Mediane

Personal Care Products Manufacturingmediane.co

Company typePrivate
Founded1987
HeadquartersZahlé, Lebanon
Headcount51–100
GTM typeB2B and B2C
OfferingHardware or Manufacturing

Mediane firmographics

Firmographics

Name: Mediane
Legal name: Mediane S.A.R.L.
Website: https://mediane.co
Company type: Private
Founded year: 1987
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

Mediane industry classification

Industry

Product category: Personal Care Products Manufacturing
akta.pro primary industry: Medical & Healthcare Hygiene Disposables (Patient Wipes, Underpads) (IMAMAGAF)
akta.pro secondary industry: Tissue Converting & Private Label Manufacturing (IMAMAGAH)

Keywords

Baby diapers manufacturing
Adult incontinence products
Private label hygiene
Feminine hygiene products
Personal care manufacturing

Where Mediane is headquartered

Location

Headquarters

HQ city: Zahlé
HQ country: Lebanon
HQ region: Middle East

Offices1 record

Markets served

Mediane business model

Business model

GTM type: B2B and B2C
Offering type: Hardware or Manufacturing

Revenue model

Hygiene Product Manufacturing: Mediane generates revenue through manufacturing and selling hygiene products including baby diapers, wet wipes, swim diapers, adult pull-ups, under-pads, face masks, feminine pads, and puppy love under-pads under its own brands (Silastic, Oui Oui Premium, Oltime) as well as through private labeling services for business partners.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Mediane product offering

Product offering

Core offering

Mediane is a Lebanon-based manufacturer of hygiene products, producing baby diapers, baby wet wipes, swim diapers, adult pull-ups, under-pads, face masks, feminine pads, and pet under-pads. The company sells its own brands (Silastic, Oui Oui Premium, Oltime) to consumers and retailers, and offers private labeling/contract manufacturing services to business partners seeking their own branded hygiene products.

Product overview

Mediane is a market leader in the manufacturing of hygiene products with a diversified portfolio spanning baby care and adult care categories. The company operates two primary brands - Silastic (featuring adult pull-ups and under-pads) and Oui Oui Premium (featuring baby diapers) - complemented by Oltime adult pull-ups. The product portfolio includes baby diapers, baby wet wipes, swim diapers, adult pull-ups, under-pads, face masks, feminine pads, and Puppy Love pet under-pads. Mediane provides private labeling services enabling business partners to establish their own presence in hygiene product markets. The company applies latest technology in manufacturing and serves markets in Lebanon and Iraq.

Differentiator

Problem solved

Functional benefit

Brands

Silastic: Adult pull-ups with easy-to-tear sides, providing latest innovations for active elders with maximum security, anti-leakage barriers, and comfort.
Oui Oui Premium
Oltime

Companies that use Mediane

Customer profile

Segments3 records

Ideal customer profiles3 records

Mediane technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Mediane partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Mediane competitors and assessment

Company assessment

Direct peers

Drylock Technologies: European-based private label specialist in baby diapers, feminine hygiene, and incontinence products. Directly comparable as a competing private-label/contract manufacturer serving regional brands in markets like Mediane's.
Ontex Group: European manufacturer of baby diapers, feminine hygiene, and incontinence products with significant private-label and branded operations. Directly comparable to Mediane on product categories and on the contract manufacturing / private label go-to-market.
Hayat Kimya: Turkish hygiene products manufacturer with a major Middle East presence (Molfix, Bebem, Molped). Directly comparable to Mediane in product range (baby diapers, wipes, feminine care, incontinence), regional focus, and dual branded/private-label business model.
Wemy Industries: Nigeria-based hygiene manufacturer producing baby diapers, sanitary pads, and adult incontinence products for African and MENA markets. Comparable to Mediane as a regionally focused branded and private-label hygiene manufacturer with overlapping product categories.
Premier Care Industries: Middle East-based manufacturer of baby diapers and feminine hygiene products sold under multiple brand labels. Directly comparable to Mediane in product range, private-label orientation, and regional focus.

Broad incumbents

Unicharm Corporation: Japanese hygiene manufacturer with strong MENA presence (MamyPoko, Lifree). Competes with Mediane across baby diapers and adult incontinence categories with substantial global scale and technology investment.
Procter & Gamble (Pampers, Always): Global CPG major whose Pampers and Always brands dominate baby diapers and feminine care globally, including MENA. Comparable to Mediane as a competitor in the same product categories, but at vastly larger scale and brand strength.
Kimberly-Clark (Huggies, Kotex): Global hygiene major with Huggies (baby) and Kotex (feminine) brands sold across MENA. Comparable to Mediane on product categories, though operating globally with much larger R&D and marketing budgets.
Essity (TENA, Libero, Libresse): Swedish hygiene and health company with leading incontinence (TENA) and feminine care brands. Comparable to Mediane's adult pull-up and feminine pad offerings, though operating as a global incumbent with deep distribution in Europe and MENA.

Regional players

Alokozay Group of Companies: Regional FMCG conglomerate with consumer products distribution across the Middle East, Afghanistan, and beyond. Comparable to Mediane as a regionally based consumer goods business serving overlapping Middle East retail channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Mediane financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mediane leadership team

Management profile

Number of profiles

Mediane funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mediane M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediane

What does Mediane do?

Is Mediane a public or private company?

Mediane is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Mediane founded?

Mediane was founded in 1987. It employs 51 to 100 people.

Where is Mediane based?

Mediane is headquartered in Zahlé, Lebanon, in the Middle East region.

How does Mediane make money?

One revenue line is on record: hygiene Product Manufacturing.

Who are Mediane's main competitors?

Direct peers on record are Drylock Technologies, Ontex Group, Hayat Kimya, Wemy Industries and Premier Care Industries. Broad incumbents are Unicharm Corporation, Procter & Gamble (Pampers, Always), Kimberly-Clark (Huggies, Kotex) and Essity (TENA, Libero, Libresse). Alokozay Group of Companies is listed as a regional player.

Does Mediane have an API?

No public API is recorded for Mediane.

What industry is Mediane in?

Mediane's product category is Personal Care Products Manufacturing. Its primary akta.pro industry code is IMAMAGAF, Medical & Healthcare Hygiene Disposables (Patient Wipes, Underpads), with a secondary code of IMAMAGAH, Tissue Converting & Private Label Manufacturing.