IDA Forsikring

What IDA Forsikring does

IDA Forsikring is a Denmark-based insurance intermediary that distributes a portfolio of personal-line insurance products exclusively to members of IDA (Ingeniørforeningen IDA), the country's largest professional association for engineers, scientists, and IT professionals. Its product set covers home contents (indboforsikring), house (husforsikring), car (bilforsikring), travel (rejseforsikring, including study stays abroad), personal accident (personforsikring), and a dedicated student package (studieforsikringer) that includes free home contents cover throughout the period of study. Members access savings of up to 30% versus standard market pricing, positioning the offering as a benefit of IDA membership rather than a stand-alone commercial insurance product.

The company operates a direct-to-consumer digital platform centered on an online premium quote calculator, a self-service policy portal ("Min side"), and bookable video meetings for personalized advisory, with phone and email support (including a specialized Sunflower Line) as fallback channels. The technology stack is described as a standard insurance platform with self-service digital tooling rather than proprietary AI/ML systems; there are no disclosed patents, certifications, partnerships, or third-party technology integrations beyond the IDA ecosystem and standard YouTube-hosted educational video content. Marketing and distribution are embedded within ida.dk and IDA's member communications, making the IDA brand and member engagement engine the primary acquisition channels.

IDA Forsikring is a wholly owned subsidiary of IDA (Ingeniørforeningen), generating revenue from insurance premiums paid by IDA members, with no external venture or private equity backing. It is headquartered at Kalvebod Brygge 31–33, Copenhagen V, Denmark (CVR 19484149), employs 101–250 people, and operates solely within Denmark. Financial metrics — including revenue, premium volume, and member penetration — are not publicly disclosed. The most recent observable strategic signal is a board-approved increase in premiums across multiple products, alongside continued investment in digital self-service and video advisory channels.

Name

IDA Forsikring

Legal name

IDA Forsikring

Website

https://idaforsikring.dk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

IDA Forsikring is a Denmark-based insurance intermediary that sells home, car, travel, and personal accident cover exclusively to IDA (Ingeniørforeningen) members at up to 30% savings, distributing policies through an online quote calculator, self-service portal, and video advisory.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Premiums: IDA Forsikring generates revenue through insurance premiums paid by IDA members. They offer multiple insurance products including home, contents, car, travel, and personal accident insurance. Members receive discounts of up to 30% on these insurance products as a benefit of IDA membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

IDA Forsikring is an insurance brokerage and provider that sells personal insurance products exclusively to members of IDA (Ingeniørforeningen), the Danish professional association for engineers, scientists, and IT professionals. Its portfolio includes home contents insurance (Indboforsikring), house insurance (Husforsikring), car insurance (Bilforsikring), travel insurance (Rejseforsikring), personal accident insurance (Personforsikring), and a student insurance package (Studieforsikringer) that includes a free home contents policy during studies.

Product overview

IDA Forsikring is an insurance provider offering a portfolio of insurance products exclusively to IDA members. The core offering includes home contents insurance (Indboforsikring), house insurance (Husforsikring), car insurance (Bilforsikring), travel insurance (Rejseforsikring), personal accident insurance (Personforsikring), and student insurance packages (Studieforsikringer). Members can save up to 30% on premiums through an online price calculator and can purchase policies directly through the website. Student members receive a free home contents insurance during their studies. The products are offered as individual policies that can be bundled together for additional savings.

Differentiator

Problem solved

Functional benefit

Products and services

• Indboforsikring (Home Contents Insurance) Home contents insurance covering the policyholder's belongings and household items against risks such as theft, fire, and water damage. Available to IDA members, with free coverage provided to student members throughout their study period.
• Husforsikring (House Insurance) House insurance providing coverage for the physical structure of the policyholder's home and related property risks. Sold to IDA members as part of the bundled personal insurance offering.
• Bilforsikring (Car Insurance) Car insurance covering vehicle damage, liability, and related risks for IDA members. Purchase and policy changes can be initiated through the online platform and supported by explanatory video content.
• Rejseforsikring (Travel Insurance) Travel insurance covering medical expenses, trip cancellations, and other travel-related risks, including coverage for study stays abroad. Sold to IDA members, with discounted student variants available.
• Personforsikring (Personal Accident Insurance) Personal accident insurance providing coverage if the policyholder is involved in an accident. Available to IDA members and their families as part of the personal insurance portfolio.
• Studieforsikringer (Student Insurance Package) Student-specific insurance package offering free home contents insurance throughout the study period, plus affordable travel and personal accident coverage. Designed for IDA student members.

Quantifiable outcome

• Members can save up to 30% on insurance premiums

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Topdanmark: Leading Danish composite insurer with strong personal-lines presence in home and car. Comparable product offering but broader customer base and scale advantages.
• Codan (RSA): Major Danish P&C insurer offering home, car, travel, and accident products to individuals and businesses. Overlaps with IDA Forsikring's product set but operates without membership gating.
• Tryg: Largest Nordic general insurer with broad P&C portfolios across Denmark, Norway, and Sweden. Competes directly with IDA Forsikring in home and car insurance but serves all consumer segments, not just a captive membership.

Direct peers

• Folksam: Swedish customer-owned insurer offering home, car, travel, and personal accident products to union and professional association members. Closest cross-border peer in occupation-tied P&C insurance.
• Alka Forsikring: Danish direct-to-consumer insurer focused on home, car, and personal lines with self-service online quoting. Competes head-to-head with IDA Forsikring in the Danish personal-lines market.
• GF Forsikring: Member-owned Nordic insurance provider offering home, car, and personal lines to a defined member base. Closest structural analog to IDA Forsikring's membership-tied distribution model in Scandinavia.
• Lærerstandens Brandforsikring (LB Forsikring): Danish member-based insurer serving teachers and educational staff with home, car, and personal accident coverage. Same profession-tied distribution and discount-led model as IDA Forsikring.

Regional players

• If Skadeförsäkring: Nordic P&C carrier owned by Sampo, active across the Nordics including Denmark. Similar home/car/travel product set but pan-Nordic rather than membership-tied distribution.
• Gjensidige Forsikring: Large Norwegian-rooted insurer with growing Danish personal-lines presence. Comparable product set but primarily competes in Norway; Danish footprint is still scaling.

Others

• Dansk Sundhedssikring: Danish provider of supplemental health and accident insurance often distributed through unions and professional associations. Comparable distribution via professional ecosystems, complementary rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=CZFRFfp5YNM
• Facebookfacebook.com/idaforsikring
• LinkedInlinkedin.com/company/ida-forsikring

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDA Forsikring