Cycling West

What Cycling West does

Cycling West is a privately held regional cycling media company founded in 1993 and headquartered in Salt Lake City, Utah, operating under the trade name 'Cycling Utah' alongside its primary brand. The company publishes a monthly print magazine distributed at 13,000-15,000 copies per month across eight Western US states (Utah, Idaho, Wyoming, Montana, Nevada, Northern Arizona, Northern California, and Western Colorado), and operates a companion website (cyclingwest.com) that provides news, event calendars spanning all major cycling disciplines, directories for bike shops and clubs, and bike theft prevention resources. The publication has accumulated a digital archive of magazine PDFs dating from 2010 to 2025 and maintains an active presence across six social media platforms.

The core technology stack is a standard website content management system with digital magazine PDF distribution; there are no proprietary technology assets, AI capabilities, APIs, or integrations identified in the source data. The product portfolio centers on the print and digital magazine as the flagship offering, supplemented by comprehensive event calendars, directory services, and editorial content across road cycling, mountain biking, gravel racing, cyclocross, BMX, triathlon, fat bike, bikepacking, and bike commuting categories.

The business model relies on three revenue streams: print and digital subscriptions (recurring), advertising and sponsorships (including media kit placements for Cycling West and Cycling Utah), and digital content access. Specific pricing tiers are not publicly disclosed. The company appears to be bootstrapped and founder-owned with no institutional investors, parent company, or venture capital backing identified. No management team information is available in the source data, and the company operates with no publicly disclosed headcount.

Name

Cycling West

Legal name

Cycling West

Website

https://cyclingutah.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Cycling West is a regional cycling media company founded in 1993, publishing a monthly print magazine and website covering cycling news, events, and community content across eight Western US states, serving recreational and competitive cyclists with subscriptions, advertising, and digital content.

Ownership category

akta.pro rank

Product category

Regional Cycling Media and News

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Cycling news publication
• Regional cycling magazine
• Bicycle event calendars
• Cycling event directory
• Cycling community media

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Print Magazine Subscriptions: Monthly print magazine distributed to cycling enthusiasts across the Western US region. The publication covers cycling news, events, racing, touring, advocacy, and industry information with approximately 13,000-15,000 copies distributed monthly.
2. Advertising and Sponsorships: The magazine and website generate revenue through advertising placements, sponsorships, and a media kit for Cycling West and Cycling Utah advertising opportunities.
3. Digital Content and Downloads: Digital magazine PDFs available for download, along with archived issues from 2010-2025 accessible online.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cycling West publishes a regional monthly print cycling magazine (approximately 13,000-15,000 copies distributed) and operates a companion website delivering cycling news, multi-discipline event calendars, bike shop and club directories, gear and tech reviews, advocacy coverage, and tour/route information for the Intermountain West region (Utah, Idaho, Wyoming, Montana, Nevada, Northern Arizona, Northern California, and Western Colorado). It also sells advertising and sponsorships to cycling-related businesses, advocacy groups, and event organizers targeting the same regional audience.

Product overview

Cycling West is a print and digital media publication serving the cycling community across Utah, Idaho, Wyoming, Montana, Nevada, Arizona, and Colorado. The company operates a multi-platform approach consisting of a monthly print magazine (distributed 13,000-15,000 copies), a comprehensive website with event calendars covering all cycling disciplines, and directory services for bike shops and clubs. The product portfolio centers on the Cycling West Magazine as the core offering, supplemented by Event Calendars (road racing, mountain bike racing, gravel, cyclocross, triathlon, fat bike), Bike Shop and Club Directories, and Bike Theft Prevention Resources. All content is accessible digitally through the website with archived PDFs dating back to 2010.

Differentiator

Problem solved

Functional benefit

Products and services

• Cycling West Magazine Print and digital monthly magazine featuring cycling news, events, racing coverage, touring routes, advocacy, gear and tech reviews, columns, and interviews for cyclists in the Western US region.
• Event Calendars Comprehensive online event calendar system covering multiple cycling disciplines including road racing, mountain bike racing, gravel races and rides, cyclocross, triathlon/biathlon/multisport, fat bike and snow bike events, BMX, bike tours and century rides, bike month events, and advocacy organization meetings across the Western US.
• Bike Shop Directory Online directory of bicycle shops and retailers in the Intermountain West region, allowing cyclists to find local bike businesses; functions as a listing/advertising service for bike shops.
• Bike Club Directory Online directory of cycling clubs and groups in the Western US region to help cyclists find and join local riding communities.
• Bike Theft Prevention Resources Resource section including bike registration information, stolen bike listings, theft prevention tips, and guides for recovering stolen bicycles.
• Cycling West Photo Gallery Online photo gallery featuring cycling photography from events, races, and editorial coverage.

Quantifiable outcome

• Distribution reach of 13,000-15,000 print copies monthly plus digital readership

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• IMBA (International Mountain Bicycling Association)coreStrategic or Co-development PartnerCycling West provides news coverage of IMBA activities including the 2026 Trail Accelerator Grants program, which awards grants to nine communities across the U.S. for mountain biking trail development. The publication serves as a media partner for advocacy and trail-building initiatives in the cycling community.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Trailstobelieve.com: Regional mountain bike trail advocacy resources for the Western US overlapping with Cycling West's mountain bike coverage and trail/touring content verticals.

Broad incumbents

• Bicycling Magazine: Established US consumer cycling magazine and digital property covering fitness, gear, and routes nationwide; a higher-frequency national counterpart that competes for subscription and ad share.
• Cyclingnews: Major global cycling news outlet covering pro racing, tech, and gear; targets an overlapping advertising category and competes for search traffic on western US regional cycling events and races.
• VeloNews: Longstanding national cycling publication covering road, mountain bike, gravel and pro racing; competes with Cycling West for digital audience share and national brand advertising dollars, particularly in road racing coverage.
• BikeRadar: Global cycling technology review and news site with strong gear review vertical; overlaps with Cycling West's Mechanic's Corner and Gear Picks content and competes for cycling brand advertising.

Direct peers

• Mountain Bike Action: Long-running US print and digital mountain bike magazine covering racing, trails, and gear; most direct niche print-and-digital competitor to Cycling West's mountain biking content.
• Dirt Rag Magazine: Independent print and digital mountain bike publication with a community-focused editorial model; a comparable niche cycling media brand positioned similarly to Cycling West at the regional/community level.
• Pinkbike: Largest digital mountain biking media community globally; direct content and advertising competitor in the mountain biking news, reviews, and event coverage niche that Cycling West serves.

Others

• IMBA (International Mountain Bicycling Association): National mountain bike advocacy organization; a media and trail-building partner of Cycling West and a comparable ecosystem participant shaping the cycling community in the same Western region.
• Adventure Cycling Association: National nonprofit promoting bike travel and touring; not a direct media competitor but a strong affiliate in the touring/bikepacking content niche where Cycling West publishes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/cyclingwest
• YouTubeyoutube.com/cyclingutah
• Facebookfacebook.com/cyclingwest
• LinkedInlinkedin.com/company/bible-life-ministries
• Instagraminstagram.com/cyclingwest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cycling West