Holistik

What Holistik does

Holistik is a Dutch digital wellness platform founded in 2015 by Karlijn Visser and Evelyn van Hasselt and headquartered in Amsterdam. The company operates a content-driven e-magazine spanning seven editorial categories (Health, Food, Wellness, Love & Sex, Spirituality, Inner Work, and Travel), targeting Dutch-speaking women interested in holistic health, spirituality, and personal development. The archive includes 139+ pages in the Health category alone, and the brand celebrated its 10-year anniversary in 2026. Distribution runs through owned channels: the Holistik.nl blog and shop, a weekly Sunday newsletter, and active Instagram and Facebook accounts.

The platform monetizes through a direct-to-consumer content-to-commerce funnel. Live online masterclasses are sold at €19.95 per 90-minute session with credentialed practitioners (e.g., tantric facilitator Marije Oostindie, pediatric gastroenterologist Dr. Judith Kocken). Themed masterclass bundles are listed at €60 and currently promoted at €30. Digital products — e-books, meditation bundles, self-hypnosis packages, nervus vagus and psoas bundles — range from €9.95 to €49.95. Physical lifestyle products are sold via the Holistik Shop, with free shipping above €50. A 10% webshop discount is offered via the Sunday newsletter, and freemium entry points include a free 21-day immunity challenge and a free sleep quality test.

Operationally, Holistik is a privately held, bootstrapped business with no external institutional investment, 1–10 employees, and technical operations outsourced to SHOCK Digital. The founders retain full ownership and control, and the company generates revenue entirely within the Dutch-speaking market. There is no disclosed mobile app, no API, and no AI/ML features in the product stack. Customer satisfaction is reported at 4.8/5 on the shop page, and long-tenure readership (1–8+ years) is referenced as evidence of community stickiness.

Name

Holistik

Legal name

Holistik

Website

https://holistik.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Holistik is a Dutch digital wellness platform and e-magazine serving Dutch-speaking women interested in holistic health, spirituality, and personal development through editorial content, live online masterclasses, and digital and physical products.

Ownership category

akta.pro rank

Product category

Digital Wellness Publishing

NAICS

Other Publishers (51319), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Miscellaneous Retail (5900), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Health, Wellness & Fitness Trade Publishing (MPAJAAAL)

akta.pro secondary industries

Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH), Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ)

Keywords

• Holistic wellness content
• Online wellness masterclasses
• Digital meditation products
• Wellness editorial publishing
• Lifestyle e-commerce

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Live Masterclasses: Online live workshop sessions hosted by expert contributors, typically 90 minutes, sold as individual tickets. Topics include tantra, longevity, relationships, and stress management.
2. Digital Products: E-books, meditation bundles, masterclass bundles, and downloadable wellness guides sold as one-time purchases. Products include manifestation meditations (€29.95), self-hypnosis packages (€29.95), nervus vagus bundles (€39.95), psoas packages (€39.95), and pain/family line packages (€49.95).
3. Lifestyle Products: Physical wellness products sold through the webshop, including supplements and lifestyle items.
4. Newsletter Subscription: Weekly Sunday newsletter with 10% discount incentive for webshop purchases, driving customer acquisition and retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Holistik is a Dutch digital wellness magazine and online shop that publishes daily editorial content across seven categories (Health, Food, Wellness, Love & Sex, Spirituality, Inner work, Travel) and sells wellness-related digital and physical products. Its commercial offerings include live and on-demand online masterclasses, downloadable e-books and meditation bundles, and curated lifestyle items purchased through its own webshop.

