Epom
Epom is a private, bootstrapped Ukrainian adtech software company (founded 2010, ~51-100 employees) that sells white-label Ad Server and DSP products to 350+ SMB, mid-market, and enterprise customers across 40+ countries, monetizing via subscriptions, managed services, and custom development.
- Company typePrivate
- Founded2010
- HeadquartersKyiv, Ukraine
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Epom does
Epom is a private, bootstrapped adtech software company founded in 2010 and headquartered in Kyiv, Ukraine, with 51-100 employees. It sells two core products — a white-label Ad Server for publishers and ad networks to manage direct deals and sell inventory programmatically, and a white-label Demand-Side Platform (DSP) for advertisers and agencies to buy programmatic traffic across web, mobile app, and CTV. The technology stack combines an ad server, a DSP, and an SSP module, with RTB support, VAST 4.3 video compliance, IAB Europe TCF 2.3 consent handling, Pixalate brand safety, Lotame audience data, GeoEdge fraud scanning, and an API-first architecture (DSP API v2, 2024) supporting webhooks and macros. Performance metrics of 99.95% uptime and 13ms average response time are explicitly marketed. The platform connects to 50+ SSPs with custom endpoint support and is available in white-label, self-serve ($100 deposit), and managed ($750/mo) tiers.
Revenue is generated through monthly subscriptions (Ad Server from $250/mo, white-label DSP from $250/mo), pay-as-you-go DSP deposits, managed services ($750/mo+), and custom development work, targeting SMBs and mid-market companies in 40+ countries — a segment Epom explicitly positions as underserved by enterprise-locked competitors. The go-to-market is primarily self-serve PLG through epom.com and dsp.epom.market, supplemented by sales-assisted enterprise/white-label deployments, content marketing (blog, free DSP course, comparison PDFs, comparison SEO pages), and partnerships with Google (Partner status), Lotame, GeoEdge, AppsFlyer, Adjust, Kochava, Stripe, PayPal, and AWS. Customer evidence spans 350+ logos including Wargaming (enterprise gaming), SportsThread (mid-market sports media), and healthcare and SMB publishers, with self-reported 95% renewal and 4.5-year average client lifetime. Leadership is anchored by CEO Anton Ruin and includes CTO, CSO, CMO, and heads of programmatic, support, UA, and product.
Epom firmographics
Firmographics- Name
- Epom
- Legal name
- Epom
- Website
- https://epom.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Epom is a private, bootstrapped Ukrainian adtech software company (founded 2010, ~51-100 employees) that sells white-label Ad Server and DSP products to 350+ SMB, mid-market, and enterprise customers across 40+ countries, monetizing via subscriptions, managed services, and custom development.
- Ownership category
- akta.pro rank
Epom industry classification
Industry- Product category
- Adtech Software (Programmatic Advertising Platforms)
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
Keywords
Where Epom is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Markets served
Epom business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Others
Revenue model
- Ad Server Subscription: Subscription-based pricing for the ad server product, starting at $250 per month. Plans include dedicated account manager and technical support. White-label and custom development available as add-ons.
- DSP Platform Subscription: Self-serve DSP starts from $100 minimum deposit with no long-term contract required. Managed DSP services available from $750 per month. White-label DSP licensed under customer's brand with monthly platform fee.
- Managed Services: Epom team runs campaigns on behalf of clients from $750 per month on top of the platform subscription.
- Custom Development: Custom feature development on request for white-label DSP and ad server. Pay for custom features as requested, enabling highly tailored adtech stacks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Ad Server from $250/mo |
| Subscription | Pay-as-you-go | DSP Self-Serve from $100 deposit |
| Professional services/ project-based | Monthly | Managed DSP Services from $750/mo |
| Subscription | Monthly | White-label DSP from $250/mo |
| Unit Pricing | Monthly | Ad Server $224 per 10M impressions (comparison pricing) |
| Subscription | Monthly | DSP $250/mo minimum (comparison pricing) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Epom product offering
Product offeringCore offering
Epom develops and sells two flagship adtech products: an Ad Server that lets publishers and ad networks manage direct ad deals, sell inventory programmatically via an SSP module, and retain 100% of earnings; and a Demand-Side Platform (DSP) that enables advertisers and agencies to buy programmatic traffic across web, mobile, app, video, and CTV via real-time bidding across 50+ SSPs. Both products are available as self-serve subscriptions, white-label deployments under the customer's brand, and managed services, supplemented by on-demand custom feature development.
