Coventry Golf Club

What Coventry Golf Club does

Coventry Golf Club is a members-owned private golf club established in 1887 and operating from a 120-acre parkland site at Finham Park, Coventry. The club runs an 18-hole championship course with a Par of 73 that has hosted R&A Regional Open Qualifying and professional/amateur tournaments, supported by a clubhouse with restaurant and bar, a Pro Shop, and coaching facilities. The course was designed by Tom Vardon with Harry Vardon marking the bunkers, and the club has held GEO Certified environmental status since 2012 (first in England), with recertifications in 2015 and June 2019.

The business is built around tiered annual membership subscriptions ranging from £200 (junior) to £1,785 (full 7-day ordinary), supplemented by £180 social memberships, intermediate and country/overseas categories, and a phased Golf Academy (£260 Phase 1, £670 Phase 2). A three-tier Corporate Membership (Bronze £2,450, Silver £3,250, Gold £6,000 plus VAT) addresses B2B demand. Secondary revenue streams include visitor green fees (£90/round, County Card £60), society and corporate golf days, open competition entry fees (£30–£55pp), Pro Shop retail and custom fitting (Foresight Quad studio, TGI Partnership buying group), golf coaching, and clubhouse F&B. Distribution is direct via clubhouse, the IntelligentGolf online booking platform, and an in-house corporate and events sales function, with marketing across the website, Twitter, Facebook, and email.

Operational differentiators include the computerised irrigation system drawing final treated effluent from the adjacent Severn Trent Water sewage works, photovoltaic cells generating 3,000+ kWh annually with circa £8,000 yearly energy savings, and partnerships with the Warwickshire Wildlife Trust supporting habitat management. The club is registered as The Coventry Golf Club, Limited in England and Wales (no. 115913) and is managed by Club Manager Luke Ryan, with Head PGA Professional Martin Sutliff running the Pro Shop since 2014 and Course Manager Joel Chappell appointed in April 2024.

Name

Coventry Golf Club

Legal name

The Coventry Golf Club, Limited

Website

https://coventrygolf.co.uk

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

11–50 employees

Short description

Coventry Golf Club is a members-owned private golf club in Coventry, UK, founded in 1887, operating a championship 18-hole parkland course (Par 73) across 120 acres. It serves individual members, corporate clients, and visitors via tiered memberships, green fees, Pro Shop retail, coaching, and clubhouse dining.

Ownership category

akta.pro rank

Product category

Golf Club & Country Club

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf club membership
• Championship golf course
• PGA golf coaching
• Corporate golf packages
• Society golf days

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual membership fees ranging from £180 (Social) to £1,785 (Ordinary 7-day), with join fees of £50-500. Multiple categories including full, 5-day, intermediate, junior, country, and overseas memberships.
2. Green Fees: Visitor green fees at £90 per round, with County Card rates at £60 for 18 holes. Society packages available for groups of 12+ players.
3. Corporate Membership: Three-tier corporate membership: Bronze (£2,450 + VAT), Silver (£3,250 + VAT), and Gold (£6,000 + VAT). Each tier includes annual rounds and golf day allocations.
4. Pro Shop Retail: Full retail experience offering golf accessories, apparel, footwear, and hardware from leading brands. Part of TGI Partnership buying group. Custom fit service and retail merchandise sales.
5. Golf Coaching: Individual and group lessons with Head Teaching Professional Sam Dodds. Academy membership for beginners and returning golfers. Lesson vouchers available.
6. Food and Beverage: Clubhouse lounge and restaurant with comprehensive menu, daily specials, bar snacks, and social dining events including Sunday Carvery and themed Bistro evenings.
7. Open Competition Entry Fees: Entry fees for open competitions: £40pp members/£55pp non-members for Am-Am, £30pp/£40pp for Seniors events, with included meals and refreshments.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Coventry Golf Club operates a private members-owned 18-hole mature parkland championship golf course (Par 73, ~6,524 yards, ~120 acres) on its Finham, Coventry estate, accompanied by a clubhouse with bar, dining and private function facilities, a Pro Shop retailing golf equipment, and PGA-led coaching delivered through individual lessons and a structured Academy. The club sells its own services directly to individual members, paying visitors, golfing societies, and corporate clients through tiered membership, green-fee, society-day, and corporate-package pricing.

