What DATAREX does

DATAREX is a privately held Belgian IT services and reseller firm headquartered at Mechelsesteenweg 277, Bedrijvencentrum, 1800 Vilvoorde, with a stated operating history of more than 20 years (firmographic founding reference 1995; corporate-records reference 2003). The company targets Flemish small and medium enterprises (KMO), self-employed professionals, liberal professions, and non-profit (VZW) organizations. It does not develop proprietary technology; instead, it procures, implements, and supports standard enterprise solutions from major vendors including Microsoft (Office 365, Exchange, Teams, SharePoint), Apple, HP, Lenovo, Acer, and Toshiba, and resells them alongside third-party cloud, VOIP, CCTV, security, and web-design services.

Its service portfolio spans twelve core offerings: hardware procurement, software licensing and support, cloud solutions, cloud telephony (VOIP), security services (antivirus, backup, firewall, UPS), CCTV surveillance with remote viewing, web design, repairs and maintenance, device configuration and installation, on-site technical support, flexibility-based weekend/after-hours services, and personalized consulting. Revenue is generated through a mix of one-time hardware sales, recurring software/cloud subscriptions, and time-and-materials professional services, all delivered under custom quote-based pricing with no public rate cards and no e-commerce channel.

The go-to-market is exclusively direct and high-touch: all sales are conducted via phone, email, or in-person appointment at the Vilvoorde office, and no online purchasing is offered. As of 1 May 2024, DATAREX closed its physical retail store and ceased accepting new private (consumer) customers, retaining only legacy consumer service obligations and focusing operations on appointment-based B2B engagements. Marketing is constrained to the company website, a printed consumer product folder (PDF), and minimal organic social media presence (Facebook, Twitter/X, Instagram). The firm has a very small team (1-10 employees per firmographics) comprising identified personnel Karine (sales and administration), Luc (technical), and Max (technical), and reports no external investors, parent company, or corporate transactions.

Name

DATAREX

Legal name

DATAREX

Website

https://datarex.be

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

DATAREX is a privately held Flemish IT reseller and managed-services provider in Vilvoorde, Belgium, delivering hardware, Microsoft software, cloud, VOIP, security, CCTV, web design, and on-site technical support to small and medium enterprises, self-employed professionals, liberal professions, and non-profits via appointment-based direct sales.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Computer & Office Equipment (3570)

akta.pro primary industry

Data Center Operations & Managed Services (Remote Hands, NOC/SOC) (HDABANAA)

akta.pro secondary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

Keywords

• Managed IT services
• Cloud solutions
• Hardware procurement
• SMB IT support
• Cloud telephony

Headquarters

HQ city

Vilvoorde

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of laptops, desktops, servers, NAS devices, printers, smartphones, and networking equipment from brands including Apple, Acer, HP, Lenovo, Toshiba, and others. Products sold through direct consultation with personalized quotes.
2. Software Sales and Licensing: Sale and implementation of standard business software including Microsoft Office 365, Exchange, Teams, SharePoint, and Teamleader. Revenue from software licenses and subscriptions.
3. Cloud Solutions: Office 365 for business implementations, cloud backup services, and cloud telephony solutions (VOIP). Flexible cloud infrastructure enabling remote work capabilities.
4. Technical Services: Remote support via TeamViewer (charged service), on-site technical assistance, device configuration, installation, maintenance, and repair services. Service for products purchased from DATAREX.
5. Security Services: Antivirus solutions, backup systems, firewall setup, UPS installation, and CCTV camera systems with motion detection and remote monitoring capabilities.
6. Web Design Services: Website design and development services for businesses, making companies 'online' with responsive designs for PC, tablet, and smartphone.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

DATAREX is a Belgian IT services provider that procures and supplies hardware (laptops, desktops, servers, printers, networking), licenses and supports standard business software (Microsoft Office 365, Teams, SharePoint, Teamleader), and delivers cloud, VOIP telephony, security, CCTV, web design, and on-site/remote technical services to small and medium businesses, self-employed professionals, liberal professions, and non-profit organizations. The company acts as a one-stop IT partner for Flemish SMBs, with sales and service handled through direct consultation and appointment-based visits.