Product overview

Holistik is a Dutch digital wellness platform offering a content-driven ecosystem centered on holistic health, spirituality, and personal development. The core offering consists of online masterclasses (live and on-demand), digital products (e-books and meditation bundles), and curated lifestyle products. The platform is organized around editorial content categories including Health, Food, Wellness, Love & Sex, Spirituality, Inner Work, and Travel. Masterclass bundles provide themed collections targeting specific wellness goals (menopause, nervous system, relationships, weight). A newsletter with a 10% discount incentive drives shop sales. Holistik celebrated 10 years in operation in 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Masterclasses (Online Workshops) Live and recorded online masterclasses led by expert practitioners (e.g. Marije Oostindie for tantra and intimacy), covering holistic wellness topics such as tantra, longevity, nervous system reset, menopause, and relationship healing. Sold as individual session tickets or themed bundles to Dutch-speaking consumers.
• Digital Products (E-books & Meditation Bundles) Downloadable digital wellness products including e-books (e.g. on sexual wellbeing, the Five Tibetans, manifestation meditations) and bundled meditation packages for sleep, nervous system reset, psoas release, and ancestral healing. Sold as one-time purchases to Dutch-speaking consumers seeking self-guided holistic tools.
• Lifestyle Products Curated physical wellness and self-care products sold through the Holistik webshop, including supplements and lifestyle items supporting holistic living. Shipped to Dutch-speaking consumers.
• Free Wellness Resources Complimentary wellness content including a 21-day immunity resistance challenge, mini guides on topics such as the body and conscious aging, and a free sleep quality test, designed to build audience engagement and funnel readers into paid products.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Marije Oostindie (Avond vol Aandacht)coreStrategic or Co-development PartnerMarije Oostindie is a tantric facilitator and founder of Avond vol Aandacht, with over 12 years of experience guiding women and couples in Tantra and intimacy. She hosts live masterclasses on Holistik about tantra, life energy, and sacred intimacy. Her expertise in embodied practices complements Holistik's wellness content offerings.
• Sander van Horen (SHOCK Digital)coreImplementation/ SI/ Consulting PartnerSander van Horen is the owner of SHOCK Digital, responsible for all technical operations behind Holistik's website. He joined in 2016 and handles website development and maintenance for the high-traffic platform.
• Toña Wong Chung (Healing Space)minorStrategic or Co-development PartnerToña Wong Chung is founder of Healing Space, an institute for holistic energetic development. She has over 30 years of experience as a Holistic Energetic Therapist using Reiki, nutrition, massage, emotional bodywork, and spiritual coaching. She contributes articles on relationships, sexual wellbeing, and spiritual topics.
• Dr. Judith Kocken (Kinderbuik & Co)minorStrategic or Co-development PartnerDr. Judith Kocken is a pediatrician specializing in gastroenterology and founder of Kinderbuik & Co, the first holistic children's hospital in the Netherlands. She writes about holistic approaches to children's health, digestive issues, and family wellness.
• Ralph Moorman (Hormoonfactor)minorStrategic or Co-development PartnerRalph Moorman is a food technologist and health coach known for the 'Hormoonfactor' (Hormone Factor) concept. He contributes expert articles on hormones, sports, and nutrition, and is the author of multiple bestselling books on hormonal balance.
• Evelyn van Hasselt (Co-founder)coreOthersEvelyn van Hasselt (born 1977) is the co-founder and editor-in-chief of Holistik. Her daily mission is to provide women with tools to take responsibility for their own happiness and rise above themselves.
• Karlijn Visser (Co-founder)coreOthersKarlijn Visser (born 1986) is the co-founder of Holistik. Former lifestyle journalist with over 10 years of experience, she manages content creation alongside Evelyn van Hasselt with a team of contributors and guest bloggers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Goop: Lifestyle and wellness brand combining editorial content, e-commerce, masterclasses, and experiences. Closest analog in combining content, commerce, and expert-led sessions targeting affluent women interested in holistic wellness.
• Well+Good: US-based wellness media brand owned by Leaf Group that combines editorial content, commerce, and expert-led experiences. Comparable content-plus-DTC commerce model targeting wellness-oriented women, though at much larger scale.

Direct peers

• Mindbodygreen: Global digital wellness media platform combining editorial content, e-commerce, and expert-led classes. Operates a similar content-plus-commerce-plus-expert model to Holistik, but at significantly larger scale and with an English-language global audience.
• Mindvalley: Global online education platform focused on personal development, mindfulness, and holistic wellness. Comparable in monetizing expert-led masterclasses and digital learning products targeting a similar audience interested in self-improvement and holistic practices.
• Bedrock: Dutch-language wellness and personal development media brand covering holistic health, relationships, and lifestyle. Operates in the same Dutch market with comparable content categories to Holistik (wellness, relationships, personal growth).
• Flow Magazine: Dutch-language holistic wellness magazine covering mindfulness, slow living, creativity, and personal growth. Closest direct peer in terms of audience, language, and editorial positioning — both target Dutch-speaking women interested in personal development.
• Happinez: Dutch/Belgian holistic magazine and digital platform covering spirituality, mindfulness, yoga, and wellness. Shares the same niche content positioning and Dutch-language audience, with both print heritage and a transition to digital and experiential offerings.

Regional players

• Yoga Magazine: UK-anchored wellness publication covering yoga, holistic health, and mindful living. Comparable content vertical (yoga and holistic wellness) and similar magazine-plus-digital format, but primarily English-language and UK-focused.
• Gaia: Streaming and content platform focused on yoga, spirituality, meditation, and alternative healing. Comparable in curating expert-led wellness and spiritual content, but as a video-first streaming platform rather than a written magazine.
• Psychologie Magazine: Long-running Dutch psychology and wellbeing magazine with an active digital presence. Overlaps on wellbeing and personal development content but skews more clinical/psychological than Holistik's holistic-spiritual positioning; serves the same Dutch-speaking market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HolistikMagazineNL
• Instagraminstagram.com/holistiknl
• Xx.com/HolistikNL

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holistik