Colonne
Colonne is a Tokyo-based web marketing company offering integrated advertising agency, consulting, media, and creative services, alongside two proprietary products: DSP PAD (a DMP-embedded programmatic ad platform) and an app ad fraud prevention solution. It serves Japanese app advertisers and companies with overseas marketing needs.
- Company typePrivate
- Founded2017
- HeadquartersNerima, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
Colonne firmographics
Firmographics- Name
- Colonne
- Legal name
- 株式会社Colonne
- Website
- https://cln-inc.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Colonne is a Tokyo-based web marketing company offering integrated advertising agency, consulting, media, and creative services, alongside two proprietary products: DSP PAD (a DMP-embedded programmatic ad platform) and an app ad fraud prevention solution. It serves Japanese app advertisers and companies with overseas marketing needs.
- Ownership category
- akta.pro rank
Colonne industry classification
Industry- Product category
- Digital Advertising Services
- NAICS
- Advertising Agencies (54181), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industry
- Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)
Keywords
Where Colonne is headquartered
LocationHeadquarters
- HQ city
- Nerima
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Colonne business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Advertising Agency Services: Core advertising agency business providing web marketing services and various support related to digital advertising
- Consulting Services: Consulting business for marketing strategy and optimization
- Media Operations: Media business operations and content platforms
- Creative Services: Creative production services for web and digital marketing
Distribution channels1 record
Marketing channels3 records
Colonne product offering
Product offeringCore offering
Colonne is a Tokyo-based web marketing company that operates an advertising agency providing comprehensive digital marketing support, including consulting, media operations, and creative production. Its flagship technology products are DSP PAD, a DMP (Data Management Platform) initially built-in type DSP (Demand-Side Platform) for programmatic advertising, and Saiteki-ka Ninbusarou (最適化任三郎), an app-oriented ad fraud prevention solution with a globalCPI guarantee menu for mobile app advertisers.
Differentiator
Problem solved
Functional benefit
Brands
- DSP PAD: DMP initial installation type DSP service providing advertising technology solutions
- 最適化任三郎
Products and services
- DSP PAD DMP (Data Management Platform) initially built-in type DSP (Demand-Side Platform) service enabling programmatic advertising with integrated data management capabilities, targeted at advertisers seeking data-driven ad buying.
- Saiteki-ka Ninbusarou (最適化任三郎 / Saiytekini Ninguiri-ban) App-oriented ad fraud prevention solution with a globalCPI guarantee menu, designed to detect and prevent fraudulent advertising activity in mobile applications and optimize advertising performance for app advertisers.
- Advertising Agency Services (広告代理店事業) Advertising agency services providing comprehensive web marketing support, including overseas marketing and digital campaign management for businesses.
- Consulting Services (コンサルティング事業) Consulting services supporting web marketing initiatives, including marketing strategy and optimization guidance for client businesses.
- Media Services (メディア事業) Media services as part of the web marketing portfolio, including media operations and content platforms supporting advertisers' digital campaigns.
- Creative Services (クリエイティブ事業) Creative production services for web and digital marketing, providing creative assets to support advertising campaigns.
Companies that use Colonne
Customer profileSegments2 records
Ideal customer profiles2 records
Colonne technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Colonne partnerships and signals
Strategic signalScale indicators1 record
Colonne competitors and assessment
Company assessmentDirect peers
- CyberAgent: Major Japanese internet广告 company with a leading programmatic DSP (Dynalyst) and app-promotion business (CA Wise). Competes directly with Colonne in app-install advertising and DSP services for Japanese advertisers.
- i-mobile: Japanese mobile ad network focused on app install advertising and CPI campaigns. Comparable to Colonne's Saiteki-ka Ninbusarou app fraud prevention and globalCPI product.
- Septeni Holdings: Japanese digital advertising agency group operating proprietary DSP and ad-tech platforms alongside agency services. Direct competitor in Japan for programmatic display and performance marketing with similar integrated model.
- FreakOut Holdings: Tokyo-headquartered digital advertising technology company operating DSPs (RedPlanet, FreakOut DSP) and programmatic services. Closely comparable to Colonne's DSP PAD offering in the Japanese market.
- Digital Garage: Japanese digital marketing and payments group with advertising technology, agency services, and data platform offerings. Overlaps with Colonne's agency + DMP + DSP positioning in Japan.
Broad incumbents
- Hakuhodo DY Holdings: Second-largest Japanese advertising group with extensive digital, data, and cross-border capabilities. Broad incumbent in the same services category as Colonne.
- AppLovin: Global ad-tech platform specializing in mobile app monetization and user acquisition via SparkLabs DSP and AXON algorithm. Comparable in product category (app-install programmatic) but at much greater global scale.
- Dentsu: Largest Japanese advertising agency with full-service digital, programmatic, and global cross-border marketing capabilities. Competes with Colonne for enterprise Japanese advertisers seeking overseas digital campaigns.
Emerging players
- DoubleVerify: Independent ad verification and fraud-prevention vendor globally. Adjacent to Colonne's fraud-prevention positioning but operates at vastly larger scale and global footprint.
- Adjust (now part of AppLovin): Mobile measurement and fraud-prevention platform that competes in the same anti-fraud layer as Colonne's Saiteki-ka Ninbusarou solution. Emerging leader with deeper analytics stack.
Market position
Customer concentration
Colonne social profiles
Digital presenceColonne financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colonne leadership team
Management profileNumber of profiles
Profiles1 record
Colonne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colonne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colonne
What does Colonne do?
Colonne is a Tokyo-based web marketing company that operates an advertising agency providing comprehensive digital marketing support, including consulting, media operations, and creative production. Its flagship technology products are DSP PAD, a DMP (Data Management Platform) initially built-in type DSP (Demand-Side Platform) for programmatic advertising, and Saiteki-ka Ninbusarou (最適化任三郎), an app-oriented ad fraud prevention solution with a globalCPI guarantee menu for mobile app advertisers.
Is Colonne a public or private company?
Colonne is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Colonne founded?
Colonne was founded in 2017. It employs 11 to 50 people.
Where is Colonne based?
Colonne is headquartered in Nerima, Japan, in the Asia region.
How does Colonne make money?
Four revenue lines are on record. Advertising Agency Services are the primary driver. The others are consulting Services, media Operations and creative Services.
Who are Colonne's main competitors?
Direct peers on record are CyberAgent, i-mobile, Septeni Holdings, FreakOut Holdings and Digital Garage. Broad incumbents are Hakuhodo DY Holdings, AppLovin and Dentsu. Emerging players are DoubleVerify and Adjust (now part of AppLovin).
Does Colonne have an API?
No public API is recorded for Colonne.
What industry is Colonne in?
Colonne's product category is Digital Advertising Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of BPAMALAD, Data Management Platforms (DMP) & Customer Data Platforms (CDP). Its NAICS code is 54181 and its SIC code is 7310.