What Avian Media does

Avian Media operates publicly as Avian We., a private New Delhi-based integrated PR and marketing communications agency founded in 2006 with a disclosed employee range of 101-250. The firm serves large corporations, government and policy organizations, and nonprofits; named customers and logos include Reckitt, Avon, McDonald's, Vistara, Amazon, Intel, Johnson & Johnson, Mastercard, Microsoft, Samsung, The Rockefeller Foundation, NITI Aayog and NHAI. The company is described as an integral part of We. Communications, giving it a larger communications-agency network while its disclosed operating focus remains India and APAC.

Its service portfolio comprises Corporate Reputation & Brand Purpose, Public Policy & Advocacy, Social Impact, Insights & Analytics, Issues & Crisis Management, and Digital, Content & Creative Experience. No proprietary core technology, software platform, API, app, integrations or AI capability is disclosed. The evidence supports a consulting and agency-services model with some analytics-led advisory capability, not a technology product business.

Avian We. monetizes through customized B2B professional-services engagements sold directly to enterprise clients through relationship-based sales. Pricing is not publicly disclosed and is described as scoped to client requirements, consistent with retainers and project-based mandates in PR, advocacy, crisis, digital content and reputation management. Its go-to-market relies on direct client engagement, case studies, awards, thought-leadership content and long-term account relationships rather than self-serve or channel-led software distribution.

Name

Avian Media

Legal name

Avian We.

Website

https://avian-media.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Avian We. is a New Delhi-based integrated PR and marketing communications agency serving enterprises, government bodies and nonprofits with reputation management, public policy advocacy, social impact, crisis communications, analytics and digital content services.

Ownership category

akta.pro rank

Product category

Public Relations and Integrated Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

Keywords

• Public relations agency
• Integrated marketing communications
• Corporate reputation management
• Crisis communications services
• Public policy advocacy

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Integrated Communications Services: Avian We. generates revenue through providing integrated PR and marketing communications services to enterprise clients. These include corporate reputation management, public policy advocacy, social impact campaigns, insights and analytics, crisis management, and digital content creation. Revenue is derived from professional services engagements with corporations and brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Avian Media is an integrated PR and marketing communications agency that provides strategy and execution across six service pillars: Corporate Reputation & Brand Purpose, Public Policy & Advocacy, Social Impact, Insights & Analytics, Issues & Crisis Management, and Digital, Content & Creative Experience. The firm delivers customized, engagement-based communications services directly to enterprise corporations, government bodies, and nonprofit organizations across India and APAC, with the goal of producing measurable business outcomes for clients.

Product overview

Avian We. is an integrated PR and marketing communications agency that offers a unified suite of communications services rather than a modular software product. The agency's core offering comprises six interconnected service pillars: Corporate Reputation & Brand Purpose, Public Policy & Advocacy, Social Impact, Insights & Analytics, Issues & Crisis Management, and Digital, Content & Creative Experience. These services are delivered through an integrated communications approach aimed at producing measurable business results. The agency operates as part of We. Communications, one of the world's largest independent communications networks, and specializes in serving clients across India and the broader Asia-Pacific region.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Reputation & Brand Purpose Strategic communications service focused on building and managing corporate reputation and brand positioning, helping clients define their brand purpose and communicate it effectively to stakeholders.
• Public Policy & Advocacy Communications services that help organizations engage with policymakers and influence public policy through strategic advocacy campaigns.
• Social Impact Communications and campaign services focused on social causes, community engagement, and corporate social responsibility initiatives.
• Insights & Analytics Data-driven communications services providing market insights, audience analytics, and measurement of communications impact.
• Issues & Crisis Management Crisis communications and reputation management services for handling organizational issues and emergency situations.
• Digital, Content & Creative Experience Digital communications services including content creation, creative design, and digital experience development for multi-channel engagement.

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• We. CommunicationscoreOthersAvian We. is an integral part of We. Communications, one of the world's largest independent communications and integrated marketing agencies. This is a parent-subsidiary relationship providing global network access and resources while Avian We. maintains local India market expertise and operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• SPAG (Strategic Partners Group): SPAG is an India-based integrated communications firm with strength in healthcare, public affairs, and social impact. Comparable to Avian We.'s healthcare and social impact practices led by SVP Sharmistha Ghosh Solomon.
• Weber Shandwick India: Weber Shandwick (IPG) operates a sizeable India practice offering integrated PR, public affairs, and social impact. Directly comparable in service portfolio and global-network backing versus Avian We.'s We. Communications affiliation.
• Perfect Relations: Perfect Relations is a leading Indian PR and public affairs firm founded by Dilip Cherian. It competes with Avian We. particularly in public policy advocacy and corporate communications segments.
• FleishmanHillard India: FleishmanHillard (Omnicom) has a strong India presence focused on corporate reputation, public affairs, and healthcare communications — overlapping Avian We.'s healthcare and corporate reputation practices.
• Genesis BCW: Genesis BCW is the WPP-owned integrated communications agency in India formed from the merger of Genesis and Burson Cohn & Wolfe. It directly competes across corporate reputation, public affairs, and consumer PR.
• MSL India: MSL (Publicis) operates one of India's largest PR networks with strengths in consumer, healthcare, and public affairs. Comparable in scale and full-service integrated communications delivery model.
• Edelman India: Edelman is the world's largest independent PR firm with a major India presence. It competes directly with Avian We. for multinational corporate reputation, public affairs, and brand purpose mandates in the Indian market.
• Adfactors PR: Adfactors PR is widely regarded as one of the largest Indian PR firms, offering integrated communications across corporate reputation, public affairs, and crisis. It is the most direct India-based competitor to Avian We. in terms of scale, service mix, and enterprise client base.
• Ketchum Samara (India): Ketchum (Omnicom) operates a significant India practice. Comparable service mix in corporate reputation, brand purpose, and integrated communications; similar multinational client roster.
• Hill+Knowlton Strategies India: Hill+Knowlton (WPP) is a long-established global PR firm with India operations, directly competing for public affairs, crisis, and corporate reputation work with multinational clients in India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avian Media