Gummybear International

What Gummybear International does

Gummybear International, Inc. is a privately-held entertainment company incorporated in New Jersey (founded 2006, operating with 1-10 employees) that creates, develops, brands, and licenses the Gummibär animated character across music, animation, gaming, and merchandise. The company's core catalog spans a music library available in 50+ languages and distributed globally through major record labels (Universal Music, Warner Music, Sony/BMG, EMI, Avex, Ministry of Sound, Som Livre and others), animated series including 'Gummibär and Friends: The Gummy Bear Show' (39+ episodes across two seasons, co-produced with Toonz Media Group) and the 2012 feature film 'The Yummy Gummy Search for Santa' distributed by Lionsgate, mobile and Roblox gaming titles (My Talking Gummy Bear, Gummy Bear Runner, Gummy Bear Aquapark, GummyBear Party, Steal a Gummy Bear, Gummy Bear Pet Simulator), and a forthcoming reboot of 'The Gummibär Game' built on Microsoft PlayFab.

The company operates an asset-light licensing-and-royalties business model: it retains ownership of the Gummibär intellectual property (trademarked in the US and internationally) and monetizes through (i) music publishing royalties and physical/digital sales, (ii) content licensing to tier-1 streaming and broadcast partners (Netflix, Prime Video, Apple TV, Roku, Peacock, YouTube Kids, Cartoon Network, CCTV), (iii) co-productions for film/TV, (iv) mobile-game freemium revenue (in-app purchases and advertising), (v) Roblox experiences, and (vi) merchandising licenses with partners including McDonald's, Toys 'R' Us, and T-Mobile. Marketing and audience development are driven primarily through 8 official YouTube channels and an official TikTok presence, which together have accumulated 35B+ lifetime views and reach audiences in 171 countries.

Primary end customers are family audiences with children, served through both direct-to-consumer digital channels (YouTube, TikTok, streaming, app stores, Roblox) and indirect B2B relationships (licensees, broadcasters, retailers). Leadership is led by President and General Manager Jurgen Korduletsch. The company has no disclosed institutional investors, funding rounds, or M&A activity.

Name

Gummybear International

Legal name

Gummybear International, Inc.

Website

https://gummybearinternational.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Gummybear International, Inc. is a New Jersey-based privately-held entertainment company that creates, develops, and licenses the Gummibär animated character across music (50+ languages), animated series, mobile/Roblox games, and merchandise, distributed through major labels, streamers, and retailers in 171 countries to family audiences.

Ownership category

akta.pro rank

Headquarters

HQ city

Bellefonte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Music Publishing and Sales: Creating and distributing musical content across digital and physical formats including compact discs, DVDs, downloads, and ringtones. The music publishing segment owns and acquires rights to musical compositions, markets them, and receives royalties or fees.
2. Animation and Entertainment Content: Development of animated properties and entertainment content for film, TV, and streaming platforms. Revenue generated through co-productions and content licensing deals.
3. Gaming Development: Mobile and computer-based games featuring Gummibär characters. Games include My Talking Gummy Bear, Gummy Bear Runner, Gummy Bear Aquapark, and Roblox titles. Revenue through app sales, in-app purchases, and advertising.
4. Merchandising: Exploiting merchandising rights for brands through international licensing partners. Licensed products include toys, apparel, and consumer goods featuring Gummibär characters.
5. Content and Character Licensing: Licensing Gummibär character and content to third parties for various uses including advertising, media features, and branded partnerships.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Gummybear International creates, owns, and licenses the Gummibär animated entertainment property. The company produces multilingual music (including "The Yummy Gummy" and "I Am a Gummy Bear"), develops animated content such as "Gummibär and Friends: The Gummy Bear Show," operates mobile games (My Talking Gummy Bear, Gummy Bear Runner, Gummy Bear Aquapark) and Roblox experiences, and licenses its character IP to global consumer and entertainment brands.

Product overview

Gummybear International is a media and entertainment company operating a multi-platform portfolio centered on the Gummibär (animated dancing gummy bear) character. The core offerings span music (albums and streaming across 50+ languages), animated video content (films, TV series, YouTube channels), gaming (mobile apps, browser games, and Roblox experiences), and licensed merchandise. The company functions as both a content creator and licensing entity, with global distribution across 171 countries. The main products include music albums, YouTube channels, the animated series "Gummibär and Friends: The Gummy Bear Show," mobile and Roblox games, and film releases. The company is headquartered in New Jersey.

