VIVA Games Studios

What VIVA Games Studios does

VIVA Games Studios (legal entity: VIVA GAMES S.L.) is a mobile gaming publisher and incubator headquartered in Seville, Spain, founded in 2017 as the publishing and investment arm of parent Genera (founded 2003). The company operates a dual model: it develops and publishes its own portfolio of 18+ mobile games across casual, mid-core, and licensed-IP categories (soccer, shooters, simulation, puzzle, survival), and it provides end-to-end publishing services to independent game studios worldwide, including development funding, user acquisition, ad mediation, ASO, monetization strategy, and growth analytics. VIVA's technology stack centers on a proprietary analytics system tracking 100+ KPIs (retention, payer share, ARPU, ARPPU, game economy, balance, FTUE drop-offs), a multi-network ad mediation platform spanning 17+ partners (AdMob, IronSource, Unity Ads, AppLovin, Meta, TikTok, Mintegral, Pangle, Tapjoy, Bidmachine, among others), and ASO tooling with localized assets and LiveOps event management. Distribution is exclusively through Google Play and Apple App Store on a global basis.

The company's revenue model combines in-app purchases (virtual currency, items, subscriptions, 'No Ads' upgrades), advertising (rewarded video, interstitial, banner), and publishing revenue-share agreements with partner studios. VIVA reaches end users through app-store optimization and paid UA campaigns across the integrated ad networks, and reaches developers through B2B channels including LinkedIn, industry events, and direct outreach via a public 'Submit Your Game' intake on its publishing page. The company is co-founded and led by Curro Rueda Alvarez as CEO, has no disclosed external institutional investors, and operates with approximately 105 employees as of 2023. Its 700M+ cumulative downloads, $10M revenue in 2022, and #1 ranking among Spanish publishers on Google Play in 2021 anchor the scale narrative.

Name

VIVA Games Studios

Legal name

VIVA GAMES S.L.

Website

https://vivastudios.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

VIVA Games Studios is a Seville-based mobile game publisher and incubator that develops its own portfolio of 18+ mobile games and provides end-to-end publishing services — including user acquisition, ad mediation, ASO, and monetization strategy — to independent game studios worldwide.

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

akta.pro secondary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

Keywords

• Mobile game publishing
• Mobile game development
• User acquisition services
• Game monetization platform
• App store publishing

Headquarters

HQ city

Sevilla

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. In-App Purchases: Virtual currency and in-game items purchased through Apple App Store or Google Play Store. Includes 'No Ads' feature purchase and auto-renewing subscriptions (weekly or monthly).
2. Advertising: Ad monetization through rewarded videos, interstitial ads, and banner placements. Ad revenue from multiple ad networks including AdColony, AppLovin, Unity Ads, Meta, Google Ads, TikTok, and IronSource.
3. Publishing Revenue Share: Revenue sharing from publishing partner studios' games. VIVA provides end-to-end publishing services including UA, monetization, and growth support in exchange for revenue share.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

VIVA Games Studios develops and publishes mobile games across multiple genres (sports, shooters, casual, puzzle) while operating a publishing platform that provides end-to-end support for independent mobile game studios. The company handles user acquisition, monetization strategy, ASO optimization, ad mediation, and growth services, partnering with studios from prototype through global launch. It also develops proprietary IP-licensed titles using established partnerships with Disney, Pixar, Marvel, Warner, and other major entertainment brands.

Product overview

VIVA Games Studios is a mobile gaming company and game publisher operating a multi-product portfolio alongside a publishing services platform. The company publishes 18+ mobile games across genres including soccer (Mini Soccer Stars, Soccer Star Top Leagues, Soccer Star Super Champs), shooters (Cover Fire, Guns at Dawn, Air Commander), casual games (Fall Cats, Talking Gummy, Talking Hello Kitty, Daily Pastimes), simulation (Real Car Racing Simulator, Survival: After World), tycoon/management (Death Tycoon), and licensed IP games (Smurfs, Gladiator Heroes). The publishing platform provides end-to-end development support, user acquisition and ads management, and monetization strategy services, guiding developers from prototype through launch and scaling.

