Over Group

What Over Group does

Over Group is a privately held Polish manufacturer founded in 2000 and headquartered in Łask, Poland, operating 6 brands and 4 companies under a multi-divisional structure. The company's core function is the production of complementary feed mixtures, mineral-vitamin preparations, and specialized care products for livestock (cattle, calves, horses) and companion animals (dogs, cats, rodents), built on a natural plant-derived ingredient platform. The group is structured around overlapping business units: OVER Agro (feed supplements for distributors and livestock breeders), OVER Vet (natural veterinary products for farm animals), OVER Zoo (pet products), OVER Horse (equine supplements), OVER Cosmetics (human skincare and personal care), OVER Clean (specialized cosmetics for seniors and bio-enzymatic cleaning products), OVER Pack (contract manufacturing and formulation development), OVER Customer Care (sales advisory and support), OVER Cloud (in-house IT services), and +Division (in-house creative agency). Proprietary technology includes the OverBolus slow-release platform (10-14 day sustained release for udder health), OverOptiTherm heat stress prevention, and Hempmast nano-technology incorporating silver and copper nanoparticles.

The company generates revenue through four principal streams: branded animal health and nutrition products (primary domestic Polish market plus exports to approximately 36 countries through a distributor network), branded human cosmetics (sold through direct sales consultants and e-commerce), private label manufacturing for major retailers including Biedronka (Jeronimo Martins) in Poland and Animax (Pet Network International) in Romania, and contract manufacturing and packaging services through OVER Pack. Distribution is multi-channel: territorial field sales representatives in Poland, an international distributor network, direct sales consultants for cosmetics, brand-specific e-commerce storefronts, and professional grooming and veterinary channels. The company holds GMP+ certification for feed safety and operates on a founder-owned equity structure with co-founders Stanisław Gosiewski and Paweł Toborowicz as joint General Directors, with approximately 70% of management positions filled through internal promotion.

Name

Over Group

Legal name

Over Group Spółka z ograniczoną odpowiedzialnością Spółka Komandytowa

Website

https://over-group.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Over Group is a Polish manufacturer of animal feed supplements, mineral-vitamin preparations, and natural cosmetics, producing under multiple brands for livestock farmers, pet owners, and retailers across approximately 36 countries.

Ownership category

akta.pro rank

Product category

Animal Feed Supplements and Nutrition

NAICS

Animal Food Manufacturing (3111), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Manufacturing, Private Label & Co-Manufacturing for Animal Diets (HLAMAHAO)

akta.pro secondary industry

Natural/Organic & Limited-Ingredient Diets (CRADAFAH)

Keywords

• Animal feed supplements
• Mineral-vitamin preparations
• Dairy cow boluses
• Pet care cosmetics
• Private label manufacturing

Headquarters

HQ city

Lask

HQ country

Poland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Animal Health & Nutrition Products: Sales of feed supplements, mineral-vitamin preparations, and health products for livestock (cattle, calves, horses) and pets (dogs, cats, rodents). Includes boluses, topical preparations, electrolytes, and nutritional supplements. Primary domestic Poland market with significant export to ~36 countries.
2. Human Cosmetics: OVER Cosmetics brand of natural skincare and body care products for women and men. Includes lines like Mikstury Natury, Expert line, VIKING for men, and body mists. Sold through direct sales consultants and e-commerce.
3. Private Label Manufacturing: Contract manufacturing under customer brands (Private Label). Major clients include Biedronka (Jeronimo Martins) in Poland and Animax in Romania. Growing segment with strong demand for high-quality products under retailer brands.
4. Contract Manufacturing & Packaging: OVER Pack division provides contract manufacturing, formulation development, and packaging services for products.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Over Group is a Polish manufacturer and exporter of complementary and dietary feed mixtures (mineral-vitamin preparations, boluses, electrolytes) for livestock and pets, natural cosmetics for humans, and bio-enzymatic cleaning products. The company operates 6 brands (OVER Agro, OVER Vet, OVER Zoo, OVER Horse, OVER Cosmetics, OVER Clean) and 4 internal companies including OVER Pack for contract manufacturing and packaging. Beyond its own brands, Over Group performs private-label/OEM manufacturing for major retailers such as Biedronka and Animax and exports to roughly 36 countries.

Product overview

OVER Group is a Polish manufacturer and exporter operating for over 25 years, producing feed and care products for animals (including mineral-vitamin supplements for livestock and pets), human cosmetics, and specialized cleaning/bio-enzymatic products. The company encompasses 6 brands and 4 companies: OVER Agro (feed preparations for livestock breeders), OVER Vet (natural veterinary products for farm animals), OVER Zoo (products for pets), OVER Horse (horse supplements and care), OVER Cosmetics (human cosmetics), OVER Clean (cosmetics for elderly and eco-friendly cleaning), OVER Customer Care (sales advisory), OVER Pack (contract manufacturing), OVER Cloud (IT/software development), and Plus Division (creative agency). The portfolio includes animal feed supplements (Karoten plus VIT, Ketostop Duo, OverOptiTherm), calf products (HydroCalf, ElectroTabs Vet, VitaOptima Vet, IMMUNO POVER VET), udder care (OverBolus line, PepperMint Vet, Hempmast, MILKSTOP, HYDRO MILK), pet products (Support line, WOW! DOGS, Aroma Wash), and human cosmetics (VIKING, Mikstury Natury, Expert line, body mists). The company holds GMP+ certification and is a private label manufacturer.

