What Kuuki does

Kuuki (legal entity: Kuuki Marketing Lab Oy) is a Finnish full-service marketing and technology agency headquartered in Lahti with additional offices in Helsinki. The firm operates across four service pillars: marketing and advertising (digital campaigns, SEO/GEO, social media, search marketing, event marketing, content production, media planning, research); technology services (websites, e-commerce, mobile and game applications, digital experiences, business technology solutions, data and analytics); AI services including a formal AI Pilot Program; and visual services (graphic design, illustration, animation, VR/AR, 3D modeling). Kuuki is a certified Google Partner and bundles these capabilities under a single integrated offering positioned as a long-term strategic partnership rather than transactional project work.

The company serves primarily growing Finnish brands across enterprise and mid-market segments, with named customers spanning construction (Rakennusliike U. Lipsanen), accounting and consulting (BDO Suomi), business services (Moneypenny), retail (Allu, NP Housukauppa, Voglia), media (Kärkimedia), events (Eventum Lahti), and fitness/wellness (Faction HKI). GTM is sales-led and direct, with consultative engagement, named contact persons, and responsiveness guarantees cited as core service attributes. The company also invests in own-brand thought leadership, including a multi-season marketing podcast ('Muru tää on markkinointia') and proprietary events such as 'One Night Diva'.

Revenue is generated exclusively through professional services engagements; no SaaS, product, or marketplace revenue streams are present and pricing is not publicly disclosed. The company is privately held with no disclosed external funding, no parent company, and no subsidiaries. Founder Tiina Tervonen and partner/production director Matti Laakso are the named members of the management team. Customer concentration spans multiple industries but rests on a small set of long-term enterprise accounts, and there are no publicly disclosed revenue figures or growth metrics.

Name

Kuuki

Legal name

Kuuki Marketing Lab Oy

Website

https://kuuki.fi

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Kuuki is a Finnish full-service marketing agency offering strategy, advertising, technology development, AI integration, and visual production services to growing enterprise and mid-market brands, operating from Lahti and Helsinki as a certified Google Partner.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Digital marketing services
• Marketing agency
• Brand strategy
• Content production
• Visual design services

Headquarters

HQ city

Lahti

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Services Revenue: Kuuki generates revenue through service-based engagements, offering integrated marketing services spanning strategy, advertising, digital campaigns, content production, technology development, and visual services. They position themselves as a strategic partner delivering comprehensive marketing solutions rather than one-off project work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Kuuki is a Finnish full-service marketing and technology agency offering integrated marketing partnerships spanning strategy, advertising, content production, technology development (websites, e-commerce, mobile and game apps), AI services, and visual production (graphic design, illustration, animation, 3D, VR/AR). The firm delivers these services as cohesive, end-to-end engagements under four pillars: Marketing Management, Marketing & Advertising, Digital & Technology Services, and Visual Services, positioning itself as a long-term strategic partner rather than a transactional vendor.

