Kicheche Camps

What Kicheche Camps does

Kicheche Safari Camps (legal entity: Kicheche Camps Ltd) is a Kenyan private company founded in 2000 by Greg Monson and Paul Goldstein, with Graham Wood joining as a third partner in 2019. It operates four intimate, low-density luxury tented camps within Kenya's private conservancies: Kicheche Mara North (Mara North Conservancy, 73,000 acres), Kicheche Bush Olare (Olare Motorogi Conservancy, 35,000 acres), Kicheche Valley Naboisho (Naboisho Conservancy, 50,000 acres), and Kicheche Laikipia (Ol Pejeta Conservancy, 90,000 acres). Each camp has 5-10 tents supported by 6-10 staff, with a strict one-bed-per-350-acres policy that underpins the exclusivity of the wildlife experience.

The product offering centers on all-inclusive multi-night safari packages (3-6 nights) priced from USD 2,435 to USD 4,885 per person sharing, plus standalone nightly rates from USD 570. Packages bundle domestic flights, transfers, full-board accommodation, drinks, unlimited game drives, guided bush walks, conservation fees, and laundry. Ancillary services include wellness/spa treatments at select camps, a Family Safari program, Walking Wilderness safaris with fly-camping, balloon safaris via partner Hot Air Safaris, and Maasai cultural experiences. Technology deployment is operational rather than digital: Solar Tree solar tracking systems power the camps 24 hours, solar water heating is used, and sustainable charcoal/LPG are deployed in kitchens. All guides hold KPSGA Silver-level certification (top 5% nationally), and all camps hold Ecotourism Kenya Gold Eco-Rating.

Kicheche is a founding member of three Masai Mara conservancies protecting 150,000+ acres and contributes $1.5 million annually to wildlife conservation plus over $60,000 to the Kicheche Community Trust (established 2004). The company employs nearly 200 staff and supports several thousand dependent livelihoods across its conservancies. Distribution runs through direct-to-consumer channels (website, [email protected], WhatsApp, phone) and a global travel agent portal offering contract rates, with marketing across Facebook, Instagram, YouTube, TripAdvisor, and email newsletters. No revenue, funding, or valuation figures are publicly disclosed; the company is privately held by the three partners with no parent company or subsidiaries beyond the wholly-owned nonprofit Kicheche Community Trust.

Name

Kicheche Camps

Legal name

Kicheche Camps Ltd

Website

https://kicheche.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Kicheche Camps operates four luxury tented safari camps across Kenya's private conservancies (Mara North, Olare Motorogi, Naboisho, and Ol Pejeta), serving affluent international travelers with all-inclusive multi-night safari packages, conservation-focused tourism, and KPSGA Silver-rated guiding.

Ownership category

akta.pro rank

Product category

Luxury Safari Tourism

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), All Other Traveler Accommodation (721199), Nature Parks and Other Similar Institutions (71219)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Safari Camps & Tented Lodges (THAGAOAF)

akta.pro secondary industries

National Park & Conservancy Lodges (THAGAIAI), Safari Lodges (Big Five/Game Reserves) (THAGAIAA), Safari Lodges & Tented Camps (THAAAHAC)

Keywords

• Luxury safari camps
• Wildlife conservancy tourism
• Guided game drives
• Tented safari accommodation
• Eco-tourism Kenya

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Safari Package Sales: All-inclusive safari packages combining accommodation, meals, drinks (excluding champagne), unlimited game drives, guided bush walks, laundry, and conservation fees. Packages range from 3 to 6 nights and include domestic flights and airstrip transfers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Kicheche Camps owns and operates a small portfolio of intimate, low-density luxury tented safari camps set inside private wildlife conservancies in Kenya (Olare Motorogi, Mara North, Naboisho and Laikipia). The product is a fully inclusive guided safari experience — game drives, walking safaris, night drives, cultural visits and conservation activities — sold on a per-person, per-night basis. Add-on offerings include dedicated wildlife photography sessions, family safaris and wellness/dining experiences tailored to high-spend leisure travellers.

