Dansk Sundhedssikring
- Company typePrivate
- Founded2012
- HeadquartersCopenhagen, Denmark
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Dansk Sundhedssikring firmographics
Firmographics- Name
- Dansk Sundhedssikring
- Legal name
- Forsikringsselskabet Dansk Sundhedssikring A/S
- Website
- https://ds-sundhed.dk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Dansk Sundhedssikring industry classification
Industry- Product category
- Health Insurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)
- akta.pro secondary industries
- Small Group Health Insurance (2–50/100) (FSAIAFAD), Individual/Retail Critical Illness & Hospital Indemnity (FSAIAKAE), Personal Accident Insurance (Injury, Disability & Income Benefit) (FSAJAJAD)
Keywords
Where Dansk Sundhedssikring is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Dansk Sundhedssikring business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Health Insurance Premiums: Monthly or annual subscription-based insurance premiums paid by individuals and businesses for health insurance coverage. Premiums vary by product tier (Flex, Basis, Senior), coverage level, and number of covered family members.
- Corporate Health Insurance Plans: Business health insurance packages offered to companies for their employees, with options for different coverage levels and add-ons
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Health Insurance Flex - Entry-level flexible coverage |
| Subscription | Monthly | Health Insurance Basis - Comprehensive coverage with specialist access |
| Subscription | Monthly | Health Insurance Senior - Tailored for retirees (60+) |
| Subscription | Monthly | Critical Advantage - Coverage for serious illness including treatment abroad |
| Subscription | Monthly | Koordinator360 - Family support during serious illness |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Dansk Sundhedssikring product offering
Product offeringCore offering
Dansk Sundhedssikring sells private health insurance products to individuals and businesses in Denmark, including entry-level (Flex), comprehensive (Basis), and senior (Senior) plans covering physiotherapy, chiropractic, psychologist, specialist consultations, and health navigation. It also offers Critical Advantage (Alvorlig Sygdom) coverage for cancer, neurosurgical and transplant treatment abroad, and Koordinator360, a care coordination service that assigns personal contact nurses for families facing serious illness.
Product overview
Dansk Sundhedssikring operates as a health insurance provider offering a portfolio of core health insurance products (Sundhedsforsikring Flex, Basis, and Senior) covering physical and mental healthcare, plus specialized critical illness coverage (Alvorlig Sygdom/Critical Advantage) with international treatment access, and a care coordination service (Koordinator360). The portfolio also includes optional add-ons (Tilvalg A-K) such as specialist therapies (acupuncture, reflexology, osteopathy, dietician), physiotherapy without doctor referral, addiction treatment, private hospital coverage, chronic condition treatment, online emergency doctor, extended psychiatric assessment, and surgery for chronic musculoskeletal conditions. Add-ons like Cancer Care and Demensnavigator extend the core products for specific conditions.
Differentiator
Problem solved
Functional benefit
Brands
- PrimaCare: Ensures customers' access to the best network of quality-assured healthcare providers in Denmark.
- DSS Hälsa
Products and services
- Sundhedsforsikring Basis Standard health insurance covering physiotherapist, chiropractor and psychologist treatment; specialist doctor examination with a 10-working-day treatment guarantee; and health navigation services. Monthly: 336 DKK (adults), 95 DKK (children 0-24 years). Targeted at individuals and families seeking comprehensive specialist access.
- Sundhedsforsikring Flex Flexible entry-level health insurance providing easy access to online psychological treatment and musculoskeletal care (physiotherapist, chiropractor, osteopath), plus nurse and doctor health advice. Monthly: 203 DKK (adults), 109 DKK (children 0-24 years). Targeted at young adults and individuals seeking flexible digital and physical therapy access.
- Sundhedsforsikring Senior Health insurance tailored for retirees or those leaving the workforce (available from age 60). Covers specialist doctors, physiotherapists, psychologists, and cataract treatment with no upper age limit. Monthly: 351-463 DKK depending on age bracket. Targeted at seniors requiring age-specific coverage.
- Alvorlig Sygdom (Critical Advantage) Critical illness coverage providing access to cancer, neurosurgical and transplant treatment abroad, covering travel, accommodation, examinations and treatment for the insured and a companion. Insurance sum of EUR 1,000,000 per person per year with EUR 2,000,000 lifetime. Monthly: 160 DKK. For policyholders aged 18-64 and children 0-27 years.
- Koordinator360 Care coordination service assigning a personal contact nurse to help navigate the public healthcare system during serious illness, with advice on treatment pathways. Covers policyholder, spouse/partner, children, and optionally grandparents. Monthly: 67 DKK (family), 156 DKK (full family including 4 grandparents). Targeted at families needing support during serious illness.
Quantifiable outcome
- 98% of claims receive response within 24 hours
- +2 more outcomes
Companies that use Dansk Sundhedssikring
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Dansk Sundhedssikring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Dansk Sundhedssikring partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- PrimaCare A/ScorePrimaCare is the sister company of Dansk Sundhedssikring and ensures customers' access to the best network of quality-assured healthcare providers in Denmark. PrimaCare manages the provider network that DSS uses for physiotherapy, psychology, and other treatments.
