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Dealers Assurance Company

Full company profile

uuid002mem7

Namestring
Dealers Assurance Company
Legal namestring
Dealers Assurance Company, Inc.
Company typeenum
Private
Founded yearint
1935
Descriptiontext

Dealers Assurance Company (DAC) is a U.S. property and casualty insurance company domiciled in Ohio with a corporate office in Addison, Texas (Dallas metro). Founded in 1935 as Mahoning Insurance Company, DAC writes first dollar and aggregate excess-of-loss contractual liability policies that backstop administrator obligors selling extended service contracts on vehicles and consumer goods. The company is licensed to write insurance in all 50 states and the District of Columbia, holds an AM Best Financial Strength Rating of "A" (Excellent) since 2020, and operates as a SOC1/SSAE 18-certified entity with over $94 million in policyholder surplus (AM Best Category VII).

DAC's product portfolio spans two core verticals: vehicle extended service contracts (autos, light and heavy-duty trucks, motorcycles, powersports, RVs, and fleet programs) and consumer goods extended service contracts (appliances, electronics, furniture, home warranties). It complements these insurance products with obligor licensing assistance, interim obligor services delivered through its sister entity Dealers Alliance Corporation, and reinsurance solutions that help clients establish their own captive reinsurance companies. The company enables its B2B clients to function as the ultimate underwriter of their service contract programs while DAC absorbs the financial, compliance, and regulatory burden.

DAC has been a wholly-owned subsidiary of iA Financial Group (Industrial Alliance, TSE: IAG) since January 2018. iA, the fourth-largest life and health insurer in Canada with C$235.4 billion in assets as of September 2024, provides capital, reinsurance, and strategic resources. DAC operates with a small, specialized team led by President Preston Haglin, CFO Linda Toy, and Compliance Director Lisa Kirk, each with 25-30+ years of F&I and P&C insurance experience. Revenue is generated primarily through insurance premiums on its contractual liability policies and managed-services fees on reinsurance engagements, distributed via direct enterprise field sales to service contract administrators, automotive dealers, and consumer goods providers.

Short descriptiontext

Dealers Assurance Company is a U.S. property and casualty insurer (Ohio-domiciled, Addison, TX office) that writes first dollar and aggregate excess-of-loss contractual liability policies backing extended service contract programs for vehicles and consumer goods, serving administrator obligors, automotive dealers, and consumer goods providers.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersAddison, United States
HQ citystring
Addison
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
contractual liability insurance, extended service contracts, reinsurance solutions, obligor licensing services, F&I insurance programs
Industry2 codes
1Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors)
CodeFSAJALADPrimaryYes
2OEM/Captive Warranty & Service Contract Programs
CodeFSAJALAEPrimaryNo
NAICS code1 code
  • Direct Insurance (except Life, Health, and Medical) Carriers52412
SIC code1 code
  • Insurance Agents, Brokers & Service6411
Product category
Contractual Liability Insurance
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Insurance Premiums
TypeSubscription Recurring
Description

DAC writes first dollar and aggregate excess-of-loss contractual liability policies for administrator obligors. Revenue is generated through insurance premiums charged to clients who sell extended service contracts on vehicles or consumer goods.

dealersassurance.com
2Reinsurance Services
TypeManaged Services
Description

DAC creates and manages reinsurance companies for clients, providing reinsurance expertise and solutions that offer maximum profits in the industry.

dealersassurance.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Dealers Assurance Company (DAC) is a Property & Casualty insurance company that underwrites first dollar and aggregate excess-of-loss contractual liability policies for administrator obligors that sell, service, and pay claims for extended service contracts on vehicles and consumer goods. The company also provides obligor licensing assistance, interim obligor services through Dealers Alliance Corporation, and reinsurance solutions that enable clients to act as their own underwriters while DAC handles the financial, compliance, and regulatory burden.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Dealers Assurance Company (DAC) operates as a Property & Casualty insurance company offering a portfolio of contractual liability insurance products rather than a unified software platform. The core offerings consist of first dollar and aggregate excess-of-loss contractual liability policies for administrator obligors selling extended service contracts. DAC's insurance products cover two main categories: Vehicle Extended Service Contracts (automobiles, trucks Class 3-8, motorcycles, powersports, RVs, fleet programs) and Consumer Goods Extended Service Contracts (appliances, electronics, furniture, home warranties). The company supports these core products with ancillary automotive products, obligor licensing services, interim obligor services through parent company Dealers Alliance Corporation, and reinsurance solutions. The portfolio is unified by DAC's AM Best "A" rated paper and compliance expertise that enables clients to bring products to market.

Product and service7 records
1First Dollar Contractual Liability Insurance
CategoryContractual Liability Insurance
Description

First-dollar coverage insurance policies for administrator obligors that sell, service, and pay claims for extended service contracts sold on vehicles or consumer goods.

2Aggregate Excess-of-Loss Contractual Liability Insurance
CategoryContractual Liability Insurance
Description

Aggregate excess-of-loss contractual liability coverage providing catastrophic protection above a specified retention level for extended service contract programs administered by obligors.