Differentiator

Problem solved

Functional benefit

Brands

• OVER Zoo Support Line: Health support products for dogs and cats including Senior Support, Immunity Support, Renal Support, Vitamin Support, Joint & Mobility Support, and Liver Support
• WOW! Dogs
• Aroma Wash
• OverBolus
• Viking Line
• Mikstury Natury

Products and services

• OverBolus Line Line of four slow-release boluses for dairy cows supporting udder health, metabolic function, and milk yield, using OverBolus slow-release technology that delivers active ingredients over 10-14 days. Targets dairy farmers and veterinarians.
• ElectroTabs Vet Effervescent electrolyte bolus for calves, dissolved in warm water to create a palatable solution that supports hydration, energy, and electrolyte/acid-base balance during diarrhea, heat stress, or transport stress. Targets dairy and cattle farmers.
• OVER Zoo Support Line Six health-support products for dogs and cats covering joints, immunity, renal function, vitamin supplementation, mobility, and liver/digestion. Targets pet owners and small-animal retailers.
• HydroCalf Specialized complementary feed mixture for calves providing electrolytes, sodium bicarbonate, dextrose, and lactose to maintain water-electrolyte balance and prevent metabolic acidosis in young cattle. Targets dairy and beef farmers.
• VitaOptima Vet Mineral-vitamin preparation for comprehensive support of calf growth and development in cases of weakness, immunity decline, digestive disorders, post-antibiotic recovery, illness, and convalescence. Targets livestock farmers and veterinarians.
• OverOptiTherm Innovative preparation preventing heat stress in dairy cows and conditioning the animal body for rising ambient temperatures, recognized with the FERMA 2024 Gold Medal and Innowacyjny Produkt Rolniczy 2023 award. Targets dairy farmers.
• PepperMint Vet Caring ointment containing 35% peppermint oil for udder and teat conditioning, providing analgesic, anti-inflammatory, and relaxing effects, improving skin elasticity and reducing swelling. Targets dairy farmers.
• Ketostop Duo Post-calving bolus preventing ketosis and supporting liver function in dairy cows through calcium propionate, niacin, cobalt, yeasts, choline, betaine, methionine, vitamins, and herbal extracts. Targets dairy farmers.
• WOW! DOGS Line Twelve cosmetic products for dogs covering shampoos, conditioners, detanglers, and ear/eye care liquids with silk proteins, argan oil, sweet almond oil, amber extract, henna, and inulin. Targets dog owners, pet retailers, and grooming salons.
• VIKING Line (OVER Cosmetics) Three men's grooming products (beard shampoo, conditioner, beard oil) plus shower gel in three scent variants under the OVER Cosmetics brand. Targets male consumers via direct-sales consultants and brand e-commerce.
• Mikstury Natury (OVER Cosmetics) OVER Cosmetics skincare line inspired by globally-sourced ingredients, starting with Ceylon-tea based products. Targets female and male consumers seeking natural daily skincare.
• Liczi Soap (OVER Cosmetics) Face and hand soap with lychee (liczi) scent, rich in Vitamin C, providing cleansing, soothing, regenerative, and anti-aging properties. Targets individual consumers through OVER Cosmetics channels.
• IMMUNO POVER VET Complementary feed for weak, slow-growing calves in challenging zoohygienic conditions, containing vitamins, minerals, probiotics, beta-glucans, colostrum powder, and acidified serums. Targets cattle farmers.
• Karoten plus VIT Supplementary mineral mixture supporting cattle reproductive system with beta-carotene (for fertility), Vitamin A, Vitamin E, and selenium. Targets dairy and beef farmers.
• Calcium Vet Calcium supplement for dairy cows reducing milk-fever risk during the periparturient period, containing niacin and Vitamins A, D3, and E. Targets dairy farmers.
• MILKSTOP Bolus limiting udder inflammation during the drying-off period and lowering somatic cell count in the subsequent lactation. Targets dairy farmers.
• SWEETover Post-calving drink providing quickly absorbable energy, reducing negative energy balance after calving, and supplementing electrolytes, vitamins, and minerals. Targets dairy farmers.
• Hempmast Comprehensive udder care preparation for dairy cows containing hemp seed oil, propolis, silver nanoparticles, and copper nanoparticles, providing broad anti-inflammatory and antimicrobial action. Targets dairy farmers.
• HYDRO MILK Electrolyte, energy, vitamin and microelement supplement in single-dose 25ml sachets supporting quick calf recovery from digestive disorders or heat stress. Targets cattle farmers.
• OVER Gland Support Combined supplementary feed (granule or chew) plus caring topical product providing comprehensive support for dogs with anal gland problems. Targets dog owners and small-animal veterinary practices.
• Aroma Wash (OVER Zoo) Six aromatic shampoo variants combining grooming with aromatherapy in scents of Ylang-Ylang, Fresh Grass, Hay, Peony, Lavender, and Pine. Targets pet owners, pet retailers, and grooming salons.
• Body Mists (OVER Cosmetics) Three OVER Cosmetics body mist fragrances: Juicy Grape, Sweet Coconut, and Sensual Peony. Targets individual consumers via direct-sales consultants and brand e-commerce.
• Private Label / OEM Manufacturing (OVER Pack) Contract manufacturing service under customer brands (Private Label / OEM), including formulation development, packaging, and production to retailer specifications. Major clients include Biedronka (Jeronimo Martins) in Poland and Animax (Pet Network International) in Romania. Targets large retail chains and brand owners seeking GMP+ certified production.

