MKTG Finland

What MKTG Finland does

MKTG Finland operates as dentsu Finland, the Helsinki-based Finnish subsidiary of Dentsu Group, a Japanese multinational advertising and communications company listed on the Tokyo Stock Exchange (TSE: 4324). The firm employs 6 people and provides integrated marketing services to enterprise and mid-market clients in Finland, combining creativity, media planning and buying, data analytics, and technology consulting into unified client engagements. The company positions itself as bridging global network resources with local Finnish market understanding.

The core product surface consists of Dentsu Creative, a wholly-owned creative marketing agency sub-brand operating from dentsucreative.fi, and the EMEA Consumer Navigator, a proprietary quarterly consumer sentiment research product surveying 3,500 respondents across five European markets (UK, France, Germany, Italy, Spain). Named customer engagements include campaign work for R-Kioski (retail convenience), Holiday Club (hospitality/spa), and Ronald McDonald Lastentalosäätiö (non-profit/healthcare). The technology stack is oriented around integrated marketing services, data-led consumer research, and content delivery across owned digital channels.

Revenue is generated through professional services fees from project-based engagements and retainer relationships, with pricing negotiated individually per client scope rather than publicly disclosed. Distribution is direct-to-client via the Helsinki office, and the company is part of dentsu's international network spanning 145+ countries, providing global reach with a local Finnish presence. No AI capabilities, proprietary software products, or technology platforms beyond the consumer research product are disclosed.

Name

MKTG Finland

Legal name

dentsu Finland

Website

https://mktg.fi

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MKTG Finland operates as dentsu Finland, a Helsinki-based B2B integrated marketing services agency providing creative, media, data, and technology consulting to enterprise clients in Finland, operating as a subsidiary of global Dentsu Group.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)

Keywords

• Integrated marketing services
• Creative advertising agency
• Media planning buying
• Brand campaign development
• Consumer research insights

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Advertising Services: Professional services revenue from providing integrated marketing solutions including creative services, media planning and buying, data analytics, and technology consulting to corporate clients. Services delivered through project-based engagements and ongoing retainer relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MKTG Finland (operating as dentsu Finland) is an integrated marketing and communications agency providing creative advertising, media planning and buying, brand campaign development, and data-driven consumer research services to enterprise and mid-market clients in Finland. The firm delivers services through two primary offerings: Dentsu Creative for brand-building campaigns and experiences, and the EMEA Consumer Navigator for quarterly consumer sentiment research.

Product overview

MKTG Finland operates as dentsu Finland, a creative marketing and communications agency that combines creativity, media, data, and technology. The core offering includes Dentsu Creative for brand-building campaigns and experiences, supported by proprietary research products like the EMEA Consumer Navigator for consumer insights. The company positions itself as combining marketing, data, technology, and consulting to deliver measurable results for clients.

Differentiator

Problem solved

Functional benefit

Brands

• Dentsu Creative: Creative marketing agency that builds brands through actions and stories, designing concepts, campaigns, and experiences that resonate with people.

Products and services

• Dentsu Creative A creative marketing agency that builds brands through actions and stories, designing concepts, campaigns, and experiences that resonate with target audiences and deliver measurable business results for corporate clients.
• EMEA Consumer Navigator A quarterly survey research product examining EMEA region consumer financial outlooks and sentiment, conducted with 3,500 respondents (n=700 per market) across five European markets (UK, France, Germany, Italy, Spain). Available as a downloadable report.

Quantifiable outcome

• Growth has a formula - building solutions that produce genuinely measurable results for clients and business

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• TBWA\Helsinki: TBWA's Helsinki office is a directly comparable creative advertising agency operating in the same Finnish market, serving enterprise and mid-market clients with creative-led brand campaigns and integrated communications services. Same customer type (CMOs and brand teams) and same local competitive set.
• Hasan & Partners: Hasan & Partners is one of Finland's largest independent creative agencies, headquartered in Helsinki. It competes head-to-head with dentsu Finland for enterprise creative briefs across Finnish brands and offers integrated communications services of comparable scope.
• Miltton: Miltton is a Helsinki-based integrated communications, creative, and influence agency that serves enterprise and public-sector clients. It competes with dentsu Finland for integrated marketing briefs and brand storytelling work in the Finnish market.
• 358: 358 is a Finnish creative and communications agency headquartered in Helsinki with a similar creative-led, brand-building positioning to dentsu Finland's Dentsu Creative sub-brand. Both compete for the same enterprise creative briefs in Finland.

Emerging players

• Dentsu Creative (global): Dentsu Creative is the global creative sub-brand of Dentsu Group and the parent entity behind dentsu Finland's 'Dentsu Creative' offering. It is comparable as the same brand architecture being delivered locally, and a key partner/parent for cross-border briefs.
• Bob the Robot: Bob the Robot is a Helsinki-based independent creative and content agency. While smaller than dentsu Finland, it competes for similar mid-market creative briefs and represents the kind of local independent competitor dentsu Finland faces in the Helsinki market.

Regional players

• SEK & Grey (Helsinki): SEK & Grey operates from the Nordics with a Helsinki presence as part of the AKQA/WPP-aligned creative network. It is a regional competitor for enterprise creative and brand-building work, with comparable integrated offerings.

Broad incumbents

• Publicis Groupe Finland: Publicis operates local Finnish offices (including Publicis Finland and creative brands like Saatchi & Saatchi) as part of its global holding company network. It competes with dentsu Finland on enterprise integrated marketing, with a much wider international footprint but a similarly positioned local Helsinki operation.
• WPP Finland (Ogilvy / Grey / GroupM): WPP operates multiple Finnish agencies (Ogilvy, Grey, VMLY&R, GroupM media brands) under its global network. The local WPP operations compete with dentsu Finland for enterprise creative, media, and data-led marketing briefs in Helsinki.
• Omnicom (PHD / OMD Finland): Omnicom's Finnish operations (PHD, OMD, and creative brands) compete with dentsu Finland's media planning and creative offerings. They share the holding-company structure, enterprise client focus, and integrated service model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DentsuFI
• YouTubeyoutube.com/channel/UCn503X8N2DVg2kizWHLkuoQ
• Facebookfacebook.com/dentsuintl
• LinkedInlinkedin.com/company/mktg-finland
• Instagraminstagram.com/dentsufi

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MKTG Finland