What Radio Schleswig-Holstein does

Radio Schleswig-Holstein (R.SH), founded in 1986, is a regional private radio broadcaster operating as a brand under REGIOCAST GmbH & Co. KG and headquartered at Radiozentrum Kiel. It is Germany's first statewide private radio station and claims the largest listener share in the German state of Schleswig-Holstein, where it distributes programming over-the-air on FM, via internet live streaming, and through a proprietary mobile app for iOS/Android. Beyond the live stream, R.SH operates 15+ genre-specific digital streams (including decade channels for the 80s/90s/2000s, German-language music, Partymix, Relax, Oldies, and seasonal Sommerstreams), a portfolio of 12+ original podcasts spanning comedy, local stories, politics, parenting, and Holstein Kiel football coverage, plus auxiliary services such as weather, traffic, and a Schleswig-Holstein Reporter citizen-news initiative.

The business model is multi-stream but advertising-led: commercial inventory across broadcast, streaming, and digital channels is sold to local and regional businesses primarily through the audiohouse.de advertising booking platform, while secondary revenue comes from event/concert partnerships (e.g., Atze Schröder, Sascha Grammel, Wincent Weiss), podcast sponsorships, and an R.SH merchandise shop. Distribution to the end audience is free-to-air and ad-supported, reinforced by the free R.SH Moin-Club loyalty program with WhatsApp/SMS/email communications, a charity foundation ('R.SH hilft helfen'), and community initiatives such as the FLENS Küstenwette beach cleanup and the R.SH Ferienspaß holiday program. The underlying technology stack is conventional broadcast plus digital streaming, with audience data aggregated through third-party integrations (Google Analytics, Meta Pixel, TikTok Pixel, Taboola, Crossplan Deutschland, smartclip, Airship, Usercentrics); no proprietary AI/ML capability is disclosed.

Name

Radio Schleswig-Holstein

Legal name

R.SH - Radio Schleswig-Holstein, eine Marke der REGIOCAST GmbH & Co. KG

Website

https://rsh.de

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Radio Schleswig-Holstein (R.SH) is Germany's first statewide private radio station, broadcasting from Kiel across FM, streaming, app, and 15+ genre streams plus 12+ podcasts, and monetizing primarily through regional advertising sold via audiohouse.de.

Ownership category

akta.pro rank

Product category

Regional Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

Keywords

• Regional radio broadcasting
• Digital audio streaming
• Podcast production
• Music entertainment
• Regional advertising sales

Headquarters

HQ city

Kiel

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: R.SH generates primary revenue through advertising, with a dedicated advertising booking page (audiohouse.de). The station offers various advertising formats across its broadcast and digital platforms.
2. Podcast Content: The station produces multiple podcasts including Blaulicht. Der Helfer-Podcast, Küsten-Köppe, Neues von der Märchenküste, and others, which may generate revenue through listener engagement and sponsorship.
3. Event Marketing and Sponsorships: R.SH presents concerts and events featuring artists like Atze Schröder, Sascha Grammel, and Wincent Weiss, earning revenue through event partnerships and promotional activities.
4. R.SH Shop: The station operates an online shop for merchandise and fan articles.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

R.SH - Radio Schleswig-Holstein is Germany's first statewide private radio station, delivering regional radio broadcasting to listeners in Schleswig-Holstein. The core offering combines over-the-air FM/DAB+ broadcast with internet live streaming, 15+ genre-specific digital music channels, original podcasts covering regional topics and sports, a free mobile app, and integrated local news, weather, and traffic information. Content is monetized through advertising sales, event sponsorships, and merchandise.

