What IVANA does

IVANA SARL is a Madagascar-based real estate project management company founded in 2015 and headquartered in Antananarivo. The company serves wealthy international buyers — primarily from Europe and the diaspora — who want to build secondary residences, vacation homes, or investment properties in Madagascar but cannot be physically present to supervise construction. IVANA acts as a remote owner's representative, providing a six-step service covering client brief and feasibility, budget management, site hunt and land acquisition via local notaries, architect matching from a curated network, construction supervision with regular photo/video reports, and keys delivery. The company differentiates through deep local expertise in Madagascar's regulatory environment and land acquisition processes, supported by a vetted network of architects (STUDIO.B, Padparadja Architecture, Jean-Claude Dansant), notaries, and contractors.

The company's revenue model is project-based, comprising a 2% AMO (Assistance à Maîtrise d'Ouvrage) upfront deposit on the global project budget, plus 5-15% commissions on third-party partners introduced to the project (architects, contractors, notaries). It generates recurring revenue through Ivana Club, a post-construction property management service offering short-term rental booking management, hospitality services, housekeeping, concierge, and private chef services targeted at property investors seeking rental yield. Pricing tiers are publicly disclosed at $150K, $250K, and $350K+ project levels. To date, IVANA has delivered or is active on four projects: Villa Adana (Antananarivo), Villa Tahio (Sainte-Marie), Villa Hasoany (Foulpointe), and Villa Fleur (Nosy Be).

The company operates as a sales-led consultancy with a headcount of 1-10 employees, no external funding, and a registered capital of 2,000,000 Ariary (~$450 USD). Distribution is direct-to-consumer via the ivana.mg website supplemented by Instagram, Facebook, LinkedIn, and YouTube channels. Free expert consultations via Google Meet or WhatsApp serve as the qualifying mechanism. The underlying technology stack is non-proprietary, relying on standard communication and document management tools rather than any built platform or AI capability.

Name

IVANA

Legal name

IVANA SARL

Website

https://ivana.mg

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

IVANA is a Madagascar-based real estate project management company that helps wealthy international buyers build secondary homes and investment properties remotely through land acquisition, architect matching, and construction supervision. It also offers post-construction rental management via its Ivana Club service.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development Services

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Construction Program Management (Multi-site/Portfolio) (IMAFAAAF)

Keywords

• Residential construction management
• Real estate development
• Property management services
• Construction project management
• Land acquisition services

Headquarters

HQ city

Antananarivo

HQ country

Madagascar

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. AMO Contract (Project Management Fee): Ivana charges a 2% upfront deposit on the global project budget as an AMO (Assistance à Maîtrise d'Ouvrage) contract fee, covering personalized support from initial consultation through construction contract signing. This is a one-time project-based fee.
2. Third-Party Partner Commission: Ivana earns a 5-15% commission on every third-party partner successfully introduced to the project, including architects, notaries, contractors, and other service providers. This commission is earned progressively through project stages until keys delivery.
3. Ivana Club Property Management: Post-construction, Ivana Club manages properties for short-term rental, offering booking management, hospitality services, housekeeping, concierge, and private chef services. Revenue comes from property management fees and rental yield optimization for property owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

IVANA provides end-to-end remote construction project management for international buyers seeking to build secondary residences and investment properties in Madagascar. Services span a six-step process from initial client brief and budget planning, through land acquisition with local notary support, architect matching, on-site construction supervision with regular photo/video reporting, to final keys delivery, followed by optional post-construction short-term rental management via Ivana Club.

Product overview

Ivana is a real estate project management company offering a comprehensive service for building secondary homes in Madagascar. The core offering consists of construction project management, which encompasses land acquisition, architect matching, and site supervision, delivered through a six-step process from initial consultation to keys delivery. Additional services include architect matching and Ivana Club property management for rental yield. The company operates on a 2% upfront commission of the global budget plus 5-15% commissions on third-party introductions.