Product overview

Kicheche Safari Camps operates four intimate luxury tented camps across Kenya's private conservancies: Kicheche Bush Olare and Kicheche Mara North in the Masai Mara region, Kicheche Valley Naboisho in Naboisho Conservancy, and Kicheche Laikipia in Ol Pejeta Conservancy. The company offers curated safari packages ranging from 3 to 6 nights, including Masai Mara Safari, Laikipia Safari, Conservancy Safari (combining both regions), and Walking Wilderness Safari experiences. Additional offerings include family-focused safaris, wellness spa services, and distinctive bush dining experiences. All camps are designed with 6-10 tents, feature Silver-rated safari guides, operate entirely on solar power, and maintain Gold Eco-Rating certification.

Differentiator

Problem solved

Functional benefit

Brands

• Kicheche Mara North: Safari camp located in Mara North Conservancy (73,000 acres), featuring 9 standard tents and 1 family suite overlooking the Olare Orok stream.
• Kicheche Bush Olare
• Kicheche Valley Naboisho
• Kicheche Laikipia

Products and services

• Kicheche Bush Camp (Olare Motorogi) Intimate luxury tented camp situated in the Olare Motorogi conservancy adjoining the Masai Mara, offering low-density guided game drives, walking safaris and bush dining for international leisure travellers.
• Kicheche Mara North Tented safari camp in the Mara North conservancy offering classic Masai Mara game drives with a focus on big cats and the Great Migration, aimed at wildlife enthusiasts and photographers.
• Kicheche Valley (Naboisho) Tented camp located in the Naboisho conservancy with a strong walking-safari offering, predator viewing and limited vehicle density per guest.
• Kicheche Laikipia Tented camp set in the Laikipia wilderness offering a different ecosystem from the Mara, with black rhino, wild dog and horse/quad-bike safari options.
• Masai Mara Safari Package All-inclusive multi-night safari package linking the Mara camps (Olare Motorogi, Mara North and Naboisho) to deliver a comprehensive Mara ecosystem experience with shared guiding and transfers.
• Laikipia Safari Package All-inclusive multi-night safari in the Laikipia wilderness using the Kicheche Laikipia camp, covering rhino, wild dog and varied Laikipia wildlife.
• Walking Wilderness Safari Multi-day walking safari in the Mara conservancies combining overnight stops in fly-camps and tented camps, led by senior Kicheche guides.
• Family Safari Multi-generational safari experience with child-friendly guiding, private vehicles and tailored meal arrangements across the Kicheche camps.
• Photography Safari Hosted photographic safari at the Mara camps with photographer-guide involvement, suitable for serious amateur and enthusiast wildlife photographers.