Product overview

Kuuki is a strategic marketing partnership agency operating as a comprehensive service provider rather than a single product. The company offers a portfolio of integrated service categories organized into four main pillars: (1) Marketing & Advertising including digital marketing, campaigns, social media, SEO/GEO, video marketing, event marketing, and research services; (2) Technology Services covering websites, e-commerce, mobile applications, game applications, digital experiences, and business technology solutions; (3) AI Services featuring an AI pilot program for business integration; and (4) Visual Services including graphic design, illustrations, animations, VR/AR, and 3D modeling. The company positions itself as a full-service marketing partner from strategy to production, serving growing brands.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Services (Tekoälypalvelut) AI integration services for business operations, including process automation, data analysis, and intelligent solution development, targeted at Finnish businesses seeking to adopt AI capabilities.
• AI Pilot Program (Tekoälypilottiohjelma) Structured program helping businesses pilot and integrate AI solutions into their operations as a focused engagement offering.
• Mobile Applications (Mobiilisovellukset) Custom mobile application development services for businesses needing purpose-built iOS and Android applications.
• Websites (Verkkosivut) Website design and development services for businesses and organizations seeking to establish or refresh their web presence.
• E-commerce (Verkkokaupat) Online store development and e-commerce solutions for businesses seeking to sell products or services online.
• Digital Experiences (Digitaaliset elämykset) Digital experience design and development services creating interactive and immersive digital touchpoints for brands.
• Game Applications (Pelisovellukset) Game application development services for brands and organizations seeking gamified digital experiences.
• Business Technology Solutions (Liiketoiminnan teknologiaratkaisut) Custom technology solutions for business operations, addressing specific operational and digital infrastructure needs.
• Data and Analytics (Data ja analytiikka) Data management and analytics services enabling data-driven marketing and business decisions.
• Search Engine Marketing (Hakukonemarkkinointi) Search engine marketing and paid search advertising services, delivered in part through Kuuki's Google Partner certification.
• SEO/GEO Auditing Search engine optimization and geographic SEO auditing services for websites, supporting organic visibility and local search performance.
• Social Media Marketing (Sosiaalinen media) Social media marketing services with precise targeting capabilities across platforms such as LinkedIn, Facebook, and Instagram.
• Event Marketing (Tapahtumamarkkinointi) Event marketing and promotion services for brands organizing physical or hybrid events.
• Video and Audio Marketing (Videomarkkinointi ja äänimarkkinointi) Video and audio content marketing production services, covering creative development through production and distribution.
• Marketing as a Service Full-service marketing outsourcing model providing comprehensive marketing support, positioning Kuuki as a client's outsourced marketing function.
• Media Planning (Mediasuunnittelu) Media planning and buying services across paid digital and traditional channels.
• Content Production and Communication (Sisällöntuotanto ja viestintä) Content creation and communication strategy services producing marketing content and messaging frameworks for brands.
• Tele Services (Telepalvelut) Telephone-based marketing and customer service solutions supporting outbound campaigns and inbound customer interactions.
• Research and Web Surveys (Tutkimukset ja verkkokyselyt) Market research and online survey services supporting insight generation and audience understanding.
• Partner Marketing (Kumppanimarkkinointi) Partnership and affiliate marketing services enabling brands to leverage partner ecosystems for marketing reach.
• Training (Koulutukset)

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationKuuki is a certified Google Partner, enabling them to access Google's marketing automation systems and deliver Google Ads campaigns to clients on a turnkey basis. This certification validates their digital marketing competency and provides access to Google's platform tools and support.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WPP: World's largest advertising holding company with multiple agency brands (Ogilvy, VMLY&R, GroupM) offering end-to-end marketing services — represents the global incumbent Kuuki competes against for multinational and large Finnish enterprise clients.
• Accenture Song: Global broad incumbent offering integrated marketing, technology, and design services — overlaps with Kuuki's strategy-to-execution positioning, particularly via its acquisitions of creative and digital agencies across Europe.
• Omnicom Group: Global advertising holding company (BBDO, DDB, TBWA Worldwide parent) providing integrated advertising, PR, and digital services — represents the kind of large incumbent competing for Finnish enterprise marketing mandates.
• Publicis Groupe: Global advertising and marketing services holding company combining creative (Leo Burnett, Saatchi & Saatchi), media, and digital transformation capabilities — a broad incumbent comparable to Kuuki on integrated delivery.
• Interpublic Group (IPG): Global advertising holding company (McCann, FCB, Mediabrands) offering integrated advertising, media, and digital services — competes for large enterprise marketing budgets with the kind of scale Kuuki cannot match.
• Deloitte Digital: Global consulting-led digital agency combining strategy, creative, technology, and AI — a broad incumbent that competes for the same Finnish enterprise marketing-transformation mandates as Kuuki's integrated offering.

Regional players

• Gofore: Finnish-listed digital transformation and software consultancy with adjacent capabilities in digital services, change management, and technology delivery — competes for overlapping enterprise digital mandates in Finland.
• Dentsu Finland: Global agency network's Finnish operation offering advertising, media, and customer experience services — a direct competitor for enterprise marketing budgets in Finland with deeper international scale.

Direct peers

• TBWA\Helsinki: Creative-led advertising agency operating in Helsinki with full-service campaign, brand, and digital capabilities, competing for the same enterprise and mid-market Finnish brand clients Kuuki targets.
• Avidly: Nordic full-service digital marketing agency offering marketing automation, content, SEO, and CRM-led growth services across the Nordics — directly comparable to Kuuki's integrated marketing + technology + AI services positioning in the same regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/kuuki_fi
• Facebookfacebook.com/kuuki.fi
• LinkedInlinkedin.com/company/kuuki-fi
• Instagraminstagram.com/kuuki.fi

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuuki