Proudly Made in Africa

What Proudly Made in Africa does

Proudly Made in Africa (PMIA) is an Irish-registered charity founded in 2007, headquartered in Dublin, with a stated mission of promoting responsible business, trade, and innovation with and in Africa through global citizenship education. The organization operates as an intermediary that connects African scholars, entrepreneurs, and perspectives with Irish universities and business leadership circles, aiming to shift the narrative on Africa from aid and charity toward innovation, entrepreneurship, and shared value creation.

PMIA's core offerings include educational programmes and lectures delivered in partnership with Irish and African universities (with named partnerships including University College Dublin), an annual Africa Business Conference, a podcast series, and research reports covering climate change, value chains, gender equality, and innovation. The organization reports having delivered 500+ lectures and reached 50,000 students over 10+ years of university partnerships.

The business model is non-commercial: PMIA is a registered charity (CHY: 18389, RCN: 20070403, Company: 453802) funded primarily through institutional grants from Irish Aid and Concern Worldwide, with no disclosed commercial revenue streams, product sales, or pricing model. The go-to-market is relationship-driven, relying on long-term institutional partnerships, events, and content distribution (podcasts, reports). Headcount is reported at 1-10 employees, indicating a lean operational structure.

Name

Proudly Made in Africa

Legal name

Proudly Made in Africa

Website

https://proudlymadeinafrica.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Proudly Made in Africa is an Irish-registered charity that promotes responsible business and trade with Africa through university lectures, an annual Africa Business Conference, podcasts, and research, connecting African expertise with Irish education and business audiences.

Ownership category

akta.pro rank

Product category

Development Education and Trade Justice Advocacy

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Governance, Democracy & Rule of Law (BPAGABAI)

akta.pro secondary industry

Peacebuilding, Conflict Resolution & Stabilization (BPAGABAJ)

Keywords

• Global citizenship education
• Trade justice education
• Responsible business advocacy
• Africa business partnerships
• Development education programmes

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Institutional Funding: PMIA receives funding from institutional donors including Irish Aid and Concern Worldwide. These grants support the organization's educational programmes, partnership activities, conferences and operational costs as a registered charity.
2. Partnership-based Delivery: Revenue supports long-term partnerships with universities and institutions in Ireland and across Africa, enabling lectures, research collaborations and the Africa Business Conference.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Proudly Made in Africa (PMIA) is an Irish-based Global Citizenship Education and Trade Justice organisation that delivers educational programmes, lectures, the annual Africa Business Conference, podcasts, and research reports to connect African scholars, entrepreneurs and perspectives with Irish universities and business leadership. The organisation operates long-term partnerships with universities in Ireland and Africa, focusing on promoting responsible business, ethical supply chains, gender equality, and sustainable trade with Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Educational Programmes & Lectures Educational programmes and lectures delivered in partnership with Irish universities, bringing African scholars, entrepreneurs and perspectives into educational institutions.
• Africa Business Conference Annual conference connecting African expertise with Irish education and business leadership, featuring lectures and networking opportunities.
• Podcasts Podcast series discussing topics related to responsible business, trade, innovation, and development in Africa.
• Research & Reports Research publications and reports on responsible business, climate change, value chains, gender equality, and innovation in Africa.
• University Partnerships Long-term partnerships with universities and institutions across Ireland and Africa, including 10+ years of national university partnerships, 500+ lectures, and engagement with 50,000 students.

Quantifiable outcome

• 50,000 students educated through university partnerships
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• University College Dublin (UCD)coreStrategic or Co-development PartnerUniversity partner for educational programmes, lectures and research collaborations. PMIA connects African expertise with Irish education through partnerships including UCD.
• DochasminorStrategic or Co-development PartnerPMIA is a signatory to the Dochas Code of Conduct on Images and Messages, demonstrating commitment to responsible communications in development.
• IDEA (Irish Development Education Association)minorStrategic or Co-development PartnerPMIA is a supporter of IDEA's Code of Good Practice for Development Education, a quality framework for global citizenship education practitioners.
• Ethical Trade InitiativeminorStrategic or Co-development PartnerPartner organization working on ethical supply chains and responsible business practices, aligned with PMIA's trade justice mission.
• Slave Free TrademinorStrategic or Co-development PartnerPartner organization focused on eliminating slave trade and forced labour, aligned with PMIA's responsible business and ethical supply chain objectives.
• SAIntl (Solidarity Against Institutional Violence)minorStrategic or Co-development PartnerPartner organization in the development and human rights space, aligned with PMIA's values of responsible business and trade justice.
• Irish Universities (Partner Network)coreStrategic or Co-development PartnerNational university partnerships delivering 500+ lectures and reaching 50,000+ students. PMIA brings African scholars, entrepreneurs and perspectives into Irish higher education through these long-term institutional relationships.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kiva: Global nonprofit enabling microfinance and small business lending across developing countries, with significant Africa operations. Comparable in mission to support African entrepreneurs and capture economic value locally, though operating at substantially larger scale.
• ONE Campaign: Global advocacy organization campaigning to end extreme poverty and preventable disease, with significant Africa programming. Comparable in advocacy-driven development model, though substantially larger and broader in geographic scope.

Direct peers

• Concern Worldwide: Irish humanitarian and development organization with substantial Africa operations, and an active funder/partner of PMIA. Directly comparable in Irish base, Africa focus, and engagement with responsible business and ethical supply chain themes.
• Vita: Irish NGO focused on eradicating poverty in Africa through sustainable development programmes. Comparable in Irish-domiciled, Africa-focused development model and partnership-driven delivery approach.
• Afri (Action from Ireland): Irish NGO working on global justice, peace, and human rights issues with a strong African dimension. Comparable in Irish-domiciled development education and trade justice advocacy.
• Trócaire: Ireland's largest international development NGO, working on poverty, injustice, and responsible business with developing countries, including a significant Africa portfolio. Closely comparable to PMIA in mission, Irish base, and Africa-Ireland trade justice positioning.
• Ethical Trading Initiative: Alliance of companies, NGOs, and trade unions promoting ethical supply chains and responsible business. PMIA is a partner organization, and the missions around ethical trade and supply chain justice are directly aligned.
• Self Help Africa: Irish-headquartered NGO focused on sustainable livelihoods, agriculture, and enterprise in sub-Saharan Africa. Comparable in target geography (Africa), institutional base (Ireland), and focus on responsible business and shared value creation.
• Dochas: Irish network of international development and humanitarian NGOs, of which PMIA is a signatory member. Direct peer given shared Irish NGO ecosystem, focus on responsible communications, and development education quality standards.

Emerging players

• African Leadership Academy: Pan-African educational institution developing Africa's next generation of leaders through secondary and gap-year programmes. Comparable in mission to develop globally minded African leaders and connect them with international opportunities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ProudlyMIA
• Facebookfacebook.com/ProudlyMadeInAfrica

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proudly Made in Africa