Product overview

Radio Schleswig-Holstein (R.SH) operates as a regional radio broadcaster delivering a multi-platform audio entertainment ecosystem. The core offering centers on live radio broadcast via FM/DAB+ and internet streaming, supplemented by 15+ genre-specific music streams (including Top 40, decade-specific 80s/90s/2000s channels, German music, and seasonal summer streams). The product portfolio extends to a diverse podcast portfolio featuring over 12 distinct shows covering children's fairy tales, sports (Holstein Kiel), local culture, true crime stories, and lifestyle topics. Mobile accessibility is provided through the R.SH App for iOS/Android, while community engagement is fostered via the free R.SH Moin-Club membership program offering exclusive content and competitions. Regional identity is reinforced through branded content initiatives like the 'Blau Weiß Rot' Schleswig-Holstein anthem and the R.SH Gemeindesong custom village song service.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

Four partnerships are on record, tiered minor and core.

• FLENS (Küstenwette Partnership)minorGTM or Marketing Partner · 1 June 2026Joint environmental initiative where FLENS and R.SH challenge 10,000 people to clean Schleswig-Holstein beaches on September 19th, promoting environmental awareness and community engagement.
• Holstein KielcoreStrategic or Co-development PartnerR.SH serves as the official partner of Holstein Kiel football club, supporting the 'Störche' (The Storks) in their 2. Bundesliga campaigns. The station covers team news, features the 'Störche-Schnack' podcast, and provides promotional support for the club including match updates and player interviews.
• SG Flensburg-HandewittcoreStrategic or Co-development PartnerR.SH maintains a partnership with SG Flensburg-Handewitt, Germany's premier handball club competing in the Handball-Bundesliga and European League. The station provides coverage of team news, tickets, and match results.
• audiohouse.decoreChannel Partner/ Reseller/ DistributorExternal advertising sales partner handling commercial advertising bookings for R.SH, directing potential advertisers to purchase radio advertising across broadcast and digital platforms.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Antenne Bayern: Antenne Bayern is Germany's largest private radio station with a comparable multi-platform commercial model (FM broadcast, streaming, app, podcasts) and similar ad-driven revenue structure, making it the closest large-scale reference point for R.SH's business mechanics.
• Klassik Radio: Klassik Radio is one of Germany's largest private radio stations, operating a comparable commercial broadcast-plus-streaming-plus-podcast model with curated genre-specific streams and B2B ad sales.
• Radio Hamburg: Radio Hamburg is a comparable German regional commercial radio station with a similar AC music format, podcast portfolio, and B2B ad sales model; while it serves a different city-state, it operates an analogous business model for a similarly sized German metropolitan audience.
• bigFM: bigFM is a German regional commercial radio network targeting young adults with hip-hop, R&B, and dance formats, using a comparable multi-platform distribution and B2B ad sales approach to reach regional audiences.
• NDR 1 Welle Nord: NDR 1 Welle Nord is the public broadcaster's regional radio service for Schleswig-Holstein, directly competing with R.SH for the same regional listeners, advertisers, and local news/traffic/weather coverage in the same broadcast footprint.
• Radio BOB!: Radio BOB! is a German commercial rock-music radio network with similar streaming, podcast, and digital ad inventory offerings, targeting an overlapping demographic of German radio listeners.
• delta radio: delta radio is a Schleswig-Holstein-based commercial radio station targeting a younger demographic with rock/alternative focus, directly competing with R.SH for listeners and regional advertisers in the same state.

Broad incumbents

• RTL Radio Deutschland: RTL Radio Deutschland operates multiple commercial German radio stations with a comparable broadcast-plus-digital ad sales model, representing a broader incumbent competitor for national advertising budgets that could otherwise flow to regional stations like R.SH.
• NDR (Norddeutscher Rundfunk): NDR is the public broadcaster serving northern Germany including Schleswig-Holstein, operating multiple radio and TV channels with overlapping local news, weather, and sports coverage that competes with R.SH for both audiences and ad-relevant attention.
• Deutschlandfunk: Deutschlandfunk is Germany's national public radio network providing news and talk content that competes with R.SH's news and information programming for the same Schleswig-Holstein listeners, particularly during commute hours.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/rshradio
• YouTubeyoutube.com/channel/UCZ5X5lFZdHGPIRNAhGdJL4g
• Facebookfacebook.com/rshradio
• LinkedInlinkedin.com/company/radio-schleswig-holstein
• Instagraminstagram.com/rsh_de

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Schleswig-Holstein