Differentiator

Problem solved

Functional benefit

Products and services

• Mini Soccer Stars A mobile soccer game offering casual soccer matches with real-time gameplay, progression systems, events, and LiveOps for player engagement. Targeted at mobile gamers on Google Play.
• Soccer Star Top Leagues A soccer game featuring top leagues gameplay, allowing players to experience professional football league matches. Targeted at mobile gamers on Google Play.
• Cover Fire A shooting game featuring cover-based combat mechanics for action gameplay. Targeted at mobile gamers on Google Play.
• Guns at Dawn A western-themed shooter game featuring gunslinger combat at dawn. Targeted at mobile gamers on Google Play.
• Fall Cats A casual mobile game featuring cats in fall-themed gameplay. Targeted at mobile gamers on Google Play.
• Gladiator Heroes A gladiator-themed action game where players fight as ancient Roman warriors. Targeted at mobile gamers on Google Play.
• Talking Gummy An interactive mobile game featuring a talking gummy bear character. Targeted at casual mobile gamers on Google Play.
• Talking Hello Kitty An interactive mobile game featuring Sanrio's Hello Kitty character with talking mechanics. Targeted at casual mobile gamers on Google Play.
• Air Commander An aerial combat game featuring airplane-based shooting missions. Targeted at mobile gamers on Google Play.
• Soccer Star Super Champs A soccer game featuring super champ players in championship matches. Targeted at mobile gamers on Google Play.
• Real Car Racing Simulator A realistic car racing simulation game featuring authentic driving mechanics. Targeted at mobile gamers on Google Play.
• Death Tycoon A tycoon-style management game with death-themed gameplay elements. Targeted at mobile gamers on Google Play.
• Smurfs A mobile game based on the Smurfs franchise featuring characters from Sony Pictures Television. Targeted at mobile gamers on Google Play.
• Tower Battle A tower defense game featuring strategic tower placement and battle mechanics. Targeted at mobile gamers on Google Play.
• Survival: After World A zombie survival game set in a post-apocalyptic world. Targeted at mobile gamers on Google Play.
• Gazzlers A mobile game in the Gazzlers series featuring action gameplay. Targeted at mobile gamers on Google Play.
• Daily Pastimes A puzzle game featuring daily pastimes and casual gameplay challenges. Targeted at mobile gamers on Google Play.
• Frozen Free Fall A match-3 puzzle game based on Disney's Frozen franchise that generated over $150M in revenue, established VIVA/Genera's IP licensing partnerships, and launched VIVA's track record as a global mobile game publisher. Targeted at mobile gamers globally.
• Mobile Game Publishing Services A mobile game publishing service offering end-to-end development support, user acquisition and ads management, monetization strategy, and growth services. Targeted at independent mobile game studios and developers worldwide.
• Game Publishing Platform A mobile game publishing platform that guides developers from idea to launch, providing tailored support, marketing expertise, and partnerships for mobile game success across all development stages. Targeted at independent mobile game studios and developers worldwide.

Quantifiable outcome

• Mini Soccer Star achieved significant KPI improvements in just 12 months of partnership with VIVA
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature3 records

Partnerships

19 partnerships are on record, tiered core and minor.

