Fluid22
Fluid22 is a privately held, in-house full-service web design and development agency in Orem, Utah, founded in 2000, serving SMBs and national brands with custom websites, eCommerce, branding, content, digital marketing, and recurring webmaster services.
- Company typePrivate
- Founded2000
- HeadquartersOrem, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fluid22 does
Fluid22 is a privately held, full-service web design and development agency headquartered at 936 Industrial Park Road in Orem, Utah. Founded in 2000, the firm delivers custom websites, eCommerce builds, branding, content creation, digital marketing, and ongoing webmaster services to a mix of small and mid-sized businesses and national enterprise brands, with a named roster that includes Royal Caribbean, Bullfrog Spas, Larry H. Miller Company, Elliott Aviation, Biomed, and Sunrun. The company states it has completed more than 500 launched projects across 25+ years and operates entirely in-house from its Utah office, with no outsourcing of design or development work.
Fluid22's technology stack is built around custom web design and development using current UI/UX standards, WordPress CMS, mobile-first responsive layouts, SEO-integrated content writing, and eCommerce architecture, with capabilities such as custom post type development, conversion-optimized site architecture, and tailored animations for technical audiences. The agency's approach bundles content strategy and SEO into the build phase rather than treating them as post-launch add-ons, and it offers subscription-based hosting, security monitoring, plugin updates, and webmaster support layered on top of one-time project work.
The business model is project-based and quote-driven, with engagements spanning under $8k for simple sites to $75k+ for complex enterprise builds, complemented by recurring monthly hosting and maintenance revenue. Go-to-market is sales-led via direct phone, email, a structured project scoping form, and Calendly-based 20-minute discovery calls, with case studies, blog content, and a 5.0-star Google review profile as primary inbound trust signals. Fluid22 does not publicly disclose pricing, financials, or ownership structure.
Fluid22 firmographics
Firmographics- Name
- Fluid22
- Legal name
- Fluid22
- Website
- https://fluid22.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fluid22 is a privately held, in-house full-service web design and development agency in Orem, Utah, founded in 2000, serving SMBs and national brands with custom websites, eCommerce, branding, content, digital marketing, and recurring webmaster services.
- Ownership category
- akta.pro rank
Where Fluid22 is headquartered
LocationHeadquarters
- HQ city
- Orem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fluid22 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Web Design & Development Services: Fluid22 generates revenue through project-based engagements for custom web design, web development, branding, eCommerce, content creation, digital marketing, and webmaster services. Projects range from under $8k to over $75k depending on complexity, scope, and features required. This is the primary revenue stream.
- Ongoing Hosting, Maintenance & Support: Fluid22 offers ongoing hosting and webmaster services including plugin/CMS updates, security monitoring, nightly backups, hack protection, malware removal, and performance checking. These generate recurring revenue through monthly or ongoing support arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level websites (Under $8k) |
| One time/ perpetual license | Pay-as-you-go | Small to mid-size projects ($8k – $25k) |
| One time/ perpetual license | Pay-as-you-go | Mid to large enterprise projects ($25k – $75k+) |
| Subscription | Monthly | Ongoing hosting and maintenance |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Fluid22 product offering
Product offeringCore offering
Fluid22 is a full-service web design and development agency that builds custom, conversion-optimized websites for businesses. Their core offering spans seven integrated service lines: website design, website development, eCommerce, content creation, digital marketing, branding, and ongoing webmaster/hosting services. All work is performed in-house by their team in Orem, Utah, with no outsourcing.
Product overview
Fluid22 is a full-service web design and development agency offering a unified suite of professional services. The portfolio consists of seven core service offerings: Website Design, Website Development, eCommerce, Content Creation, Digital Marketing, Branding, and Webmaster Services. These services are designed to work together as an integrated digital solutions package—from initial strategy and design through development, content, marketing, and ongoing maintenance—allowing Fluid22 to handle all aspects of a client's digital presence under one roof.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design Custom web design services that create bespoke, conversion-optimized websites tailored to each client's brand, audience, and business goals. Serves both local businesses and national brands.