Product overview

DATAREX is an IT services company serving SMEs, self-employed professionals, non-profits, and social economy organizations in Belgium. Rather than a single unified software product, DATAREX offers a comprehensive portfolio of IT services and solutions that work together to meet business technology needs. The portfolio centers on core service categories: Hardware procurement (laptops, desktops, servers, printers, networks), Software licensing and support (Microsoft Office 365, Teams, Exchange, SharePoint, Teamleader), Cloud Solutions (Office 365 for business, cloud backup, flexible working), Cloud Telephony (VOIP phone systems), Security services (antivirus, firewall, backup, UPS, CCTV surveillance), Web Design, Repairs and Maintenance, Device Configuration and Installation, On-site Technical Support, and Personalized Consulting. The company uses TeamViewer for remote support services and maintains a consumer product folder featuring laptops, desktops, and printers from brands including HP, Lenovo, Acer, Apple, Toshiba, Samsung, Asus, LG, and MSI.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardware Procurement Supply of professional IT devices including laptops, desktops, servers, NAS devices, printers, smartphones, and networking equipment from brands such as Apple, Acer, HP, Lenovo, and Toshiba, sold to Belgian businesses through personalized consultation and quotes.
• Software Licensing and Support Sale, installation, and support of standard business software packages including Microsoft Office 365, Exchange, Teams, SharePoint, and Teamleader for professional applications.
• Cloud Solutions Cloud-based solutions including Office 365 for businesses, cloud backup services, and flexible working arrangements enabling secure access to software and data from any location.
• Cloud Telephony (VOIP) Complete VOIP telephone exchange that allows calling and receiving calls from any location without requiring a physical central office, managed via the cloud.
• Security Services Security services including antivirus, backup, firewall, and UPS solutions, with preventive and proactive support for protecting hardware, software, and data both locally and in the cloud, including resolution of issues such as viruses and data loss.
• CCTV Surveillance Business premises security through camera monitoring with motion detection, continuous monitoring, video recording, and immediate viewing via PC, tablet, or smartphone.
• Web Design Website design and online presence services creating stylish, trendy, or classic websites optimized for viewing on PC, tablet, and smartphone.
• Repairs, Maintenance and Upgrades In-house technical service for repair, maintenance, and upgrade of devices purchased from DATAREX.
• Configuration and Installation Setup and configuration of new devices, installation of desired programs, email configuration, and data transfer from old devices to new ones.
• On-site Technical Support Technical assistance at the customer's office or remote workers' locations, including installation of new devices and WiFi/network configuration.
• Remote Support (TeamViewer) Remote technical support delivered via TeamViewer, charged per service usage, enabling DATAREX technicians to assist customers without physical presence.
• Personalized Consulting and Audits Customized consulting, audits, and on-site help services tailored to the needs and budget of SMEs and self-employed entrepreneurs without expensive standard contracts.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• Apogee Corporation: European managed services and document/IT solutions provider serving SMB and mid-market customers with managed print, cloud, and IT support services. Apogee's bundled managed services and SMB-first go-to-market closely resemble DATAREX's combined hardware, cloud, and on-site IT support offering.
• Bechtle AG: One of Europe's largest IT resellers and managed service providers, with a strong SMB and mid-market focus across DACH and Benelux. Bechtle's portfolio — hardware distribution, software licensing, cloud, security, and managed services — closely mirrors DATAREX's offering stack, and its Benelux presence represents the most relevant scaling-up benchmark.
• ALSO Group: Swiss-headquartered European IT distribution and services platform reselling hardware, software, cloud, and IoT solutions through a channel of SMB and reseller customers. ALSO provides a relevant analogue as a multi-vendor SMB IT reseller that has built managed services and cloud revenue on top of a traditional hardware/logistics base.
• Allgeier SE: European IT services group offering managed services, cloud, security, and enterprise software across DACH and Western Europe. Comparable to DATAREX in core service mix (cloud, security, managed services for SMB/mid-market) and in positioning as a multi-vendor services provider rather than a pure software vendor.

Broad incumbents

• Proximus: Belgium's incumbent telecom operator providing SMB-targeted cloud, connectivity, security, and unified communications (including VOIP) services. While not a pure IT reseller, Proximus directly competes with DATAREX in the Flemish SMB cloud-telephony and managed-IT segment and represents the most credible incumbent threat at the regional level.
• Orange Business: Global telecom and IT services arm of Orange Group, with cloud, security, collaboration, and managed network offerings targeted at European SMBs and large enterprises. Relevant as a large incumbent with overlapping cloud-telephony, connectivity, and managed-IT propositions competing in the same Belgian/Flemish SMB segment.
• Konica Minolta Business Solutions: European IT services arm of Konica Minolta offering managed print, document workflow, cloud, and IT support to SMBs. Overlaps with DATAREX's hardware, security, and on-site support bundle — particularly for Flemish SMEs modernizing office IT infrastructure.
• Econocom: Belgium-/France-headquartered European IT services and financing group serving SMBs and large enterprises with hardware leasing, managed services, and digital transformation — directly comparable geography, customer segment, and service mix (hardware, software, managed services), but at substantially greater scale and breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DatarexComputer
• Facebookfacebook.com/datarex.be
• Instagraminstagram.com/datarexcomputers
• LinkedInlinkedin.com/company/datarex

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DATAREX