Product overview
Epom is an adtech infrastructure company offering two core products — an Ad Server and a Demand-Side Platform (DSP) — that together cover the full programmatic and direct advertising stack for publishers, ad networks, agencies, and advertisers. The Ad Server manages direct deal management, ad delivery, and inventory monetization (including SSP/sell-side capabilities), while the DSP handles programmatic buying across desktop, mobile, app, video, and CTV via real-time bidding with 50+ SSP connections. Both products are available as white-label (custom-branded) and self-serve options, supplemented by managed services (from $750/mo), custom development, a VAST Inspector video validation tool, and a Traffic Hub for SSP management. Epom serves 350+ companies across 40+ countries with a reported 16 years of operating history since founding in 2010.
Differentiator
Problem solved
Functional benefit
Brands
- Epom Ad Server: White-label ad server for publishers and ad networks to manage direct ad deals and earn from inventory.
- Epom DSP
Products and services
- Epom Ad Server White-label ad server for publishers, ad networks, and advertisers to manage direct ad deals, sell ad inventory, control ad delivery, and retain 100% of direct-deal revenue. Supports desktop, mobile, in-app, CTV, video, OTT, and DOOH channels with 50+ ad format templates; includes VAST 4.3 video, IAB Europe TCF 2.3 compliance, Pixalate brand safety, 99.95% uptime SLA, and 13ms average response time. Pricing starts at $250/month with a 14-day free trial.
- Epom DSP Demand-side platform for advertisers and agencies to programmatically buy digital advertising across web, mobile app, and connected TV (OTT). Provides real-time bidding access to 50+ SSPs, advanced targeting, AI-driven Autopilot optimization, VAST 4.3 video, Lotame audience data integration, GeoEdge traffic quality scanning, and conversion tracking via MMP integrations.
- Epom White-Label DSP White-label version of the Epom DSP enabling companies to operate the platform under their own brand, domain, and logo with full control over client access, permissions, billing settings, and UI customization including colors, images, and text positioning. Supports custom SSP connections and on-request feature development; Stripe and PayPal billing integrations with configurable platform commission. Priced from $250/month, positioned 10-30% below competitors like Adform.
- Epom Self-Serve DSP Self-serve DSP option starting from a $100 minimum deposit with no long-term contract, allowing advertisers and agencies to independently set up and manage programmatic campaigns with access to 50+ SSP endpoints, advanced targeting, and analytics. Includes a 14-day free trial.
- Epom DSP Managed Services Managed service where the Epom team plans and runs programmatic ad campaigns on behalf of the advertiser, layered on top of the platform subscription fee. Available from $750 per month and designed for clients who prefer hands-off campaign operations managed by Epom AdOps experts with 7+ years of average experience.
- Epom Custom Development On-demand custom feature development service in which Epom engineers build bespoke functionality for white-label DSP and Ad Server clients. Enables unique adtech capabilities beyond the standard product offering, priced on a per-project basis; supports the Wargaming-style engagements where 50+ custom templates were developed.
- Epom VAST Inspector Standalone video ad tag validation tool that tests VAST video ad tags for Instream, Outstream, Overlay, In-feed, and Slider formats. Validates video ad responses and returns tags for revision if the VAST ad response is incorrect.
Quantifiable outcome
- 90% less setup time (SportsThread case study)
- +14 more outcomes
Companies that use Epom
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Epom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature15 records
Epom partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- GooglecoreGoogle is listed as a partner with the designation 'Google Partner.' Epom DSP integrates with Google as a traffic source and supply partner, enabling access to Google Display Network and CTV inventory within the DSP platform.
- LotamecoreLotame provides audience data integration for Epom DSP. The platform supports bidstream and first-party data integration with Lotame audience segments for enhanced targeting and campaign optimization.
- GeoEdgecoreGeoEdge provides traffic quality scanning and fraud protection integrated into Epom DSP and Ad Server. Included in all plans to identify fraud activity and eliminate unreliable traffic.
- AppsFlyercoreMobile measurement partner integrated with Epom DSP for conversion tracking. Advertisers can use AppsFlyer to log conversions and events in real time via postback URLs.
- AdjustcoreMobile measurement partner integrated with Epom DSP for conversion tracking. Supports app install and post-install event tracking for campaign optimization.
