What CLIQ Digital does

CLIQ Digital AG is a publicly listed (Frankfurt Scale segment, ISIN DE000A35JS40) Düsseldorf-headquartered group that sells subscription-based streaming services to mass-market consumers in 40 countries. Approximately 90% of revenue is generated from bundled subscriptions that combine five content categories — movies & series, music, audiobooks, sports and games — under a flat monthly fee, with the remaining ~10% from single-category services targeting niche audiences. CLIQ markets itself primarily to value-oriented consumers through data-driven performance marketing channels (Google Ads, Meta Ads, DSPs) supplemented by an in-house advertising team, and distributes via proprietary websites and mobile billing (premium SMS / Direct Carrier Billing) in 30+ countries. Underlying the proposition is a proprietary 'Digital Content Warehouse' and 'Predictive Analysis Business Intelligence Tool' that ingest 20+ years of marketing and behavioural data to drive audience targeting, bundling decisions and lifetime-value optimisation; content is licensed from partners including ZDF, Stingray, Leonine, Sport1, Bookwire, Blacknut and Utomik.

The business model is a low-ARPU, high-volume consumer subscription. CLIQ reports an average subscription duration of 7-8 months, claims customer breakeven within six months, and carries €27m of capitalised contract costs and €94m Lifetime Value of Customer Base on its balance sheet as of December 2024. The group operates 18 active companies (12 EU-located) with 132 employees across 33 nationalities, and runs offices in Düsseldorf, Amsterdam, Paris and Toronto.

FY2025 financials deteriorated sharply: revenue fell 46% year-over-year to €132m, EBITDA turned negative at -€6m, and the company posted a -€12m net loss — though operating free cash flow remained positive at €20.6m and the net cash position strengthened to €30.8m. The group has been executing a multi-year capital-management programme (€5.49m buyback in 2024, treasury share redemption in October 2025) and in 2026 launched a public partial share repurchase offer for up to 51% of share capital at €3.85/share, with management indicating willingness to consider delisting if majority shareholder Dylan Media B.V. reaches a 60% qualified holding.

Name

CLIQ Digital

Legal name

CLIQ Digital AG

Website

https://cliqdigital.com

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

CLIQ Digital AG is a Düsseldorf-listed group selling subscription-based bundled streaming services — combining movies, music, audiobooks, sports and games — to value-oriented consumers in 40 countries through data-driven performance marketing and proprietary websites plus mobile billing.

Ownership category

akta.pro rank

Product category

Subscription Streaming Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Billing, Payments & Subscription Management (MPAHAJAC)

Keywords

• Subscription streaming services
• Digital content bundling
• Performance marketing
• Mobile carrier billing
• Omnichannel distribution

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Supply Chain

Revenue model

1. Bundled Streaming Services: The majority of CLIQ's revenue (~90%) comes from bundled streaming services that combine movies & series, music, audiobooks, sports and games in a single subscription. Customers pay a flat fee for unlimited access.
2. Single Content Category Services: Single-content services addressing niche markets, representing approximately 10% of total revenue.

Pricing tiers

Distribution channels2 records

Marketing channels6 records

Core offering

CLIQ Digital is a data-driven online performance marketing company that sells bundled and single-content subscription-based digital products to consumers worldwide. The company licenses content from partners (covering movies & series, music, audiobooks, sports and games), bundles it into digital products within its proprietary Digital Content Warehouse, and distributes subscriptions through owned websites and mobile carrier billing across 40+ markets using an omnichannel performance marketing approach.

Product overview

CLIQ Digital is a data-driven online performance marketing group that sells digital products to consumers worldwide. The company operates primarily as a bundled streaming service provider (approximately 90% of revenue), offering subscription-based digital products that combine movies & series, music, audiobooks, sports, and games in an all-in-one streaming package. The remaining revenue comes from single-content category services for niche markets. The company licenses content from partners, bundles it within their proprietary CLIQ Tech Hub digital content warehouse, and sells via performance marketing using their omnichannel approach. The portfolio includes multiple branded streaming services such as Spottley.

Differentiator

Problem solved

Functional benefit

Brands

• Spottley: All-in-one streaming service offering movies, music, audiobooks, sports and games content bundle.
• CLIQ Stories

Products and services

• Bundled Streaming Services Subscription-based all-in-one streaming services that bundle five content categories (movies & series, music, audiobooks, sports, and games) into a single flat-fee subscription, accounting for approximately 90% of CLIQ's revenue. Targeted at value-oriented consumers worldwide across 40+ markets.
• Single-Content Category Services Niche-focused subscription streaming services offering a single content category (e.g., music only, sports only, or audiobooks only) for specific market segments. Represents approximately 10% of CLIQ's total revenue and complements the bundled offering.
• Spottley Branded all-in-one streaming service under CLIQ that offers curated content bundles including movies, music, audiobooks, sports and games. Positioned as a CLIQ sub-brand for streaming entertainment consumers.

Quantifiable outcome

• Every marketing euro spent generates a profit
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators11 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Amazon Prime Video: Amazon Prime Video is the global bundled subscription streaming service bundled within Prime; it competes directly with CLIQ's value-oriented bundle approach and has substantially deeper content library and pricing leverage.
• Netflix: Netflix is the global subscription streaming leader and the dominant category incumbent CLIQ competes against for consumer attention and subscription wallet share across all 40 countries CLIQ serves.
• Spotify: Spotify is the global music streaming subscription leader; a key category-anchor competitor in the music component of CLIQ's bundle and an established alternative to CLIQ's music offering.

Direct peers

• Tubi (Fox Corporation): Tubi is a free, ad-supported streaming service (FAST) aggregating licensed film and TV content. Like CLIQ, it depends on licensed rather than owned content and monetizes via advertising/alternative pricing rather than category-leadership subscription.
• Pluto TV (Paramount): Pluto TV is a free ad-supported streaming television service (FAST) distributing linear and on-demand channels built from licensed content. Comparable multi-channel aggregation model targeting value-oriented streaming consumers.
• Roku: Roku operates an OTT streaming platform business combining a Roku-branded content aggregation/app layer with a TV operating system. Comparable to CLIQ as a platform-aggregator model monetizing streaming consumption through a non-content-owner stack.

Emerging players

• Storytel: Storytel is a subscription audiobook and e-book streaming service in the Nordics and EMEA. Comparable as a category-specific subscription streamer competing with the audiobook leg of CLIQ's bundle.
• DAZN: DAZN is a global sports-focused subscription streaming service. Comparable as a single-category premium subscription streamer competing for the sports component of CLIQ's bundle across European markets.

Regional players

• RTL+ (RTL Deutschland): RTL+ is the German subscription streaming service from RTL Deutschland offering bundled content (TV, magazines, podcasts, audiobooks, music). Closest direct comparator to CLIQ's multi-category bundle model in the German-speaking market.
• Joyn (ProSiebenSat.1): Joyn is the German free/ad-supported streaming platform from ProSiebenSat.1 offering live TV plus on-demand content. Direct German-market comparison for CLIQ's EMEA streaming consumer offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cliq-digital
• Facebookfacebook.com/cliqdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLIQ Digital