What Fuchse Berlin does

Füchse Berlin is a German professional handball club headquartered in Berlin, operating through Füchse Berlin Handball GmbH, a private limited company. Founded in 1891, the club fields a men's professional team competing in the DAIKIN Handball-Bundesliga (Germany's 18-team top-flight league) and the EHF Champions League, with home games played at the 9,000-seat Max-Schmeling-Halle (consistently sold out). The club has built a trophy portfolio that includes its first German Championship in 2025, DHB-Pokal titles in 2014 and 2025, two consecutive Super Cups (2024, 2025), the EHF European League (2023), and two IHF Super Globe titles (2015, 2016). An affiliated women's team was rebranded from SPREEFÜXXE to Füchse Berlin Frauen effective July 2026.

The club generates revenue across five streams: matchday (single-match tickets and auto-renewing season tickets at the Max-Schmeling-Halle), commercial sponsorship (a portfolio of approximately 17 named partners across banking, utilities, sportswear, beverage, and consumer sectors including DKB, adidas, Berliner Pilsner, Berliner Sparkasse, BEW, and GESOBAU), media and broadcasting rights (via DAIKIN HBL and EHF distributions plus a streaming partnership with Dyn), merchandise (fuechseshop.de), and youth development programs (Handballschule by Chrischa Hannawald, Füchsecamp, Fuchsi Kids Club, Füchse Euro Academy). The Füchse Euro Academy extends the talent pipeline internationally, with player loan arrangements to 1. VfL Potsdam.

The club serves three primary customer segments: individual sports fans and spectators (~9,000 per home game), commercial sponsors and corporate partners, and youth handball talent (U17 through U23). Go-to-market centers on event-driven matchday revenue complemented by a multi-channel digital footprint (own website, iOS/Android apps, Dyn streaming, social media, email) and a direct-to-consumer e-commerce storefront. The organization is led by Geschäftsführer Bob Hanning, with Stefan Kretzschmar as Sports Director and a coaching transition in 2026 from Jaron Siewert to Nicolej Krickau. The Jungfüchse youth program was recognized as the HBL's best talent developer for two consecutive seasons.

Name

Fuchse Berlin

Legal name

Füchse Berlin Handball GmbH

Website

https://fuechse.berlin

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

11–50 employees

Short description

Füchse Berlin is a German professional handball club headquartered in Berlin, fielding men's and women's teams in the DAIKIN Handball-Bundesliga and EHF Champions League. Revenue derives from matchday, corporate sponsorship, media rights, merchandise, and youth development programs serving fans, sponsors, and young talent.

Ownership category

akta.pro rank

Product category

Professional Handball Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Handball Leagues (MPAKAAAM)

akta.pro secondary industry

Club Sports Programs (EDALAIAB)

Keywords

• Professional handball club
• Matchday ticketing
• Season ticket subscriptions
• Corporate sports sponsorship
• Youth handball academy

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Matchday Revenue (Tickets & Hospitality): Revenue generated from single-match ticket sales and season ticket (Dauerkarten) subscriptions for home games played at the Max-Schmeling-Halle Berlin. The ATGB document describes ticketing, season ticket subscription terms, and premium hospitality access. Season ticket auto-renewal and personalized ticketing are practiced.
2. Commercial Sponsorship & Advertising: The club maintains a broad portfolio of commercial sponsors across multiple tiers (visible as logo blocks on the website). Main sponsors include DKB, adidas, Berliner Pilsner, Berliner Sparkasse, BEW, DISPO-TF, GESOBAU, HYLO, Kieback&Peter, Korsch, Lotto Berlin, Plaschke, PST GRUNDBAU, Schindler, Sonnenschutz, Spielbank Berlin, and B&O Service. Sponsorship includes jersey branding, digital advertising placements, and on-site activation at home games.
3. Media & Broadcasting Rights: The club participates in media rights revenue through its involvement in the DAIKIN Handball-Bundesliga and EHF Champions League competitions, which distribute broadcasting revenue to participating clubs. Additionally, a streaming partnership with Dyn (dyn.sport) provides live and on-demand game coverage.
4. Merchandise & Fan Shop: The club operates a direct-to-consumer e-commerce storefront at fuechseshop.de, selling teamwear, fan collections, and branded merchandise. A physical fan shop is also referenced.
5. Youth Academy & Development Programs: Revenue from youth development activities including the Füchse Handballschule (handball school by Chrischa Hannawald), Füchsecamp summer camps, and Fuchsi Kids Club membership programs. Also includes the Füchse Euro Academy, which recruits international youth talent from Austria and Italy.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Füchse Berlin operates a professional men's handball club that fields Bundesliga, cup, and Champions League teams at the 9,000-capacity Max-Schmeling-Halle in Berlin, selling tickets (single-match and Dauerkarten season subscriptions), corporate hospitality, sponsorship packages, and branded merchandise through fuechseshop.de. The club also runs the Jungfüchse youth academy, the Handballschule by Chrischa Hannawald coaching school, Füchsecamp training camps, the Fuchsi Kids Club, and a fan membership program, while live and on-demand game coverage is distributed through a streaming partnership with Dyn (dyn.sport).