3Vehicle Extended Service Contracts
CategoryExtended Service Contract Insurance
Description

Service contract insurance coverage for automobiles, light and heavy-duty trucks (Class 3-8), motorcycles, powersports, RVs, and fleet programs.

4Consumer Goods Extended Service Contracts
CategoryExtended Service Contract Insurance
Description

Service contract insurance coverage for brown and white goods, home warranties, appliances, consumer electronics, and furniture.

5Obligor Licensing Services
CategoryCompliance Services
Description

Assistance with state-by-state service contract provider registration and licensing, including renewal license management for becoming an obligor.

6Interim Obligor Services
CategoryCompliance Services
Description

Interim obligor services delivered through Dealers Alliance Corporation that help clients get to market faster while obtaining their own state obligor licenses.

7Reinsurance Solutions
CategoryReinsurance Services
Description

Custom reinsurance company creation for clients built on compliance foundations, providing reinsurance expertise and structures designed to optimize profit.

Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Dealers Alliance Corporation is DAC's parent company and Administrative Obligor. It was formed in 1977 by Ohio-based automobile dealers and purchased Mahoning Insurance Company in 1980, renaming it Dealers Assurance Company. Dealers Alliance can act as interim obligor for clients needing speed to market while obtaining their own licenses.

Recent move8 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat5 records

Each record includes

Type, Details

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance4 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Dealers Assurance Company

Contractual Liability Insurancedealersassurance.com

Dealers Assurance Company is a U.S. property and casualty insurer (Ohio-domiciled, Addison, TX office) that writes first dollar and aggregate excess-of-loss contractual liability policies backing extended service contract programs for vehicles and consumer goods, serving administrator obligors, automotive dealers, and consumer goods providers.

What Dealers Assurance Company does

Dealers Assurance Company (DAC) is a U.S. property and casualty insurance company domiciled in Ohio with a corporate office in Addison, Texas (Dallas metro). Founded in 1935 as Mahoning Insurance Company, DAC writes first dollar and aggregate excess-of-loss contractual liability policies that backstop administrator obligors selling extended service contracts on vehicles and consumer goods. The company is licensed to write insurance in all 50 states and the District of Columbia, holds an AM Best Financial Strength Rating of "A" (Excellent) since 2020, and operates as a SOC1/SSAE 18-certified entity with over $94 million in policyholder surplus (AM Best Category VII).

DAC's product portfolio spans two core verticals: vehicle extended service contracts (autos, light and heavy-duty trucks, motorcycles, powersports, RVs, and fleet programs) and consumer goods extended service contracts (appliances, electronics, furniture, home warranties). It complements these insurance products with obligor licensing assistance, interim obligor services delivered through its sister entity Dealers Alliance Corporation, and reinsurance solutions that help clients establish their own captive reinsurance companies. The company enables its B2B clients to function as the ultimate underwriter of their service contract programs while DAC absorbs the financial, compliance, and regulatory burden.

DAC has been a wholly-owned subsidiary of iA Financial Group (Industrial Alliance, TSE: IAG) since January 2018. iA, the fourth-largest life and health insurer in Canada with C$235.4 billion in assets as of September 2024, provides capital, reinsurance, and strategic resources. DAC operates with a small, specialized team led by President Preston Haglin, CFO Linda Toy, and Compliance Director Lisa Kirk, each with 25-30+ years of F&I and P&C insurance experience. Revenue is generated primarily through insurance premiums on its contractual liability policies and managed-services fees on reinsurance engagements, distributed via direct enterprise field sales to service contract administrators, automotive dealers, and consumer goods providers.

Dealers Assurance Company firmographics

Firmographics
Name
Dealers Assurance Company
Legal name
Dealers Assurance Company, Inc.
Website
https://dealersassurance.com
Company type
Private
Founded year
1935
Operating status
Operating
Headcount range
1–10 employees
Short description
Dealers Assurance Company is a U.S. property and casualty insurer (Ohio-domiciled, Addison, TX office) that writes first dollar and aggregate excess-of-loss contractual liability policies backing extended service contract programs for vehicles and consumer goods, serving administrator obligors, automotive dealers, and consumer goods providers.
Ownership category
akta.pro rank

Dealers Assurance Company industry classification

Industry
Product category
Contractual Liability Insurance
NAICS
Direct Insurance (except Life, Health, and Medical) Carriers (52412)
SIC
Insurance Agents, Brokers & Service (6411)
akta.pro primary industry
Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)
akta.pro secondary industry
OEM/Captive Warranty & Service Contract Programs (FSAJALAE)

Keywords

  • Contractual liability insurance
  • Extended service contracts
  • Reinsurance solutions
  • Obligor licensing services
  • F&I insurance programs

Where Dealers Assurance Company is headquartered

Location

Headquarters

HQ city
Addison
HQ country
United States
HQ region
North America

Offices2 records

Markets served

Dealers Assurance Company business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

  1. Insurance Premiums: DAC writes first dollar and aggregate excess-of-loss contractual liability policies for administrator obligors. Revenue is generated through insurance premiums charged to clients who sell extended service contracts on vehicles or consumer goods.
  2. Reinsurance Services: DAC creates and manages reinsurance companies for clients, providing reinsurance expertise and solutions that offer maximum profits in the industry.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Dealers Assurance Company product offering

Product offering

Core offering

Dealers Assurance Company (DAC) is a Property & Casualty insurance company that underwrites first dollar and aggregate excess-of-loss contractual liability policies for administrator obligors that sell, service, and pay claims for extended service contracts on vehicles and consumer goods. The company also provides obligor licensing assistance, interim obligor services through Dealers Alliance Corporation, and reinsurance solutions that enable clients to act as their own underwriters while DAC handles the financial, compliance, and regulatory burden.

