Kenilworth Golf Club

What Kenilworth Golf Club does

Kenilworth Golf Club is a private members' golf club founded in 1889 in Kenilworth, Warwickshire, UK, operating from its current Crewe Lane site since 1972. The club's core asset is an 18-hole parkland course (6,285 yards, Par 71 from white tees) complemented by a 6-hole Par 3 course, a driving range with covered and grass bays, short-game area, putting green, and an indoor Swing Studio. A Pro Shop under three PGA professionals (Head Pro Adam Gray, Coaching Pro Rory Kirwin, Assistant Pro Daniel Phillips) delivers individual and group coaching, custom club fitting using GCQuad and foresight simulator technology, and retail merchandise sourced through the Foremost Golf buying group. Coaching is structured into tiered packages ranging from £30 half-hour lessons to a £249 Performance Package.

The business model combines recurring membership subscriptions (7-day £1,700/yr, 5-day £1,400/yr, Academy £600/yr, Junior £185/yr, Par 3 and Social £50-£150/yr, plus age-banded youth pricing) with transactional visitor green fees (£35-£55/round with group discounts up to 32%), open competition entry fees (Kenilworth Classic, Kenilworth Bowl Mixed Open, Men's Open Alliance, junior and ladies events), corporate business sponsorships (£6,000+VAT capped at 10 annually), and clubhouse hospitality including restaurant dining for up to 100 guests, weddings, conferences (up to 18), and function hire. Go-to-market is direct-to-consumer via the club's own website (powered by the intelligentgolf platform), Pro Shop walk-ins, and event inquiries managed by Secretary Paul Taylor.

The customer base spans dedicated 7-day members, weekday-only 5-day members, beginners via the Academy programme, juniors, casual/social Par 3 members, corporate sponsors, and visitors/day golfers. The club is a UK private company (Company Number 319269) with no disclosed external investors, parent company, or M&A activity; ownership and control reside with the membership structure. Certifications include the Women In Golf Charter (2020) and SafeGolf safeguarding certificate. The technology stack (Toptracer, GCQuad, foresight) is commercial off-the-shelf rather than proprietary, and the club has no disclosed AI/ML, app, or API surface.

Name

Kenilworth Golf Club

Legal name

Kenilworth Golf Club

Website

https://kenilworthgolfclub.co.uk

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

11–50 employees

Short description

Founded in 1889, Kenilworth Golf Club is a private UK members club in Warwickshire operating an 18-hole parkland course, a 6-hole Par 3 course, PGA coaching and custom fitting, and clubhouse hospitality serving members, visitors, corporate sponsors, and event clients.

Ownership category

akta.pro rank

Product category

Golf Club

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Golf club memberships
• Golf course facilities
• Golf coaching services
• Clubhouse hospitality
• Golf competitions

Headquarters

HQ city

Kenilworth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions: Annual and monthly subscription fees from various membership categories including 7-day, 5-day, Academy, Junior, Par 3, and Social memberships. The subscription year runs from June 1st to May 31st.
2. Visitor Green Fees: Revenue from non-member visitors booking tee times, with tiered pricing based on group size and time slots.
3. Competition Entry Fees: Fees charged for participating in open competitions including the Kenilworth Bowl, Kenilworth Classic, Men's Open Alliance, and various junior and senior events.
4. Professional Services (Coaching and Retail): Revenue from individual coaching lessons, custom club fitting sessions, and retail merchandise in the Pro Shop.
5. Food and Beverage / Functions: Restaurant, bar, and catering services. The club hosts social functions, weddings (up to 100 guests), and conferences. Catering team offers varied menus for events.
6. Business Sponsorship: Annual business sponsorship packages at £6,000 + VAT offering playing bonuses, discounts, and complimentary meeting/function room access.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Kenilworth Golf Club operates an 18-hole parkland golf course and 6-hole Par 3 course in Warwickshire, England. The club sells golf memberships (7-Day, 5-Day, Academy, Junior, Par 3, Social), visitor green fees, professional coaching and custom club fitting through its Pro Shop, and hosts open golf competitions. Its clubhouse provides food and beverage service, function and conference rooms, and wedding/event venue hire.