- DSS Hälsa ABcoreDSS Hälsa is the Swedish counterpart of Dansk Sundhedssikring, providing similar health insurance services in Sweden. Together with PrimaCare, they form Oona Health A/S.
- Oona Health A/ScoreParent company of Dansk Sundhedssikring A/S, PrimaCare A/S, and DSS Hälsa AB. Oona Health is ultimately owned by If and Sampo Group. The group is committed to UN Global Compact principles and Sustainable Development Goals.
- Healthcare Provider NetworkcoreDSS cooperates with a wide range of different healthcare providers in a network, including PrimaCare as well as individual clinics and therapists. Network includes quality-assured providers for physiotherapy, psychology, and specialist treatments across Denmark.
- Broker/Partner Network (60+)majorDSS works with more than 60 partners who distribute health insurance products. Partners include brokers and resellers who provide insurance to their customers. DSS equips partners to provide credible advice to mutual customers with quick and accurate responses.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Dansk Sundhedssikring competitors and assessment
Company assessmentBroad incumbents
- Skandia: Swedish life and health insurer with a strong Nordic footprint and a focus on occupational health and disability products. Comparable in health and protection products to DSS and directly relevant to the Nordic expansion thesis via DSS Hälsa.
- Tryg: Leading Nordic non-life insurer with health and personal accident offerings in Denmark, Norway, and Sweden. Comparable in corporate health benefits distribution and product structure to DSS's B2B book.
- Codan: Major Danish insurance carrier (part of Intact Financial) offering health, motor, and property insurance to individuals and corporates. Overlaps with DSS in employer-sponsored health insurance but competes with a much broader non-life portfolio.
- Gjensidige: Large Nordic insurance group offering health, accident, and P&C products across Norway, Sweden, and Denmark. A broad incumbent that competes with DSS for Nordic employer health benefit budgets.
- If Skadeförsäkring: Parent of DSS through Oona Health A/S and a major Nordic P&C insurer. Overlaps with DSS in the Nordic health and accident insurance space, including direct employer health products in Sweden and Denmark.
- Folksam: Swedish mutual insurer with a broad portfolio including life, health, and accident cover. Comparable to DSS on supplemental health and accident products, particularly relevant to the Swedish market entry via DSS Hälsa.
- Topdanmark: One of Denmark's largest non-life insurers, providing health, accident, motor, and property products to both private and business customers. A broader incumbent that competes with DSS in the corporate supplemental health segment.
Direct peers
- Euro Accident: Nordic specialist in health and accident insurance for both individuals and corporates across Sweden, Norway, and Denmark. Closely comparable in product focus, customer base, and channel strategy to DSS.
- PFA Sundhed: PFA's health insurance arm and one of the largest Danish occupational pension and insurance groups, offering supplemental health insurance to individuals and corporate clients in Denmark — directly comparable to DSS's core Flex/Basis/Senior product portfolio.
Emerging players
- Aleris: Nordic private healthcare provider that partners with insurance carriers (including DSS) to deliver specialist and surgical capacity. Functions as both a competitor and channel partner in the private health ecosystem that DSS serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat7 records
Key risks5 records
Key highlights7 records
Customer concentration
Dansk Sundhedssikring social profiles
Digital presenceDansk Sundhedssikring compliance and trust
Trust signalCompliance3 records
Dansk Sundhedssikring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dansk Sundhedssikring leadership team
Management profileNumber of profiles
Profiles10 records
Dansk Sundhedssikring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dansk Sundhedssikring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dansk Sundhedssikring
What does Dansk Sundhedssikring do?
Dansk Sundhedssikring sells private health insurance products to individuals and businesses in Denmark, including entry-level (Flex), comprehensive (Basis), and senior (Senior) plans covering physiotherapy, chiropractic, psychologist, specialist consultations, and health navigation. It also offers Critical Advantage (Alvorlig Sygdom) coverage for cancer, neurosurgical and transplant treatment abroad, and Koordinator360, a care coordination service that assigns personal contact nurses for families facing serious illness.
Is Dansk Sundhedssikring a public or private company?
Dansk Sundhedssikring is a private company. It is classified as corporate owned and is currently operating.
When was Dansk Sundhedssikring founded?
Dansk Sundhedssikring was founded in 2012. It employs 51 to 100 people.
Where is Dansk Sundhedssikring based?
Dansk Sundhedssikring is headquartered in Copenhagen, Denmark, in the Europe region.
How does Dansk Sundhedssikring make money?
Two revenue lines are on record. Health Insurance Premiums are the primary driver. The others are corporate Health Insurance Plans.
Who are Dansk Sundhedssikring's main competitors?
Broad incumbents on record are Skandia, Tryg, Codan, Gjensidige, If Skadeförsäkring, Folksam and Topdanmark. Direct peers are Euro Accident and PFA Sundhed. Aleris is listed as an emerging player.
Does Dansk Sundhedssikring have an API?
No public API is recorded for Dansk Sundhedssikring.
What industry is Dansk Sundhedssikring in?
Dansk Sundhedssikring's product category is Health Insurance. Its primary akta.pro industry code is FSAIAEAD, Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident), with a secondary code of FSAIAFAD, Small Group Health Insurance (2–50/100). Its NAICS code is 52411 and its SIC code is 6331.