Product overview

Dealers Assurance Company (DAC) operates as a Property & Casualty insurance company offering a portfolio of contractual liability insurance products rather than a unified software platform. The core offerings consist of first dollar and aggregate excess-of-loss contractual liability policies for administrator obligors selling extended service contracts. DAC's insurance products cover two main categories: Vehicle Extended Service Contracts (automobiles, trucks Class 3-8, motorcycles, powersports, RVs, fleet programs) and Consumer Goods Extended Service Contracts (appliances, electronics, furniture, home warranties). The company supports these core products with ancillary automotive products, obligor licensing services, interim obligor services through parent company Dealers Alliance Corporation, and reinsurance solutions. The portfolio is unified by DAC's AM Best "A" rated paper and compliance expertise that enables clients to bring products to market.

Differentiator

Problem solved

Functional benefit

Products and services

  • First Dollar Contractual Liability Insurance First-dollar coverage insurance policies for administrator obligors that sell, service, and pay claims for extended service contracts sold on vehicles or consumer goods.
  • Aggregate Excess-of-Loss Contractual Liability Insurance Aggregate excess-of-loss contractual liability coverage providing catastrophic protection above a specified retention level for extended service contract programs administered by obligors.
  • Vehicle Extended Service Contracts Service contract insurance coverage for automobiles, light and heavy-duty trucks (Class 3-8), motorcycles, powersports, RVs, and fleet programs.
  • Consumer Goods Extended Service Contracts Service contract insurance coverage for brown and white goods, home warranties, appliances, consumer electronics, and furniture.
  • Obligor Licensing Services Assistance with state-by-state service contract provider registration and licensing, including renewal license management for becoming an obligor.
  • Interim Obligor Services Interim obligor services delivered through Dealers Alliance Corporation that help clients get to market faster while obtaining their own state obligor licenses.
  • Reinsurance Solutions Custom reinsurance company creation for clients built on compliance foundations, providing reinsurance expertise and structures designed to optimize profit.

Companies that use Dealers Assurance Company

Customer profile

Segments3 records

Ideal customer profiles3 records

Dealers Assurance Company technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Dealers Assurance Company partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Dealers Alliance CorporationcoreStrategic or Co-development PartnerDealers Alliance Corporation is DAC's parent company and Administrative Obligor. It was formed in 1977 by Ohio-based automobile dealers and purchased Mahoning Insurance Company in 1980, renaming it Dealers Assurance Company. Dealers Alliance can act as interim obligor for clients needing speed to market while obtaining their own licenses.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Dealers Assurance Company competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

Dealers Assurance Company social profiles

Digital presence

Dealers Assurance Company compliance and trust

Trust signal

Compliance4 records

Dealers Assurance Company financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Dealers Assurance Company leadership team

Management profile

Number of profiles

Profiles3 records

Dealers Assurance Company subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Dealers Assurance Company funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Dealers Assurance Company M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dealers Assurance Company

What does Dealers Assurance Company do?

Dealers Assurance Company (DAC) is a Property & Casualty insurance company that underwrites first dollar and aggregate excess-of-loss contractual liability policies for administrator obligors that sell, service, and pay claims for extended service contracts on vehicles and consumer goods. The company also provides obligor licensing assistance, interim obligor services through Dealers Alliance Corporation, and reinsurance solutions that enable clients to act as their own underwriters while DAC handles the financial, compliance, and regulatory burden.

Is Dealers Assurance Company a public or private company?

Dealers Assurance Company is a private company. It is classified as corporate owned and is currently operating.

When was Dealers Assurance Company founded?

Dealers Assurance Company was founded in 1935. It employs 1 to 10 people.

Where is Dealers Assurance Company based?

Dealers Assurance Company is headquartered in Addison, United States, in the North America region.

How does Dealers Assurance Company make money?

Two revenue lines are on record. Insurance Premiums are the primary driver. The others are reinsurance Services.

Does Dealers Assurance Company have an API?

No public API is recorded for Dealers Assurance Company.

What industry is Dealers Assurance Company in?

Dealers Assurance Company's product category is Contractual Liability Insurance. Its primary akta.pro industry code is FSAJALAD, Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors), with a secondary code of FSAJALAE, OEM/Captive Warranty & Service Contract Programs. Its NAICS code is 52412 and its SIC code is 6411.

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