NEORY
NEORY is a German B2B marketing-technology company that sells the NEORY Marketing Cloud — an integrated ad serving, data management, tracking, retargeting, and fraud-protection platform — to advertisers, publishers, and affiliate networks on a consumption-based pricing model.
- Company typePrivate
- Founded2015
- HeadquartersDortmund, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What NEORY does
NEORY GmbH is a privately held German marketing-technology company founded in 2015 and headquartered in Dortmund (Brandschachtstrasse 2), operating at an 11-50 employee scale under managing directors Carsten Kaiser and Christian Schönfeld. The company develops and sells the NEORY Marketing Cloud, a unified, module-based adtech platform that combines a full-stack Adserver with five integrated modules: NEORY DMP (data management), NEORY Tag-Manager, NEORY Tracking-System, NEORY Retargeting, and NEORY Ad Fraud Protection. All modules share data pipelines and support multi-channel attribution, Dynamic Creative Optimization, customer scoring, and consumption-based billing, while the platform is marketed around claimed monthly volumes of 8 billion ad impressions, 150 million user profiles, 2 million transactions, and 65 million products in the data feed.
The platform is distributed via direct enterprise field sales, with website CTAs ("Kontakt", "JETZT ENTDECKEN") driving consultation-led acquisition, and is primarily marketed through the company's own website (hosted on Wix.com), Sendinblue-based email newsletters, and organic social on Facebook and XING. Its customer base spans advertisers, publishers, and affiliate networks, and the Adserver supports lead and sale imports from 50+ affiliate networks alongside an integration with The Media Trust for malware scanning. Revenue is generated through consumption-based ("verbrauchsorientiert") platform licensing and recurring advertising-technology services; no revenue, contract value, or pricing details are publicly disclosed, and there is no record of external venture, private equity, or public-market funding.
Strategically, NEORY is a bootstrapped Mittelstand SaaS vendor: the operating geography is Germany (with limited English-language reach), the corporate structure is a private GmbH (Amtsgericht Dortmund, HRB 27279), and there are no disclosed acquisitions, leadership changes, regulatory actions, patents, awards, or third-party certifications in the source material. The company's recorded differentiation rests on integration depth across the marketing stack, first-party audience data scale, and ML-driven optimization rather than on capital-led expansion or category leadership.
NEORY firmographics
Firmographics- Name
- NEORY
- Legal name
- NEORY GmbH
- Website
- https://neory.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NEORY is a German B2B marketing-technology company that sells the NEORY Marketing Cloud — an integrated ad serving, data management, tracking, retargeting, and fraud-protection platform — to advertisers, publishers, and affiliate networks on a consumption-based pricing model.
- Ownership category
- akta.pro rank
NEORY industry classification
Industry- Product category
- Marketing Technology (AdTech / MarTech Software)
- NAICS
- Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industries
- Programmatic Display & Video (DSP/RTB) (BPAFACAC), Programmatic Display & Retargeting (DSP) (MPAAACAE), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI), Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)
Keywords
Where NEORY is headquartered
LocationHeadquarters
- HQ city
- Dortmund
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
NEORY business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Marketing Cloud Platform Licensing: Consumption-based billing model (verbrauchsorientiertes Abrechnungsmodell) for the NEORY Marketing Cloud platform, including Adserver and all integrated modules. The consumption-based approach allows customers to pay based on usage levels rather than flat fees.
- Advertising Technology Services: Revenue generated from DSP, DMP, and AdServer services for advertisers and publishers. Services include campaign management, data processing, targeting, and reporting capabilities.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
NEORY product offering
Product offeringCore offering
NEORY develops and sells the NEORY Marketing Cloud, an integrated SaaS marketing technology platform centered on a full-stack Adserver and five interconnected modules: DMP (Data Management Platform), Tag-Manager, Tracking-System, Retargeting, and Ad Fraud Protection. The platform enables advertisers, publishers, and affiliate networks to deliver targeted online advertising, track leads and sales across more than 50 affiliate networks, perform Dynamic Creative Optimization and multi-channel attribution, and run retargeting campaigns powered by self-learning algorithms and Big Data analytics. The platform is delivered on a consumption-based (usage-based) billing model and processed 8 billion ad impressions, 150 million user profiles, 2 million transactions, and 65 million product feed items.
Product overview
NEORY offers the NEORY Marketing Cloud, a unified, module-based marketing technology platform built around a central Adserver and five integrated modules: NEORY DMP (data management), NEORY Tag-Manager (tag orchestration), NEORY Tracking-System (lead/sale and affiliate tracking), NEORY Retargeting (visitor re-engagement with DCO and Recommendations-Engine), and NEORY Ad Fraud Protection (quality assurance). All modules are interconnected within the NEORY Marketing Cloud, sharing data pipelines and providing cross-module capabilities such as Digital Intelligence Optimization (ML-driven campaign optimization), multi-channel attribution, and user profiling/segmentation. The platform operates on a consumption-based billing model and is developed by NEORY GmbH, headquartered in Dortmund, Germany.