Product overview

Füchse Berlin is a professional handball club based in Berlin, Germany, operating primarily through its men's professional team competing in the DAIKIN Handball-Bundesliga, EHF Champions League, and DHB-Pokal. The club operates through Füchse Berlin Handball GmbH and offers a comprehensive youth development program (Jungfüchse), including various age-group teams and training facilities (Füchse Town). The club's product portfolio centers on handball sporting events and entertainment, youth development programs, training camps (Füchsecamp), handball school (Füchse Berlin Handballschule by Chrischa Hannawald), and children's fan engagement (Fuchsi Kids Club). Additional offerings include merchandise (Fankollektion/Teamwear) and digital content including live streaming via DYN platform.

Differentiator

Problem solved

Functional benefit

Brands

• Füchse Berlin Frauen: Women's handball team of Füchse Berlin, previously known as SPREEFÜXXE until July 2026.
• Jungfüchse
• Füchse Berlin Handballschule

Products and services

• Professional Men's Handball Matches (Bundesliga / DHB-Pokal / EHF Champions League) Live professional men's handball matchday entertainment for individual fans, families, and corporate hospitality guests, plus broadcast and streaming distribution via Dyn.
• Dauerkarten (Season Tickets) and Single-Match Tickets Annual season subscriptions (Dauerkarten) granting access to all Bundesliga home games, plus single-match tickets for Bundesliga, cup, and Champions League fixtures, with discounted rates for eligible groups.
• Jungfüchse Youth Academy Comprehensive youth handball development program producing professional players, including the Füchse Euro Academy which recruits international talent from Austria and Italy, with loans to partner club 1. VfL Potsdam.
• Füchse Berlin Handballschule by Chrischa Hannawald Handball coaching school offering skill-development training for youth players, operated in partnership with Chrischa Hannawald.
• Füchsecamp Annual handball camp program offering multi-day training experiences for youth handball players.
• Fuchsi / BEW Fuchsi Kids Club Children's fan-membership program with title sponsorship by BEW, designed to engage young Füchse supporters and families.
• Fan-Mitgliedschaft (Fan Membership) Recurring fan membership program offering year-round engagement benefits to Füchse Berlin supporters.
• Fankollektion / Teamwear (Official Merchandise) Official club teamwear and fan-collectible merchandise sold directly to consumers through the fuechseshop.de e-commerce store and physical fan-shop location.
• Corporate Sponsorship & Hospitality Packages Multi-tier corporate sponsorship, advertising, and premium hospitality packages for commercial partners, including jersey branding, on-site arena signage, website banner advertising, and hospitality access at home games.
• Füchse Berlin Frauen (Women's Handball Team) Women's professional handball team operating as the women's division of the club, managed by Britta Lorenz following the SPREEFÜXXE → Füchse Berlin Frauen rebrand.