Differentiator

Problem solved

Functional benefit

Brands

• Ivana Club: A community of property owners with dedicated property management team handling short rental management in partnership with travel sector players

Products and services

• Construction Project Management Service Full-service construction project management covering site hunting, legal navigation, architectural design oversight, and on-site construction supervision for international clients building secondary homes in Madagascar. Delivered through a six-step process from client brief to keys delivery.
• Land Acquisition Service Curated land selection in Madagascar's most desirable locations (Nosy Be, Sainte-Marie, Foulpointe, Antananarivo) and secure acquisition assistance through local notaries, including ownership verification and legal compliance.
• Architect Matching Service Connects clients with architects from IVANA's curated network (including STUDIO.B, Padparadja Architecture, Jean-Claude Dansant), selected based on project expertise, aesthetic style, personality, responsiveness, and reputation in the field.
• Ivana Club Property Management Post-construction property management service for completed villas offering booking management, hospitality services, housekeeping, concierge, and private chef services to optimize short-term rental yield for absentee property owners.
• Budget Consultation and Planning Expert consultation service to define project scope, estimate realistic budgets, and outline payment schedules and timelines. Includes a free initial consultation via Google Meet or WhatsApp, followed by detailed AMO contract scope and budget draft.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• STUDIO.B ArchitecturecoreStrategic or Co-development PartnerArchitecture firm led by Laurent Payet, based in Sainte-Marie. Partnered with Ivana on Villa Tahio bed and breakfast project. Studio.B provided architectural design while Ivana handled technical studies and construction management.
• Padparadja ArchitecturecoreStrategic or Co-development PartnerArchitecture firm led by Michelangelo Zasy, specializing in natural local materials (wood, brick) reinterpreted in modern style. Partnered with Ivana on Villa Adana project in Antananarivo, focusing on traditional Malagasy aesthetic with contemporary lines.
• Jean-Claude DansantminorStrategic or Co-development PartnerRetired Mauritian architect with experience in hospitality projects in Mauritius. Matched with Ivana clients N. and T-L for Villa Hasoany bungalow project in Foulpointe, bringing glam-camping aesthetic.
• Real Estate Agents PartnersminorChannel Partner/ Reseller/ DistributorPartner real estate agents who assist with market analysis, property valuation, and competitive positioning in the Antananarivo market for development projects like Villa Adana.
• Travel Sector PartnerscoreStrategic or Co-development PartnerPartners in the travel sector for Ivana Club property management services, enabling booking management, guest acquisition, and hospitality services for short-term rentals.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• DFF (formerly Mixta Africa): Pan-African real estate developer focused on residential housing in Nigeria, Senegal, Morocco, and other African markets. Comparable to IVANA in addressing African residential real estate development, though at broader affordable-housing scale rather than luxury vacation homes.
• Rendeavour: Large-scale master-planned city and real estate developer operating in Kenya, Nigeria, Ghana, Zambia, and DRC. Comparable to IVANA as an Africa-focused real estate developer, though operating at vastly larger scale and focused on master-planned communities rather than vacation homes.
• Lamudi: Real estate marketplace platform serving emerging markets across Africa, Asia, and the Middle East. Comparable to IVANA in serving international buyers navigating emerging-market property purchases, though operating as a listings platform rather than a project manager.

Direct peers

• Sonder: Tech-enabled short-term rental operator managing apartments and boutique hospitality units in global cities. Comparable to IVANA's Ivana Club in providing managed hospitality experiences for property owners, though focused on urban apartments rather than vacation villas.
• Pacaso: Luxury vacation home co-ownership platform targeting HNW international buyers for second-home investments in resort destinations. Comparable to IVANA in targeting wealthy international buyers seeking vacation property in scenic locations, though IVANA adds construction management and rental yield optimization.
• Vacasa: Largest U.S. vacation rental property management company offering full-service booking, housekeeping, and hospitality for vacation homeowners. Directly comparable to IVANA's Ivana Club service line, with both acting as the operating partner for absentee vacation property owners.
• Guesty: Property management software and services platform for short-term rental operators and property managers. Comparable to IVANA in serving the operational backbone of vacation rental management at smaller scale.
• Evolve Vacation Rental: Vacation rental property management company partnering with homeowners for booking management, marketing, and hospitality services. Closely mirrors the Ivana Club offering with similar fee-for-service property management model.

Regional players

• Hass Consult: East African real estate firm operating in Kenya, Uganda, and Tanzania offering property sales, valuation, and development. Comparable to IVANA in serving the East African real estate market for diaspora and international buyers, though operating in different specific countries.

Broad incumbents

• Knight Frank: Global real estate advisory and brokerage with significant African presence covering residential sales, property management, and investment advisory. Comparable to IVANA as a real estate service provider serving international buyers interested in African property, though at vastly broader portfolio scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@construiresamaisonamadagas4946
• Facebookfacebook.com/Ivana.immobilier
• LinkedInlinkedin.com/company/ivana-immobilier
• Instagraminstagram.com/ivana_madagascar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IVANA