Differentiator
Problem solved
Functional benefit
Brands
- NEORY Marketing Cloud: The comprehensive marketing cloud platform offering ad serving, data management, tag management, tracking, fraud protection, and retargeting solutions.
Products and services
- NEORY Adserver
Quantifiable outcome
- 8 billion ad impressions processed monthly
- +4 more outcomes
Companies that use NEORY
Customer profileSegments3 records
Ideal customer profiles3 records
NEORY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature10 records
NEORY partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- The Media TrustcoreIntegration with The Media Trust for digital risk management services. The Media Trust provides malware scanning and security verification for ads served through the NEORY Marketing Cloud, enhancing Ad Fraud Protection capabilities.
- 50+ Affiliate NetworkscoreIntegration with over 50 affiliate networks for lead and sale imports. The NEORY Adserver supports data import from multiple affiliate networks and private tracking technologies, enabling centralized reporting for performance campaigns.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
NEORY competitors and assessment
Company assessmentEmerging players
- Epom: Smaller independent ad server and DSP platform with white-label MarTech offerings. Closely comparable to NEORY in scale and SMB-to-mid-market positioning; a viable direct competitor in European accounts seeking independent adtech.
Direct peers
- Criteo: Paris-based retargeting and performance adtech platform. Directly comparable to NEORY's retargeting and DSP-style offering, with much greater scale and a similar European/GDPR-aware positioning, though Criteo has been more impacted by cookie deprecation.
- Adform: Copenhagen-headquartered adtech platform offering an integrated DSP, DMP, and Ad Server stack. Highly comparable to NEORY's Marketing Cloud in product architecture and European independence positioning.
- Smart AdServer (Equativ): European independent ad server and SSP now rebranded as Equativ. Closely comparable to NEORY's Adserver-first stack with similar mid-market and enterprise targeting, and a similar full-stack trajectory including DSP and curation.
Broad incumbents
- Adobe Advertising Cloud: Enterprise ad management and DSP within Adobe Experience Cloud. Overlaps with NEORY's Adserver, DMP, and attribution modules but is targeted at large enterprise accounts and tightly integrated with Adobe Analytics.
- The Trade Desk: Global DSP leader for programmatic advertising. Overlaps with NEORY's DSP module and retargeting capabilities but operates at vastly greater scale and breadth; represents the upper-bound competitive benchmark.
- Xandr (Microsoft) / AppNexus: Programmatic ad platform (formerly AppNexus) now under Microsoft. Comparable DSP/SSP functionality versus NEORY's DSP module, with broader omnichannel reach and Microsoft-curated inventory.
- Yieldex / FreeWheel: Premium video ad management and yield platform owned by Comcast. Comparable to NEORY's Adserver functionality in video and CTV contexts, with significantly more premium-publisher relationships.
- Google Display & Video 360 (DV360): Google's enterprise DSP and ad-serving stack within Google Marketing Platform. Competes with NEORY's Adserver and DSP modules, particularly in mid-market accounts already on the Google stack.
Others
- The Media Trust: Digital risk management and ad fraud scanning provider integrated into NEORY's Ad Fraud Protection module. Adjacent rather than competitive — a technology partner whose capabilities NEORY resells within its cloud.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NEORY social profiles
Digital presenceNEORY financial estimates
Financial estimateRevenue estimate
Valuation estimate
NEORY leadership team
Management profileNumber of profiles
Profiles2 records
NEORY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NEORY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NEORY
What does NEORY do?
NEORY develops and sells the NEORY Marketing Cloud, an integrated SaaS marketing technology platform centered on a full-stack Adserver and five interconnected modules: DMP (Data Management Platform), Tag-Manager, Tracking-System, Retargeting, and Ad Fraud Protection. The platform enables advertisers, publishers, and affiliate networks to deliver targeted online advertising, track leads and sales across more than 50 affiliate networks, perform Dynamic Creative Optimization and multi-channel attribution, and run retargeting campaigns powered by self-learning algorithms and Big Data analytics. The platform is delivered on a consumption-based (usage-based) billing model and processed 8 billion ad impressions, 150 million user profiles, 2 million transactions, and 65 million product feed items.
Is NEORY a public or private company?
NEORY is a private company. It is classified as unknown and is currently operating.
When was NEORY founded?
NEORY was founded in 2015. It employs 11 to 50 people.
Where is NEORY based?
NEORY is headquartered in Dortmund, Germany, in the Europe region.
How does NEORY make money?
Two revenue lines are on record. Marketing Cloud Platform Licensing is the primary driver. The others are advertising Technology Services.
Who are NEORY's main competitors?
Epom is listed as an emerging player. Direct peers are Criteo, Adform and Smart AdServer (Equativ). Broad incumbents are Adobe Advertising Cloud, The Trade Desk, Xandr (Microsoft) / AppNexus, Yieldex / FreeWheel and Google Display & Video 360 (DV360). The Media Trust is listed as an others.
Does NEORY have an API?
No public API is recorded for NEORY.
What industry is NEORY in?
NEORY's product category is Marketing Technology (AdTech / MarTech Software). Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of BPAFACAC, Programmatic Display & Video (DSP/RTB). Its NAICS code is 541830 and its SIC code is 7310.