Differentiator

Problem solved

Functional benefit

Brands

• The Gummy Bear Show: Animated web series featuring Gummibär and friends with 39 episodes across two seasons.
• Gummy Radio
• I Can Rock Your World
• Gummy Academy

Products and services

• Gummibär Multilingual Music Catalog Catalog of Gummibär-branded songs distributed globally on music streaming platforms and YouTube, localized in more than 50 languages. Target audience: families and children worldwide.
• Gummibär and Friends: The Gummy Bear Show Animated television series featuring the Gummibär character, distributed to family and children audiences.
• The Yummy Gummy Search for Santa Animated feature film featuring the Gummibär character, released for family audiences.
• My Talking Gummy Bear Mobile game where players interact with a virtual talking Gummibär character; targeted at children and family audiences on iOS and Android.
• Gummy Bear Runner Endless-runner mobile game starring the Gummibär character, targeted at children on iOS and Android.
• Gummy Bear Aquapark Mobile game based on a water-park theme featuring the Gummibär character; targeted at children and families on iOS and Android.
• GummyBear Party (Roblox) Roblox experience based on the Gummibär character, launched in 2022 as the company's first Roblox property.
• Steal a Gummy Bear (Roblox) Roblox experience featuring the Gummibär character; targeted at Roblox players and family audiences.
• Gummy Bear Pet Simulator (Roblox) Pet-simulation Roblox experience featuring the Gummibär character; targeted at Roblox players and family audiences.
• The Gummibär Game (2025 relaunch) Relaunched Gummibär-branded video game released in 2025.
• Gummibär Character Licensing Program B2B licensing of the Gummibär character to consumer brands, food-service operators, and entertainment companies (e.g., Lionsgate, Netflix, McDonald's, Jet's Pizza) for use in promotions, products, and content.

Quantifiable outcome

• 35+ billion YouTube views
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

14 partnerships are on record, tiered core and major.

• Toonz Media GroupcoreStrategic or Co-development PartnerCo-production partner for The Gummy Bear Show animated series. Season 2 was co-produced and animated by Toonz Media Group with support from YouTube Kids and other kid platforms. Also developing upcoming film projects together including Operation Cotton Candy.
• LionsgatecoreChannel Partner/ Reseller/ DistributorFilm and TV content distribution partner for North America, UK, Australia and NZ. Lionsgate distributes The Yummy Gummy Search for Santa and other Gummibär content.
• CCTVmajorChannel Partner/ Reseller/ DistributorChinese state broadcaster partnering on co-production of Panda and GummyBear animated series.
• Pacific Media GroupmajorChannel Partner/ Reseller/ DistributorPartnering with CCTV on Panda and GummyBear animated series production.
• Universal MusiccoreChannel Partner/ Reseller/ DistributorMajor record label partnership for worldwide music distribution and publishing.
• Warner MusiccoreChannel Partner/ Reseller/ DistributorMajor record label partnership for worldwide music distribution and publishing.
• Sony Music / Sony BMGcoreChannel Partner/ Reseller/ DistributorMajor record label partnership including Sony Music Japan for music distribution across global markets.
• EMIcoreChannel Partner/ Reseller/ DistributorRecord label partnership for music distribution and publishing services.
• Avex GroupmajorChannel Partner/ Reseller/ DistributorJapanese entertainment conglomerate and music distributor partner.
• Ministry of SoundmajorChannel Partner/ Reseller/ DistributorUK-based music label and entertainment company partnership.
• Som LivremajorChannel Partner/ Reseller/ DistributorBrazilian record label partnership for Latin American music distribution.
• Viva Games StudioscoreTechnology or IntegrationGaming development partner for Gummibär mobile games including My Talking Gummy Bear, Gummy Bear Runner, and Gummy Bear Aquapark.
• PetitpourmajorTechnology or IntegrationRoblox game development partner for GummyBear Party game.
• McDonald'smajorChannel Partner/ Reseller/ DistributorFast food chain partnership for licensed Gummibär promotional products and Happy Meal tie-ins.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@realgummybear
• TikToktiktok.com/@realgummybear
• Xx.com/imagummybear
• Facebookfacebook.com/funnygummy
• LinkedInlinkedin.com/company/1385418

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gummybear International