Antics At Play
- Company typePrivate
- Founded2009
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
Antics At Play firmographics
Firmographics- Name
- Antics At Play
- Legal name
- Antics At Play
- Website
- https://anticsatplay.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Antics At Play industry classification
Industry- Product category
- Creative & Advertising Agency Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
- akta.pro secondary industries
- Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF), Event Marketing & Audience Development Services (MPAGAJAD)
Keywords
Where Antics At Play is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Antics At Play business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Marketing and Creative Agency Services: Antics At Play generates revenue by providing integrated marketing and creative services to enterprise clients, including branding, campaign development, digital, social media, content creation, film production, PR, and strategy. Revenue is project-based and retainer-based for ongoing client relationships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Antics At Play product offering
Product offeringCore offering
Antics At Play is a full-service creative marketing and advertising agency that delivers integrated branding, campaign development, content and film production, digital marketing, social media management, experiential activations, influencer and PR services, and ESG consulting to enterprise brands across Asia. Engagements are structured as bespoke project-based or retainer agreements tailored to each client's scope.
Product overview
Antics At Play is a creative marketing and advertising agency offering a comprehensive suite of services rather than a standalone software product. The agency's portfolio includes Branding & Identity, Marketing & Strategy Services, Content & Film Production, Activation & Experiential Marketing, Celebrity & Influencer Relations, PR, Advertising, and ESG Services. Their Perspective blog serves as a content marketing platform. The agency leverages AI tools and technologies (including generative AI, agentic AI, and automation) as part of their service delivery to clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding & Identity Comprehensive branding services covering brand strategy, identity development, positioning, and brand storytelling to help enterprise clients establish trust and build brand value.
- Marketing & Strategy Services Strategic marketing services spanning campaign development, social media management, digital marketing, and corporate communications for enterprise brand clients.
- Content & Film Production Content creation services including video production, copywriting, social media content, and film production for multi-channel marketing campaigns.
- Activation & Experiential Event and experiential marketing activations including in-store experiences, brand events, and experiential campaigns designed to drive consumer engagement.
- Celebrity & Influencer Relations / PR Influencer and celebrity partnership campaigns, media relations, and public relations services for brand amplification across Asian markets.
- ESG Services ESG-focused consulting services helping brands develop and communicate their environmental, social, and governance commitments and sustainability narratives.
- Advertising Advertising services including comparative advertising strategy, creative campaign development, and multi-platform advertising execution for enterprise clients.
Quantifiable outcome
- Starbucks Christmas campaign: 1.4M+ reach, 12.9M+ impressions, creative relevance score 8–10
- +3 more outcomes
Companies that use Antics At Play
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
Antics At Play technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Antics At Play partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Antics At Play competitors and assessment
Company assessmentBroad incumbents
- DDB Worldwide: Global creative advertising network operating across Asia, delivering full-service advertising, branding, and digital campaign work to enterprise brands; overlaps with Antics At Play's integrated creative services.
- Ogilvy Asia Pacific: Global advertising and creative network with significant Singapore and Asia-Pacific operations offering advertising, branding, PR, and experiential services to multinational clients; overlaps broadly with Antics At Play's enterprise offering.
- Leo Burnett Asia: Global advertising agency network with established Singapore operations providing full-service creative, brand, and campaign work for enterprise clients across Asia-Pacific.
- Dentsu Creative Singapore: Global creative and media network with strong Singapore and Asia presence, offering integrated advertising, branding, content, and experiential services to enterprise clients.
- MullenLowe Singapore: Global creative network with Singapore operations delivering integrated advertising, digital, and brand activation services to enterprise clients in Asia-Pacific.
- BBDO Asia: Global advertising network with Singapore presence offering integrated creative, campaign, content, and brand strategy services to multinational enterprise clients across Asian markets.
- Grey Group Asia: Global advertising and creative network with significant Asia-Pacific operations offering full-service creative, brand, content, and campaign work to multinational enterprise clients.
Direct peers
- GOVT Singapore: Singapore-based independent creative agency offering integrated advertising, branding, content, and digital services to enterprise clients across Asia; comparable in size, location, and full-service creative positioning.
- The Secret Little Agency: Singapore boutique creative and PR agency serving regional and multinational brands with integrated campaigns; directly comparable as a similarly-sized independent Singapore shop targeting enterprise clients.
- BBH Asia Pacific: Independently-minded creative network with Singapore presence, known for integrated advertising and brand campaign work for global enterprise clients; comparable in creative positioning and multi-market Asian delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Antics At Play social profiles
Digital presenceAntics At Play financial estimates
Financial estimateRevenue estimate
Valuation estimate
Antics At Play leadership team
Management profileNumber of profiles
Antics At Play funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Antics At Play M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Antics At Play
What does Antics At Play do?
Antics At Play is a full-service creative marketing and advertising agency that delivers integrated branding, campaign development, content and film production, digital marketing, social media management, experiential activations, influencer and PR services, and ESG consulting to enterprise brands across Asia. Engagements are structured as bespoke project-based or retainer agreements tailored to each client's scope.
Is Antics At Play a public or private company?
Antics At Play is a private company. It is classified as unknown and is currently operating.
When was Antics At Play founded?
Antics At Play was founded in 2009. It employs 11 to 50 people.
Where is Antics At Play based?
Antics At Play is headquartered in Singapore, Singapore, in the Asia region.
How does Antics At Play make money?
One revenue line is on record: marketing and Creative Agency Services.
Who are Antics At Play's main competitors?
Broad incumbents on record are DDB Worldwide, Ogilvy Asia Pacific, Leo Burnett Asia, Dentsu Creative Singapore, MullenLowe Singapore, BBDO Asia and Grey Group Asia. Direct peers are GOVT Singapore, The Secret Little Agency and BBH Asia Pacific.
Does Antics At Play have an API?
No public API is recorded for Antics At Play.
What industry is Antics At Play in?
Antics At Play's product category is Creative & Advertising Agency Services. Its primary akta.pro industry code is MPAAAAAO, Activation/Experiential Creative Agencies, with a secondary code of BPAFAGAF, Brand Activations & Pop-Ups (Retail/Street/Guerrilla). Its SIC code is 7311.