritage Trust, acknowledged on the website partner section.
• Aboriginal VictoriaminorOthersState government body acknowledged as a partner/supporter on the website.
• Australian GovernmentminorOthersFederal government acknowledged as a supporter/partner on the website.
• Indigenous Art CodeminorOthersIndustry body acknowledged on the website; promotes ethical treatment of Indigenous artists.
• Aboriginal Tourism AustraliaminorChannel Partner/ Reseller/ DistributorNational tourism organization promoting Aboriginal tourism experiences including the Trust's cultural tours and experiences.
• Creative VictoriaminorOthersState government arts and creative industry body acknowledged as a supporter/partner.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• Australian Centre for the Moving Image (ACMI): Federation Square neighbor and co-tenant of Melbourne's cultural precinct. Relevant as a geographically co-located cultural institution sharing the same visitor foot traffic and precinct ecosystem.
• Australian Museum: Sydney-based national museum with substantial First Peoples collections and cultural programming. Comparable as a large incumbent museum presenting Aboriginal heritage collections and cultural experiences, though broader in scope.

Direct peers

• Tandanya National Aboriginal Cultural Institute: Adelaide-based Indigenous-led cultural center presenting Aboriginal and Torres Strait Islander art, culture, and performances. Directly comparable as a First Peoples cultural institution offering exhibitions, cultural experiences, and community programming analogous to the Koorie Heritage Trust.
• Bunjilaka Aboriginal Cultural Centre: Aboriginal cultural center within Melbourne Museum dedicated to Victorian Aboriginal culture, collections, and community storytelling. Highly comparable as a Melbourne-based Indigenous cultural venue operating exhibitions, cultural experiences, and First Peoples collections.

Broad incumbents

• Melbourne Museum: Major Melbourne museum housing significant Aboriginal cultural collections including Bunjilaka. Comparable as a large Melbourne cultural institution presenting Aboriginal and natural/cultural heritage to mass audiences, though operating at significantly larger scale.
• National Gallery of Australia: Australia's national art museum with a major collection of Aboriginal and Torres Strait Islander art. Comparable through its presentation of First Peoples art collections and cultural exhibitions.
• National Museum of Australia: Canberra-based national museum covering Australian history including significant Aboriginal and Torres Strait Islander exhibitions. Comparable as a federally-backed cultural institution interpreting Australian heritage to visitors.
• South Australian Museum: Adelaide-based natural and cultural history museum holding one of Australia's most significant Aboriginal cultural collections. Comparable as a regional museum presenting First Peoples heritage and collections.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/KoorieHeritageT

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koorie Heritage Trust