Named customers6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Łódź Voivodeship Marshall OfficeminorGTM or Marketing Partner · 1 November 2024Selected as one of five companies from Łódź region for participation in World of Private Label 2025 trade show in Amsterdam with financial support from the regional government.
• Polish Investment and Trade Agency (PAIH)coreGTM or Marketing Partner · 1 September 2024PAIH provides ongoing support for OVER Group's international expansion through participation in national Polish pavilions at trade shows in Bulgaria, Netherlands, Hungary, Romania, USA, Kazakhstan, Greece, Lithuania, Mongolia, Vietnam, and other markets. Agency facilitates market entry and provides networking opportunities with local distributors and buyers.
• Animax (Romania) - LivestockminorChannel Partner/ Reseller/ Distributor · 1 April 2024Romanian distributor for livestock products, visited for relationship building and sales expansion discussions.
• Biedronka (Jeronimo Martins)coreChannel Partner/ Reseller/ Distributor · 1 October 2023Major Polish retail chain (part of Jeronimo Martins) distributes OVER Group's private label cosmetics and animal products through its extensive retail network across Poland.
• Top Nutrition (Romania)minorChannel Partner/ Reseller/ Distributor · 1 September 2023Livestock product distributor in Bucharest, Romania. Existing client visited for cross-selling and up-selling opportunities discussions.
• Animax (Pet Network International)coreChannel Partner/ Reseller/ Distributor · 1 January 2023European pet retail chain distributes OVER Group's private label animal products through Animax stores in Romania, with existing distribution relationships for livestock products in Bucharest.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Virbac: France-based global animal health company with a portfolio spanning veterinary pharmaceuticals, feed supplements, and pet care products. Directly comparable to Over Group's animal health and nutrition offering across livestock and companion animals.
• Ceva Santé Animale: French multinational animal health company developing pharmaceuticals, vaccines, and feed additives for livestock and pets. Comparable to Over Group's combined animal health and nutrition business across multiple species.
• Dechra Pharmaceuticals: Specialty animal pharmaceuticals company (now part of Elanco) focused on companion animal and livestock health products including endocrine, dermatology, and nutritional lines. Comparable to Over Group's OVER Vet therapeutic and supplement range.
• Vetoquinol: French independent animal health company specializing in pharmaceuticals and feed supplements for livestock and companion animals. Closely comparable to Over Group's OVER Vet/Agro/Zoo portfolio of natural feed supplements and health products.
• Oriflame Cosmetics: Swiss-headquartered direct-sales cosmetics company with multi-country consultant networks selling natural and skincare products. Highly comparable to Over Group's OVER Cosmetics direct-sales consultant model and product positioning.
• Bimeda: Privately held global animal health manufacturer producing generic and specialty pharmaceuticals, feed additives, and nutritional products for livestock and companion animals. Closely comparable size and product breadth to Over Group's animal health portfolio.

Broad incumbents

• Kemin Industries: Global ingredient manufacturer producing specialty feed additives, nutritional ingredients, and health solutions for livestock and companion animals. Comparable formulation expertise and natural-ingredient positioning to Over Group's bolus and supplement lines.
• Phibro Animal Health: Global animal health and nutrition company producing feed additives, nutritional specialties, and vaccines for livestock. Comparable to Over Group's livestock health and feed supplement portfolio with broader geographic reach.
• Alltech: Global animal nutrition company producing feed supplements, premixes, and nutritional additives with focus on natural/yeast-based ingredients. Comparable to Over Group's plant-based feed supplement philosophy at much larger scale.
• KRKA (Animal Health): Slovenian generics manufacturer with a substantial animal health division producing feed additives, parasiticides, and nutritional supplements across CEE markets. Comparable regional scale and feed-product focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/over.group
• LinkedInpl.linkedin.com/company/over-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Over Group