- KochavacoreMobile measurement partner integrated with Epom DSP for server-to-server (S2S) conversion tracking using postback URLs.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
Epom competitors and assessment
Company assessmentDirect peers
- Adform: Adform is a European-headquartered full-stack adtech platform offering a DSP, ad server, and SSP with self-serve and managed services. Epom explicitly benchmarks pricing against Adform (citing 10-30% better pricing), and both target similar advertiser and publisher segments with white-label-ready infrastructure.
- Smart AdServer (Equativ): Equativ (formerly Smart AdServer) provides an ad server, SSP, and DSP for publishers, agencies, and advertisers. It overlaps directly with Epom's combined Ad Server + DSP offering and is among the comparable vendors Epom positions against in comparison pages.
- Kevel: Kevel offers an ad server API platform enabling companies to build custom ad serving infrastructure, including for retail media and on-site sponsored listings. It competes directly with Epom's ad server in the API-first, custom-integrations segment Epom lists in comparison materials.
- AdButler: AdButler is a longstanding ad serving platform used by publishers and ad networks for direct ad management. Epom benchmarks its ad server pricing against AdButler ($682 vs $224 per 10M impressions), indicating direct head-to-head competition in the publisher ad server category.
- Revive AdServer: Revive AdServer is an open-source ad serving platform popular with publishers seeking low-cost, customizable alternatives to enterprise solutions. Epom lists Revive in its ad server comparison pages, competing on the customization and pricing dimensions rather than open-source model.
- AdLib: AdLib offers a DSP solution positioned for advertisers and agencies seeking transparent media buying. Epom cites AdLib in DSP comparison pages ($499/mo vs Epom's $250/mo minimum), making it a direct price-and-feature competitor in the self-serve DSP segment.
- Adserver.Online: Adserver.Online is a cloud-based ad server targeting SMB and mid-market publishers with subscription pricing. Epom benchmarks pricing against it ($121 per 10M impressions vs Epom's $224), placing them in direct competition for budget-conscious publishers.
Broad incumbents
- The Trade Desk: The Trade Desk is a leading independent DSP serving enterprise advertisers and agencies across CTV, audio, display, and video. It is a broad incumbent in the same DSP category Epom serves, but at a much larger scale, premium enterprise tier, and global brand-recognition level.
- Google Ad Manager: Google Ad Manager is the dominant ad server and SSP widely used by publishers of all sizes. Epom explicitly positions its ad server against Google Ad Manager, citing lack of CPC pricing, white-label option, and flexibility as differentiation points.
- Google Display & Video 360 (DV360): Google DV360 is Google's enterprise DSP integrated with Google Ads and Google Ad Manager. It serves as the broad incumbent competitor on the DSP side of Epom's product portfolio, especially for agencies and brand advertisers already inside the Google ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Epom social profiles
Digital presenceEpom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Epom leadership team
Management profileNumber of profiles
Profiles10 records
Epom funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Epom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Epom
What does Epom do?
Epom develops and sells two flagship adtech products: an Ad Server that lets publishers and ad networks manage direct ad deals, sell inventory programmatically via an SSP module, and retain 100% of earnings; and a Demand-Side Platform (DSP) that enables advertisers and agencies to buy programmatic traffic across web, mobile, app, video, and CTV via real-time bidding across 50+ SSPs. Both products are available as self-serve subscriptions, white-label deployments under the customer's brand, and managed services, supplemented by on-demand custom feature development.
Is Epom a public or private company?
Epom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Epom founded?
Epom was founded in 2010. It employs 51 to 100 people.
Where is Epom based?
Epom is headquartered in Kyiv, Ukraine, in the Europe region.
How does Epom make money?
Four revenue lines are on record. Ad Server Subscription is the primary driver. The others are DSP Platform Subscription, managed Services and custom Development.
Who are Epom's main competitors?
Direct peers on record are Adform, Smart AdServer (Equativ), Kevel, AdButler, Revive AdServer, AdLib and Adserver.Online. Broad incumbents are The Trade Desk, Google Ad Manager and Google Display & Video 360 (DV360).
Does Epom have an API?
Yes. Epom offers an Ad Server API for third-party analytics connections and custom integrations (available for an additional fee), as well as a DSP API (v2, 2024) for campaign management, analytics, SSP endpoints, billing, and user management. DSP also supports webhooks (Slack Webhooks for notifications) and DSP macros for dynamic tracking in creative tags and postback URLs. Developer documentation is at help.dsp.epom.com.
What industry is Epom in?
Epom's product category is Adtech Software (Programmatic Advertising Platforms). Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of MPAAACAM, Performance Marketing Automation & Bid Management Services. Its NAICS code is 5418 and its SIC code is 7310.