• DisneycoreStrategic or Co-development Partner · 1 January 2013IP licensing partnership established in 2013 when Frozen Free Fall achieved major success. Disney IP partnerships allowed VIVA/Genera to create branded games generating over $150M in revenue.
• PixarcoreStrategic or Co-development Partner · 1 January 2013IP licensing partnership for game development using Pixar characters and franchises.
• MarvelcoreStrategic or Co-development Partner · 1 January 2013IP licensing partnership for Marvel-branded mobile games.
• Warner BroscoreStrategic or Co-development Partner · 1 January 2013IP licensing partnership for Warner Bros branded game development.
• DreamWorkscoreStrategic or Co-development Partner · 1 January 2013IP licensing partnership for DreamWorks animated character games.
• Universal PicturescoreStrategic or Co-development Partner · 1 January 2013IP licensing partnership for Universal film and TV properties.
• SonycoreStrategic or Co-development Partner · 1 January 2013IP licensing partnership for Sony entertainment properties in mobile games.
• CBScoreStrategic or Co-development Partner · 1 January 2013IP licensing partnership for CBS media properties in mobile gaming.
• MattelcoreStrategic or Co-development Partner · 1 January 2013IP licensing partnership for Mattel toy brands in mobile games.
• HasbrocoreStrategic or Co-development Partner · 1 January 2013IP licensing partnership for Hasbro toy and game brands in mobile gaming.
• CapcomcoreStrategic or Co-development Partner · 1 January 2013IP licensing partnership for Capcom gaming franchises in mobile games.
• LucasfilmcoreStrategic or Co-development Partner · 1 January 2013IP licensing partnership for Star Wars and Lucasfilm properties.
• Dragonfly StudiosminorChannel Partner/ Reseller/ DistributorIndependent game studio publishing mobile games through VIVA Games publishing platform.
• Koron StudiosminorChannel Partner/ Reseller/ DistributorIndependent game studio publishing mobile games through VIVA Games publishing platform.
• Corex StudiosminorChannel Partner/ Reseller/ DistributorIndependent game studio publishing mobile games through VIVA Games publishing platform.
• BigCatusminorChannel Partner/ Reseller/ DistributorIndependent game studio publishing mobile games through VIVA Games publishing platform.
• Unico StudiosminorChannel Partner/ Reseller/ DistributorIndependent game studio publishing mobile games through VIVA Games publishing platform.
• DigitalARTSminorChannel Partner/ Reseller/ DistributorIndependent game studio publishing mobile games through VIVA Games publishing platform.
• Blanco StudiosminorChannel Partner/ Reseller/ DistributorIndependent game studio publishing mobile games through VIVA Games publishing platform.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Outfit7: Mobile game developer and publisher behind Talking Tom franchise. Comparable mid-sized mobile gaming company with multiple hit IP-driven games and global distribution.
• Scopely: Mobile game publisher and developer that acquired Genjoy (VIVA's sibling studio) in 2020. Both operate end-to-end mobile publishing with focus on hit-driven portfolio development; Scopely's Monopoly GO! was developed by Genjoy.
• Kwalee: UK-based mobile game publisher and developer with end-to-end publishing support for indie studios. Comparable publishing platform offering and portfolio approach.
• CrazyLabs: Mobile game publisher specializing in hypercasual and casual games, with platform model for indie developers. Similar publishing services business model and global distribution focus.
• Voodoo: Leading mobile game publisher with hypercasual focus, operating one of the world's largest mobile gaming portfolios. Comparable publishing platform model targeting indie developers globally.
• Playtika: Major mobile game publisher that acquired VIVA's Brix Block Blast title in 2019. Both companies focus on casual mobile gaming with sophisticated UA and monetization capabilities.
• Playrix: Major mobile game developer and publisher known for casual/hidden object games. Comparable portfolio approach with multiple hit-driven titles and global UA operations.

Regional players

• Socialpoint: Spanish mobile game studio (acquired by Take-Two Interactive) based in Barcelona. Comparable European mobile gaming context and similar mid-sized publisher profile.

Emerging players

• Homa Games: Mobile game publishing platform focused on indie developers with sophisticated analytics and prototyping tools. Competes directly with VIVA's publishing platform offering.

Broad incumbents

• King: Mobile gaming giant (Activision Blizzard subsidiary) behind Candy Crush. Operates at much larger scale but shares the casual/puzzle mobile gaming focus and hit-driven portfolio model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@viva_games_studios?si=Qzi7AjIGrCCx4P3T
• LinkedInlinkedin.com/company/viva-games-studios

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIVA Games Studios