Quantifiable outcome

• $1.5 million annually invested in wildlife conservation and community empowerment
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Masai Mara Wildlife Conservancies AssociationcoreStrategic or Co-development PartnerKicheche is a founding member of three Masai Mara conservancies helping safeguard over 150,000 acres of vital wildlife habitat. The association works to expand and protect the Greater Mara Ecosystem. Kicheche directly leases land to 1,800 landowners.
• Mara North ConservancycoreStrategic or Co-development Partner73,000-acre pioneering partnership with over 800 Maasai landowners. Formed to protect wildlife and livelihoods with land leased directly from the community. Kicheche Mara North is located within this conservancy.
• Ol Pejeta ConservancycoreStrategic or Co-development Partner90,000-acre sanctuary and East Africa's largest Black Rhino sanctuary with over 180 Black Rhinos. Home to last two Northern White Rhinos. Once a colonial cattle ranch now turned innovative conservation model. Kicheche Laikipia is located here.
• Naboisho ConservancycoreStrategic or Co-development Partner50,000-acre pioneering conservancy meaning 'coming together' in Maa. Home to world's highest lion densities (around 100 lions including continent's largest pride). Managed in partnership with approximately 500 local landowners. Vital corridor connecting Maasai Mara to Loita Plains.
• Olare Motorogi ConservancycoreStrategic or Co-development Partner35,000-acre wilderness bordering Masai Mara Reserve. Pioneering partnership between over 300 local landowners. One of East Africa's richest ecosystems with highest densities of big cats in Africa and over 300 bird species including 50 raptors. Kicheche Bush Olare is located here.
• The Long RunmajorStrategic or Co-development PartnerGlobal tourism community devoted to sustainability. Collectively conserves over 23 million acres of biodiversity and improves lives of 750,000 people. Kicheche Mara North is a member. East Africa 2024 meeting hosted at Kicheche Mara Camp.
• Mara Elephant ProjectmajorStrategic or Co-development PartnerOrganization focused on elephant conservation, monitoring, human-wildlife conflict, and anti-poaching programmes. Kicheche supports through conservation fees and offers guest visits to MEP as part of safari experience.
• Kenya Wildlife TrustmajorStrategic or Co-development PartnerWildlife conservation organization partnered with Kicheche. Focus on protecting Kenya's wildlife and habitats.
• The Maa TrustmajorStrategic or Co-development PartnerCommunity trust focused on Maasai community empowerment and sustainable livelihoods. Kicheche offers guests opportunities to interact with Maasai women, learn beadwork, and experience cultural activities.
• Ecotourism KenyacoreStrategic or Co-development PartnerIndependent organization that audits Kicheche camps every two years. Awards Gold Eco-Rating to all Kicheche camps - the highest accolade achievable.
• Binti MwangazaminorStrategic or Co-development PartnerPartnership for reusable menstrual kit donation program at Wathituga Secondary School, supporting girls' education through the Kicheche Community Trust.
• Hot Air SafarisminorChannel Partner/ Reseller/ DistributorPreferred balloon safari operator for Kicheche Valley Naboisho and Mara camps. Offers sunrise balloon safaris over the Masai Mara.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sanctuary Retreats: Luxury tented safari and river-cruise operator in Kenya, Tanzania, Uganda, Zambia, Botswana, and South Africa. Direct competitor in tented safari camps and high-end wildlife experiences across East Africa.
• &Beyond: Luxury safari operator with tented camps and lodges across Africa (including Phinda, Grumeti, and Mara concessions). Operates all-inclusive high-end safaris with strong conservation and community positioning, directly comparable to Kicheche's Masai Mara and Laikipia offering and pricing tier.
• Mahali Mzuri (Virgin Limited Edition): Sir Richard Branson's luxury tented camp in the Olare Motorogi Conservancy — the same conservancy where Kicheche Bush Olare operates. Direct head-to-head competitor for the same Mara guests and similar tented/guided product.
• Elewana Collection: Kenya and Tanzania luxury safari and beach operator with multiple camp brands across the Mara, Laikipia, Serengeti, and Zanzibar. Comparable luxury tented safari product and pricing, competing for the same agent and direct-booking channels.
• Wilderness Safaris: Botswana-rooted high-end safari operator with tented camps across Botswana, Kenya, Namibia, Rwanda, and Zambia. Competes for HNW travelers seeking exclusive private-concession game viewing with luxury tented accommodation.
• Asilia Africa: East Africa-focused safari operator running tented camps in Tanzania (Serengeti, Ngorongoro, Ruaha) and Kenya. Direct competitor for the same HNW international traveler seeking conservation-led tented safaris with strong guiding credentials.
• Singita: Ultra-luxury tented safari and lodge brand operating exclusive wildlife concessions in South Africa, Tanzania, and Rwanda. Comparable on tented-camp product, exclusive wildlife-area access, conservation focus, and premium per-person pricing above $2,000/night.
• Great Plains Conservation: Dereck and Beverly Joubert's tented safari brand operating in Botswana, Kenya, and Zimbabwe with a strong conservation and low-density philosophy that closely mirrors Kicheche's positioning.
• Angama Mara: Luxury tented safari lodge overlooking the Mara Triangle, founded by conservation photographer Steve Fitzgerald. Competes for the same high-end Mara traveler, with comparable tented-camp product, premium pricing, and conservation-led marketing.
• Cottar's 1920s Safari Camp: Family-owned luxury tented camp on the private Olderkesi Conservancy bordering the Masai Mara. Targets the same ultra-luxury international safari traveler in the Mara ecosystem, with a similarly exclusive low-density positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/KichecheCamps4/videos
• Facebookfacebook.com/KichecheCamps
• Instagraminstagram.com/kicheche_safari_camps
• Xx.com/KichecheCamps
• LinkedInlinkedin.com/company/kicheche-camps

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kicheche Camps