Product overview

Coventry Golf Club offers a members-owned golf club experience centered around its championship 18-hole mature parkland course. The club provides a comprehensive golf ecosystem including the championship course, a full-service Pro Shop with custom fitting capabilities, professional coaching services, various membership tiers, corporate packages, event hosting, and clubhouse dining facilities. The product portfolio is unified around golf membership and access, with add-on services for coaching, retail, and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship Parkland Golf Course An 18-hole mature parkland course (Par 73, ~6,524 yards, ~120 acres) used by members, paying visitors, golf societies, and corporate golf day clients at Coventry Golf Club.
• Pro Shop On-site retail outlet stocking golf equipment, apparel and accessories, supported by a Foresight Quad custom club fitting studio and PGA professional advice for members and visitors.
• PGA Golf Coaching Individual and group golf lessons delivered by Head PGA Professional Martin Sutliff and Head Teaching Professional Sam Dodds, aimed at members, juniors and adult improvers.
• Individual Membership Annual membership for individual golfers with age-banded categories (Junior, Young Adult, Standard) granting full course access, handicap management, clubhouse access and member events.
• Corporate Membership Packages Tiered Corporate Bronze, Silver and Gold packages for UK businesses, providing allocated rounds, transferable playing rights, F&B discounts, and corporate branding benefits such as website and signage logo placement.
• Golf Academy Structured coaching programme for junior and adult beginner golfers, delivered by the Head Teaching Professional and combining lessons with Academy membership benefits.
• Society Golf Days Group golf day packages for amateur golf societies, bundling tee times, competition formats, food and prizes at the championship course.
• Open Competitions Open tournament entries hosted at the club for visiting golfers and members, with published schedules and formats.
• Private Functions and Events Venue Hire Hire of the clubhouse and associated facilities for private functions and events such as weddings, parties and corporate hospitality.
• Clubhouse Bar and Dining On-site bar and dining service for members, visitors and event guests, supporting both day-to-day clubhouse use and event catering.

Quantifiable outcome

• Year-round excellent greens without temporary greens due to technical innovations
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Warwickshire Wildlife Trust (WWT)coreStrategic or Co-development PartnerCorporate membership partnership with Warwickshire Wildlife Trust. WWT enables understanding of wide-ranging habitats on the course and practical steps to protect and enhance them. Partnership has resulted in otter Holt installation on River Sowe with motion camera.
• TGI PartnershipminorChannel Partner/ Reseller/ DistributorThe Pro Shop is a member of the TGI Partnership buying group, ensuring best prices on retail merchandise through collective purchasing power.
• Severn Trent WatercoreOthersNeighboring sewage treatment works that supplies final treated effluent water for course irrigation. This partnership reduces water costs and environmental impact by reusing water that would otherwise be discharged to River Sowe.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sunningdale Golf Club: A prestigious private members-owned club in Berkshire with two championship heathland/parkland courses. Comparable to Coventry in its members-owned structure, mature course setting, and reliance on member subscriptions, though it operates at a significantly higher price point and prestige tier.
• Royal Liverpool Golf Club: A members-owned links club and Open Championship rota venue. Comparable to Coventry as a private member-owned championship venue with R&A recognition, though it operates a links rather than parkland course and sits at a higher prestige tier.
• Loch Lomond Golf Club: An exclusive members-only championship parkland club in Scotland. Comparable to Coventry as a member-owned championship course, though it operates at a significantly higher prestige and exclusivity tier with associated stay-and-play facilities.
• The Wisley Golf Club: A private members-owned golf club in Surrey offering a championship parkland course with corporate and society packages. Directly comparable to Coventry Golf Club in its member-owned structure, championship pedigree, multi-tier membership model, and reliance on Pro Shop, coaching, and corporate hospitality revenue.
• Royal Lytham & St Annes Golf Club: An Open Championship rota members-owned club in Lancashire. Comparable to Coventry in member-owned structure and R&A-recognized championship status, though higher prestige tier and links setting.
• Royal Birkdale Golf Club: A members-owned Open Championship rota club. Comparable to Coventry as a private member-owned championship venue with R&A affiliation, though higher prestige and links terrain.
• Royal Cinque Ports Golf Club: A members-owned links club that has hosted The Open. Comparable to Coventry as a private member-owned championship venue with R&A recognition, though operating at a higher tier and in a links/coastal setting.
• Royal St George's Golf Club: A members-owned Open Championship rota club in Kent. Comparable to Coventry as a private member-owned championship venue with R&A recognition, though at a higher prestige tier and on links terrain.
• Ganton Golf Club: An elite inland members-owned golf club in Yorkshire with a championship course that has hosted Open Qualifying and major amateur events. Closely comparable to Coventry Golf Club in being an inland member-owned championship course of similar tier and target market.

Broad incumbents

• The Belfry: A large resort-style golf complex in the West Midlands with multiple courses, hotel, and branded hospitality. Directly comparable to Coventry in geography and corporate golf audience, but operates as a much larger commercial resort with lodging, whereas Coventry is members-owned without lodging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/coventrygc
• Facebookfacebook.com/CoventryGC
• LinkedInlinkedin.com/company/coventry-golf-club

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coventry Golf Club