Bicycling

What Bicycling does

Bicycling is a U.S. cycling media brand founded in 1962, operated as a property of Hearst Magazines Inc. under Hearst Corporation's Men's and Enthusiast Media Group. It serves recreational and competitive cyclists, gear-focused buyers, racing fans, and beginner riders through expert editorial content covering training, nutrition, gear reviews, maintenance, and professional race coverage including the Tour de France and Tour de France Femmes. Its core products are bicycling.com, a monthly print magazine, and a premium membership subscription priced at $59.99/year that bundles member-only articles, streaming workouts via the All Out Studio app, structured video training programs (Interval Training, Master the Century, Ride Strong at 50+, Perfect Your Bike Fit, Ride Faster), a weekly members-only newsletter, print delivery, and the Climb! e-book. The technology stack is a standard digital publishing platform with CMS, video streaming, and membership/subscription infrastructure hosted on Hearst's stack; the company has no disclosed AI/ML capabilities or proprietary models. Revenue is generated from three streams: subscription/print membership, digital advertising and newsletter sponsorships, and affiliate commerce, with go-to-market centered on community-led content marketing across the website and owned social channels including X, Instagram, TikTok, YouTube, Facebook, and Pinterest.

Name

Bicycling

Legal name

Hearst Magazines Inc.

Website

https://bicycling.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

Bicycling is a 1962-founded U.S. cycling media brand owned by Hearst Magazines Inc., serving cycling enthusiasts through bicycling.com, a monthly print magazine, and a $59.99/year premium membership that bundles expert editorial, video training programs, All Out Studio streaming workouts, and print delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Center Valley

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Premium Membership Subscriptions: Digital premium access membership offering exclusive video programs, members-only articles, training plans, streaming workouts via All Out Studio app, and a weekly members-only newsletter. Sold as an annual subscription.
2. Print Magazine Subscriptions: Physical magazine delivered to subscribers' mailboxes as part of the premium membership or standalone subscription.
3. Digital Advertising: Display advertising and sponsored content on bicycling.com and within digital publications, including newsletter sponsorships and affiliate marketing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Bicycling is a cycling media brand that publishes expert editorial content — including training guidance, gear reviews, nutrition advice, professional race coverage (notably the Tour de France), and how-to tutorials — across its bicycling.com digital platform, print magazine, and a Premium Access Membership subscription. The membership ($59.99/year) bundles members-only articles, exclusive video training programs hosted by professional athletes, streaming workouts via the All Out Studio app, a print magazine subscription, and a weekly members-only newsletter.

Product overview

Bicycling is a cycling media brand operating as a content platform and subscription service. The core offering is the Bicycling.com website and Bicycling Magazine, providing cycling journalism, bike reviews, gear recommendations, and training content. The subscription product, Bicycling Premium Access Membership ($59.99/year), unlocks exclusive video programs including Interval Training Guide, Ride Faster Program, Master the Century Program, Ride Strong at 50+ Program, and Perfect Your Bike Fit Program. Members also gain access to streaming workouts via All Out Studio app, curated training plans, a race calendar, weekly newsletter, and a print magazine subscription. The portfolio includes video content like The Bicycling Show About Bicycling and the Climb! e-book guide.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Access to hundreds of streaming workouts through All Out Studio integration
• +1 more outcomes

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• GCN (Global Cycling Network): YouTube-led cycling training and entertainment network with millions of subscribers offering free training videos, tech advice, and race coverage. Comparable as a competing training-content platform targeting the same enthusiast audience.
• Pinkbike: Largest mountain biking media platform globally, with news, reviews, and a vibrant user community. Partially comparable as cycling media, with overlap in gear reviews and mountain biking content.

Direct peers

• BikeRadar: Major cycling media brand (Future plc) focused on bike reviews, gear testing, and how-to content. Directly comparable as a digital-first cycling media property competing for the same gear-focused cyclist segment.
• VeloNews: Long-running U.S. cycling news and racing publication covering professional road cycling, gravel, and mountain biking. Directly comparable as a cycling-focused media brand serving enthusiast readers with editorial, news, and gear coverage.
• Road.cc: UK-based cycling news, reviews, and tech site. Comparable as a digital cycling media outlet with reviews, news, and a community forum competing for road-cycling audience attention.
• Cycling Weekly: One of the world's oldest cycling magazines (UK-based, Future plc), covering road cycling, gear reviews, training, and racing. Comparable as a print-plus-digital cycling publication with subscription and advertising revenue streams.
• Bike Magazine: Long-running U.S. cycling magazine covering road and mountain biking with editorial content and gear coverage. Comparable as a print-plus-digital cycling publication competing for enthusiast readers.

Others

• Runner's World: Hearst sister publication under the Men's and Enthusiast Media Group, covering running training, gear, and events. Directly comparable as a Hearst-operated endurance sports media brand with a similar subscription/membership structure.

Regional players

• Cyclist Magazine: UK-based premium cycling magazine focused on road cycling culture, gear, and routes. Comparable as a premium cycling print publication with a similar editorial positioning, though primarily serving a UK audience.

Broad incumbents

• Outside Magazine: Long-running U.S. outdoor and adventure publication covering cycling among many other outdoor activities. Comparable as a broader outdoor-lifestyle media brand with overlapping cycling content and similar subscription model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bicyclingmag
• YouTubeyoutube.com/user/BicyclingMag
• Facebookfacebook.com/rodaleinc1
• Instagraminstagram.com/bicyclingmag
• TikToktiktok.com/@bicyclingmag?lang=en
• Pinterestpinterest.com/bicyclingmag
• LinkedInlinkedin.com/company/bicycling-nederland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bicycling