Quantifiable outcome

• Füchse Berlin won the DAIKIN Handball-Bundesliga German Championship for the first time in club history in 2025, defeating Rhein-Neckar Löwen 38:33 on the final matchday.
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• 1. VfL PotsdamcoreStrategic or Co-development Partner · 8 July 2026A formal youth development cooperation between Füchse Berlin and 1. VfL Potsdam, under which talented Jungfüchse (Füchse youth players) are loaned to the 1. VfL Potsdam professional team to gain professional match experience. Three Jungfüchse were loaned for the 2026/27 season. The partnership also involves sharing the MBS Arena in Potsdam for Füchse youth home games when the Lilli-Henoch-Sporthalle has capacity constraints. This cooperation has been ongoing for multiple seasons.
• Dyn (dyn.sport)coreGTM or Marketing PartnerDyn is the official streaming partner for Füchse Berlin, providing live and on-demand coverage of all Füchse home and away games in the DAIKIN HBL, DHB-Pokal, and EHF Champions League. The partnership includes a dedicated Füchse Berlin landing page on the Dyn platform with banner advertising and cross-promotional content. Dyn's media partnership extends across German handball.
• Kieback&PeterminorGTM or Marketing PartnerKieback&Peter is a building automation and management company that sponsors Füchse Berlin. A dedicated page on their website describes their 'Verantwortung & Engagement' (responsibility and engagement) with the club.
• DKBminorGTM or Marketing PartnerDKB (Deutsche Kreditanstalt) is a major German bank and commercial sponsor of Füchse Berlin. The partnership includes digital advertising placements on the club's website with banner ads.
• BEW (Berliner Energie und Wärme GmbH)minorGTM or Marketing PartnerBEW Berliner Energie und Wärme GmbH is a Berlin-based energy and heating company sponsoring Füchse Berlin. They are the title sponsor of the BEW Fuchsi Kids Club, demonstrating a commitment to youth and community engagement alongside the club.
• adidasminorGTM or Marketing Partneradidas is the official sportswear and equipment sponsor of Füchse Berlin, providing kits, apparel, and footwear for the professional and youth teams. The adidas logo is prominently featured among the main sponsors on the club website.
• Chrischa Hannawald (Handballschule)minorStrategic or Co-development PartnerFormer professional handball player Chrischa Hannawald operates the 'Füchse Berlin Handballschule by Chrischa Hannawald,' a youth handball coaching school launched in 2025. The partnership leverages his expertise for youth talent identification and development.
• EHF (European Handball Federation)coreOthersFüchse Berlin participates in EHF-organized competitions including the EHF Champions League (where they qualified for the group stage for three consecutive seasons through 2025/26) and previously the EHF European League (won in 2023). The EHF organizes the club's participation in European competitions and broadcasts.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• HSV Hamburg: Bundesliga club; Füchse defeated them in 2015 EHF Cup final at Max-Schmeling-Halle. Comparable as a Hamburg-region Bundesliga peer with similar matchday-driven revenue model and historical European pedigree.
• TBV Lemgo Lippe: DAIKIN HBL club finishing 5th in 2025/26. Comparable as a Bundesliga peer operating with a traditional matchday- and sponsorship-driven model in a mid-sized German market.
• THW Kiel: Historic German handball powerhouse competing in DAIKIN HBL and EHF Champions League. Comparable across league participation, sponsorship scale, and competitive profile; lost to Füchse in the 2025 Super Cup final and DHB-Pokal quarterfinal.
• SG Flensburg-Handewitt: Top-tier German handball club finishing 3rd in 2025/26 HBL. Comparable as a rival in DAIKIN HBL with a similar mix of matchday, sponsorship, and EHF European competition revenues.
• SC Magdeburg: Direct Bundesliga rival and reigning 2025/26 German champion (64 points). Comparable as fellow top-tier German handball club competing in DAIKIN HBL and EHF Champions League, with similar sponsorship and matchday-driven revenue model.
• Rhein-Neckar Löwen: Bundesliga opponent defeated by Füchse in the 2024/25 championship-deciding match. Comparable as a mid-to-top HBL club with similar commercial sponsor mix and SAP-supported arena (SAP Arena predecessor).
• VfL Gummersbach: DAIKIN HBL club finishing 4th in 2025/26. Comparable as a Bundesliga peer operating in a smaller regional market with similar sponsorship-driven revenue model.
• MT Melsungen: DAIKIN HBL club finishing 7th in 2025/26. Comparable as a Bundesliga peer with similar commercial sponsor portfolio structure and EHF European competition participation.

Emerging players

• 1. VfL Potsdam: Lower-division German handball club that receives Füchse youth loans (three Jungfüchse loaned for 2026/27). Comparable as a development-stage partner within the same domestic ecosystem; emerging Bundesliga-relevant player.

Broad incumbents

• FC Barcelona Handball: Multi-sport incumbent whose handball section operates at the apex of European club handball. Comparable as a direct EHF Champions League competitor (defeated Füchse in the 2025/26 final) and the dominant commercial benchmark in the sport.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Customer concentration

• Instagraminstagram.com/fuechse.berlin
• Facebookfacebook.com/fuechseberlin
• Xx.com/FuechseBerlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuchse Berlin