- Website Development Custom web development services building websites to current UI/UX standards, including responsive design, custom functionality, and third-party integrations.
- eCommerce Development eCommerce website design and development solutions enabling businesses to sell products online with online store capabilities, payment processing integration, and scalable eCommerce architecture.
- Content Creation SEO-optimized content writing services including copywriting, blog posts, videos, and other content marketing materials crafted to resonate with target audiences and improve search engine rankings.
- Digital Marketing Digital marketing services encompassing SEO, social media management, paid advertising, and email marketing to drive qualified traffic and conversions.
- Branding Brand development services including logo design, brand identity creation, visual brand systems, and rebranding strategies that establish cohesive brand presence.
- Webmaster Services Ongoing website maintenance, hosting, security monitoring, plugin updates, malware protection, and nightly backups to keep client websites secure and performing optimally.
Quantifiable outcome
- 500+ launched projects completed across national brands and local businesses
- +2 more outcomes
Companies that use Fluid22
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Fluid22 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Fluid22 partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Fluid22 competitors and assessment
Company assessmentBroad incumbents
- Squarespace: DIY website builder and ecommerce platform. Competes for the same SMB customers Fluid22 serves at the entry tier, representing the commoditization threat to the firm's lower-end project work.
- GoDaddy: Domain registrar, hosting provider, and DIY website builder with a broad small-business services portfolio. Competes for the same SMB customer profile Fluid22 targets, particularly on price-sensitive builds.
- Wix: DIY website builder with design, eCommerce, and marketing features. A direct alternative to Fluid22's SMB offering for businesses willing to build sites themselves.
Direct peers
- WebFX: Large digital marketing and web design agency offering design, development, SEO, and ongoing marketing services. Comparable across the integrated build-plus-marketing model Fluid22 sells.
- Big Drop Inc: Custom web design and development agency serving SMBs and enterprise clients across industries. Directly comparable to Fluid22 in service mix (design, development, branding) and target customer profile.
- Coalition Technologies: Web design, development, and SEO agency with a strong eCommerce practice. Overlaps Fluid22's project-based custom work and recurring digital marketing layer.
- Lounge Lizard: Full-service web design and digital marketing agency offering design, development, branding, and SEO. Closely mirrors Fluid22's integrated service model and project-based pricing structure.
- Digital Silk: Custom web design, eCommerce, and branding agency working with SMB through enterprise clients. Comparable to Fluid22 in offering breadth and conversion-focused design positioning.
- Thrive Internet Marketing Agency: Full-service digital agency offering web design, development, SEO, and ongoing marketing retainers. Comparable to Fluid22's combination of custom builds with recurring service revenue.
Others
- WP Engine: Managed WordPress hosting provider. Adjacent infrastructure peer — Fluid22's in-house hosting/webmaster offering competes indirectly with WP Engine's managed services for WordPress-based clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fluid22 social profiles
Digital presenceFluid22 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fluid22 leadership team
Management profileNumber of profiles
Fluid22 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fluid22 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fluid22
What does Fluid22 do?
Fluid22 is a full-service web design and development agency that builds custom, conversion-optimized websites for businesses. Their core offering spans seven integrated service lines: website design, website development, eCommerce, content creation, digital marketing, branding, and ongoing webmaster/hosting services. All work is performed in-house by their team in Orem, Utah, with no outsourcing.
Is Fluid22 a public or private company?
Fluid22 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fluid22 founded?
Fluid22 was founded in 2000. It employs 11 to 50 people.
Where is Fluid22 based?
Fluid22 is headquartered in Orem, United States, in the North America region.
How does Fluid22 make money?
Two revenue lines are on record. Custom Web Design & Development Services are the primary driver. The others are ongoing Hosting, Maintenance & Support.
Who are Fluid22's main competitors?
Broad incumbents on record are Squarespace, GoDaddy and Wix. Direct peers are WebFX, Big Drop Inc, Coalition Technologies, Lounge Lizard, Digital Silk and Thrive Internet Marketing Agency. WP Engine is listed as an others.
Does Fluid22 have an API?
No public API is recorded for Fluid22.