Product overview

Kenilworth Golf Club operates as a traditional golf club offering a portfolio of golf and hospitality services. The core offering centers on an 18-hole parkland golf course (White tees: 6,285 yards, Par 71) supplemented by a 6-hole Par 3 course and comprehensive practice facilities including a driving range with covered bays. The club provides professional services through its Pro Shop, offering custom fitting (GCQuad/foresight technology) and coaching programs ranging from individual lessons to structured Academy Membership for beginners. Clubhouse hospitality includes dining (up to 100 guests), bar, conference facilities (up to 18), and wedding/event venue hire. Membership programs include 7-Day, 5-Day, Academy, Par 3/Social, Junior, and Business Sponsorship tiers. The club manages tee time bookings and competitions through an online system, hosting regular open events including the Kenilworth Classic, Kenilworth Bowl Mixed Open, and various seniors, ladies, and junior competitions throughout the year.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Parkland Golf Course An 18-hole parkland golf course with multiple tee options (White, Yellow, Green for men; Red for women), measuring 6,285 yards from the back tees with a par of 71, suitable for all golfing abilities.
• Par 3 Course A six-hole par 3 course providing opportunities for new players to learn the game and for experienced players to sharpen their short game. Free for members, £5 for visitors.
• Membership Programs Various membership categories including 7-Day, 5-Day, Academy (beginners), Par 3 and Social, Junior, and Business Sponsorship. Subscription year runs from June 1 to May 31.
• Pro Shop and Professional Services Full-service pro shop under Head Professional Adam Gray, offering retail, custom fitting using GCQuad and foresight simulator technology, and professional coaching for all abilities.
• Clubhouse and Hospitality Clubhouse facilities including lounge bar, dining room accommodating up to 100 guests, conference room for up to 18 with free WiFi, and function rooms for weddings and events. Catering available daily with seasonal menus.
• Online Tee Time Booking Online booking system for visitors to reserve tee times on the Main Course. Pricing varies by group size with discounts for larger groups (one ball from £55, two ball from £80, four ball from £150).
• Golf Competitions Regular open competitions including the Kenilworth Classic (36-hole scratch tournament), Kenilworth Bowl Mixed Open, Men's Open Alliance, Ladies events, Junior Opens, and Seniors Mixed Open events throughout the year.
• Wedding and Event Venue Hire Full wedding venue hire with dedicated events planner, range of services from room decorations to breakfast and evening buffet. Function room accommodates up to 100 guests.
• Conference Room Hire Conference room accommodation for parties up to 18 with free WiFi access, onsite parking, TV screen with USB, and HDMI cable for laptops. Brochure available for packages.

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Royal Leamington Spa Golf Club: Historic members' parkland golf club also based in Warwickshire, comparable in size, history (founded 1891), and member/visitor/competition-based revenue mix operating an 18-hole course plus clubhouse hospitality.
• The Warwickshire Golf & Country Club: Warwickshire-based member and visitor club offering 36 holes, clubhouse hospitality and event functions; comparable competitor in the same regional catchment as Kenilworth.
• Stoneleigh Deer Park Golf Club: Nearby Warwickshire club operating 18-hole and par-3 courses with a comparable member/visitor/event revenue mix and clubhouse function offering.
• Whitley Golf Club: Coventry-based member club operating an 18-hole course with pro shop, coaching, and clubhouse facilities; competes directly for members and society days in Kenilworth's local market.
• Leamington & County Golf Club: Parkland member-owned club located in Warwickshire offering 18-hole play, clubhouse hospitality, and similar subscription-based membership, competing for the same regional golfer base.
• Coventry Golf Club: Adjacent Warwickshire member-owned club with an 18-hole course, clubhouse, professional shop, and similar tiered membership structure serving Coventry/Kenilworth catchment.
• Forest of Arden Golf Club: West Midlands parkland golf club with hotel and leisure facilities, comparable to Kenilworth in operating parkland courses, member/visitor green fees, F&B, and corporate event hosting.

Broad incumbents

• The Belfry: Large UK golf resort in nearby Sutton Coldfield offering multiple courses, hotel, spa, and conference facilities — a much broader incumbent serving overlapping Warwickshire/Midlands corporate and visitor demand.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kenilworthgolf
• Facebookfacebook.com/KenilworthGolfClub
• LinkedInlinkedin.com/company/kenilworth-golf-club

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenilworth Golf Club